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BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml

4.3 4.3 out of 5 stars 52,855 ratings

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Extra Savings Save 15% on Bold Uniq Purple Hair Mask when you purchase 1 or more Bold Uniq Purple Shampoo offered by Bold Uniq. 2 Applicable Promotion(s)
  • Save 15% on Bold Uniq Purple Hair Mask when you purchase 1 or more Bold Uniq Purple Shampoo offered by Bold Uniq. Shop items
  • Save 15% on Bold Uniq Purple Conditioner when you purchase 1 or more Bold Uniq Purple Shampoo offered by Bold Uniq. Shop items

Purchase options and add-ons

Brand BOLD UNIQ
Item Form Liquid
Hair Type Color Treated,All
Age Range (Description) Adult
Material Type Free Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free

About this item

  • The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
  • Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
  • Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
  • Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
  • Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.

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Frequently bought together

$29.99 ($3.55/Fl Oz)
Get it as soon as Sunday, Mar 31
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From the brand


Product Description

Real People. Real Results.

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Instant Toning

"This is THE product for keeping my blonde hair fresh, removing all yellow tones."

- Calystabelle

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Keeps My Greys Looking Fresh

"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!"

- Mireya

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Less Time at the Salon

"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!"

- Emma

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Healthy Hair

"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!"

- Emily

Watch to Learn More About all The Amazing Benefits of Bold Uniq Purple Shampoo

Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?

Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.

Will this product help to remove stubborn brassy/yellow tones?

Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!

Is this product paraben & sulfate free?

Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.

Do I get great results after one use?

Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.

Will the product dye my brown/brunette hair blonde?

Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

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SULFATE + PARABEN FREE

At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.

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100% CRUELTY FREE + VEGAN

We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.

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100% RECYCLED PLASTIC BOTTLES

For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.

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ETHICALLY SOURCED INGREDIENTS

Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.

BOLD UNIQ

Purple Shampoo for Blonde Hair

Purple Shampoo

BOLD UNIQ Purple Conditioner

Purple Conditioner

Bold Uniq Purple Hair Mask

BoldUniq Purple Hair Mask

B08KGC8BGC

Shampoo & Conditioner Set

B0999HGQQM

Tro Gift Set

Customer Reviews
4.3 out of 5 stars
52,855
4.2 out of 5 stars
3,862
4.2 out of 5 stars
51,616
4.2 out of 5 stars
5,275
4.3 out of 5 stars
1,109
Scent
- Citrus Citrus
Size
8 Fl Oz (Pack of 1) 8 Fl Oz (Pack of 1) 6.80 Fl Oz (Pack of 1)
Blonde, Platinum & Gray/Silver
Dry, Damaged
Chemically Treated

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.17 x 2.17 x 6.69 inches; 11.5 ounces
  • Item model number ‏ : ‎ BTGBLU00100VEN
  • Date First Available ‏ : ‎ October 9, 2017
  • Manufacturer ‏ : ‎ Bold Uniq
  • ASIN ‏ : ‎ B0743CZWCP
  • Customer Reviews:
    4.3 4.3 out of 5 stars 52,855 ratings

Product guides and documents

Compare with similar items

This Item
BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml
BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml
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Price$29.99$26.00-25% $21.87
List:$28.99
-10% $8.97
List:$9.99
$24.00$14.58
Price Per Unit$3.55 / Fl Oz$2.57 / Fl Oz$0.65 / Fl Oz$1.32 / Fl Oz$3.00 / Ounce$1.46 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Customer Ratings
Scent
4.3
4.6
3.7
4.0
Sheerness
4.2
3.8
3.7
Moisturizing
3.7
3.4
3.8
Softness
3.7
3.5
3.9
Value for money
4.3
3.8
4.1
Sold By
Bold Uniq
Amazon.com
TDF US
Amazon.com
Health & Beauty Mart
CHRISTOMAX LLC
hair type
Color Treated,All
Normal
chemically-treated-hair
Color Treated
dry, Colored Hair Dry Hair
All
scent
Mixed Berries
Coconut
Violet & Thyme
Coconut
Kuul
active ingredients
vitamin b5, vitamin e
Milk Protein
Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico
Salicylic Acid, salicylic acid
jojoba,panthenol,vitamin a,vitamin b5,vitamin c,vitamin e
liquid volume
237 milliliters
300 milliliters
1000 milliliters
6.8 fluid ounces
8 fluid ounces
10.14 fluid ounces
form
Liquid
Liquid
Liquid
Cream
Liquid
Gel
target species
Human
Human
Human
Human
Human
Human

Important information

Ingredients

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
52,855 global ratings

Customers say

Customers like the color, performance, smell and softness of the shampoo. They mention that it gives their hair a lavender purple hue and that it works like a glaze. Some appreciate the brassiness, softness, and brasiness. Others however, are not happy with the moisturizing, saying that it leaves their hair dry and brittle. Customers also differ on value.

AI-generated from the text of customer reviews

3,574 customers mention2,912 positive662 negative

Customers like the color of the shampoo. They say it gives their hair a lavender purple hue and takes out the yellow brassy color. They are happy with the color staying without an orange hue. Customers also say it's a great purple shampoo that works great and does not dry out their hair.

"My hair is nearly snow wide, and looks great the first two weeks after root touchup, I use manic panic instead of toner on all of my hair at that..." Read more

"...It toned down the brass really nicely. Some areas more than others but no worries as I like dimension...." Read more

"It works ok. Does take some brass out of blond but it didn’t wow me" Read more

"...more and more of the purple yet I still had gray, and it just looked fantastic...." Read more

2,600 customers mention2,350 positive250 negative

Customers are happy with the performance of the shampoo. They say it works well, is excellent, and provides drastic results after one use. Some customers also mention that the product is great on their hair and keeps it moisturized. Overall, most are satisfied with the product's performance.

"...recommend that they have aAlso, quite surprisingly the shampoo is actually really nice. It makes my hair soft...." Read more

"...It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL...." Read more

"...It works fast and I used it consistently it looked like I had just gotten my hair done even after 3 months...." Read more

"It works ok. Does take some brass out of blond but it didn’t wow me" Read more

597 customers mention532 positive65 negative

Customers like the smell of the shampoo. They say it has a great scent and a lovely smell.

"...It makes my hair soft. It smells amazing and I would probably buy it even without it’s purple coloring...." Read more

"...The shampoo is scented and is not an unpleasant smell.Overall this product did not provide me with quality results to meet my wants." Read more

"...The smell is nice. The shampoo feels a little drying but not too bad, just make sure you put a good conditioner on for a few mins after washing...." Read more

"...It’s a wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot...." Read more

424 customers mention370 positive54 negative

Customers like the shampoo's ability to reduce brassiness. They say it works well to keep yellow tones at bay and takes out some of the brassiness in their hair.

"...This shampoo is amazing it brings the temperature way down and leaves my hair, nice and white...." Read more

"...I wish I had a before picture, but this shampoo literally helped take out the brass that was all on top of my head...." Read more

"This product does reduce brassiness - I even had a coworker comment that my hair looked lighter. However it is VERY harsh...." Read more

"...Each shampoo shows visible results and a decrease in the brassiness. I love it. I will be increasing to 15 minutes next time...." Read more

402 customers mention346 positive56 negative

Customers like the softness of the shampoo. They mention that it's soft, shiny, and creamy. Some say that the texture of the product is nice and rich. Overall, most are satisfied with the soft and shiny appearance of their hair after using the product.

"...It makes my hair soft. It smells amazing and I would probably buy it even without it’s purple coloring...." Read more

"I love how it makes my hair feel!" Read more

"...wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot...." Read more

"...It is so soft and shiny. I left it on for about 8 minutes, then I used 3 minute miracle on it for 10 minutes...." Read more

368 customers mention264 positive104 negative

Customers like the brasiness of the shampoo. They mention that it takes away the brassy tone and refreshes their color.

"...It will take all brasiness out and refresh your color...." Read more

"...It really toned down that orange and evened my hair out...." Read more

"...time I used this for the same amount of time (5 minutes) it left my hair very lavender. Noticeably purple. And I used it before work...." Read more

"...And it can dry the hair a bit. But it’s excellent to make the hair ashy/platinum/cool" Read more

544 customers mention286 positive258 negative

Customers are mixed about the value of the shampoo. Some mention that it's worth the money, while others say that it is a bit pricey and not worth the price.

"...the color also does the job - tones down yellows, orange, and tones down the value (slightly) of natural greys or platinum/light hair...." Read more

"...It has decent staying power and lasts through a few shampoos. It may seem pricey, but it's not -- I'm still on the bottle from June 2019 and just..." Read more

"...maintenance, but I am beyond thrilled with the results and it’s worth every penny, definitely a budget-savvy way to treat your hair compares with..." Read more

"...It's a little pricey but well worth it. A bottle lasts a long time because it takes a very small amount. Don't leave it on too long...." Read more

823 customers mention208 positive615 negative

Customers find the moisturizing of the shampoo to be poor. They mention that it dries their hair out.

"EDIT: I have taken one star off because it ROUGHS UP and dries out your hair. Not for everyday use or more than monthly if you dare...." Read more

"...The only reason I took our one star is because it left my hair super dry after rinsing it off ):..." Read more

"...While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from..." Read more

"The purple shampoo actually worked! I just did not like that it is very drying and my hair tangled when I lathered it...." Read more

Takes time but so worth it!
5 Stars
Takes time but so worth it!
I could actually be a commercial for this product.. I am asked about my hair daily and who does the color? I am 80% gray and I have tried numerous purple shampoos cause it’s my favorite color. When I first started using it, it kind of made my hair shiny and a little more platinum but I started shampooing my hair and drying it and leaving it on all day when I was able to. It started taking more and more of the purple yet I still had gray, and it just looked fantastic. I tried it on a friend Hair, who had very yellow gray hair and after five washes, the yellow had faded and she had a light lavender shade. It’s the only shampoo and conditioner I use now, and it took maybe five or six applications, and washes to realize how easy it was to make my gray hair even prettier. So if you decide to use this, make sure you’re patient. And be aware that there are no chemicals and so you could easily put the shampoo on dry hair, wear hat and wash it later on that night. Each time it will look different but once you get it to where you like it all you have to do is wash once a week. Now, obviously I have short hair and so this last me 6 to 7 months.The best deal is buying the shampoo and the conditioner. So if you want to try it, leave it on for a while and give it a little time and see how you like it. Plus on a side note, if you do not like it after trying it at least five or six times the company will reimburse you..Ladies, take a walk on the wild side and add some color to that beautiful gray.
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5.0 out of 5 stars Takes time but so worth it!
Reviewed in the United States on February 27, 2024
I could actually be a commercial for this product.. I am asked about my hair daily and who does the color? I am 80% gray and I have tried numerous purple shampoos cause it’s my favorite color. When I first started using it, it kind of made my hair shiny and a little more platinum but I started shampooing my hair and drying it and leaving it on all day when I was able to. It started taking more and more of the purple yet I still had gray, and it just looked fantastic. I tried it on a friend Hair, who had very yellow gray hair and after five washes, the yellow had faded and she had a light lavender shade. It’s the only shampoo and conditioner I use now, and it took maybe five or six applications, and washes to realize how easy it was to make my gray hair even prettier. So if you decide to use this, make sure you’re patient. And be aware that there are no chemicals and so you could easily put the shampoo on dry hair, wear hat and wash it later on that night. Each time it will look different but once you get it to where you like it all you have to do is wash once a week. Now, obviously I have short hair and so this last me 6 to 7 months.
The best deal is buying the shampoo and the conditioner. So if you want to try it, leave it on for a while and give it a little time and see how you like it. Plus on a side note, if you do not like it after trying it at least five or six times the company will reimburse you..
Ladies, take a walk on the wild side and add some color to that beautiful gray.
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Top reviews from other countries

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Cindy
5.0 out of 5 stars Mega
Reviewed in Germany on March 2, 2024
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Cindy
5.0 out of 5 stars Mega
Reviewed in Germany on March 2, 2024
Ich finde die Bilder sprechen für sich! Ich hatte Natur graue Haare. Konnte es aber nicht mehr sehen! Also schön hell blondiert und für 2 mal 10 Minuten das Schampoo drauf 😊 der Gelbstich ist komplett aufgehoben und ich bin mega zufrieden. Werde es weiterhin benutzen und mal schauen wie kühl es nach mehreren Anwendungen noch wird! Ich kann es auf jeden Fall weiter empfehlen! Preis Leistung sind super, echt tolles Produkt
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Cliente Amazon
5.0 out of 5 stars El mejor
Reviewed in Spain on December 23, 2023
9 people found this helpful
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Alex Myers
5.0 out of 5 stars Absolutely incredible!
Reviewed in the United Kingdom on July 18, 2023
8 people found this helpful
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Eve Sacré
1.0 out of 5 stars Inefficace
Reviewed in Belgium on March 31, 2023
Jdrew
5.0 out of 5 stars Does what it should
Reviewed in India on March 12, 2023

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