Practical and to the point. No waste.
Using psychology and human behavior to design and transform experiences is not an easy task and this book manages to organize a lot of the most important information out there in a simple and structured way. She also proposes a (C.H.O.IC.E) model that helps simplify your thinking when preparing your strategy.
It’s great to excite people on the topic, valuable for beginners and still useful for those that have been practicing this for years.
The author was kind enough to include other great books, online courses and even a free online course from herself so you can continue your path on this topic.
I also saw some complaints in the comments about some errors in the book. I got that version too but it didn’t really bother me at all. After following the author’s newsletter, I find out she was well aware of those and was actively fixing it.
Will definitely keep this book near me when working CX.
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Very recommended! For beginners and veterans. Very practical!
Practical and to the point. No waste.Using psychology and human behavior to design and transform experiences is not an easy task and this book manages to organize a lot of the most important information out there in a simple and structured way. She also proposes a (C.H.O.IC.E) model that helps simplify your thinking when preparing your strategy.It’s great to excite people on the topic, valuable for beginners and still useful for those that have been practicing this for years.The author was kind enough to include other great books, online courses and even a free online course from herself so you can continue your path on this topic.I also saw some complaints in the comments about some errors in the book. I got that version too but it didn’t really bother me at all. After following the author’s newsletter, I find out she was well aware of those and was actively fixing it.Will definitely keep this book near me when working CX.
Top review from the United States
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Reviewed in the United States on October 17, 2020
Using psychology and human behavior to design and transform experiences is not an easy task and this book manages to organize a lot of the most important information out there in a simple and structured way. She also proposes a (C.H.O.IC.E) model that helps simplify your thinking when preparing your strategy.
It’s great to excite people on the topic, valuable for beginners and still useful for those that have been practicing this for years.
The author was kind enough to include other great books, online courses and even a free online course from herself so you can continue your path on this topic.
I also saw some complaints in the comments about some errors in the book. I got that version too but it didn’t really bother me at all. After following the author’s newsletter, I find out she was well aware of those and was actively fixing it.
Will definitely keep this book near me when working CX.
Very recommended! For beginners and veterans. Very practical!
Reviewed in the United States on October 17, 2020
Practical and to the point. No waste.Reviewed in the United States on October 17, 2020
Using psychology and human behavior to design and transform experiences is not an easy task and this book manages to organize a lot of the most important information out there in a simple and structured way. She also proposes a (C.H.O.IC.E) model that helps simplify your thinking when preparing your strategy.
It’s great to excite people on the topic, valuable for beginners and still useful for those that have been practicing this for years.
The author was kind enough to include other great books, online courses and even a free online course from herself so you can continue your path on this topic.
I also saw some complaints in the comments about some errors in the book. I got that version too but it didn’t really bother me at all. After following the author’s newsletter, I find out she was well aware of those and was actively fixing it.
Will definitely keep this book near me when working CX.
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Top reviews from other countries
C. V. Dhaisne
Nice balance between the theory and real life examples that make it a valuable read
Reviewed in the United Kingdom on March 16, 2022
Alastair
If you are in the business of developing any sort of customer experience then this is a must read
Reviewed in the United Kingdom on July 8, 2020