Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime and start saving today with fast, free delivery

Kindle
from $8.00

Audiobook
$0.00
with membership trial

Hardcover
$20.66

Paperback
$12.94

$20.66 with 10 percent savings

List Price: $22.95

Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery Wednesday, March 19 on orders shipped by Amazon over $35

Or Prime members get FREE delivery Tomorrow, March 15. Order within 14 hrs 59 mins.

In Stock

$$20.66 () Includes selected options. Includes initial monthly payment and selected options. Details

Ships from

Amazon.com

Sold by

Amazon.com

Returns

30-day refund/replacement

Payment

Secure transaction

Add a gift receipt for easy returns

$12.84

Get Fast, Free Shipping with Amazon Prime FREE Returns

Good condition. No writing, markings, or highlighting. All of our used books have been inspected and cleaned prior to listing for sale. Ships directly from Amazon warehouse and eligible for Prime. We hope you enjoy the book. : ) Good condition. No writing, markings, or highlighting. All of our used books have been inspected and cleaned prior to listing for sale. Ships directly from Amazon warehouse and eligible for Prime. We hope you enjoy the book. : ) See less

FREE delivery March 24 - 28 on orders shipped by Amazon over $35

Or fastest delivery March 24 - 26

In Stock

$$20.66 () Includes selected options. Includes initial monthly payment and selected options. Details

Access codes and supplements are not guaranteed with used items.

Enhancements you chose aren't available for this seller. Details

${cardName} not available for the seller you chose

${cardName} unavailable for quantities greater than ${maxQuantity}.

Sold by Tangled Up In Books and Fulfilled by Amazon.

Other sellers on Amazon

New & Used (56) from $8.38 + $3.99 shipping

Book Review for The Millionaire Next Door (by Stanley & Danko)✅ Tyler C. Reviews

Image Unavailable

Image not available for
Color:

To view this video download Flash Player

Follow the authors

The Millionaire Next Door: The Surprising Secrets of America's Wealthy Hardcover – October 1, 2016

by Thomas J. Stanley Ph.D. (Author), William D. Danko Ph.D (Author), Sarah Stanley Fallaw Ph.D (Foreword)

4.6 15,351 ratings

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$20.66","priceAmount":20.66,"currencySymbol":"$","integerValue":"20","decimalSeparator":".","fractionalValue":"66","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"YJ050jAR9fx%2Fgq79X6udI5aPIatQ7yZ5uTHbE0gIsM6rmxqR9dO9oZcWK1dKkCFLA3UoyRIcuYxH3kowOQ8WafrCNcRAxpjJj1xKPxaHUxjJrlD%2BRLob2PhPc1udo8JPyRVraQUxax4MLYTzOo3qiw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$12.84","priceAmount":12.84,"currencySymbol":"$","integerValue":"12","decimalSeparator":".","fractionalValue":"84","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"YJ050jAR9fx%2Fgq79X6udI5aPIatQ7yZ5CWAHK3mARHEXWpzf8p%2Bo02LSDnubad%2BgYU%2BcbRgQJNJ2OoTouzHxh53rAVNH52Z%2B1NidscxUHQ3Rf28S2aEev45OUd8WY5UCBalE30mCrN882QOLc7Whsi0OgvHSrMdOyxTCuI9Q0087ZeG1glsGOg%3D%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century. According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your means than it is about inheritance, advance degrees, and even intelligence. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people. In fact, you will learn that the flashy millionaires glamorized in the media represent only a tiny minority of America's rich. Most of the truly wealthy in this country don't live in Beverly Hills or on Park Avenue-they live next door.

Editorial Reviews

About the Author

Thomas J. Stanley was an author, lecturer, and researcher who started studying the affluent in 1973. He died in 2015. William D. Danko is professor emeritus at the School of Business, State University of New York at Albany. Sarah Stanley Fallaw, Ph. D., is president of DataPoints, a company that provides assessments based on the research and data of her father, Thomas J. Stanley.

Product details

Publisher ‏ : ‎ Taylor Trade Publishing; Twentieth edition (October 1, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 1630762504
ISBN-13 ‏ : ‎ 978-1630762506
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.19 x 0.93 x 9.31 inches

Best Sellers Rank: #8,978 in Books (See Top 100 in Books)
- #13 in Wealth Management (Books)
- #117 in Motivational Management & Leadership
- #159 in Business Motivation & Self-Improvement (Books)

Customer Reviews:
4.6 15,351 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Upload your video

About the authors

Follow authors to get new release updates, plus improved recommendations.

Thomas J. Stanley
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Dr. Thomas J. Stanley (1944-2015) was the author of seven award winning books concentrating on America's wealthy population and was the foremost authority on the affluent. His last book, The Next Millionaire Next Door, was published posthumously in October 2018 and co-authored by Dr. Sarah Stanley Fallaw.
He began studying the affluent in 1973. Dr. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly. Dr. Stanley wrote The Millionaire Next Door in 1996. Over 4,000,000 copies of this New York Times bestseller have been sold. In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. The Millionaire Mind debuted at #2 on the New York Times bestseller list. His other works included Selling to the Affluent, Networking with the Affluent, Millionaire Women Next Door, and Stop Acting Rich.
The author lived in Atlanta, held a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. Visit Dr. Stanley's website at www.thomasjstanley.com for more information on his life and work.
See more on the author's page
William D. Danko
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
New York Times best selling author, Dr. William Danko has coauthored a new book with Dr. Richard Van Ness. Richer Than A Millionaire ~ A Pathway to True Prosperity. It is written for the 2020's environment.
~~~
The book is based on primary and secondary research of millionaires and those who are en route to that status.
~~~
The authors answer such questions as, “What does it take to be rich?” “How can I be financially secure?” “What does it take to be prosperous?”
~~~
Order your copy now... https://www.amazon.com/Richer-Than-Millionaire-Pathway-Prosperity/dp/0692912711/ref=asap_bc?ie=UTF8
~~~
~ "Richer Than A Millionaire" is a timely book which embraces traditional values.
~ William D. Danko, Ph.D. is coauthor of The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a bestseller by the New York Times for more than three years.
~ Richard J. Van Ness, Ph.D. is an author and for 28 years, professor of finance, accounting and management. His research includes wealth building and economic sustainability for microenterprises.
See more on the author's page

Customer reviews

15,351 global ratings

How customer reviews and ratings work

Review this product

Write a customer review

Customers say

Customers find the book well-written and interesting. It provides insights into how to manage money for long-term wealth. They consider it a good value for money, urging frugal living and investing large portions of their income. The advice is regarded as common sense and classic, with many practical tips that anyone can implement. However, some customers feel the content is outdated with outdated numbers and data. Opinions differ on the statistics content, with some finding them useful and data-driven, while others find them dry and overwhelming.

AI-generated from the text of customer reviews

Select to learn more

Readability Insight Value for money Advice Statistics content Dated content

1,072 customers mention "Readability"996 positive76 negative

Customers find the book readable and interesting. They appreciate the well-written, concise writing style that is easy to understand. The anecdotes make it fun to read. Overall, readers find the book informative and an eye-opener.

"...It is a well-written book with well-researched facts and information. It's very organized and easy to read. I highly recommend." Read more

"...Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them." Read more

"Great book highlighting the “Americanized” values which exist in the US...." Read more

"...They provide a lot of interesting anecdotes that make the book fun to read most of the time, as well as basic statistical analysis of survey results...." Read more

836 customers mention "Insight"822 positive14 negative

Customers find the book provides good information and timeless principles to grow wealth. They say it offers insights into how to manage money for long-term wealth, a useful definition of wealth, and essential statistics about millionaires. The book provides interesting anecdotes that make it fun to read most of the time.

"...Has alot of insight into who may or may not be presumed millionaires or wealthy individuals, based alot on the habits of how they handle there..." Read more

"...It is a well-written book with well-researched facts and information. It's very organized and easy to read. I highly recommend." Read more

"Great book if you like personal finance. Multiple studies proving his theories in the book. Got a bit repetitive but the principles are strong...." Read more

"...A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs...." Read more

364 customers mention "Value for money"333 positive31 negative

Customers find the book a good value. They say it encourages being frugal and investing large portions of their income. It's an excellent guide for those interested in personal finance and looking to build wealth. The book teaches readers to be aware of every penny they spend and become financially successful through saving, budgeting, and planning.

"Excellent book if your into personal finance and looking to build wealth...." Read more

"I am very satisfied with this book and it is 100% worth the money. It is a well-written book with well-researched facts and information...." Read more

"Great book if you like personal finance. Multiple studies proving his theories in the book. Got a bit repetitive but the principles are strong...." Read more

"...eye opening and informative about how to ensure future wealth - be frugal and minimize materialism...." Read more

147 customers mention "Advice"106 positive41 negative

Customers find the book's advice helpful. They say it teaches common sense and classic financial practices that anyone can implement. The book focuses on habits and attitudes that anyone can develop, making the concepts attainable. Readers mention the book changed some of their lifestyle choices.

"...It's very organized and easy to read. I highly recommend." Read more

"...The book has a simple equation for where you should be based on age and income...." Read more

"...Overall, the book does not have much actionable advice, but presents information in a way that the reader may be able to assimilate many..." Read more

"...As so many people have stated, it's a lot of data and common sense compiled in one place with surprising results...." Read more

91 customers mention "Statistics content"35 positive56 negative

Customers have mixed opinions about the book's statistics. Some find it provides good data and analysis, describing what the average millionaire drives and wears. Others feel the book is too heavy on statistics presented in a dry manner. There are also complaints about excessive detail and studies that cited useless statistics.

"...the rest of the book is chock full of anecdotes and some rather uninformative statistics to drive a few other points home...." Read more

"...the book fun to read most of the time, as well as basic statistical analysis of survey results...." Read more

"...the book a bit of a slow read due to the heavy amount of statistics presented in a rather dry manner, but the information was well organized and the..." Read more

"...It’s full of random numbers and statistics told in a weird way...." Read more

116 customers mention "Dated content"20 positive96 negative

Customers find the book's content outdated. They mention that the numbers, data, and examples are 25-30 years old. The text is still valid, but the principles are outdated.

"...My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996...." Read more

"Great book but all the numbers are outdated now" Read more

"...The one "con" of the book is that it is kinda old now, was written in 1996, in an age of relatively economical boom, the 2008 crisis..." Read more

"...Sure for some people yes, it is, but for most, the book is dated. But still offers relevant points of interest." Read more

Reviews with images

See all photos

Top reviews from the United States

There was a problem filtering reviews. Please reload the page.

Michael
Good read wished I had read along time ago.
Reviewed in the United States on February 25, 2025
Verified Purchase

Excellent book if your into personal finance and looking to build wealth. Has alot of insight into who may or may not be presumed millionaires or wealthy individuals, based alot on the habits of how they handle there finances.

Read more

One person found this helpful

Helpful

Report
Andrea
I highly recommend this book.
Reviewed in the United States on January 11, 2025
Verified Purchase
I am very satisfied with this book and it is 100% worth the money. It is a well-written book with well-researched facts and information. It's very organized and easy to read. I highly recommend.

Read more

One person found this helpful

Helpful

Report
Matt Taylor
Great studies throughout - easy read!
Reviewed in the United States on October 25, 2024
Verified Purchase
Great book if you like personal finance. Multiple studies proving his theories in the book. Got a bit repetitive but the principles are strong. Would recommend.

Read more

Matt Taylor

Great studies throughout - easy read!

Reviewed in the United States on October 25, 2024
Great book if you like personal finance. Multiple studies proving his theories in the book. Got a bit repetitive but the principles are strong. Would recommend.

Images in this review

4 people found this helpful

Helpful

Report
Zachary Slayback
Sears, Not Brooks Brothers
Reviewed in the United States on December 2, 2015
Verified Purchase
This is an excellent, data-backed look at what the wealthy look like in the United States. Contrary to popular belief, most wealthy people do not drive Teslas and eat caviar. They are not tech CEOs or Wall Street financiers. They are small business owners and self-employed professionals who probably drive a 3-year old BMW or a Ford pickup truck or SUV. They probably wear a Seiko watch, not a Rolex. They probably wear a suit bought from Men's Wearhouse, not Brooks Brothers. They probably have a run-of-the-mill Visa credit card, not something from Sak's Fifth Ave.

Some of the many useful insights and takeaways from this book:

A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs. It's more a reflection of your investments and how much money you save. Not how much you spend. There are a lot of people who pull in a ton of money every year but live paycheck-to-paycheck.

Wealth and income are not the same thing -- Not all wealthy people pull in a hefty income. In fact, many purposely pull in relatively low incomes in order to reduce their tax obligations. Ross Perot is a great example of this (when the book is written). Perot pays millions in taxes, but is worth billions. Even your neighbor next door might be a millionaire, but maybe the household only brings in $79,000 a year.

Most Millionaires Are Self-Made -- While children of millionaires are more likely to become millionaires, very few millionaires (less than 20%) are not self-made millionaires. In fact, regular handouts from parents make it less likely that an individual will become a millionaire someday. Most millionaires worked for their money and were not constantly given Economic Outpatient Care (EOC) from their parents.

Frugality Reigns Supreme -- The authors give a great analogy about building wealth. You can play a great offensive (i.e. pulling in money) and you can make a great defensive (i.e. saving your money and preserving your wealth). Playing a great offensive is wonderful, but it is really only useful for building wealth if you don't play a great defensive too (some people are capable of playing such a great offensive that the defensive really isn't important, but this is very few people). They buy discount suits, discounted new cars or used cars, they rely on very, very little credit, and status symbols aren't all that important to them.

Mindset Matters -- Most millionaires are not worry-warts. The only things they really worry about are government policies that will destroy their livelihoods, but even then, they know that they can't really control the outcome of these issues directly, so they only give so much effort and so much weight to these decisions.

My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996. This obviously isn't the fault of the authors, and some of the conclusions are reinforced in a 2010 preface, but just take some of the data with a grain of salt. Take inflation and general industrial changes into account.

Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them.

Read more

57 people found this helpful

Helpful

Report
John Buczynski
Eye Opening Insight into US’s Values & Materialism
Reviewed in the United States on November 13, 2019
Verified Purchase
Great book highlighting the “Americanized” values which exist in the US. The extensive 30 years of research that was done is very eye opening and informative about how to ensure future wealth - be frugal and minimize materialism. The case studies in the book help evaluate your own life, as it’s okay to have nice things and spend more here and there, but makes you consider what percentage of your net worth those things cost you and assess if you are at a level of hyper-consumption. The book has a simple equation for where you should be based on age and income. A household making $80k income annually and living frugally can have a significantly higher net worth (millions) compared to an equivalent household (size & age) where the net income is $150k for example, due to values and proper budget planning. A greater income will have a perceived requirement of societal pressures, so income may be higher, but so will the spending toward materials to reflect a certain lifestyle. A lot of the book’s numbers are in 1990’s dollars, which need to be adjusted to today’s dollars, but the demographics & percentages still hold true and message is clear - the millionaires of our society do not value the material items as much as those who believe you need to highlight such materials (house, car, clothing, private education, etc.) and may not look it all the while it’s become a case of keeping up with the Joneses for non-millionaires. The true millionaires do not get caught up in the lifestyle of appearances. Wealth can be generated within one generation, as is emphasized by the significant percentage of 1st generation wealth, and over time, even first generation citizens become “Americanized”, as highlighted by the longer one spends in the US, their ranking in the millionaire demographic lowers.

The moral is if you look wealthy, you may be generating a lot of income, but it may be going toward materials instead of investments contributing toward your net worth. Those who live frugally may catch or significantly surpass equivalent households (similarly sized and aged family) who make significantly more income.

This book helped me set financial goals and immediately after reading it, I was able to assess what I really need in my life and cut my next month’s credit card bill in half! A value I’ve never been able to get so low in years. I’ve always been able to afford what I buy, but when it’s going toward materialistic items and not going toward net worth, immediate change was needed. Based on the book’s equation, it turns out I wasn’t going to be a millionaire at my rate and I needed to change something quickly to get on the right track. Highly recommended for anyone.

Read more

21 people found this helpful

Helpful

Report

Top reviews from other countries

Translate all reviews to English

Kanibal
Excellent book.
Reviewed in Canada on December 31, 2024
Verified Purchase

This book is easy to read and to the point. I have found myself more often than not laughing & chuckling to myself. After reading this book, many things that I have observed over the years around me, it finally makes sense. The authors are of course 100% correct. However, it tells a truth and reality that most people aren't ready or willing to hear. I purchased this book as a gift but I ended up reading it myself. Totally recommended!! The book was written in the 90's but the principles on which is based on remain the same.

Read more
Report
Rafael Ladeira
Recomendo totalmente a leitura desse livro
Reviewed in Brazil on November 15, 2022
Verified Purchase
Atualmente comprar um livro com material de qualidade é difícil, esse possui capa dura verdadeira, folhas e impressão de qualidade. Certamente o que mais importa é o conteúdo e ele foi muito bem elaborado, traz muitas sugestões e experiências reais de pessoas bem sucedidas, detalhado o que fazer e não fazer de acordo com o histórico de diversas pessoas. Não é preciso ser ou querer ser um milionário para que esse livro seja de grande valor para você, ele pode te ajudar a ser ter uma vida mais tranquila financeiramente ou apenas te ajudar a ser uma pessoa melhor, o que já valeria a leitura.

Read more
Report
Translate review to English
Armando Guzmán
FRUGAL Y DISCIPLINADO
Reviewed in Mexico on September 23, 2022
Verified Purchase
Me encantó la manera de demostrar como millonarios no son lo que nos venden en la televisión, de gente despilfarradora y lúcida, sino de gente frugal y con un negocio propio

Read more
Report
Translate review to English
Rajesh Thakur
Excellent book..
Reviewed in India on January 11, 2025
Verified Purchase
This book doesn't only helps in wealth Creation but also helps to understand very little-little things of gr8 importance in day to day life, Which we have doing in a wrong way..

It's the 2nd book I like most after:
Autobiography of a yogi..

Read more

Rajesh Thakur

Excellent book..

Reviewed in India on January 11, 2025
This book doesn't only helps in wealth Creation but also helps to understand very little-little things of gr8 importance in day to day life, Which we have doing in a wrong way..

It's the 2nd book I like most after:
Autobiography of a yogi..

Images in this review

Report
axel carpezat
One of my favorite books on financial education
Reviewed in Belgium on January 3, 2025
Verified Purchase
Even if this book was written more than 30 years ago, there are plenty of useful info that are still relevant today. Personally, it helps you have a better idea of how to become a better accumulator of wealth. A must-read.

Read more
Report

See more reviews

Amazon Prime includes:

Follow the authors

The Millionaire Next Door: The Surprising Secrets of America's Wealthy Hardcover – October 1, 2016

Purchase options and add-ons

Frequently bought together

More items to explore

Editorial Reviews

About the Author

Product details

Videos

Videos for this product

Videos for this product

Videos for this product

About the authors

Thomas J. Stanley

William D. Danko

Customer reviews

Review this product

Customers say

Select to learn more

Images in this review

Reviews with images

Gorgeous!!

Top reviews from the United States

There was a problem filtering reviews. Please reload the page.

5.0 out of 5 stars Good read wished I had read along time ago.

5.0 out of 5 stars I highly recommend this book.

4.0 out of 5 stars Great studies throughout - easy read!

Great studies throughout - easy read!

Images in this review

5.0 out of 5 stars Sears, Not Brooks Brothers

5.0 out of 5 stars Eye Opening Insight into US’s Values & Materialism

Top reviews from other countries

5.0 out of 5 stars Excellent book.

5.0 out of 5 stars Recomendo totalmente a leitura desse livro

5.0 out of 5 stars FRUGAL Y DISCIPLINADO

5.0 out of 5 stars Excellent book..

Excellent book..

Images in this review

5.0 out of 5 stars One of my favorite books on financial education

Good read wished I had read along time ago.

I highly recommend this book.

Great studies throughout - easy read!

Sears, Not Brooks Brothers

Eye Opening Insight into US’s Values & Materialism

Excellent book.

Recomendo totalmente a leitura desse livro

FRUGAL Y DISCIPLINADO

Excellent book..

One of my favorite books on financial education