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Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 12 Natural Blue Black, 4.4 Oz (Pack of 1)

4.6 4.6 out of 5 stars 81,213 ratings

To see product details, add this item to your cart. You can always remove it later.

1 Count (Pack of 1)
OLD
Color 12 Natural Blue Black
Package Information Packet
Product Benefits Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage See more
Brand REVLON
Item Form Gel

About this item

  • PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage
  • KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it
  • 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts
  • EASY TO USE HAIR COLOR KIT: Changing your look or covering greys is simple with an easy at-home process from root to tip
  • 41 NATURAL LOOKING SHADES: With shades of black, brown, blonde, red, and platinum hair dye, there are so many beautiful colors to choose from

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From the manufacturer

colosilk beauitful color

Long-Lasting, Multi-Dimensional Color and Shine

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Gentle on Hair

We left out ammonia, so you can get radiant, multidimensional hair color with no harsh odor.

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Rich, Lasting Color

Even stubborn gray hairs don’t stand a chance. ColorSilk Beautiful Color delivers glossy, long-lasting color with 100% gray coverage.

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Smooths and Strengthens

Nourishing formula enriched with Keratin and Silk Amino Acids leaves hair silky, shiny and in better condition than before.

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Natural-Looking Results

The non-drip, liquid-gel is easy to use, depositing rich color for a natural look that lasts. 3-D Color Gel Technology provides multi-tonal color.

What will my color result be?

We suggest checking the color guide on side of box for before/after results.​ We recommend a color patch test and reading all instructions prior to coloring. Follow the instructions inside the box on completing a color preview test and allergy test.

Do I need to shampoo before I color?

Do not shampoo immediately before coloring unless hair is heavily soiled. Wait at least 24 hours between shampooing and coloring.​

Will permanent haircolor lighten another permanent haircolor?

Do not use a lighter hair color product in an attempt to correct your darker hair color results. Hair color products cannot lift or lighten a previously dyed hair color. Using more color will only make the hair darker.​

My hair is predominately gray. What should I use?

All of our permanent hair color products are 100% gray coverage. If you have resistant gray, following the insert instructions let the hair color process an additional 5 minutes.​

What does this hair kit include?

The kit includes 1 pair of gloves, instruction leaflet, colorant, developer, and conditioner. The developer bottle has an application nozzle. The bottle is designed so you can mix the colorant inside the bottle for easy application. No bowl needed.​

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Colorsilk Beautiful Color

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Total Color

blonde balayage brown highlights longlasting kit covering greys brush gloves applicator black ideas

Root Erase

Formula

Permanent, 100% gray coverage, ammonia free

Formula

Permanent, 100% gray coverage, ammonia free

Formula

Permanent, 100% gray coverage, ammonia free

Perfect for

Longlasting high-definition color and shine

Perfect for

Clean, vegan, high-performance color

Perfect for

Easy at-home root touch-ups

Benefits

3D color gel technology, multi-tonal hair color

Benefits

Nourishing conditioning glosses, permanent color, no parabens, sulfates, gluten

Benefits

5 minute root touch-up kit, seamlessly matches leading hair color shades

Form

Liquid gel formula

Form

Non-drip cream formula

Form

Cream formula

Results in

25+ minutes, please refer to leaflet for guidance on processing time

Results in

25+ minutes, please refer to leaflet for guidance on processing time

Results in

As little as 5 minutes, please refer to leaflet for guidance on processing time

Product Description

ColorSilk Beautiful Color™ is the #1 brand in the USA*. The ammonia-free hair color delivers 100% gray coverage. Achieve rich, long lasting hair color and a radiant shine at home. Revlon’s 3D Color Gel Technology™ delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension. Hair is left feeling silky, shiny and healthy, and in better condition than before coloration.

Revlon's calculations based on Nielsen ScanTrack unit sales data for U.S. Hair color category last 52 weeks ending 6/29/2019 across xAOC and Nielsen U.S. panel data FY 2018.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.44 x 1.94 x 6.13 inches; 6.67 ounces
  • Item model number ‏ : ‎ 309976623122
  • UPC ‏ : ‎ 309976623122
  • Material Feature ‏ : ‎ Compostable Warning
  • Manufacturer ‏ : ‎ Revlon
  • ASIN ‏ : ‎ B01LTHLDAS
  • Customer Reviews:
    4.6 4.6 out of 5 stars 81,213 ratings

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This Item
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 12 Natural Blue Black, 4.4 Oz (Pack of 1)
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 12 Natural Blue Black, 4.4 Oz (Pack of 1)
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Details
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Price$17.00$41.70-8% $36.84
List:$39.99
-9% $10.97
List:$11.99
-11% $7.59
List:$8.49
Price Per Unit$17.00 / Count$4.17 / Count$4.09 / Count$10.97 / Count$1.30 / Fl Oz
Delivery
Get it Mar 27 - 29
Get it Mar 29 - Apr 1
Get it Mar 27 - 29
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Customer Ratings
Easy to use
4.5
4.6
4.4
4.4
Value for money
4.3
4.2
4.3
4.0
Scent
4.1
4.0
3.8
4.1
Longevity
4.0
4.1
3.9
3.5
Sold By
CGM Empire Distributors LLC
G.S. Sales15
Kavala Store
Amazon.com
Amazon.com
form
Gel
Cream
Cream
CREAM
Cream
specialty
Natural,Permanent
Ammonia Free, Natural
Natural
Long Lasting
Natural
ingredients
Colorant: Aqua ((Water) Eau), Oleic Acid, Isopropyl Alcohol, Ethanolamine, Peg-2 Soyamine, Lauramide Mea, Lauryl Pyrrolidone, Sodium Laureth Sulfate, Potassium Cocoyl Hydrolyzed Collagen, Sodium Sulfite, Parfum (Fragrance), Wheat Amino Acids, Hypnea Musciformis Extract, Gellidiela Acerosa Extract, Sargassum Filipendula Extract, Sorbitol, Oleyl Alcohol, Limnanthes Alba (Meadowfoam) Seed Oil, Polyquaternium-28, Laneth-5, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Erythorbic Acid, Tetrasodium Edta, P-Phenylenediamine, M-Aminophenol, Phenyl Methyl Pyrazolone, 4-Amino-2-Hydroxytoluene, Linalool, Citronellol, Geraniol, Coumarin, Amyl Cinnamal. Cream Developer: Aqua ((Water) Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Steareth-10 Allyl Ether/Acrylates Copolymer, Amodimethicone, Sodium Lauryl Sulfate, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Disodium Phosphate, Phosphoric Acid, Trimethylsiloxysilicate, Cyclopentasiloxane, Methylparaben, Edta. After Color Conditioner: Aqua ((Water) Eau), Cetearyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl Dimethylamine Dimer Dilinoleate, Stearyl Alcohol, Cetyl Alcohol, Methoxypropylgluconamide, Silk Amino Acids, Hydrolyzed Silk, Panthenol, Panthenyl Ethyl Ether, Dimethicone Peg-8 Meadowfoamate, Amodimethicone, Trideceth-12, Triisostearyl Citrate, Isostearyl Glycolate, Isostearyl Lactate, Diisostearyl Malate, Diisostearoyl Trimethylolpropane Siloxy Silicate, Hydroxyethylcellulose, Cocamidopropyl Betaine, Ceteareth-20, Stearamidopropyl Dimethylamine, Cetrimonium Chloride, Isopropyl Alcohol, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Linalool, Citric Acid, Methylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.
Colorant: Aqua ((Water) Eau), Oleic Acid, Isopropyl Alcohol, Ethanolamine, Peg-2 Soyamine, Lauramide Mea, Lauryl Pyrrolidone, Sodium Laureth Sulfate, Potassium Cocoyl Hydrolyzed Collagen, Sodium Sulfite, Parfum (Fragrance), Wheat Amino Acids, Hypnea Musciformis Extract, Gellidiela Acerosa Extract, Sargassum Filipendula Extract, Sorbitol, Oleyl Alcohol, Limnanthes Alba (Meadowfoam) Seed Oil, Polyquaternium-28, Laneth-5, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Erythorbic Acid, Tetrasodium Edta, P-Phenylenediamine, M-Aminophenol, Phenyl Methyl Pyrazolone, 4-Amino-2-Hydroxytoluene, Linalool, Citronellol, Geraniol, Coumarin, Amyl Cinnamal, Cream Developer: Aqua ((Water) Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Steareth-10 Allyl Ether/Acrylates Copolymer, Amodimethicone, Sodium Lauryl Sulfate, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Disodium Phosphate, Phosphoric Acid, Trimethylsiloxysilicate, Cyclopentasiloxane, Methylparaben, Edta, After Color Conditioner: Aqua ((Water) Eau), Cetearyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl Dimethylamine Dimer Dilinoleate, Stearyl Alcohol, Cetyl Alcohol, Methoxypropylgluconamide, Silk Amino Acids, Hydrolyzed Silk, Panthenol, Panthenyl Ethyl Ether, Dimethicone Peg-8 Meadowfoamate, Amodimethicone, Trideceth-12, Triisostearyl Citrate, Isostearyl Glycolate, Isostearyl Lactate, Diisostearyl Malate, Diisostearoyl Trimethylolpropane Siloxy Silicate, Hydroxyethylcellulose, Cocamidopropyl Betaine, Ceteareth-20, Stearamidopropyl Dimethylamine, Cetrimonium Chloride, Isopropyl Alcohol, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Linalool, Citric Acid, Methylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.
1206862 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, Resorcinol, P-Phenylenediamine, Parfum / Fragrance, Sodium Metabisulfite, Carbomer, Ascorbic Acid, Edta, Ci 77891 / Titanium Dioxide, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Threonine, Proline, Hydroxybenzomorpholine, Dimethicone Fil D210478/4. 1152439 - Ingredients: Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate Fil D209745/14. 1217017 C - Ingredients: Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Linalool, Hexyl Cinnamal, Peg-100 Stearate, Steareth-6, Phenoxyethanol, Isoeugenol, Coco-Betaine, Trideceth-3, Ci 77891 / Titanium Dioxide, Benzyl Alcohol, Acetic Acid, Fumaric Acid Fil T291070/1. 1177657 C - Ingredients: Aqua / Water / Eau, Amodimethicone, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Behentrimonium Chloride, Cetyl Alcohol, Parfum / Fragrance, Phenoxyethanol, Trideceth-5, Isopropyl Alcohol, Trideceth-6, Glycerin, Peg-150 Distearate, Caprylyl Glycol, Panthenol, Trideceth-10, Linalool, Cetrimonium Chloride, Hexyl Cinnamal, Isoeugenol, Acetic Acid, Benzyl Alcohol, 2-Oleamido-1,3-Octadecanediol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Propylene Glycol, Soluble Collagen, Trisodium Edta, Potassium Sorbate Fil T236810/2
Color Cream: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, 2-Methoxymethyl-P-Phenylenediamine, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, Parfum/Fragrance, Sodium Sulfite, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, Xanthan Gum, M-Aminophenol, Sodium Hydroxide, Titanium Dioxide/(CI 77891), Disodium EDTA, 4-Amino-2-Hydroxytoluene, Tocopheryl Acetate, Hydroxyethyl-3.4-Methylenedioxyaniline HCL. Color Activator: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.

Important information

Ingredients

Colorant: Aqua ((Water) Eau), Oleic Acid, Isopropyl Alcohol, Ethanolamine, Peg-2 Soyamine, Lauramide Mea, Lauryl Pyrrolidone, Sodium Laureth Sulfate, Potassium Cocoyl Hydrolyzed Collagen, Sodium Sulfite, Parfum (Fragrance), Wheat Amino Acids, Hypnea Musciformis Extract, Gellidiela Acerosa Extract, Sargassum Filipendula Extract, Sorbitol, Oleyl Alcohol, Limnanthes Alba (Meadowfoam) Seed Oil, Polyquaternium-28, Laneth-5, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Erythorbic Acid, Tetrasodium Edta, P-Phenylenediamine, M-Aminophenol, Phenyl Methyl Pyrazolone, 4-Amino-2-Hydroxytoluene, Linalool, Citronellol, Geraniol, Coumarin, Amyl Cinnamal. Cream Developer: Aqua ((Water) Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Steareth-10 Allyl Ether/Acrylates Copolymer, Amodimethicone, Sodium Lauryl Sulfate, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Disodium Phosphate, Phosphoric Acid, Trimethylsiloxysilicate, Cyclopentasiloxane, Methylparaben, Edta. After Color Conditioner: Aqua ((Water) Eau), Cetearyl Alcohol, Behentrimonium Chloride, Linoleamidopropyl Dimethylamine Dimer Dilinoleate, Stearyl Alcohol, Cetyl Alcohol, Methoxypropylgluconamide, Silk Amino Acids, Hydrolyzed Silk, Panthenol, Panthenyl Ethyl Ether, Dimethicone Peg-8 Meadowfoamate, Amodimethicone, Trideceth-12, Triisostearyl Citrate, Isostearyl Glycolate, Isostearyl Lactate, Diisostearyl Malate, Diisostearoyl Trimethylolpropane Siloxy Silicate, Hydroxyethylcellulose, Cocamidopropyl Betaine, Ceteareth-20, Stearamidopropyl Dimethylamine, Cetrimonium Chloride, Isopropyl Alcohol, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Linalool, Citric Acid, Methylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

Looking for specific info?

Customer reviews

4.6 out of 5 stars
4.6 out of 5
81,213 global ratings

Customers say

Customers like the ease of use and scent of the hair color. They mention that it's simple and easy to apply. Some appreciate the value, quality, and softness of the product. That said, opinions are mixed on the effect on hair, durability, and color.

AI-generated from the text of customer reviews

1,052 customers mention935 positive117 negative

Customers like the value of the hair color. For example, they say it's inexpensive, affordable, and worth buying.

"...head and 30 minutes to absorb, no messes on face or anywhere else, inexpensive, rinses easily in the shower, wonderful conditioner that makes hair..." Read more

"...With its ease of use and affordable price point, this hair dye has become my go-to choice. Give it a try and you won't be disappointed!"..." Read more

"...is easy to use, is pretty forgiving, covers the gray and is reasonably priced. Can't get much better than that...." Read more

"...The price point was perfect at ~$12 for a 3-pack. It's cheaper for me to purchase this way as opposed to going the touch-up route for $7+ a pop...." Read more

877 customers mention718 positive159 negative

Customers like the quality of the hair color. For example, they say it works well and gives excellent results. Some say it's cheap and works well. Overall, most are satisfied with the product.

"...or anywhere else, inexpensive, rinses easily in the shower, wonderful conditioner that makes hair silky smooth, non-irritating and most importantly..." Read more

"...tried Revlon Color Silk Hair Dye and I must say, I am extremely impressed with the results...." Read more

"...I can confirm that it works well, is easy to use, is pretty forgiving, covers the gray and is reasonably priced. Can't get much better than that...." Read more

"Great product. works well.easy to use .love the after color conditioner . But the color was way too dark for me...." Read more

564 customers mention531 positive33 negative

Customers find the product easy to use and great at covering grey hairs. They say it's simple and easy to mix and apply, and the bottle tip is a great help for sectioning. Customers also mention that the product comes with instructions and gloves.

"Pros: very light pleasant smell, covers grey initially, easy application that takes 10 minutes to cover the entire head and 30 minutes to absorb, no..." Read more

"...With its ease of use and affordable price point, this hair dye has become my go-to choice. Give it a try and you won't be disappointed!"..." Read more

"...I can confirm that it works well, is easy to use, is pretty forgiving, covers the gray and is reasonably priced. Can't get much better than that...." Read more

"Great product. works well.easy to use .love the after color conditioner . But the color was way too dark for me...." Read more

319 customers mention253 positive66 negative

Customers like the scent of the product. They mention that the smell isn't overwhelming, which is a huge plus for them.

"Pros: very light pleasant smell, covers grey initially, easy application that takes 10 minutes to cover the entire head and 30 minutes to absorb, no..." Read more

"...The dye itself had a pleasant scent that wasn't overpowering, which made the experience more enjoyable...." Read more

"...minutes, and once my hair dried it was super soft and bouncy, and smelled good.I LOVE the results!..." Read more

"...This is ammonia-free and the smell is pretty minimal.For basic needs, this definitely does the job...." Read more

213 customers mention213 positive0 negative

Customers say the product is amazing and makes hair soft. They also say the conditioner makes hair silky smooth and non-irritating. Customers say their hair feels great after each use and the texture is not affected.

"...rinses easily in the shower, wonderful conditioner that makes hair silky smooth, non-irritating and most importantly.... color is radiant and..." Read more

"...I noticed that my hair felt smoother and looked healthier after using this product, without any signs of damage or dryness...." Read more

"...let that sit for a few minutes, and once my hair dried it was super soft and bouncy, and smelled good.I LOVE the results!..." Read more

"...good for your hair it makes your hair shine and makes your hair soft it doesn't irritate your scalp or anything like that for the price it was very..." Read more

2,072 customers mention1,414 positive658 negative

Customers are mixed about the color of the hair color. Some mention it's great, permanent, and the best commercially available hair color, while others say it has reddish overtones, lifts roots slightly, and turns them a coppery blonde color. The color fades before their roots grow out, so they'll keep looking for something that holds up.

"Pros: very light pleasant smell, covers grey initially, easy application that takes 10 minutes to cover the entire head and 30 minutes to absorb, no..." Read more

"...I chose the shade 'Soft Black' and it turned out beautifully. The color was rich, vibrant, and true to the shade depicted on the packaging...." Read more

"I just love this mushroom color. It’s a little dark for the first week but week two it’s perfect. It covers my gray...." Read more

"...confirm that it works well, is easy to use, is pretty forgiving, covers the gray and is reasonably priced. Can't get much better than that...." Read more

296 customers mention198 positive98 negative

Customers are mixed about the durability of the product. Some mention that the results are beautiful and long-lasting, better than most other brands. However, others say that it doesn't seem to last as long as it used to, is semi-permanent, and not as strong of a color as they want it to be.

"...Another impressive aspect of Revlon Color Silk is its longevity...." Read more

"...I can confirm that it works well, is easy to use, is pretty forgiving, covers the gray and is reasonably priced. Can't get much better than that...." Read more

"...It's semi-permanent compared to what I get at the salon but for a <$5 box, I'm pretty satisfied...." Read more

"...Needless to say, this DID THE JOB! It applied well, saturated well, and I left it on the hair overnight, as to make sure it wasn’t going to bleed..." Read more

232 customers mention135 positive97 negative

Customers are mixed about the effect on hair. Some mention that it leaves their hair healthier, softer, and shinier than before. They say it works incrediblely and doesn't damage their hair. However, others say that they wished the hair conditioner was better. They also say that it takes more time to lighten their hair and that they could not get it to lightened.

"...I noticed that my hair felt smoother and looked healthier after using this product, without any signs of damage or dryness...." Read more

"...and lasts the promised 4-6 weeks although it does lighten after the first few weeks. The color is true to the color promised and very shiny...." Read more

"I always buy this product. It's very good for your hair it makes your hair shine and makes your hair soft it doesn't irritate your scalp or anything..." Read more

"...wasn’t to all of my hair it would have been awful but now my ends are all horrible too my hair was and looked healthy I hardly ever straighten my..." Read more

Ultra-affordable, vibrant coppery-red color with superior shine, & excellent gray coverage
5 Stars
Ultra-affordable, vibrant coppery-red color with superior shine, & excellent gray coverage
After trying ZILLIONS of red hair dyes from just about every brand imaginable (from the cheapest to the spendiest) this is my go-to for color that really POPS without looking incredibly "metallic" or otherwise far afield from anything nature could possibly produce. (At least not on medium-to-dark hair. If you applied it to lighter hair, it would look utterly artificial - which is great, if that's what you're going for.)I always let this product process a looooong time. (As much as an hour following complete application.) Because naturally darker hair requires significant lift (chemical lightening of your natural hair color) to create a more porous and "grabby" surface on which to deposit the chemical color (in this case, bright auburn), you want to ensure the mixture doesn't fully oxidize (develop/process) PRIOR to application. (The reason for this is that most of the chemical "lift" or "pull" comes early in the oxidation process.) In other words, if you mixed your color with the developer and then let it sit in the bottle for 20 minutes before application, you'd get much less lift, which also means you'll get a dramatically more subdued deposit - not nearly as vibrant a result.The tricky part is that the mixture oxidizes very quickly. So, unless you have fairly short hair (which I obviously do not), by the time you get past treating your roots, the product is mostly oxidized. (Again, this means less lift and therefore less availability to deposit.) To prevent this, I mix only half of the product at a time (using a separate application bottle). I use the first half of the bottle to treat my entire hairline (front to back) followed by the crown, temples (these are most visible areas for root-show), and then the remainder of my head. (At this point, I'm ONLY aiming for my roots - the healthiest and therefore most deposit-resistant portion of your hair.)Only after I've completely covered my roots do I mix the remaining half of the product for the rest of my hair. I use a small portion to re-treat the most deposit-resistant portions of my hair (the front of my hairline and temples where I have some graying areas) working downward from the roots to cover as much of my hair as possible. As I near the end of the product, I add a teaspoon or so of water to thin it out and get the last of it out of the bottle. (Since your ends are always more damaged than your roots, the mixture doesn't have to be as concentrated to do its job, so it's perfectly okay to dilute it with a little water.)Because this particular color is VERY vibrant (unnaturally so - they don't call it "bright auburn" for nothin') I use dish-washing soap (horror, I know, lol) to shampoo it out of my hair. (I shampoo it 3x in a row, followed by my regular conditioner, resulting in the color you see in the photo for this review.)Like all reds, this red will not remain rich or vibrant with repeated washings. (Red hair dyes have smaller color molecules than blonde or brunette shades, making it harder for the hair to hold on to the chemically deposited color, which means much faster fading.) Comparing the staying power of blondes and especially brunette shades to red ones is an apples-to-oranges affair, so given this is a very "true" red, it performs as expected for its category and class. (This is about the cheapest hair color you can buy.) This said, it has less lift than most other boxed brands (which also means it's less harsh and less damaging), but this can be overcome with the approach I've described above. (Double applications of non-fully-oxidized product to lift-and-deposit-resistant areas.)As you can see, with strategic application and extended processing times, this product delivers gorgeous shine and excellent gray coverage. (Keep in mind that you're looking at hair that is super, super healthy to begin with since I shampoo only 2-3x per month, RARELY blowdry or use hot-tools, or even apply any styling products.) If you begin with damaged or otherwise non-lustrous hair, you won't get the same level of shine - this isn't a miracle product, after all - but I bet you could still get really beautiful results!
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Top reviews from the United States

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39 people found this helpful
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Reviewed in the United States on January 26, 2024
Color: 03 Ultra Light Sun BlondeSize: 3 Count (Pack of 1)Style: OLD VERSIONVerified Purchase
25 people found this helpful
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Reviewed in the United States on February 11, 2024
Color: 40 Medium Ash BrownSize: 4.40 Fl Oz (Pack of 3)Style: NEWVerified Purchase
5 people found this helpful
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Reviewed in the United States on November 1, 2023
Color: 20 Brown/BlackSize: 4.40 Fl Oz (Pack of 3)Style: NEWVerified Purchase
26 people found this helpful
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Top reviews from other countries

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Conny Sánchez
5.0 out of 5 stars Sin amoniaco
Reviewed in Mexico on February 19, 2024
Color: 41 Medium BrownSize: 1 Count (Pack of 1)Style: OLDVerified Purchase
Angela Rapoport
5.0 out of 5 stars Great color
Reviewed in Canada on July 24, 2023
Color: Champagne BlondeSize: 1 Count (Pack of 1)Style: OLDVerified Purchase
Marlene Case
5.0 out of 5 stars I found exact same product and colour at a discount store fo $4.99r
Reviewed in Canada on March 16, 2023
Color: 44 Medium Reddish BrownSize: 1 Count (Pack of 1)Style: OLDVerified Purchase
One person found this helpful
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Kelly
5.0 out of 5 stars Good for my sensitive scalp
Reviewed in Canada on October 25, 2022
Color: 47 Medium Rich BrownSize: 1 Count (Pack of 1)Style: OLDVerified Purchase
One person found this helpful
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Andrée
5.0 out of 5 stars Darker than I thought
Reviewed in Canada on July 30, 2022
Color: 49 Auburn BrownSize: 1 Count (Pack of 1)Style: OLDVerified Purchase

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