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Seventh Generation Concentrated Baby Laundry Detergent, Fresh Scent, 40 Fl Oz, Pack of 2

4.6 4.6 out of 5 stars 17,432 ratings

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Fresh Scent

Purchase options and add-ons

Brand Seventh Generation
Item Form Liquid
Scent Fresh Scent
Unit Count 80 Fl Oz
Material Type Free Dye Free

About this item

  • Fights tough baby stains like milk, fruit purees, and diaper disasters
  • Provides a powerful clean with 97 percent plant-based ingredients
  • USDA Certified Biobased Product 95 percent
  • Baby detergent free of synthetic fragrances, dyes, and artificial brighteners
  • Laundry soap that works great on all your baby’s washables, including cloth diapers
  • Concentrated—with less added water—so you get more of what you need in a smaller package

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Climate Pledge Friendly

Products with trusted sustainability certification(s). Learn more

Product Certification (1)

U.S. EPA Safer Choice certified products contain safer ingredients for human health and the environment.

U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways.

Learn more about this certification


From the manufacturer

A Safer Choice for Your Toughest Messes
Plant based ingredients
Plant based claims
We believe our products are healthy solutions
New look

Product Description

Baby love is big. But so are baby messes. Let us help. Seventh Generation’s Concentrated Baby Laundry Detergent uses plant-based cleaning power to make quick work of your baby’s most impressive spit-up or diaper invention. It works so great on your baby’s washables (including cloth diapers) because it’s specially formulated to battle the tough stains only babies can make. Plus, it’s free from synthetic fragrances, artificial brighteners, and dyes. Our laundry detergent baby concentrated formula also uses less added water, so it delivers twice the loads of a typical laundry bottle—53 loads in a 40oz container. We believe you deserve to know what’s in the products you buy, so we list our ingredients—right on the package. Now that’s big love.For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 7.7 x 6 x 11.3 inches; 5 Pounds
  • Item model number ‏ : ‎ 732913228690
  • Date First Available ‏ : ‎ August 23, 2012
  • Manufacturer ‏ : ‎ Unilever
  • ASIN ‏ : ‎ B0091DS0U4
  • Customer Reviews:
    4.6 4.6 out of 5 stars 17,432 ratings

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Seventh Generation Concentrated Baby Laundry Detergent, Fresh Scent, 40 Fl Oz, Pack of 2
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Price$31.99$27.94$19.99$48.39$20.89-5% $15.16
List:$15.99
Price Per Unit$0.30 / load$0.21 / load$0.62 / Load$0.37 / Load$0.32 / Load$0.23 / Load
Delivery
Get it as soon as Monday, Mar 18
Get it as soon as Monday, Mar 18
Get it as soon as Monday, Mar 18
Get it as soon as Monday, Mar 18
Get it as soon as Monday, Mar 18
Get it as soon as Monday, Mar 18
Customer Ratings
Scent
4.2
4.0
3.9
2.6
4.2
5.0
Easy to dispense
4.1
4.2
4.6
4.0
4.1
3.6
For sensitive skin
4.5
4.6
4.2
4.0
4.5
Value for money
4.0
4.3
3.9
4.0
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
scent
Fresh Scent
Clean Scent
Fragrance Free
Rose
Mango
Free & Clear
form
Liquid
Liquid
Liquid
Liquid
Liquid
Laundry Detergent
unit count
80
46.2
92
46
23.1
23
liquid volume
80 fluid ounces
100 fluid ounces
46 fluid ounces
46.2 fluid ounces
23 fluid ounces
23 fluid ounces
weight
5 pounds
23.1 ounces
23 ounces
23 ounces
23 ounces
specific uses
Natural
Skin Sensitive, Hypoallergenic, Fragrance Free
Stain Remover
Stain Remover
Stain Remover
formulation
concentrated
concentrated
concentrated
concentrated
concentrated
concentrated

Important information

Ingredients

Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based cleaning agent), pectinase enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant derived fragrances: 3-hexenol, cananga odorata (ylang ylang) flower oil, canarium luzonicum (elemi) gum nonvolatiles, citral, citronellol, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, commiphora myrrha (myrrh) oil, cymbopogon martini (palmarosa) oil, gamma-decalactone, juniperus mexicana (cedar) oil, linalool, pelargonium graveolens (geranium) flower oil. Linalool, citronellol and d-limonene are fragrance allergens.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
17,432 global ratings

Customers say

Customers like the cleanliness, recyclability, and effect on skin of the laundry detergent. For example, they mention that it's a great product, best for fine washables, and is environmentally friendly. That said, some complain about the spillage and value.

AI-generated from the text of customer reviews

568 customers mention434 positive134 negative

Customers like the cleanliness of the product. They say that it is a great laundry detergent that works well for fine washables. They also appreciate the small amount that is used for a very decent amount of washing power. The liquid is clear and doesn't stain surfaces, making it easy to use and less messy. Customers also say that the product is gentle on clothes but tough on dirt.

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"This is a great product. Great scent, cleans well, lasts a long time with just a tiny bottle to pick up & store...." Read more

"...It cleans well, and we've had not issues with skin allergies or irritants...." Read more

"...It comes in a few varieties. Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

392 customers mention297 positive95 negative

Customers like the smell of the health personal care product. They say that the scent is light compared to normal soaps, and it does an excellent job at removing sweat odors.

"...noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean...." Read more

"This is a great product. Great scent, cleans well, lasts a long time with just a tiny bottle to pick up & store...." Read more

"...Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

"...I'd likely give them a 5 star rating if it weren't for the perfume smell and poor warehouse protection of fragrance free products. Disappointed." Read more

366 customers mention298 positive68 negative

Customers like the quality of the health personal care product. They mention it works well, is an excellent, and very concentrated detergent. Some say it's worth a try, and that it gets the clothes clean. They also appreciate the safer ingredients and the efficient performance of the product. Overall, most are satisfied with the quality and variety of the products.

"...Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent...." Read more

"...I really like the smell of this laundry soap. It comes in a few varieties. Both are clean and pleasant...." Read more

"...I'm very pleased with the performance and I have highly recommended it to my hunting friends." Read more

"...But overall, 7th Gen works really well. As an added bonus, this is a product that is mindful of the environment, which is always a good thing...." Read more

175 customers mention163 positive12 negative

Customers like the effect of the product on their skin. They say it's excellent for sensitive skin, and it doesn't irritate asthma. It's very mild, and doesn' t overwhelm like some rose products. It makes their clothing feel better and doesn’t cause any irritation.

"...It cleans well, and we've had not issues with skin allergies or irritants...." Read more

"...It comes in a few varieties. Both are clean and pleasant. It also comes in an unscented for sensitive skin...." Read more

"...---Does NOT irritate sensitive skin---Does NOT irritate asthma (despite it having some scent to it)..." Read more

"I love the detergent. My clothes are clean. It doesn't aggravate sensitive skin...." Read more

114 customers mention114 positive0 negative

Customers like the recyclability of the product. They mention that it's environmentally friendly, full of clean nontoxic ingredients, and easy on the environment. Some appreciate the lack of chemicals and the convenience of the detergent. The inner bladder is made of recyclable plastic.

"...As an added bonus, this is a product that is mindful of the environment, which is always a good thing...." Read more

"I like that it is easy on environment and great on my skin! I just wish the bottle was bigger and a good value !" Read more

"...- and that is a bit of a blech to me - but well worth it for the lack of chemicals and the convenience of the bottle..." Read more

"...5 stars because I love the efficiency of the product and the safer ingredients...." Read more

161 customers mention80 positive81 negative

Customers are mixed about the value of the product. Some mention that it's a good price for a non-toxic concentrated, while others say that it is not great value for the cost, not very cost effective or environmentally friendly, and is one of the most expensive cleaning products out there. Overall, the opinions are mixed, and it'd be a very dumb business decision to make.

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"...Unfortunately, they are also one of the most expensive cleaning products out there! So, I can't always support them and our eco-friendly economy...." Read more

"...It's economical, too because you just use one little squirt on an average load of wash. One bottle lasts me and my husband 3 months." Read more

"Quite expensive for what you get, so I am debating on purchasing again...." Read more

142 customers mention94 positive48 negative

Customers have mixed opinions about the size of the product. Some mention that it barely takes any space in the laundry room, and it has a clever dispenser that helps you measure the exact amount. Others say that it has no small whatsoever, and the bottle also seems bigger.

"...think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much..." Read more

"...The bottle also seems bigger so I’m assuming it uses more plastic than the previous bottle design? Very confused" Read more

"...I love of small and easy it is to use. I wish the bottle was refillable! (its not). I fill like my clothing is clean and it def smells very nice." Read more

"...This brand is so concentrated that it only needs a squirt. Smaller plastic container too. Win win." Read more

128 customers mention11 positive117 negative

Customers are dissatisfied with the spill of the product. They mention that the dark green caps leak all over everything, even when they're careful. The new caps are designed to leak, and customers are about to switch brands just so they don't have to deal with this issue. Some customers also say that the product doesn't dose as claimed and only squirts randomly.

"...It doesn't aggravate sensitive skin. My issue is with the bottle - it leaks and is crusty even if you wipe it off...." Read more

"...on the inside of the cap (green on green and not transparent), it leaks everywhere once you close it back (on the bottle, on the floor) and the..." Read more

"Fave detergent 10/10 recommend. The product wasn’t wrapped and leaked." Read more

"The new design does not work. The cup is leaking and makes mess every time I use it. The previous design was perfect...." Read more

One squirt ..no mess
5 Stars
One squirt ..no mess
I love that I can use one quirt and unbelievably get the load clean and smelling so fresh. Yes I'm old school. There's fresh... then there's clothes line fresh! I cant stand purfumes etc and getting sticky hands when using liquid laundry soap. If your looking for that natural brand, this stuff is fabulous 😍
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Top reviews from other countries

Translate all reviews to English
jeanyvesbleau
5.0 out of 5 stars .
Reviewed in Canada on April 1, 2023
Scent: Fresh ScentVerified Purchase
Jennifer H
5.0 out of 5 stars Concentrated so less plastic, dosing saves money, clean laundry, no scent or skin reactions!
Reviewed in Canada on March 29, 2023
Scent: Free & ClearVerified Purchase
ImReallyAnElf
2.0 out of 5 stars Not worth the money
Reviewed in the United Kingdom on February 5, 2024
Paige
5.0 out of 5 stars Love - Good for scent sensitivity
Reviewed in Canada on June 2, 2021
One person found this helpful
Report
Amanda
5.0 out of 5 stars Smells amazing and love that it's natural!
Reviewed in Canada on December 18, 2020
Scent: LavenderVerified Purchase

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