Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences.

Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these "here today, gone tomorrow" illusions that foster entitlement, complacency, and mediocrity, so we can start implementing the timeless principles that are: The Culture Solution.

The six foundational principles of a Dynamic Culture are universal and unchanging. In The Culture Solution, business consultant and New York Times bestselling author of The Dream Manager and Off Balance presents the six enduring principles of a Dynamic Culture in a way that is both intensely practical and inspiring. If you want to . . . grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday . . . this book is for you and every person on your team.

The thing is and it's quite simple, really everybody wants to belong to a Dynamic Culture. That's why today, more than ever before, organizations are searching for a Culture Solution. Too many books are written just for the leaders of an organization. Finally, we have a definitive and authoritative book about culture that everyone in your organization can and should read.

Perhaps you don't believe it is possible to create a Dynamic Culture in your particular type of business. Prepare yourself to be convinced that the culture of any organization can be transformed using the six principles outlined in these pages.

Matthew Kelly is a best-selling author, speaker, thought leader, entrepreneur, consultant, spiritual leader, and innovator.

He has dedicated his life to helping people and organizations become the-best-version-of-themselves. Born in Sydney, Australia, he began speaking and writing in his late teens while he was attending business school. Since that time, 5 million people have attended his seminars and presentations in more than 50 countries.

Today, Kelly is an internationally acclaimed speaker, author, and business consultant. His books have been published in more than 30 languages, have appeared on the New York Times, Wall Street Journal, and USA Today bestseller lists, and have sold more than 45 million copies.

In his early-twenties he developed "the-best-version-of-yourself" concept and has been sharing it in every arena of life for more than twenty-five years. It is quoted by presidents and celebrities, athletes and their coaches, business leaders and innovators, though perhaps it is never more powerfully quoted than when a mother or father asks a child, "Will that help you become the-best-version-of-yourself?"

Kelly's personal interests include golf, music, art, literature, investing, spirituality, and spending time with his wife, Meggie, and their children Walter, Isabel, Harry, Ralph, and Simon.