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The New Marketing: How to Win in the Digital Age
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee , and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton , is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
From the bestselling authors of The Social Employee , and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton , is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
288 pages, Hardcover
Published September 18, 2020
About the author
Cheryl Burgess
5 books4 followersCheryl Burgess, Founder, CEO, of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Burgess, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Com- munity and a featured blogger at CMO.com. She is also the winner of four Twitter Shorty Awards. In 2011, she cofounded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess @SocialEmployee and @BlueFocus.
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Displaying 1 - 3 of 3 reviews
September 22, 2020
I found “The New Marketing” schizophrenic in nature. The introduction starts well, explaining the marketing has changed and that people don’t like being interrupted, which is true. Then the next chapter ploughs into talking about advertising which contradicts this and is all about old marketing.
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sections on the real essence of “new marketing” like the section on social, seems rushed.
Overall, if you don’t have a marketing background, this would be a good place to start.
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sections on the real essence of “new marketing” like the section on social, seems rushed.
Overall, if you don’t have a marketing background, this would be a good place to start.
October 7, 2020
Whether addressing employee advocacy or the changing role of trust in marketing, 'The New Marketing' covers the key changes and relevant industry trends that marketers and business owners need to be aware of. This is a worthwhile read for professionals interested in increasing the impact of their marketing campaigns for the future. If you want to win with marketing in a thoughtful way, this one is for you!
May 15, 2022
This book is really basic. If you are new to marketing, it covers the basic topics well but if you have any experience, you will not get much from this read.
Displaying 1 - 3 of 3 reviews