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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer Paperback – August 16, 2018

by Sean Cannell (Author), Benji Travis (Author)
4.6 4.6 out of 5 stars 3,513 ratings
See all formats and editions
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YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Millions of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.

In the NEW and EXPANDED edition of YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on almost two decades of experience as well as interviews with more than two hundred top creators to give you a step-by-step YouTube success playbook.

You’ll learn

  • The seven essential ingredients for a profitable channel
  • New strategies for getting views and subscribers
  • Ten ways to make money on YouTube
  • And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Read more Read less
Previous page
  1. Print length
    272 pages
  2. Language
    English
  3. Publication date
    August 16, 2018
  4. Dimensions
    5.5 x 0.68 x 8.5 inches
  5. ISBN-10
    1544511817
  6. ISBN-13
    978-1544511818
  7. See all details
Next page
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Popular Highlights in this book
What are popular highlights?
Previous page
  1. The best content creators inform, inspire, educate, entertain, and build a community all at once.
    Highlighted by 782 Kindle readers
  2. The Seven Cs: Courage, Clarity, Channel, Content, Community, Cash, and Consistency.
    Highlighted by 595 Kindle readers
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Editorial Reviews

Review

#1 Amazon Bestseller
Featured by Business Insider
One of "The Best Books To Improve Your Online Branding And Social Media Game" - Forbes
"How Sean Cannell is Changing the Lives of Ambitious People with Think Media" - Las Vegas Review Journal

"Buy the book! I promise if you are doing YouTube [you need] YouTube Secrets." - Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, New York Times Best Selling Author

"[Sean's] book is phenomenal... Even though YouTube changes all the time, so much of [the content in your book] is evergreen. These principles are very consistent." - Chalene Johnson, 8-figure entrepreneur, New York Times Best Selling Author

"[Sean and Benji] have helped me the most in terms of...how to create videos that are engaging and how to utilize a lot of the mechanics of YouTube." - Pat Flynn, founder of Smart Passive Income, multi-podcast host, best-selling author

"The #1 reason you should read this book is because you can trust Sean and Benji. They're honest and they have integrity which I think is rare in YouTube." - Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World, author

"I like to call this book the 'YouTube Bible' because everything you need to know about YouTube is inside of this book." - Nolan Molt, YouTube Expert and Content Creator

About the Author

College dropout to 8-Figure CEO Sean Cannell has helped thousands of clients start successful YouTube channels and generate millions in revenue. He has been featured in CNBC, Entrepreneur, SUCCESS magazine, and Business Insider.
 
Benji Travis, along with his wife Judy, has amassed over one billion views on YouTube, gained over four million subscribers, and created a seven-figure influencer business. With over a decade of experience, Benji works with creators to land better brand deals, build profitable businesses, and continue to grow their influence on social media. He's coached some of the most influential Creators on YouTube, TikTok, and Instagram.

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing (August 16, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1544511817
  • ISBN-13 ‏ : ‎ 978-1544511818
  • Item Weight ‏ : ‎ 9 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.68 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 3,513 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Benji Travis

    Benji Travis

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Benji Travis, along with his wife Judy, has amassed over one billion views on YouTube, gained over four million subscribers, and created a seven-figure influencer business. With over a decade of experience, Benji works with creators to land better brand deals, build profitable businesses, and continue to grow their influence on social media. He’s coached some of the most influential Creators on YouTube, TikTok, and Instagram.

    See more on the author's page
  2. Sean Cannell

    Sean Cannell

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Sean Cannell is the CEO of Think Media and co-founder of Video Influencers. He is a YouTuber, international speaker, one of today’s leading online video experts, and the world’s most watched YouTube strategist.

    Sean's YouTube channels combined have over 2 million subscribers and his videos have been viewed over 130 million times. He has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes. After growing a six-figure income as a “Tech YouTuber,” he built a seven-figure online video education company that he still runs today.

    He lives in Las Vegas with his wife Sonja, his son Sean Bradley, his new son John Stephen, and his chihuahua Sophie.

    Instagram, Twitter: @seancannell

    YouTube: Think Media | Instagram, TikTok: @officialthinkmedia

    See more on the author's page
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,513 global ratings
Great resource! "Story" elements could be better
5 Stars
Great resource! "Story" elements could be better
Gave it 5 stars, but more like 4.5. Lots of great information, but at times it felt like reading a collection of articles & ads rather than a "story", which made it a little less enjoyable.They give a lot of examples & extra resources which is helpful.Overall, would definitely recommend for anyone starting a channel
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Top reviews from the United States

Bruce S. Weinberg
5.0 out of 5 stars Very helpful and informative
Reviewed in the United States on March 18, 2024
Verified Purchase
If you’re just starting with YouTube I highly recommend this book. It’s a fairly quick read that is jam packed with sound advice and tips, plus many references outside of the text. You will want to read this book many times - it’s that helpful.
4 people found this helpful
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Chris Toomey
5.0 out of 5 stars Great resource! "Story" elements could be better
Reviewed in the United States on March 18, 2024
Verified Purchase
Gave it 5 stars, but more like 4.5. Lots of great information, but at times it felt like reading a collection of articles & ads rather than a "story", which made it a little less enjoyable.
They give a lot of examples & extra resources which is helpful.
Overall, would definitely recommend for anyone starting a channel
Customer image
Chris Toomey
5.0 out of 5 stars Great resource! "Story" elements could be better
Reviewed in the United States on March 18, 2024
Gave it 5 stars, but more like 4.5. Lots of great information, but at times it felt like reading a collection of articles & ads rather than a "story", which made it a little less enjoyable.
They give a lot of examples & extra resources which is helpful.
Overall, would definitely recommend for anyone starting a channel
Images in this review
Customer image
Customer image
6 people found this helpful
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Randy
5.0 out of 5 stars Critically Important Foundation
Reviewed in the United States on February 18, 2024
Verified Purchase
Very comprehensive overview of what is required to succeed as a YouTube influencer. Several times the authors emphasize that the process is a marathon, not a sprint.
The book covers both the mindset and the processes required for success. It's a required read for all beginners - or unsuccessful channels.
But the book is only the beginning. Many more hours of study and implementation will be required. ThinkMedia has hours of free video content plus paid courses.
5 people found this helpful
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Techkie
4.0 out of 5 stars Good Book Lacking "YouTube Secrets"
Reviewed in the United States on January 2, 2024
Verified Purchase
Overall YouTube Secrets was a good read, however I found this book to be somewhat a promotional item for the authors. It continues to reference their YouTube channel vs utilizing more outside sources. This book is more about how great the authors are and their experience versus techniques that a wider audience could utilize.
40 people found this helpful
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Yucky Hamsandwich
5.0 out of 5 stars Amazing read for You Tube beginners
Reviewed in the United States on April 20, 2023
Verified Purchase
If you're thinking of starting a YouTube channel or have already started but haven't seen the growth you were hoping for, "YouTube Secrets" by Benji Travis and Sean Cannell is a must-read. As two people who have conquered more than one niche on the platform with their channels BenjiManTV and Think Media, they share their wealth of knowledge in a well-structured and well-written book.

What I appreciate most about this book is that it's accessible to everyone, especially those who can't afford online coaching. It's a comprehensive guide to success on YouTube, covering everything from content creation to audience engagement to monetization strategies.

But what really sets "YouTube Secrets" apart is the authors' enthusiasm and dedication to helping others achieve their goals. They not only provide practical advice, but also inspire readers with their own success stories and their belief that anyone can succeed on YouTube with hard work and dedication.

Overall, I highly recommend "YouTube Secrets" to anyone who wants to unlock the potential of this powerful social media platform and take their channel to the next level. It's a positive and empowering read that will leave you feeling motivated and inspired to start creating!
39 people found this helpful
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Hale
5.0 out of 5 stars Insightful…
Reviewed in the United States on January 11, 2024
Verified Purchase
This read is well written with basic and very informative information. Very insightful and even if you’re not looking to start a YouTube channel, there’s great creative motivation in this book.
One person found this helpful
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Ricky_Ricky_98
5.0 out of 5 stars Great book for newcomers!!
Reviewed in the United States on December 30, 2023
Verified Purchase
Not only is it an amazing read for newcomers entering the realm of YouTube..it also has great life lessons, tips that will help you grow and your channel and so much more!! WORTH YOUR TIME READING!! Thank you Sean & Benj.
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Ricky_Ricky_98
5.0 out of 5 stars Great book for newcomers!!
Reviewed in the United States on December 30, 2023
Not only is it an amazing read for newcomers entering the realm of YouTube..it also has great life lessons, tips that will help you grow and your channel and so much more!! WORTH YOUR TIME READING!! Thank you Sean & Benj.
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5 people found this helpful
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GMA
3.0 out of 5 stars Interesting Book
Reviewed in the United States on July 8, 2023
Verified Purchase
Seems to be helpful.
2 people found this helpful
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Top reviews from other countries

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Rubén R.
5.0 out of 5 stars Sean Cannell rima con YouTube Channel
Reviewed in Mexico on January 30, 2023
Verified Purchase
La verdad es que la trayectoria en YouTube de Sean Cannell y ThinkMedia son suficientes argumentos para recomendar este libro. Pero si alguien necesita un poco más para decidirse a comprarlo, les puedo decir que es una forma muy cómoda de tener un buen material de consulta bien estructurado para hacer de la creación de contenidos en YouTube un negocio rentable.
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Edwin Junque
5.0 out of 5 stars Excelent
Reviewed in Brazil on July 17, 2022
Verified Purchase
This book make me clearly about youtube creator. It isso important be focused . Congratulations for this great book. I hope apply the technichs
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Client
5.0 out of 5 stars Good content
Reviewed in France on March 30, 2024
Verified Purchase
Very useful content, thank you @sean & Benji
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Carlos Saca Jr.
5.0 out of 5 stars Great!
Reviewed in Spain on January 28, 2024
Verified Purchase
Amazing book for anyone trying to create a new YT channel out there. It doesn't go too deep on content specifics, but it'll help you build the foundations you need to be successful on YouTube.
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Ratingmate
5.0 out of 5 stars Satisfied with that
Reviewed in Germany on December 13, 2023
Verified Purchase
Delivery was quick as hell, and tge product itself is also spotless. Can't wait to start reading it
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