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Noughty Wave Hello Conditioner KMI Brands Inc.

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Noughty 97% Natural Wave Hello Curl Defining Conditioner, to Condition, Soften and Define Curls with Sea Kelp Extract and Avocado Oil, Sulphate Free Vegan Haircare 250ml

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4.2 2,580 ratings

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Amazon's Choice in Hair Conditioner by Noughty

$11.49 $1.36 per Fl Oz

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Purchase options and add-ons

Brand	Noughty
Item Form	Gel
Material Feature	Natural
Hair Type	Normal
Product Benefits	Hydrating

About this item

CARE FOR DAMAGED HAIR: Naturally conditions to leave locks looking hydrated, lustrous and frizz free. Gentle and kind on all hair types
TAME YOUR TRESSES: Carefully curated natural ingredients nurture curls, helping to improve suppleness, smoothness and shine. Safe to use on coloured hair
PLANT POWER TO THE RESCUE: Suitable for every day use, this moisturising conditioner helps hair to feel silky soft, defined and superbly cared for
97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future.
NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties – just luscious looking locks every day!

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Small Business

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Noughty 97% Natural Wave Hello Curl Defining Conditioner, to Condition, Soften and Define Curls with Sea Kelp Extract and Avo

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Noughty 97% Natural Wave Hello Curl Taming Cream, Vitamin Rich Smoothing Formula for Curly and Wavy Hair, with Sea Kelp and M

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Noughty 97% Natural Hey Curl Scrunching Jelly, Hydrating Frizz Control Formula for Curly and Wavy Hair with Sea Kelp and Iris

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Product Description

Noughty was awarded Vegan certification by the Vegan Society in June 2017. Noughty was awarded Leaping Bunny certification by Cruelty Free International in February 2019.


	Blondie Locks Conditioner	Purple Reign Conditioner	Colour Bomb Conditioner	Wave Hello Conditioner	To The Rescue Conditioner
			See Details
Customer Reviews	91	141	284	2,580	445
Price	$13.97	$11.49	—	$11.49	$11.49
Hair Type	Blonde Hair	Blonde, Highlighted or Grey Hair	Color Treated Hair	Curly/Wavy Hair	Dry, Damaged Hair
Key Benefit	Lightens and brightens blondes	Corrects brassy, yellow and orange tones.	Enhances and extends the life of your color.	Softens and defines curls, waves, kinks and coils.	Moisturizes and transforms dry hair and split ends.
Active Ingredients	Lemon and cassia extract	Blueberry and black currant	Green rooibos and sunflower oil	Olive and avocado oil	Olive, shea butter, argan oil and sweet almond.
Vegan	✓	✓	✓	✓	✓
Cruelty Free	✓	✓	✓	✓	✓
No silicones	✓	✓	✓	✓	✓
No parabens	✓	✓	✓	✓	✓
No sulfates	✓	✓	✓	✓	✓

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.97 x 3.11 x 7.87 inches; 9.1 ounces
Item model number ‏ : ‎ NOUWV5161
Manufacturer ‏ : ‎ KMI Brands Ltd
ASIN ‏ : ‎ B078W7F9R5
Country of Origin ‏ : ‎ United Kingdom

Best Sellers Rank: #83,466 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #2,505 in Hair Conditioner

Customer Reviews:
4.2 2,580 ratings

Compare with similar items

	This Item Noughty 97% Natural Wave Hello Curl Defining Conditioner, to Condition, Soften and Define Curls with Sea Kelp Extract and Avocado Oil, Sulphate Free Vegan Haircare 250ml	Recommendations Noughty 97% Natural To The Rescue Moisture Boost Conditioner, to Gently Cleanse and Replenish Lost Moisture with Sweet Almond and Sunflower Seed, Sulphate Free Vegan Haircare 250ml	dummy Noughty 97% Natural Thirst Aid Conditioning and Detangling Spray, Leave In Hair Detangler Treatment for Dry and Damaged Hair, with Sweet Almond Oil, Sulphate Free Vegan Haircare 200ml	dummy Noughty 97% Natural Intensive Care Leave In Conditioner, to Banish Damaged Hair and Split Ends with Sweet Almond Extract and Argan Oil, Sulphate Free Vegan Haircare 150ml	dummy Noughty 97% Natural To The Rescue Treatment Mask, Hydrating Formula for Dry, Frizzy and Damaged Hair, with Sweet Almond and Black Oat, Sulphate Free Vegan Haircare 300ml
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$11.49	$11.49	$11.49	$11.49	$13.84
Price Per Unit	$1.36 / Fl Oz	$1.36 / Fl Oz	$1.70 / Fl Oz	$2.27 / Fl Oz	$1.37 / Fl Oz
Delivery	Get it as soon as Thursday, May 16	Get it as soon as Monday, May 20	Get it as soon as Thursday, May 16	Get it as soon as Thursday, May 16	—
Customer Ratings	4.22,580	4.1445	4.3718	4.41,514	4.11,165
Sold By	SolRetail LTD	SolRetail LTD	SolRetail LTD	SolRetail LTD	SolRetail LTD
hair type	Normal	Dry	Normal	Damaged	Dry
scent	ocean fresh scent	Coconut	Unscented	almond;argan	Coconut
form	Gel	Gel	Liquid	Liquid	Cream
liquid volume	250 milliliters	250 milliliters	200 milliliters	150 milliliters	300 milliliters
product benefit	Hydrating	Hydrating	Conditioning,Detangling,Hydrating,Moisturizing	Deep Conditioning,Hydrating,Moisturizing,Split Ends	Hydrating,Moisturizing
target gender	unisex	unisex	unisex	unisex	unisex
specialty	Natural	Vegan, Cruelty-Free, Natural	Natural	Natural	Vegan, Cruelty-Free, Natural
recommended uses	B078W7F9R5	All Hair Types,Conditioner,Frizz Management,Hydrating,Moisturizing	Conditioning,Frizz Management,Hydrating,Leave In,Moisturizing	Hydrating,Damaged Hair,Split Ends,Repairing	All Hair Types,Conditioner,Frizz Management,Hydrating
weight	9.1 ounces	265 grams	2.5 ounces	—	2.5 ounces
ingredients	Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum Extract, Potassium Sorbate, Benzyl Salicylate, Linalool.	Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Glycerin, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Cetrimonium Chloride, Olea Europaea (Olive) Fruit Oil, Phenoxyethanol, Sodium Benzoate, Parfum (Fragrance), Citric Acid, Ethylhexylglycerin, Sodium Phytate, Sodium Chloride, Wheat Amino Acids, Helianthus Annuus (Sunflower) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Tocopherol, Potassium Sorbate, Disodium EDTA, Linalool, Coumarin.	Aqua/Water/Eau, Glycerin, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea Butter), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Extract, Coco-Caprylate, Panthenol, Phenoxyethanol, Behentrimonium Chloride, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Parfum (Fragrance), Cetrimonium Chloride, Ethylhexylglycerin, Phytantriol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Linalool, Coumarin.	Aqua/Water/Eau, Cetearyl Alcohol, Polyquaternium-37, Brassicamidopropyl Dimethylamine, Aspartic Acid, Benzyl Alcohol, Ceteareth-20, Chlorphenesin, Parfum (Fragrance), Dicaprylyl Ether, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Lauryl Alcohol, Dehydroacetic Acid, Glycerin, Sodium Chloride, Wheat Amino Acids, Helianthus Annuus (Sunflower) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Tocopherol, Potassium Sorbate, Sodium Benzoate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Coumarin.	Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Butyrospermum Parkii (Shea Butter), Coco-Caprylate, Cocos Nucifera (Coconut) Oil, Behentrimonium Chloride, Limnanthes Alba (Meadowfoam) Seed Oil, Cetrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Citric Acid, Argania Spinosa Kernel Oil, Sodium Phytate, Caramel, Helianthus Annuus (Sunflower) Seed Extract, Prunus Amygdalus Dulcis Extract, Avena Strigosa Seed Extract, Lecithin, Sodium Benzoate, Linalool, Coumarin

Important information

Safety Information

B078W7F9R5

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum Extract, Potassium Sorbate, Benzyl Salicylate, Linalool.

Directions

Put a small amount of conditioner into palms and rub together to spread evenly. Start application from the mid-lengths to ends and and work into hair so that every strand is covered. Leave on hair for 1-2 minutes before rinsing thoroughly from root to tip.

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Customer reviews

4.2 out of 5

2,580 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality of the shampoo, saying it's nice, has a loose, better-than-natural hold, and is great for curly or wavy hair. However, some customers have mixed opinions on the smell.

AI-generated from the text of customer reviews

4 customers mention4 positive0 negative

Customers are satisfied with the quality of the shampoo. They mention that it gives their hair body and is a great product for curly or wavy hair.

"...The shampoo was decent, but the conditioner didn’t do a single thing, and the spray stuff nozzle didn’t work at all...." Read more

"I've been using this shampoo for two years and I love it. It gives my hair great body. The companion conditioner is great as well." Read more

"Nice product. Does not build up, has a loose, better-than-natural hold. I highly recommend." Read more

"Great product for curly or wavy hair..." Read more

6 customers mention3 positive3 negative

Customers are mixed about the smell of the shampoo. Some mention that it smells good, while others say that it triggers migraines. The floral/soapy scent combination is too strong.

"i've not had curls like these since i was little! smells good, though looks pretty feminine and some guy friends poke fun at me for it, but i love..." Read more

"...so much that 24 hours and two washes later, there is still a lingering scent on my hair. The floral/soapy scent combination triggered a migraine...." Read more

"This is a wonderful smelling shampoo that won’t ruin curls in naturally curly hair...." Read more

"This stuff stinks so, so bad! I was embarrassed to walk around the whole day, in fear of someone asking, "What is that awful smell?"..." Read more

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Top reviews from the United States

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James

wow!

Reviewed in the United States on April 13, 2023

Style: ShampooVerified Purchase

i've not had curls like these since i was little! smells good, though looks pretty feminine and some guy friends poke fun at me for it, but i love the product too much to let that stop me

2 people found this helpful

Helpful

LifeSong MileStones

Natural product

Reviewed in the United States on July 24, 2023

Style: ConditionerVerified Purchase

Great product! Received very fast!

Helpful

Lia

Not for my 2b, wavy/curly, low porosity hair :(

Reviewed in the United States on March 20, 2022

Style: ShampooVerified Purchase

Loved the smell! But unfortunately this did not work for my 2b, wavy/curly, low porosity hair :(
Made my hair feel like if you tried to straighten a Barbie dolls synthetic hair. I had to wash it with my usual product twice and deep condition it for 30min and it still feels bad, but not as bad. I had extremely high hopes for this product, but sadly it did not delivery what it claimed on my hair type. The shampoo was decent, but the conditioner didn’t do a single thing, and the spray stuff nozzle didn’t work at all. I am yet to try the serum (hasn’t been picked up yet) but with the shampoo and conditioner I have to say, if your hair is exactly like mine, try something else! Not shaming or bashing the brand, just sad it didn’t work for my hair.

7 people found this helpful

Helpful

Jared Clark

Great product for curly or wavy hair

Reviewed in the United States on July 31, 2020

Style: ShampooVerified Purchase

This is a wonderful smelling shampoo that won’t ruin curls in naturally curly hair. It won’t add curl to straight hair, but if you have waves or curls and don’t want to straighten them out then this is a great product for you.

4 people found this helpful

Helpful

Deborah Bellafant

Hydration is excellent!

Reviewed in the United States on June 28, 2021

Style: ConditionerVerified Purchase

I like the smell, and hydration that my hair received I'm hoping for the same results each time I use it!

Helpful

Amazon Customer

Love the body it gives my hair.

Reviewed in the United States on February 22, 2021

Style: ShampooVerified Purchase

I've been using this shampoo for two years and I love it. It gives my hair great body. The companion conditioner is great as well.

One person found this helpful

Helpful

KissaLou

Beware, this product is SUPER scented

Reviewed in the United States on January 1, 2024

Style: ConditionerVerified Purchase

This product has a SUPER strong scent - so much that 24 hours and two washes later, there is still a lingering scent on my hair. The floral/soapy scent combination triggered a migraine. It may be all-natural, but is too strong. Also did not leave hair feeling hydrated.

Helpful

Daniela

hello!

Reviewed in the United States on January 28, 2023

Style: ShampooVerified Purchase

hello! My order has just arrived but apparently it is not what I wanted. The product that is in the second image should have arrived instead of this one that is yellow. in this case what do i do?

One person found this helpful

Helpful

Top reviews from other countries

Translate all reviews to English

Kate

perfect

Reviewed in the United Kingdom on April 5, 2024

Style: Shampoo 33.8 Fl OzVerified Purchase

I use this shampoo and conditioner for my curly hair. works really well and smells nice

Maria

Okay

Reviewed in Germany on July 25, 2023

Style: ConditionerVerified Purchase

Leider nicht genug Pflege für meine locken, sind danach sehr spöde.

Translate review to English

EALS

Excellent conditioner for curly hair

Reviewed in the United Kingdom on March 4, 2023

Style: Hello CurlVerified Purchase

I love this conditioner. It works wonders on my dry, easily tangled curly hair. It has great slip, makes detangling easier and smells gorgeous. The Wave Hello range really is great, I’m guilty of wanting to try other brands all the time but this range and anything by Curlsmith are the ones I always come back to. For the price you can’t go wrong, my hair is always softer when I use this conditioner. A true gem 💎

Mrs G

Perfect curl shampoo and conditioner

Reviewed in the United Kingdom on May 3, 2021

Style: ShampooVerified Purchase

After injuring my shoulder 7 weeks ago I couldn't do anything with my naturally wavy hair, so I decided to get a perm in the hope it would be easier for me to look after with 1 hand. I bought this shampoo and condition to use post perm and I'm so glad I did, it smells really nice and washed my hair well. I will definitely continue using.

2 people found this helpful

Toll

Reviewed in Germany on February 21, 2020

Style: ShampooVerified Purchase

Tolles produkt mit sanftem Duft. Würde es immer wieder empfehlen.

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Noughty 97% Natural Wave Hello Curl Defining Conditioner, to Condition, Soften and Define Curls with Sea Kelp Extract and Avocado Oil, Sulphate Free Vegan Haircare 250ml

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Noughty 97% Natural Wave Hello Curl Defining Conditioner, to Condition, Soften and Define Curls with Sea Kelp Extract and Avocado Oil, Sulphate Free Vegan Haircare 250ml

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