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The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Paperback – March 17, 2016

by Tom Kelley (Author)
4.4 4.4 out of 5 stars 564 ratings
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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

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Previous page
  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Profile Books
  4. Publication date
    March 17, 2016
  5. Dimensions
    5.08 x 0.75 x 7.8 inches
  6. ISBN-10
    1781256144
  7. ISBN-13
    978-1781256145
  8. See all details
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Product details

  • Publisher ‏ : ‎ Profile Books; Main edition (March 17, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1781256144
  • ISBN-13 ‏ : ‎ 978-1781256145
  • Item Weight ‏ : ‎ 9.5 ounces
  • Dimensions ‏ : ‎ 5.08 x 0.75 x 7.8 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 564 ratings

About the author

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Tom Kelley

Tom Kelley

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Tom Kelley is general manager of IDEO, the world's leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm's brainstorming and prototyping efforts.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
564 global ratings

Top reviews from the United States

Rikus Grobler
5.0 out of 5 stars A must read if you are serious about innovation in your business
Reviewed in the United States on January 6, 2021
Verified Purchase
I have been studying innovation and working in the field of innovation for more than ten years now, and for me, this is the definitive guide of the principles, practices, and "how-to" guide for innovation in any business. Start with this book if you want to master innovation in your business.
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John C. Dunbar
4.0 out of 5 stars No earth shattering disclosures, but still very interesting
Reviewed in the United States on March 5, 2001
Verified Purchase
You can't but help be interested in an inside look at Ideo. However, the author doesn't disclose any earth shattering ideas or proprietary practices of the firm. There's the obligatory kudos from from the likes of (smash everything that's standing) Tom Peters.
Still, the stories of one invention after another are quite illuminating. I recommend you buy the book for the general background of a very inventive company, not for any specific techniques. That the book is printed on some really fancy ($$$) paper makes me think that this might have been designed to be a vanity book.
I wished they had discussed more on the methods of market research. The author reports that IDEO's direct to the consumers themselves to observe and ask questions. No focus groups for them. I wish their exact techniques had been developed in much more detail. Otherwise, we are left to assume that the folks at IDEO just attack like Banshee's with no strategy, techniques or direction.
When reading the book you will feel that you are right there working alongside the IDEO teams on a project... unfortunately they are probably all-nighters. Recommended for died-in-the-wool inventor and entrepreneurial types. I enjoyed it.
...
9 people found this helpful
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Cheap Shopper
5.0 out of 5 stars Foster an environment that brings a creative, innovation force...
Reviewed in the United States on August 9, 2005
Verified Purchase
This book is NOT a step by step process on how to give your company an "IDEO Makeover". Not even close.

Instead, this is THE book to learn how to foster an environment that promotes creativity.

Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity.

Tom Kelley's logic is basically this:

1. Bring together insightful, motivated people, regardless of disciplinary background.

2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community.

3. Challenge them to do innovative, creative work.

4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen.

What I learnt in this book helped our company come out with innovative products that blew the competition away.

I got my copy almost free using a coupon from UnderTag.com
5 people found this helpful
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Amiel Kornel
5.0 out of 5 stars A well crafted and ageless book on innovation
Reviewed in the United States on June 4, 2018
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Originally published in 2001, this book has aged well. It provides an insider's look at how one of the world's greatest design firms approaches the innovation challenge. Even if some of the clients cited, e.g. Palm, are no longer in business, the lessons learned from helping them prototype successful products remain relevant. The writing of Kelley and co-author Littman is crisp and entertaining.
2 people found this helpful
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Stephen Funk
3.0 out of 5 stars Less than expected
Reviewed in the United States on October 4, 2001
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The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant. This is important because the book really devolves into a light treatise on business management practices. This makes sense since given Tom Kelley's responsibilities at IDEO and his background. It also explains the Tom Peter's Foreword. If you like Tom Peter's books, you will enjoy this book.
If you are looking for real insights into the IDEO design process you will be disappointed. Most of the insights are of a personnel management nature, and even those are at a relatively high level. Mr. Kelley pokes more than a few veiled barbs at the slow industrial giants who simply cannot compete with the brain power and management prowess at IDEO. That may sound sarcastic, but Mr. Kelley's pride in his company often crosses that fine line into arrogance.
There are a few actual projects described to point out how valuable a certain IDEO practice is. There are repeated references to IDEO's contribution to the invention of the Apple mouse and follow-up work on the Microsoft Mouse. Also, a great deal of time is spent talking about the redesign of the common shopping cart that was done in one week for a segment on Nightline. I know that IDEO has had many important clients and recent important projects. Perhaps they can't talk about them because of non-disclosure agreements. There are color pictures of some products at the beginning of each of 15 chapters but often there is no mention of those products in the text. Some black & white photographs of products and the IDEO workspaces also accompany the text. There are no diagrams or illustrations.
A great deal of the book outlines the emphasis that IDEO puts on the treatment of their employees and their penchant for quick and frequent prototyping as a key to success. All projects start by assigning a "hot" team and letting them brainstorm and prototype their way into some great ideas. No details are given on how the teams are formed or managed.
This book is for you if you are looking for a light management practices book and just a little insight into a premier design firm. You will probably be disappointed if you want to find out how products are designed or what specific processes are used to manage the design process. You also will not get a great deal of competitive information about IDEO. The book assumes that you have at least a general idea of what Industrial Design is about.
Tom Kelley admits that workshops about the "IDEO way" have been turned into a profit center. They give seminars on how to organize product development at client companies. I could see IDEO including this book with their seminar, or perhaps they could give it to a prospective client to whet their appetite. It definitely leaves you wanting more information. I am left wondering, "How much is that seminar, and will they let me in?"
139 people found this helpful
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ann odom
5.0 out of 5 stars An Excellent Read
Reviewed in the United States on February 6, 2014
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I purchased this book after I watched Charlie Rose interview Tom Kelly on PBS. Because of some of the issues Mr. Kelly talked about, I decided to purchase the book. I must say that I am glad I did. I am still reading the book-almost done. I enjoy the simplicity of the stories and ideas raised in it. This book has no gimmicks to its approach. It is practical, honest in dealing with difficult projects, and clear in its explanation. Above all, I find it very engaging without boring one with unnecessary details.
2 people found this helpful
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Top reviews from other countries

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Frank Calberg
5.0 out of 5 stars The art of innovation
Reviewed in Germany on January 29, 2024
Verified Purchase
Takeaways from learning about design thinking:

Observe:
- Start of chapter 3: Innovation begins with an eye.
- Start of chapter 7: Observations, brainstorming, and prototyping are “the fundamentals, the reading, writing and arithmetic of innovation.”

Develop ideas:
Chapter 7: Redesign your office space so it helps you develop ideas.

Make prototypes:
Do prototyping using different materials, tools, techniques, and machines / equipment.

Test:
The last phase, testing, should, I learned, not be underestimated. Testing an idea / prototype in the market can lead to good insights for doing improvements, as you find out how people react. In this regard, I learned that it can be useful to go back to initial phases and adapt things, develop more ideas etc. and then try out things again. In other words, keep learning, rethinking / refining and experimenting / testing / trying out.
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Juan Segui
5.0 out of 5 stars Great Book!
Reviewed in Spain on May 11, 2021
Verified Purchase
If you like these your will also love Creative Confidence
Enjoy!
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Sergio
5.0 out of 5 stars Están en ingles, es un libro con adn de silicon valley
Reviewed in Mexico on July 15, 2018
Verified Purchase
Es sin duda un libro que te deja una grata leccion y aprendizaje sobre el proceso para innovar en prácticamente cualquier área.
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Cliente Amazon
5.0 out of 5 stars Inspiring
Reviewed in Brazil on November 17, 2018
Verified Purchase
IDEO has been for a long time a reference for designers. This book opens up its doors to show us how an agency can help companies can get a more creative approach. Best of all, it doesn’t rely on the misconception of creativeness as an inherent quality, but as a process of thinking, a mindset.
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Mohak
5.0 out of 5 stars Live the Future
Reviewed in India on August 21, 2019
Verified Purchase
This books offers such brilliant real stories of innovation that really makes you think. Its beautifully written clearly explaining the concepts at the same time to help the readers. Its a great fun read with robust ideas on how to innovate and at the same time how to create the prototypes. Must add book in your library if you are serious about learning what Design Thinking is and how it makes you empathize and understand the latent needs of the customers.

Deserves 7 stars !!
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