Synopses & Reviews
Synopsis
Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.
According to Erik Huberman, the CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find their flight through his holistic approach to marketing, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From students to seasoned industry experts to entrepreneurs, anyone can benefit from The Hawke Method--written one of the best CMOs in the business.
Synopsis
An insider's take on the world of marketing and how to successfully navigate it at any stage.