Buy new:
$28.99
FREE delivery: Thursday, April 25 on orders over $35.00 shipped by Amazon.
Ships from: Amazon.com
Sold by: Amazon.com
List Price: $42.00 Details

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Save: $13.01 (31%)
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Thursday, April 25 on orders shipped by Amazon over $35
Or fastest delivery Tuesday, April 23. Order within 17 hrs
In Stock
$$28.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$28.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$3.99 delivery Tuesday, April 30. Details
Used: Acceptable | Details
Sold by Seattlegoodwill
Condition: Used: Acceptable
Comment: May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Steve Blank
Follow
Something went wrong. Please try your request again later.

The Four Steps to the Epiphany: Successful Strategies for Products that Win 1st Edition

by Steve Blank (Author)
4.7 out of 5 stars 201
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$28.99","priceAmount":28.99,"currencySymbol":"$","integerValue":"28","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"FNgSctMHkG7XK9HfMM9QvcKNsUAcIHuxf0ULyi4A7RrziVddri9S3UjamXNJoLS4CY%2BZ%2BTAXXxUnZyOZIJzyHTzWzr2b65zzEXaFEyJ5r0SaWwkCSahz2ebIF6EAQ9JmBrv%2FBp1uaoZwKgG5mjOckg%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$22.20","priceAmount":22.20,"currencySymbol":"$","integerValue":"22","decimalSeparator":".","fractionalValue":"20","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"FNgSctMHkG7XK9HfMM9QvcKNsUAcIHuxfwn2KeMSeALX%2B9iP69pRsAGvbgWpszBy%2Fui2hDdofC%2BCtPSZOKFAN5U8UQATYkmRBuVId%2FiaSfzJNWHKYmFCE3R6UWmLH%2B0pXVFgEAfRSTud%2FhGQ34kHTyuZlaAkqVtiEJXSxE3ksRWP1jTTNlEVqbuB6eobi0HX","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.


The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Previous page
  1. ISBN-10
    1119690358
  2. ISBN-13
    978-1119690351
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    March 17, 2020
  6. Language
    English
  7. Dimensions
    7.6 x 1.2 x 9.3 inches
  8. Print length
    384 pages
  9. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Frequently bought together

The Four Steps to the Epiphany: Successful Strategies for Products that Win
$28.99
Get it as soon as Thursday, Apr 25
In Stock
Ships from and sold by Amazon.com.
+
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentia
$15.99
Get it as soon as Thursday, Apr 25
In Stock
Ships from and sold by Amazon.com.
+
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
$17.09
Get it as soon as Thursday, Apr 25
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

Editorial Reviews

From the Inside Flap

the Four Steps to the Epiphany
Igniting the Lean Startup Movement

WHEN I WROTE The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company.

Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept.

Startups of all stripes are using the Customer Development process I laid out in this book and detailed in The Startup Owner's Manual in 2012.

These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world.

In 2013, the Harvard Business Review cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? —Steve

From the Back Cover

the Four Steps to the Epiphany
Igniting the Lean Startup Movement

WHEN I WROTE The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company.

Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept.

Startups of all stripes are using the Customer Development process I laid out in this book and detailed in The Startup Owner's Manual in 2012.

These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world.

In 2013, the Harvard Business Review cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? Steve

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (March 17, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 1119690358
  • ISBN-13 ‏ : ‎ 978-1119690351
  • Item Weight ‏ : ‎ 1.7 pounds
  • Dimensions ‏ : ‎ 7.6 x 1.2 x 9.3 inches
  • Customer Reviews:
    4.7 out of 5 stars 201

About the author

Follow authors to get new release updates, plus improved recommendations.
Steve Blank

Steve Blank

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He’s changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate.

Recognized as a thought leader on startups and innovation, Steve was named one of the Thinkers50 top management thinkers and recognized by the Harvard Business Review as one of 12 Masters of Innovation.

His Harvard Business Review cover story (May 2013) defined the Lean Startup movement.

He teaches his Lean LaunchPad class at Stanford, Berkeley, Columbia and NYU, among others; and created the National Science Foundation Innovation Corps that is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community deploys innovation with speed and urgency, and its sister class, Hacking for Diplomacy, is doing the same for foreign affairs challenges managed by the U.S. State Department.

A prolific writer and speaker, Steve blogs at www.steveblank.com. His articles regularly appear in Forbes, Fortune, The Atlantic and Huffington Post.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
201 global ratings

Top reviews from the United States

Brannen Silva
5.0 out of 5 stars Uncle reccomended this book and I couldn't reccomend it more!
Reviewed in the United States on December 10, 2023
Verified Purchase
Steve Blank's 'The Four Steps to the Epiphany' is an entrepreneurial revelation. This book isn't just a guide; it's a transformative journey through the maze of product development. Blank's emphasis on customer development, coupled with real-world examples and a storytelling style, makes complex concepts easily digestible. It's a game-changer, offering a blueprint for success in innovation and entrepreneurship, making it an indispensable guide for anyone aiming to create products that not only win but transform entire industries.
3 people found this helpful
Helpful
 Report
Ryan Chung
5.0 out of 5 stars Classic but still top notch
Reviewed in the United States on August 15, 2022
Verified Purchase
Learned so much from reading this. There are not many books that go through this level of detail on product development for startup. Classic but recommended for all who are trying to figure out the next best product.
4 people found this helpful
Helpful
 Report
Kindle Customer
5.0 out of 5 stars The most detailed step by step guide on how to build a startup/product
Reviewed in the United States on June 8, 2022
Verified Purchase
That's the most detailed guide on how to build a startup or a product I've ever read. Pure value. Definitely recommend this book for every startup founder or product manager.
5 people found this helpful
Helpful
 Report
nancy
5.0 out of 5 stars Literally step by step guide
Reviewed in the United States on May 30, 2021
Verified Purchase
The most useful comprehensive startup guide out in the market. Totally recommend for everyone who wants to build a profitable business. Its not just one of those books that tells you what you should do, but it explains how you ought to do it as well. Great work
3 people found this helpful
Helpful
 Report
MYT
5.0 out of 5 stars Must Read
Reviewed in the United States on June 21, 2020
Verified Purchase
Every entrepreneur MUST read this book. It is a Combination of big picture and actionable to-do. I Should have earlier.
10 people found this helpful
Helpful
 Report
JK
5.0 out of 5 stars Great book was suggested by top growth advisor
Reviewed in the United States on August 6, 2020
Verified Purchase
It’s a textbook that gives great examples in learning the dynamics of Understanding your customer.
3 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Frank
3.0 out of 5 stars Paper is smooth
Reviewed in Canada on March 18, 2024
Verified Purchase
The page is in good quality and the cover is really hard.
Report
Laura Vanessa de Faria Paula Correa
5.0 out of 5 stars Excelente livro. Recomendo.
Reviewed in Brazil on September 23, 2021
Verified Purchase
Livro bastante completo. Leitura fantástica.
Report
Eshwar
5.0 out of 5 stars a game changing book, read it to ensure you get a great start to your venture
Reviewed in India on November 13, 2023
Verified Purchase
this is one of the very few books i get scared will be over too soon, so i am reading it slowly. its like that movie you dont want to see it finish.
i tried to apply the principles & learnings of this book very religiously in a new venture i was trying and voila, it did work out pretty good.
Report
Chris B
5.0 out of 5 stars Essential Reading for Budding Entrepeneurs
Reviewed in the United Kingdom on February 18, 2022
Verified Purchase
Steve Blank is an undisputed genius who reinvented how Silicon Valley goes about launching startups. This is the book that launched the Lean Startup movement and it is still hugely relevant. It offers a step-by-step guide to launching a startup and defines the Customer Discovery process.
Absolutely essential reading for entrepeneurs and anybody involved with startups
Report
Mario
5.0 out of 5 stars Appena iniziato ma veramente interessante
Reviewed in Italy on August 26, 2021
Verified Purchase
Ho iniziato a leggerlo da poco ma ho già trovato tutta una serie di spunti e flussi di lavoro interessanti.
Report