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Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales Kindle Edition

by Henry Adaso (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 49 ratings
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The world is too noisy to pump out generic content.

Content Mapping shows you how to turn your content into your greatest competitive advantage.

In this book, you’ll discover:

  • How to map content to the intent of your potential buyers and get them to say "yes"
  • How to increase your revenue by using relevant, personalized content
  • How to transform your marketing by customizing the flow and sequence of your content
  • How to create a framework for repeatable, predictable marketing success
  • BONUS: Key action items at the end of each chapter to help you practice what you learn

In today’s crowded marketplace, Content Mapping helps you rise above the noise—not by raising the volume, but by raising the value of your content.

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  1. Print length
    115 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    December 29, 2020
  5. File size
    595 KB
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Editorial Reviews

Review

"One of the best Content Marketing books of all time" ― BookAuthority

"I've been waiting for a book like Content Mapping. Adaso does a phenomenal job breaking the components of creating content and marketing to your audience. This is a book of precision when it comes to content strategy. I encourage every marketer, writer, or content creator to have this book in their vault." ― Michelle Ngome, Author, Marketing Consultant & Founder of The African-American Marketing Association

From the Back Cover

Great customers are too valuable to risk losing by pushing generic content. Content Mapping shows you how to increase trust and engagement by personalizing content.

Content Mapping is the first comprehensive blueprint on using content maps to improve a marketing program.

This step-by-step guide includes battle-tested strategies to help you:
  • Transform your marketing by customizing the flow and sequence of your content
  • Remove the veil of mystery from content marketing efficiency
  • Create more value for your business by using compelling offers
  • Increase engagement by creating remarkable content
In today's crowded marketplace, Content Mapping helps you rise above the noise. Not by raising the volume, but by raising the value of your content.

Product details

  • ASIN ‏ : ‎ B08QF742BG
  • Publisher ‏ : ‎ Adaso Media (December 29, 2020)
  • Publication date ‏ : ‎ December 29, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 595 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 115 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 49 ratings

About the author

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Henry Adaso

Henry Adaso

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Henry Adaso is an award-winning marketing strategist and storyteller. With an eye for opportunity and a natural ability to cast his clients as heroes, Henry drives measurable marketing results for small businesses, entrepreneurs and Fortune 500 companies alike.

With 15+ years on both the agency and client side of marketing initiatives, Henry knows how to connect the dots between C-suite priorities and audience needs to produce data-driven content, resulting in millions of dollars in marketing-generated revenue.

Before finding his home in marketing, Henry honed his knack for storycraft as a music journalist, writing for VIBE, LA Weekly, Dotdash, and The Houston Press.

You can find him at henryadaso.com.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
49 global ratings
Excellent, strategic marketing advice!
5 Stars
Excellent, strategic marketing advice!
Whether you're an experienced marketer or just starting your career in the field, adding this book to your toolbox is a must. As a digital marketer, I found the guidance provided in the book to be practical and measurable. Henry does a wonderful job of breaking down all of the components that go into the concept of content mapping. That's why this is such a great tool for beginners and a great reinforcement for experts. I highly recommend this golden nugget!
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Top reviews from the United States

Carol V. Hriczov
5.0 out of 5 stars Road Map
Reviewed in the United States on January 18, 2024
Verified Purchase
I have read many books on content marketing, but this is the first one that have given me clear actionable steps to help me achieve my goals.

Anyone who needs to educate themselves on content mapping should definitely read this book at least twice. Once to understand the information, and second to execute the steps.

Great information.
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Ramona Jones (Fearless Visionary, Author, Poet, UX Writer, Wellbeing Advocate)
4.0 out of 5 stars Easy Read. Great Information
Reviewed in the United States on February 11, 2023
Verified Purchase
Great overview of content marketing in plain language fashion with examples to help you implement. It's a quick read you can use to outline your own content strategy to earn the right to service the needs of your audience to get them results and measure the outcome .
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Dash T
5.0 out of 5 stars Fast and straightforward guide to get started in marketing
Reviewed in the United States on November 15, 2022
Verified Purchase
I found this to be a helpful and well structured guide to getting started in content marketing. It was part of my fast-tracked education on the subject when I took on the role of managing marketing for a company that's never done it before. I didn't know anything about marketing either and this helped me quickly create some purpose and structure behind my work. Very short read but the content is very good. I've since read many books that say the same thing in more words.
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Alan J. Spackman
5.0 out of 5 stars Insightful and actionable — a must read for any content marketer
Reviewed in the United States on January 3, 2021
Verified Purchase
Herny Adaso's gift for connection-forming marketing shines through before he's imparted his first lesson. Unlike many marketing books, Content Mapping is both enjoyable and insightful. But most importantly, it's actionable.

Whether you're starting the content marketing process from scratch or you're ready to reevaluate your approach to content, Content Mapping will set you in a smart direction.

The processes and strategies are laid out clearly, efficiently and at a cadence that makes them easy to put into practice.

Best of all, the lessons here are timeless. Rather than hyperfocusing on trends, Adaso expounds and refines on successful practices that have driven successful marketing for decades, recontextualizing them specifically for the content creation process.

As if that's not enough, it's a breezy read. Adaso packs a career's worth of insight in under 100 pages and has fun doing it.

Simply put, Content Mapping is time well spent for any marketer.
One person found this helpful
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Tanya Kabuya
5.0 out of 5 stars One of the best books out there on content
Reviewed in the United States on November 8, 2022
Verified Purchase
As a seasoned content marketer, I still pick up books on it to just see if I can learn a thing or two. Definitely one of the best books out there on content marketing whether B2C or B2B
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Bryce Jamison Dodds
5.0 out of 5 stars A Must for Anyone Creating Content
Reviewed in the United States on December 30, 2020
Verified Purchase
I normally dislike "marketing books" because, by the time they have been published, half the strategies and best practices are no longer effective.

Not so with this book! Content Mapping takes a brief look at the history behind content marketing and moves quickly to actionable concepts for every marketer to use and apply. What would take me months to communicate to my employees, is compiled in an easy to understand and actionable book. I will definitely be getting a copy for everyone on my team!
One person found this helpful
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Kindle Customer
3.0 out of 5 stars Short of knowledge
Reviewed in the United States on September 28, 2021
Verified Purchase
3 stars for title of this book and some ideas to highlight (which we've already seen somewhere). There is nothing new here.
2 people found this helpful
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Cindy Arzola
5.0 out of 5 stars Excellent, strategic marketing advice!
Reviewed in the United States on December 30, 2020
Verified Purchase
Whether you're an experienced marketer or just starting your career in the field, adding this book to your toolbox is a must. As a digital marketer, I found the guidance provided in the book to be practical and measurable. Henry does a wonderful job of breaking down all of the components that go into the concept of content mapping. That's why this is such a great tool for beginners and a great reinforcement for experts. I highly recommend this golden nugget!
Customer image
Cindy Arzola
5.0 out of 5 stars Excellent, strategic marketing advice!
Reviewed in the United States on December 30, 2020
Whether you're an experienced marketer or just starting your career in the field, adding this book to your toolbox is a must. As a digital marketer, I found the guidance provided in the book to be practical and measurable. Henry does a wonderful job of breaking down all of the components that go into the concept of content mapping. That's why this is such a great tool for beginners and a great reinforcement for experts. I highly recommend this golden nugget!
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One person found this helpful
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