| A | B | C | D | E | F | G | H | |
|---|---|---|---|---|---|---|---|---|
1 | Welcome! Please make a copy and follow the steps below to calculate your EPC! Questions? help@geni.us | Geniuslink Dashboard | ||||||
2 | Choices Test: total clicks | 1742 | Total Earnings Control Group | $516.48 | ||||
3 | Input click reporting from Geniuslink dashboard | Choices Control: total clicks | 1983 | Total Earnings Test Group | $641.30 | |||
4 | 1. Log in to the Geniuslink dashboard and go to the 'Reports' tab. | Choices Track: US clicks | 4012 | |||||
5 | 2. Change the date range to the period of time you were experimenting with your links. | Choices Test: Amazon destination | 1223 | Choice Page CTR | 85.86% | |||
6 | 3. Now that you've got your Report, head to the Groups tab (of the report) | Choices Test: datafeedfile destination | 456 | Clicks into Choice Page | 2029 | |||
7 | 4. Record the total clicks into the 'Choices Test' and 'Choices Control' groups. (D2, D3) | datafeedfile destination from other groups | 49 | Clicks out of Choice Page | 1742 | |||
8 | 5. Now click the checkbox near the 'Choices Track' group and click the 'Apply Filter' button to see data for this group alone. | |||||||
9 | 6. With that filter enabled, head to the Countries tab and record the total number of US clicks. (D4) | Amazon Dashboard (or screenshots) | ||||||
10 | 7. Remove the 'Choices Track' filter. Return to the Groups tab: Filter ‘Choices Test’ group | Amazon Control clicks | 2328 | EPC for Amazon Control ID | $0.26 | |||
11 | 8. On the Destinations tab: Record amazon.com and datafeedfile.com numbers (D5, D6) | Amazon Control earnings | $516.48 | EPC for Amazon Test ID | $0.27 | |||
12 | 9. Remove 'Choices Test' filter. On the Groups tab, select all groups except ‘Choices Test’ and filter. | Amazon Control conversion | 2.62% | EPC for Amazon Test ID + B&H | $0.32 | |||
13 | 10. Return to the Destinations tab: Record number of clicks to datafeedfile.com, if any. (D7) | Amazon Test clicks | 1414 | Choice Pages Lift | 21.35% | |||
14 | Amazon Test earnings | $543.03 | ||||||
15 | Next we’ll input data from your Amazon and B&H reports. | Amazon Test conversion | 7.87% | |||||
16 | 1. Lookingt at your Amazon Control screenshot, record the clicks, conversion, and total revenue (D10, D11, D12) | B&H clicks | 104 | 505 | ||||
17 | 2. From your Amazon Test screenshot, record the clicks, conversion, and total revenue (D13, D14, D15) | B&H earnings | $98.27 | |||||
18 | 3. On your B&H screenshot, record the clicks and total revenue (D16, D17) | |||||||
19 | ||||||||
20 | Making sense of it all. | |||||||
21 | G10-G12 is where you'll see your EPC results. | |||||||
22 | G13 represents how Choice Pages performed compared to the Amazon links. | |||||||
23 | Any positive number in G13 represents a higher EPC for Choice Pages! | |||||||
24 | To be used with Experimenting with Choice Pages, Step by Step |