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Post Corona: From Crisis to Opportunity Audible Audiobook – Unabridged

Scott Galloway (Author, Narrator), Penguin Audio (Publisher)

4.5 2,070 ratings

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Brought to you by Penguin.

The New York Times best-selling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.

In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

Listening Length

5 hours and 39 minutes
Author

Scott Galloway
Narrator

Scott Galloway
Audible release date

November 26, 2020
Language

English
Publisher

Penguin Audio
ASIN

B08L88Y887
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	5 hours and 39 minutes
Author	Scott Galloway
Narrator	Scott Galloway
Whispersync for Voice	Ready
Audible.com Release Date	November 26, 2020
Publisher	Penguin Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B08L88Y887
Best Sellers Rank	#290,979 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #88 in Macroeconomics (Audible Books & Originals) #250 in Economic Conditions (Audible Books & Originals) #946 in Macroeconomics (Books)

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4.5 out of 5

2,070 global ratings

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Natural World

Scott Galloway is an excellent speaker/writer on any topic.

Reviewed in the United States on March 8, 2024

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I read this book closer to the end of the Pandemic, but it does seem like the economy returned and new opportunities arose. I love listening to Galloway speak on any topic. He is frequently on CNN, and he is an erudite scholar.

One person found this helpful

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bartman

The best book on what's ahead

Reviewed in the United States on November 24, 2020

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While we've been worrying about today, Professor Galloway has been looking into the future, and he's brought us back a great book. There's so much here, a mix of data, stories, humor, insight, challenges. The core of the book is big tech--if you know Galloway, you know he's been a leading voice on the changes big tech has wrought, for good and ill. But there's also his fascinating take on higher education, and then a really powerful chapter on the challenges we face as a society. You won't agree with everything he says, but it will make you think. It's written in Galloway's fast and readable style, so it is just plain fun to read. It's a business book, but it's a lot more.

30 people found this helpful

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David L

Good, Not Great

Reviewed in the United States on February 21, 2021

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The first four chapters were quite good and helpful. I had bought the book hoping it would help me "see around the corner" to what is coming Post Corona. While no one knows, the author has many good insights and helped me think about what comes next. The fifth, last and longest chapter was the weakest. As others have noted, it is off-topic. It is a rant about what is wrong about America and our system of taxation and privilege. Much I agree with, much I don't, but it is all off-topic. It seems as if the author ran out of material and the fifth chapter was used to fill out the book. The other problem is the challenge of writing a book about the pandemic during the pandemic. Much is already outdated in just a few months.

3 people found this helpful

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Sanj Singh

Excellent, Succinct, and Thoughtful

Reviewed in the United States on November 28, 2020

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If you listen to the Prof G show or Pivot, these thoughts and ideas are nothing more than the past 6 months of content from those podcasts; however, that being said, having all of these brilliant and thoughtful ideas written down in a lovely book is still a treat! If you haven't listened to the podcasts, this book is a must read if you're in tech or business and want to know where the future trends are headed. The book is educational, honest, and very funny with many predictions that are likely to come true. 5 stars from me, thank you Prof G!

13 people found this helpful

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Jorge G. Lozano

We must understand our history to secure our future

Reviewed in the United States on May 16, 2022

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Scott Galloway has an incredible perspective of America. His financial knowledge is something to treasure. In this book he puts the problems Americans are facing with a strongly divided government, few wealthy corporations and a loss of patriotism that has been misinterpreted for picking one side or the other. With facts and chart, Scott Galloway shows us where our Country is right now and what solutions we have if we take action. This is a must read for all Americans to understand the big picture.

One person found this helpful

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Al Khatab Al Saqri

Some interesting stuff, but not much

Reviewed in the United States on November 18, 2021

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Not sure if it was worth it to write a whole new book on those ideas. I guess if he gave it some time before publishing the book, he might have added a lot more. If you think about it, “post corona” is a long long period of time where lots of things can happen. The impact of COVID will continue to be obvious for at least 5-10 years.

One person found this helpful

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W. J. Streeter

Chapters 4 & 5 Should Be Read by ALL Members of Congress

Reviewed in the United States on January 23, 2021

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A very good commentary on where the we are headed as we move on after COVID-19. The first 3 (of 5) chapters are vintage Galloway - fast moving analyses of Big Tech. Chapter 4 on Higher Education is recommended reading for everyone, and especially for every member of Congress. The same applies to Chapter 5 dealing with the role of Government and the current state of Capitalism. In both of these chapters Galloway provides clear analysis and sound, common sense SOLUTIONS. If I was sure they would read it, I'd gladly give a copy to each member of Congress. Instead, I only sent my notated copy to my congressional Representative, Mikie Sherrill.

7 people found this helpful

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Richard

Good book

Reviewed in the United States on July 24, 2023

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Love this author

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Peter Wilson

Great book

Reviewed in Canada on July 21, 2023

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I am a fan of author along my with Podcast. He used humour and common sense to talk about a dry topic.

Eddie

Complains and Repeats

Reviewed in Mexico on February 27, 2022

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The title is misleading. I did not like the book because the autour repeats too much. He complains about how things in the US are bad today. Rich will be more rich... That is the main message...

Teresa Anne Thompson

Otimo

Reviewed in Brazil on April 28, 2021

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Futurista e uma janela para o que vem a seguir em nossas vidas após o corona. Recomendo a leitura. Aproveitem!

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Dominik Wenzel

It's OK

Reviewed in Germany on April 6, 2021

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Interesting book but very much US focused

One person found this helpful

Stephen Waddington

An early version of the history of the past 12 months and a guidebook for the changes to come.

Reviewed in the United Kingdom on January 25, 2021

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We’re still in the midst of the COVID-19 pandemic. It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity.

Galloway’s view is that the pandemic’s enduring impact will be an acceleration for technology, and no area of the economy will be left unchanged. The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets.

E-commerce accounted for 16% of US retail in March 2021 and was growing approximately one percent per year. Eight weeks later it accounted for 27%. If your organisation sells a product or service it must have an online shop front. This rapid shift to digital, resulting from lockdown, is a fundamental trend that will have a fundamental impact on every area of society and business in the future.

After a fall at the outset of the pandemic in Spring 2020, all the major UK and US market indices quickly recovered and continue to climb. But the impact of the crisis has been unequal. The crisis paid out a premium in valuation to organisations with an innovation narrative while stocks in bookings, entertainment, airlines, cruises and resorts were hit 50-70%. Companies with cash and highly valued stock will be able to buy the assets of distressed competitors in the coming months and years.

The crisis has acted as a wrench on societal division. Middle class professionals in secure work have worked from home, saved money on commutes, seen equity and property investments rise, and stayed safe. People in public health, public service and frontline roles such as couriers, postal workers and supermarket staff have worked harder than ever on the frontline of the crisis. We owe them a huge debt. Freelancers and people working in areas of the economy that have shut down such as culture, entertainment, and travel have had an awful time.

Big tech has had a good crisis. Netflix replaced cinema. Shopify supported online retail. Zoom because the default location for personal and private meetings. Galloway calls out Amazon, Apple, Facebook, and Google. These companies have all become too big to fail and are characterised by their market dominance. He suggests that a breakup would fuel innovation.

There’s an interesting footnote for marketing services companies. Google (114%) and Facebook (174%) have both seen significant share price growth in the last five years. According to eMarketer they own 61% of digital ad spend. Meanwhile IPG (-9%), Omnicom (-24%), Publicis (-51%) and WPP (-65%) are all down. Its brutal.

Galloway calls out VC funded organisations built on a dubious proposition and the premise of “fake it until you make it.” He reports a shakeout that is already underway. Using capital to buy market share isn’t a sustainable business model and it has failed completely during the pandemic. Galloway cites the example of Casper, an online mattress manufacturer that lost $349 on every sale. There are 175 mattress manufacturers selling online besides Casper. The company floated in February 2020 at $1.1 billion, equalling its pre-market valuation, and immediately lost 30% of its value in the first week of trading.

Education will be changed forever by COVID-19. The price of higher education has been inflated beyond any reasonable measure of value according to Galloway. Its value proposition of credentials, learning and a right of passage has been destroyed by the virus. Galloway suggests that the strongest university brands will prosper by increasing their reach via the internet while others will fail. He also suggests that technical and professional education will be disrupted by the organisations that are likely to be best served by training an empowered workforce.

7 people found this helpful

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