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Claude C. Hopkins
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Scientific Advertising Paperback – February 12, 2014

by Claude Hopkins (Author)
4.5 4.5 out of 5 stars 1,572 ratings
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Previous page
  1. Print length
    88 pages
  2. Language
    English
  3. Publisher
    Merchant Books
  4. Publication date
    February 12, 2014
  5. Dimensions
    6 x 0.21 x 9 inches
  6. ISBN-10
    1603866361
  7. ISBN-13
    978-1603866361
  8. See all details
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Product details

  • Publisher ‏ : ‎ Merchant Books; Illustrated edition (February 12, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 88 pages
  • ISBN-10 ‏ : ‎ 1603866361
  • ISBN-13 ‏ : ‎ 978-1603866361
  • Item Weight ‏ : ‎ 5 ounces
  • Dimensions ‏ : ‎ 6 x 0.21 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,572 ratings

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Claude C. Hopkins

Claude C. Hopkins

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,572 global ratings
The margins on this book are absurd. There is ...
3 Stars
The margins on this book are absurd. There is ...
The margins on this book are absurd. There is a two inch margin on the outside and half inch margin inside. Makes it hard to read for no reason.It is however well printed...
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Top reviews from the United States

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SunnyD
5.0 out of 5 stars Interesting and surprising
Reviewed in the United States on May 14, 2022
Verified Purchase
A friend recommended this book and I thought it was an odd title. I thought the book would be dry and not very good. Wow, was I surprised at the value of the content. Some may think the advice is a bit 'old school' but I retained a lot of informative information that I'm applying in my business which provided results.
8 people found this helpful
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Noah Lantz
5.0 out of 5 stars wonderful book
Reviewed in the United States on May 9, 2022
Verified Purchase
Concise, elegant, timeless. A must read for writers navigating the marketplace. Even if you are not in advertising the book stands on its own grounds and is worth a read.
One person found this helpful
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Voltyris
5.0 out of 5 stars A must read, classic.
Reviewed in the United States on February 1, 2022
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One of the best classics on advertising. I believe this book paved the way for modern, scientific advertising as we know it today.
One person found this helpful
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Thrillseeker
4.0 out of 5 stars Very instructive
Reviewed in the United States on March 25, 2024
Verified Purchase
Places my copywriting in perspective. The readers or the audience are the final judge.

Wish Claude Hopkins had written and published more than 2 books.
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Cliente de Kindle
5.0 out of 5 stars Fundamentos del marketing!
Reviewed in the United States on August 16, 2023
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Un libro conceptualizado para comprender de mejor manera los fundamentos alrededor del marketing. La base para poder comprender los resultados y acciones a tomar basados en datos y principios.
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Tom Kavanaugh
5.0 out of 5 stars This Is The Most Referenced Book On Advertising For A Reason!
Reviewed in the United States on February 6, 2022
Verified Purchase
I believe this is the most informative book on building the structure of an ad that's been written since the creation of advertising. What we see in an ad has been the result of many years of people studying this book, and all that is in advertising today has its roots here; take heed, and study this book!
3 people found this helpful
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Dan
3.0 out of 5 stars Good Writing, Poor Content
Reviewed in the United States on December 10, 2020
Verified Purchase
Honestly I felt as if the author cheated the book. I didn’t feel as if the work was complete. A lot of paragraphs were under developed. I learned a few things but I was disappointed as a whole with the project. I hope the author creates a new project soon because his writing style is good he just needs to add more quality statistics
One person found this helpful
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Chris
5.0 out of 5 stars Not a long read but full of timely knowledge even today
Reviewed in the United States on June 21, 2019
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Written in 20s but still applicable to today’s advertiser and copywriters. Not a deep in depth study but more of an introduction to the topics. Worth the read.
One person found this helpful
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Top reviews from other countries

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Kevin Henry
5.0 out of 5 stars Must read for advertisers!
Reviewed in Canada on March 18, 2024
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This book is very helpful to understand how advertising works. This us the best book I have read on the subject.
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Cliente Kindle
5.0 out of 5 stars Excelência
Reviewed in Brazil on March 4, 2024
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Um ótimo produto,excelente conteúdo, meus parabéns
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Catalin Vlad
5.0 out of 5 stars This is a must read !
Reviewed in the United Kingdom on October 6, 2023
Verified Purchase
This is a must read book, it just blew my mind of all the techniques used in advertising, and how everything serves a purpose.

I highly recommend to read it, it’s a short book can be read in a couple of hours/days.

Great writing, straight to the point.

It’s a ⭐️⭐️⭐️⭐️⭐️ book !
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Amazon Customer
5.0 out of 5 stars To the point book... easy to finish
Reviewed in India on July 6, 2023
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To the point book... easy to finish
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Alessandro
5.0 out of 5 stars Libro molto interessante.
Reviewed in Italy on September 25, 2022
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La traduzione è impegnativa, ma merita tutte le energie che ti chiede per portata a termine.
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