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Leading Sustainably 1st Edition

by Trista Bridges (Author), Donald Eubank (Author)
4.3 4.3 out of 5 stars 7 ratings
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The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts upend years of seeming prosperity. To move past this agitated age, business and society must learn to lead sustainably by putting purpose on equal footing with profit. The first step is understanding what’s meant by sustainability and how it offers an opportunity for both business and society.

Inspired by the launch of the 2030 United Nations Sustainable Development Goals (SDGs), the book captures the ideas of more than 100 change makers from around the world about how business is putting sustainability at the core of strategy to survive, thrive, and realign its interests with society’s. Leading Sustainably looks at how sustainability has evolved in a business context, offering powerful insights, key facts, and guidance on building sustainability capability within companies, measuring and managing impact, sustainable finance’s transformation, and other topics critical to aligning businesses’ central activities with sustainable principles.

The book introduces five vignettes profiling best-in-class companies that were sustainable from the start and international case studies on business sustainability efforts, spanning industries from hospitality to waste management, fashion, finance, and more. Finally, Bridges and Eubank provide frameworks and in-depth direction firms can leverage when accelerating their transition to more sustainable business models.

The book is a perfect guide for mid-level to senior managers seeking to understand this fast-changing business environment, how to factor sustainability into their decision-making, and why the SDGs changed everything.

Previous page
  1. ISBN-10
    0367428369
  2. ISBN-13
    978-0367428365
  3. Edition
    1st
  4. Publication date
    July 31, 2020
  5. Language
    English
  6. Dimensions
    6.14 x 0.66 x 9.21 inches
  7. Print length
    208 pages
  8. See all details
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Editorial Reviews

Review

"'Leading Sustainably' offers a road map for integrating the latest sustainability thinking into business practice. Bridges and Eubank demonstrate―through presentation of excellent case examples and historical evolution of the field―how SDG mandates contribute to effective business management and value creation to the benefit of both shareholders and stakeholders alike."

Jed Emerson, Author of "The Purpose of Capital: Elements of Impact, Financial Flows and Natural Being"

"A must read for everyone on the journey towards sustainable business. It provides the context, and more importantly specific guidance on how to accelerate the transition towards models which will help to change the way business is done, respecting the needs of both society and our planet."
Jeff Turner, Vice President of Sustainability, DSM

From the Author

Although current times can feel worryingly uncertain, we are heartened by the growing awareness around the world that it is time to change our consumption patterns and lifestyles. In our investigations for "Leading Sustainably", it was truly encouraging to learn what companies are working on today. We believe that business will be a pivotal actor in enabling this change--that business is, as many told us along the way, the most powerful engine driving change on this planet.

Still, shifting business in general toward sustainability is a monumental task. How to accelerate business on this path is the critical question. 

In this book we aim to provide some answers to this burning question, and solutions for how to move your organization forward in the journey toward achieving a sustainable business model. And while it is important to remember that reimagining how business works is more of a journey than a race, we can't ignore that rapid changes are happening at an accelerated pace these days. Significant environmental and societal shifts are underway in response to our monumental challenges. 

When you read "Leading Sustainably", we hope you enjoy exploring with us how businesses can and increasingly are keeping pace with these changes and succeeding in this journey.

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (July 31, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 0367428369
  • ISBN-13 ‏ : ‎ 978-0367428365
  • Item Weight ‏ : ‎ 1.5 pounds
  • Dimensions ‏ : ‎ 6.14 x 0.66 x 9.21 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 7 ratings

About the authors

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  1. Donald Eubank

    Donald Eubank

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    Full content visible, double tap to read brief content.

    Donald Eubank is an experienced manager who has worked across the IT, finance, and media industries. As a cofounder of Read the Air, Donald serves as an important advisor to businesses that are integrating sustainability into their core strategy, guiding their teams to lead sustainably and apply critical tools for managing their impact. He has worked with start-ups and multinationals, launching new divisions, product lines and business services.

    Donald is a former features editor and contributor at The Japan Times. A graduate of St. John's College, he applies the critical thinking acquired from the school's Great Books program of philosophy and science to take deep dives on difficult new subjects and determine future directions for business strategy.

    Website: readtheair.com

    LinkedIn: linkedin.com/company/read-the-air/

    Instagram: @read.the.air

    Facebook: facebook.com/Read-The-Air-112818837112458

    Twitter: @_Read_the_Air_

    See more on the author's page
  2. Trista Bridges

    Trista Bridges

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Trista Bridges is a strategy and marketing expert with extensive experience across various geographies and sectors including consumer products, financial services, technology, and healthcare. As co-founder of Read the Air, she advises organizations on sustainability, providing them with the insights and solutions needed to transition to sustainable business models.

    Website: readtheair.com

    LinkedIn Read the Air: linkedin.com/company/read-the-air/

    LinkedIn Trista Bridges: linkedin.com/in/tristabridges/

    Instagram: @read.the.air

    Facebook: facebook.com/Read-The-Air-112818837112458

    Twitter: @_Read_the_Air_

    See more on the author's page
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Customer reviews

4.3 out of 5 stars
4.3 out of 5
7 global ratings

Top review from the United States

Julian Bashore
5.0 out of 5 stars Becoming a mission-driven company
Reviewed in the United States on February 25, 2022
Leading Sustainably offers the reader several case studies about what it takes to become a mission-driven company. This book offers insightful analysis on how companies can address the triple bottom line of "people, profits and planet".
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