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Re Perez

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Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand Kindle Edition

by Re Perez (Author) Format: Kindle Edition

4.5 82 ratings

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What made you pick up this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.

Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about—owning a perception in the marketplace that compels people to take action.

In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

Editorial Reviews

Review

"The new rules for branding in the 21st century come down to one word: authenticity. Re Perez's book provides a beautiful blend of the art and science of branding, whether you're a global enterprise or an emerging entrepreneur who's disrupting the status quo."
--Yanik Silver, author, Evolved Enterprise and founder, Maverick1000

"From my experience working with eight-figure companies--the ones that grow every year--it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, 'come out of the closet' and devour this book right away."
--Michael Lovitch, co-founder, The Baby Bathwater Institute

"This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market."
--Daniel Marcos, CEO, Growth Institute

"When it comes to branding and authenticity, there's no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul."
--Ryan Deiss, co-founder of Digital Marketer

"There is the mind of your business and then there's the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us!"
--Nicholas Kusmich, world's top Facebook ads strategist

"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won't want to put it down because you'll fall in love with who you'll discover your brand to be."
--Suzanne Evans, New York Times best seller, Inc. 500 Honor Roll

"This book, like its author, challenges you to think in a different mindset than you are used to and comfortable with...it's a big stretch, however it's one that you will not regret. Embrace this book and implement the ideas contained within...you will never look back!!!"
--Howard O'Meara, chairman of Changing Habits (Australia)

"Re Perez cuts through all the jargon and hype to deliver a compelling and authentic brand experience that delivers increased revenue, regardless of the size of your business. Whether you read this book or see Re in person, your life will be changed for the better."
--Nathan Bailey, managing director of Changing Habits (Australia)

"We hired two other branding companies before meeting Re Perez. His approach was easier to understand. He had a better process and worked with the entire team to come up with a brand that got everyone excited. He will satisfy you and your team completely."
--Craig Handley, CEO of ListenTrust and best-selling author of Hired to Quit

"Working with Re Perez on my branding was arguably one of the most important things I did for my business. He set us on a path forward, clarified things for my team, and unified our message at every point--from who we talk to, how we talk to them, and what we stand for."
--Raj Jana, CEO and founder of Javapresse and Stay Grounded

"Re Perez is one of the smartest big-thinkers I know in the branding space. In working with him and following his process, my brand grew up and futurized. He put real meaning, direction, and structure around my brand. I even up-leveled as a human being."
--Shanda Sumpter, CEO and founder of Heartcore Business

"This book does for your business what full self-expression does for the soul. Re Perez shares the secrets behind discovering the soul of your business through discovering the soul of your authentic self. This book will show you step-by-step how to dig deep, innovate, and create an authentic brand people love."
--Malorie Tadimi, entrepreneur and founder of Malorie.com

"I connect with the most successful individuals in digital marketing every single month. So when great talent comes around, it's easy to spot. Re Perez has that level of talent. This book will challenge how you think about branding. Read it before your competitors do."
--David Gonzalez, founder of Internet Marketing Party

"Re Perez is masterful at his craft. His process is genius. His innate abilities are rare and can't be taught. If the term unicorn is used to describe a true master whose talent is one in a million, Re is a unicorn's unicorn. He is truly one of the most remarkable beings walking on the planet."
--Dan Hyman, lightworker and founder of Infinite Beginnings

"Working with Re Perez has been one of the best business investments I have ever made. I went from blending in with everyone else to instantly being positioned as the sought-after thought leader within my industry. If you want to crush the competition, then hire Re."
--Nick Unsworth, CEO and founder of Life on Fire

"Re Perez is a true professional with an extraordinary vision to differentiate your company and take your business to an entirely new level. If you're looking to set yourself apart from the pack, then I recommend Re."
--Maria Andros-Buckley, business and marketing strategist

"Re Perez is the real deal when it comes to authentic branding. After branding our company with Re, we were able to grow our events by 300%, charge four times more for our programs, and make it easier to scale our business."
--Brent Weaver, CEO and founder of UGURUS

"Working with Re Perez enabled us to reposition our company into exactly where we wanted to go by adding several layers to our business."
--Afrin Khan, CEO and founder of Red Elephant, Inc.

"Rebranding can be a pain in the ass process for a company. Our new brand opened up more markets for us to sell into and really gave us a bigger company image to fulfill our vision for growth. Re Perez wowed my team with his proven branding process."
--Tony Ricciardi, co-founder of ListenTrust

"In a noisy world, there are all kinds of manipulative techniques used to get more likes and followers. Re Perez's book is a gift for people to see themselves more clearly and embrace their uniqueness, rather than trying to change to match the masses."
--Christine Kane, CEO and founder of Uplevel You

"Working with Re Perez has made a huge impact on us personally and professionally. I have never experienced such an in-depth branding process. There is no comparison in the industry."
--Debra Berndt-Maldonado, co-founder of The Center of Jungian Positive Psychology

"Re Perez helped me create a company that couldn't be more me. Sales has become so easy because my brand is beautiful and compelling, and my ideal clients really know when I'm talking to them now."
--Julie Serot, The Dharma Circle

About the Author

Re Perez is the CEO, founder, and Chief Brand Strategist of Branding For The People, an award-winning branding agency that utilizes the diverse expertise in Fortune 500-level branding strategies, forward-thinking design, and conversion-oriented marketing best practices to create authentic, disruptive, and profitable brands. With a proven track record advising clients across 100+ different industries and professions, from high-growth entrepreneurs to expanding small-to-midsize businesses, his clients often credit him for doubling, tripling, or quadrupling their business and impact, while in the process transforming their approach to how they run their business and lives.

Product details

ASIN ‏ : ‎ B083PS8ZMH
Publisher ‏ : ‎ Lioncrest Publishing (February 25, 2020)
Publication date ‏ : ‎ February 25, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 4702 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 248 pages

Best Sellers Rank: #1,211,035 in Kindle Store (See Top 100 in Kindle Store)
- #50 in Home-Based Business Advertising
- #203 in Small Business Advertising
- #396 in Direct Marketing (Kindle Store)

Customer Reviews:
4.5 82 ratings

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Re Perez

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Re Perez is a former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of their business. In addition, as a member of B1G1, a portion of his agency’s proceeds are given to high-impact projects in connection with his agency’s commitment to be a business for good.

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4.5 out of 5

82 global ratings

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Reed Lewis

Approachable and authentic

Reviewed in the United States on February 29, 2020

Verified Purchase

I'm in the process of launching Lys Chocolate and grabbed this book figuring I could always learn a bit more about branding, positioning, or any of the other nuances I'd somehow overlooked or forgotten about in my twenty years of resort retail experience. Not only has this approachable and well written book brought light to aspects of the chocolate company into which I need to dive a little deeper, it has given me a new perspective from which to reinvigorate, reinvent, and renew the existing brick and mortar shops to keep them fresh. On top of that, it has caused me to take pause and look inwardly at what exactly I want my personal brand and story to be. Am I being authentic, am I aligned, and if not, what further questions do I need to ask to make sure I am heading in a better direction? I recommend this read for anyone wanting to save time down the road by taking advice offered and incorporating a more head-on approach to nailing your story on the first go-round.

2 people found this helpful

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Bella

This is not like any other book on branding.

Reviewed in the United States on March 4, 2020

Verified Purchase

I found this book on branding not only entertaining but also back by the science of branding. It even challenged my own beliefs around companies being led by sales.

I have a new mindset.

"The old school approach is to be a 'sales-led company."
"The new school approach is to be a 'marketing-led company."
"The future is to be a 'brand-led' company."

-In a brand-led company, it’s not just the burden of the
sales or marketing teams to grow the business. Rather,
the entire company, from the CEO to the receptionist, is
unified and empowered around a singular Brand Purpose
and Brand Promise (two concepts we’ll get into later). In
addition, the company’s Brand Culture is now guided by
a set of Brand Values that guide every behavior and set of
actions that are “on-brand.” And, more importantly, each
and every employee lives the brand by internalizing: “How
can I deliver on the brand?” Then expressing the answer
through daily actions.

My favorite case study was Xtreme Lawn Care.

I have to admit when I saw the rebrand to Purple Care, I didn't get it at all. I understood the apprehension of the owner completely.

But when Re explained the science behind it, I was blown away.

As a result of the rebrand, Purple Care stopped losing customers to competitors for services their customers didn't know they offered.

This is the freshest book on branding you can get.

4 people found this helpful

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Janysh Osmon

Must read for all business owners!

Reviewed in the United States on May 30, 2020

Verified Purchase

Great book and very easy read! This book is all you need to understand about what branding is and how it works.
Interesting personal story. Last section with Be-Do-Have concept and the owning, fostering and managing the brand was my favorite chapter. Gave me a lots food for thought and definitely got the wheels turning.

Business owners out there, if you never considered investing in branding you may change your mind after reading this book.

Helpful

Harry N

The 80/20 of Branding Every Entrepreneur Should Know

Reviewed in the United States on February 29, 2020

Verified Purchase

In the process of bootstrapping my business, I learned a lot about sales and marketing. On any subject, I could bring a framework to mind and explain why I was doing this or that. But when it came to branding, the whole thing seemed a bit nebulous to me. I sensed there was a powerful brand lurking somewhere in our messaging, but among all the scattered direct response campaigns and offers, there was no coherence to anything.

That's why I decided to work directly with Re's company (Branding for the People) for a rebranding. Very shortly after starting the engagement, things started to finally come into clarity and alignment for us. I realized that, just like sales a marketing, there's a science and system to branding. Not only that, Branding is the throughline for EVERYTHING in the business, from sales and marketing to culture and operations.

Reading Re's book now is putting things into even clearer perspective. It's also great to learn about the backstory behind the evolution of all of his insights.

This book is a must-read for any entrepreneur who wants to take their business to next level

5 people found this helpful

Helpful

seneca

Must have book for anyone wanting to grow their brand.

Reviewed in the United States on July 15, 2020

Verified Purchase

Before reading Re's book, I knew the "authenticity" was important. But I wasn't 100% certain how to bring that out at every step of my brand. This book gives you a solid roadmap.

Another quality I like about this book is that it is very balanced. It gives you both the "why" and the "how" of branding. Equal parts informative and inspirational--without leaning on too heavily on either.

As a copywriter, I keep this book on my desk and refer to it when thinking about how to bring out elements of "brand" I might be missing in the work I do. I was especially impressed with the "brand promise" section of the book that gives you the secret sauce of positioning.

Overall, this is great book for anybody looking to strengthen and expand their brand.

Helpful

Jen Phillips April

Engaging & thought provoking

Reviewed in the United States on September 19, 2020

Verified Purchase

Despite the provocative title, this book is meaty. I can’t say that about many biz books. The content is insightful and reads like your favorite professor wrote it. You know, the one who has a waiting list of students for every class because he’s smart, friendly, and makes you think.

Helpful

Brent W.

Must read book on branding for any entrepreneurs looking to grow and scale

Reviewed in the United States on February 25, 2020

Verified Purchase

Re Perez completely changed my views about branding. As a long-time agency owner, trainer, and coach, I knew branding was more than a logo. But Re helped me see what was possible for not only our brand–but also our business through the branding lens. I had to pay tens of thousands of dollars to get his insights and advice over the last decade. Now he's packed it all into a super-affordable book. Your Brand Should Be Gay takes you through his unique frameworks and approach to leveling up your companies brand and vision for what your brand can be. If you're taking the time to read this review, get the book, read the book, implement the book.

Helpful

Top reviews from other countries

Julie Blackburn

Best Branding Book I Have Ever Read!

Reviewed in Australia on February 28, 2020

Verified Purchase

I've been lucky enough to attend an event Re was a keynote speaker at and during his session I was writing as fast as I could in an attempt to capture his pure genius and unique approach to branding.

I am so excited to now have this book as my branding bible - having Re's step by step process to follow is priceless for my business.

Re has an incredible gift at demystifying branding. He's found a unique way to combine the science and art of such an intangible concept that is so widely misunderstood.

Packed full of actionable strategies this is an absolute MUST read for anyone in business.

(It's such an engaging read I finished it in one very enjoyable sitting!)

Stephanie B.

I WANTED to love this book, but alas, I was left wanting...

Reviewed in Canada on February 18, 2021

Verified Purchase

I SO wanted to love this book! With such an eye-catching, intriguing title, I was assuming great things, and I was very excited to read it! I dove right in as soon as the book arrived at my doorstep, and, after the introduction, I was a little confused. Was it the author's life story I was reading - an auto-biography, as it were? - or was I going to actually learn about branding? I couldn't tell. And, as I kept reading, I'm sad to say, I still had trouble separating the biography from the branding. The pages are filled with customer examples (which are usually a good thing, right?), but they are not positioned as a user-friendly, "here's how you do it" example. Instead, I got the impression that the author was more trying to say, "here's how awesome I am at helping this customer" - which, while admirable, is not exactly what I was looking for to help me build a better brand.
To be fair, there were a number of pages that I marked to go back and review - notably, the "wrap up" pages at the end of each chapter held a great list of questions for companies or individuals to ask themselves in an effort to map out their branding. Section three of the book also held some good words of wisdom for companies who are trying to understand their brand identity and build their own brands. These tidbits of wisdom are why I gave this book a 3-star review instead of 2-star.
Overall, though, it became quite clear to me that the author views himself as the hero of his own story (as is his right), but I was looking for more instruction on how I could be the hero of mine... this book just wasn't for me.

One person found this helpful

Nathan B.

Literally changed my whole mindset

Reviewed in Australia on February 27, 2020

Verified Purchase

This book gives an incredible insight into what a brand really is, through amazing stories and actual lessons from real companies. I realised how much I didn't understand what my brand was as I blindly believed the age old philosophy that the brand was our logo, colours and fonts. I couldn't have been more wrong in my thinking. There is so many takeaways from this book it really is more of a bible of branding and that on it's own is worth way more than the asking price. Do yourself and your brand a favour and get this book.

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