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Love You, Mean It: A Novel Paperback – April 30, 2024

by Jilly Gagnon (Author)

3.9 199 ratings

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A playful romantic comedy featuring dueling delis, fake dating, a shockingly awesome ex, and just the right amount of amnesia

“[A] delightfully tropey rom-com . . . This is a sweet confection.”—Publishers Weekly

Ellie Greco wishes she weren’t stuck in Milborough. For a few brief, shining years, she escaped her hometown to pursue her dream career—designing beautiful, elaborate costumes for theater—until her father's death five years ago called her home to run the family's decades-old deli. Yes, she loves the place, but she’d always thought she was meant for more exciting things than stocking the right tinned fish. But when Ellie hears that a local landlord is planning to rent to Mangia, the glitzy gourmet food department store, the very existence of Greco’s Deli is suddenly in jeopardy.

She tries to plead her case to Theo Taylor, scion of the property management firm that is about to put her out of business, but their meeting goes from bad (it’s not her fault he’s infuriating) to worse (no one expects the ceiling to literally fall in).

With Theo out cold, Ellie panics and claims to be his fiancée . . . and almost passes out herself when amnesia means Theo seems to actually believe her. Soon, the effects of the head injury wear off, but Theo proposes that their “engagement” stick around. If they manage to convince enough people, they might both get what they want: an end to the Mangia deal. Ellie doesn’t trust him (after all, if Theo Taylor wants it, how can it be good for her?) but seeing no other option, she reluctantly agrees.

And miraculously, the fake engagement seems to be working—even Ted, Theo’s shrewd, cold father seems convinced—that is, until Sam, Theo’s ex-fiancée, reappears on the scene. Not only does she see through their ruse, but she proposes an arrangement of her own, forcing Ellie to decide between a blossoming friendship, her family legacy, and the burgeoning romance she frankly never asked for.

From the Publisher

Lana Harper says, “Beautifully written, brilliant, and perfectly salty…”

Tropes: Family business, amnesia, fake dating/fake engagement, enemies to lovers

Publishers Weekly says, “Delightfully tropey…a sweet confection.”

Editorial Reviews

Review

“Beautifully written, brilliant, and perfectly salty, Love You, Mean It is a total dream of a rom-com—an instant favorite to savor on every reread. Ellie and Theo’s sizzling chemistry leaps off the page, and Jilly Gagnon’s hilarious subversion of the amnesia trope only adds to the deep tenderness of their slow-burn romance. I adored every moment.”—Lana Harper, New York Times bestselling author of Payback’s a Witch

“Delightfully tropey . . . Gagnon expertly combines humor and tenderness. . . . This is a sweet confection.”—Publishers Weekly

About the Author

Jilly Gagnon is the author of Scenes of the Crime, All Dressed Up and the young adult novel #famous. Her humor writing, personal essays, and op-eds have appeared in Newsweek, Elle, Vanity Fair, Boston magazine, and McSweeney’s Internet Tendency, among others. She lives in Salem, Massachusetts, with her family and two black cats.

Excerpt. © Reprinted by permission. All rights reserved.

One

“Oh, but what about the mortadella? I hadn’t even thought about that. Though I suppose you don’t carry a good mortadella, do you, Ellie? Rose never will buy it here . . .”

Ruth Pinsky looked up from the deli case, eyes pinching with preloaded skepticism about the quality of my mostly-pork-fat, the small twist of her head sending the hairspray-regimented battalions of her hair helmet shivering. I took a small, twisted pleasure in noticing that her roots hadn’t been touched up for at least a month, a half inch of grizzled salt-and-pepper mounting a rear attack on the permed, brassy blond front lines.

“I think it’s excellent mortadella, personally. Would you like to try a slice?” I managed, hoping my gritted teeth looked something like a smile.

“That’s probably best. Jimmy’s so particular. And some of what I’ve brought back in the last few weeks really hasn’t been up to par.”

Rictus in place, I bent to haul out the mortadella, sliced a paper-thin strip onto a piece of wax paper, and handed it across the counter to Ruth. She nibbled at it thoughtfully, as though she hadn’t sampled every f***ing deli meat we carried five times over.

Actually no, that’s not fair. She never tried anything “exotic,” which apparently referred to the turkey and chicken options.

“Hmm . . . no, I don’t think so.” Her mouth pinched with distaste as she finished the entire slice. “Thank you, though.”

“Of course.”

I glanced over my shoulder not at all subtly at the retro wall clock mounted on the black-and-white-tiled wall that ran behind the deli counter.

“I don’t mean to rush you, Mrs. Pinsky, but we’re closing soon.”

“Oh, of course. I suppose . . . the spicy salami? I think Jimmy liked that last time.”

“That sounds like an excellent choice,” I said, reaching for the massive log of cured meat. “And we’ll always be here tomorrow if you want something else. Half a pound?”

She nodded, the skin around her eyes still twisted with a mix of disdain and vague worry. All this for half a pound of sandwich meat.

“A little less, actually. Jimmy’s doctor told him to watch his weight.”

And yet, salami.

“I wonder . . .” she murmured. I started up the slicer and pretended not to hear. Ruth Pinsky didn’t know what she wanted on the best of days, and we’d just passed the five-sample mark, so clearly this was not the best of days. The whirring of the machine almost managed to drown out the rhythmic thud in my ears, impatience raising my blood pressure. Within seconds, I was weighing the salami, wrapping it, handing it to Ruth.

“That’ll be five ninety-two.”

I waited, tendons in my jaw tightening as she counted out the coins.

“And . . . ninety-two.” She nodded curtly as she handed over the last penny. “Thanks so much, Ellie. See you soon.”

“Can’t wait, Mrs. Pinsky.”

I managed to make a show of wiping the counter for five whole seconds before running after her to flip the sign to Closed.

Jesus f***, why was life filled with so many Ruth Pinskys?

Ma would have told me to be charitable. Ever since her youngest boy had finished college and set up in Boston, Ruth, a lifelong homemaker and mother to three smothered sons, hadn’t had their every movement to fret over. So instead, she fretted over salami. Three times a week at least. Oh, and occasionally the weather—god help whoever she managed to buttonhole on days when snow was moving in, They say there might even be a bombogenesis. Have you ever heard anything so terrifying-sounding? I sent Jimmy to Costco to stock up on canned goods and gas for the generator . . .

I mean, at least find a hobby. Or if you don’t want one, drive to Boston and burden your own offspring with your endless, pointless, judgmental dithering. It’s under an hour if traffic isn’t terrible. Though who really knew, if Ruth’s driving was anything like her meat selection.

Play nice with the regulars, Ellie, they’re what keeps this place afloat. My dad’s warnings may have fallen on pop-punk-deafened ears when I’d first started working alongside him in the shop, but now, without him around to sparkle for the customers—his genuine interest in their home repairs and children, his endlessly repeated jokes, blinding them to my eye rolls and sniffs—I actually tried to take the advice, if only because I liked how it made Dad feel so close I could almost hear his voice. Well . . . tried as hard as I could. A woman has her limits, after all.

I let myself dissolve into the closing routine, double-wrapping the meats and cheeses in the deli case, pulling out whatever was too small or had been sitting a few days for the volunteers the soup kitchen sent by every morning before we opened, bagging the half dozen baguettes that hadn’t sold and propping them up in the fraying wicker day-old basket near the register (the focaccia was coming with me to Mimi and Grandpa’s, with a pint of whipped red pepper ricotta). I’d just finished my check on the stock of tinned fish, artisanal oils, spices, crackers, pestos, and high-end pastas that crowded the shelves around the customer side of the store, when the bell rang again.

“Fair warning, I got Pinskied right before closing,” I said, not bothering to look up from the trays of sides squeezing into the far corner of the deli case. Maybe the roasted beets with gorgonzola and pine nuts for tonight? After however many decades of living off deli leftovers, the entire Greco clan could use a little more veg in their lives.

“Oh my gosh, Ellie, what if it wasn’t me?” My cousin Bella’s already large brown eyes had grown so wide her lashes grazed her brows, and her rosebud mouth was open in a perfect little o. I couldn’t help but smirk. We’d known each other all our lives—technically all my life, she was a whopping seven months old by the time I appeared on the scene, an age gap I’d always resented since it put her a year ahead of me in school—but she was still so easy to tease. Mimi called us Sugar and Spice when we were kids. Guess which one I was.

“Then I’d be calling the authorities. If you were ever more than two minutes late without texting to explain, foul play would have to be involved.” I cocked an eyebrow at Bella. We both knew I was right, she was pathologically punctual. Maybe she’d gotten it from her dad’s side of the family; it definitely wasn’t in the DNA we shared.

It was just one of our many obvious differences, and yet Bella and I had somehow always managed to balance each other out, my overdeveloped fire tamped down at crucial junctures by her breeziness, other times acting as the vital line of defense her gentle nature was incapable of mounting on its own.

“Okay, that aside, Mrs. Pinsky’s a regular. That counts for something.”

“I have dozens of lovely regulars for whom I am endlessly grateful,” I said with an exaggerated bow. “With Ruth . . . what counts is what she pays me.”

“I think it’s sweet that you’re part of her routine. She must really care about this place to make the trip that often.”

“Or they blacklisted her at every other grocery store and deli in a twenty-mile radius.”

“Can they do that?” Bella looked genuinely shocked.

“I think they’d invent it just for her.”

“I suppose she can be a little . . . unaware of herself at times,” Bella conceded, “but she doesn’t mean any harm.”

“And yet none of that gives me back the hours of my life she steals.” I finished scooping the beets into a four-quart tub, closing the lid with an emphatic snap. Bella was frowning, trying to find an excuse for Ruth Pinsky, no doubt. The usual prick of guilt at seeing her much-better-personness in action flickered through me as I flipped off the lights in the deli cases one by one.

“Is that a new top? It hangs really well on you.” I gestured at the emerald-green boatneck blouse Bella was wearing, delicate seaming through the midsection and a flouncy peplum giving low-key corset vibes. It was clearly off the rack, but it seemed made for her particular shape, clinging without pulling or sagging anywhere. Honestly . . . I wouldn’t have even bothered tailoring it if she’d brought it to me.

Bella rolled her eyes, repressing a grin.

“I’m sure you could make a better version . . .”

“Take the compliment, Bell.”

Product details

Publisher ‏ : ‎ Dell (April 30, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 0593722965
ISBN-13 ‏ : ‎ 978-0593722961
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 5.2 x 0.67 x 8 inches

Best Sellers Rank: #815,230 in Books (See Top 100 in Books)
- #16,855 in Contemporary Women Fiction
- #20,079 in Romantic Comedy (Books)
- #91,877 in Contemporary Romance (Books)

Customer Reviews:
3.9 199 ratings

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Jilly Gagnon

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Jilly Gagnon lives in Salem, Massachusetts, but is originally from Minnesota, a fact she'll likely inform you of within minutes of meeting you.

In the past, Jilly has written humor, news, essays, and op-ed pieces for Newsweek, Elle, Vanity Fair, The Huffington Post, McSweeney's Internet Tendency, The Onion, and The Toast, among others.

Jilly loves terrible TV and excellent Manhattans. She often carries on far-too-involved conversations with her cats.

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JennlyT

A quirkily funny romcom

Reviewed in the United States on April 30, 2024

Ellie Greco feels stuck in her life. Having returned to her hometown from New York City five years prior she took over running the family deli after her beloved father’s passing. As the one remaining place where she still feels his presence in her life it is a labor of love, if not necessity. When she hears rumblings of the wealthy Taylor family’s plans to bring the popular Mangia mega store into a vacant commercial space she is panicked. If the family successfully lures the popular chain to Millborough this could threaten not only her family’s business but many other little mom and pops that make her home unique. When she seeks out Theo, the son in charge of the acquisition, her plans are to talk him out of the deal but a freak accident at the site ends with Theo stricken with amnesia and thinking Ellie is his fiancé. While not the most optimum of situations Ellie tries her best to play it off but she is soon caught when Theo regains his memory but wants to continue the charade. His father may have put him in charge of the Mangia operation, but he is just as opposed to it as Ellie for different reasons. As the pair begin their deception, they have to convince Theo’s skeptical father among others, but it’s not easy especially when the lines become blurred and real feelings start to seep in.

Love You Mean It is the newest book by author Jilly Gagnon and can be best described as a classic chick lit that incorporates a “complete strangers to co-conspirators to enemies to lovers” concept. It’s a very easy and entertaining read that sees our main character (Ellie) initially lying her way into Theo’s ambulance when he is struck on the head and loses consciousness. With the hospital staff and a temporary amnesiac Theo convinced of this there is no real graceful way out of it. And then when Theo regains his memory and suggests the pair continue the farce, it all seems to be too easy. But Theo is no ordinary person, he is the son of one of the wealthiest men in Millborough who rightfully is suspicious of Ellie from jump. Add in Samantha, Theo’s savvy ex-fiancé who seems all too willing to help the pair pull the charade off as long she gets a second shot with Theo and what was a tight situation becomes even stickier. The book is seriously unserious, and I loved every minute of it. As a person who is a fan of K-Drama, Love You, Mean It has many of the tried-and-true tropes that make the dramas so addicting, and I was there for it.

This is the second book by Jilly Gagnon that I have read with the first being last September’s Scenes of the Crime, and while this was a completely different feel and genre, both offerings kept me interested and entertained. If you like K-Dramas and tropey RomComs, Love You, Mean It will be right up your alley.

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