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Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (The Professional Scrum Series) 1st Edition
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Hone Agile Product Owner Behaviors that Lead to Marketplace Winners
Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.
Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.
- Replace negative product owner behaviors with approaches that lead to excellence
- Represent customers more empathetically and effectively
- Connect customers, values, and features more coherently
- Tell better stories, set clearer goals, and create more valuable roadmaps
- Innovate business models, run better experiments, and scale products more successfully
- Make more successful decisions, involve the right people, and rely on better data
- Become a great agile collaborator, across governance, budgeting, contracting, and beyond
- Influence customers, users, stakeholders, and teams to improve your overall effectiveness
- Optimize every organizational role related to product ownership
Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.
- ISBN-100137947003
- ISBN-13978-0137947003
- Edition1st
- PublisherAddison-Wesley Professional
- Publication dateMarch 4, 2023
- LanguageEnglish
- Dimensions7 x 0.91 x 9.13 inches
- Print length464 pages
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Practical Product Management for Product Owners | Mastering Professional Scrum | Zombie Scrum Survival Guide | The Professional Scrum Team | The Professional Agile Leader | Agile Leadership Toolkit | |
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Price | $31.99$31.99 | $34.99$34.99 | $32.36$32.36 | $31.26$31.26 | $23.78$23.78 | $34.99$34.99 |
Hone agile product owner behaviors that lead to marketplace winners | Realistically assess your current Scrum practice, and identify areas for improvement | Learn how Zombie Scrum infects you, why it spreads, and how to inoculate yourself | Understand how Scrum Teams work, collaborate, and promote transparency | Reignite once-successful organizations that have lost their way | Provide the inspiring direction agile teams need to work smarter and explore better solutions | |
Learn through a start-to-finish, Scrum-based case study, drawing on concepts from the Scrum.org PSPO-A training course | Recognize what a great Scrum Team looks like and get there | Get closer to your stakeholders, and wake up to their understanding of value | Explore common problems that lead less experienced Scrum Teams to give up | Form cross-functional teams and empower them with purpose | Facilitate ownership, building “can-do” teams that continually look to improve | |
Represent customers more empathetically and effectively | Focus on “Done”—not “sort-of-Done” or “almost-Done” | Discover why Zombie teams can't learn, and what to do about it | Find your Scrum Teams best approach to solving complex adaptive problems | Learn to let go, as your teams start taking more responsibility | Accelerate learning by integrating users into a fast learning loop | |
Innovate business models, run better experiments, and scale products more successfully | Measure and optimize the value delivered by every Product Increment | Clear away the specific obstacles to real continuous improvement | Integrate DevOps practices with Scrum to improve effectiveness | Overcome forces that want to reel you back into the "old rules" | Design and improve habits that support your agile culture | |
Become a great agile collaborator, across governance, budgeting, contracting, and beyond | Improve the way you plan, develop, and grow | Make self-managed teams real so people can behave like humans, not Zombies | Productively and professionally resolve conflicts that arise from close collaboration | Realign the whole organization, since agile and traditional models can't coexist forever | ||
Influence customers, users, stakeholders, and teams to improve your overall effectiveness | Clear away wider organizational impediments to agility and professionalism | Help your organization learn how to improve its results by better supporting its Scrum Teams | Achieve the most challenging goal of all: changing culture | |||
Optimize every organizational role related to product ownership | Overcome common misconceptions that stand in the way of progress |
Editorial Reviews
About the Author
Chris Lukassen has been active in product management for 20+ years, and co-created Scrum.org's Professional Scrum Product Owner - Advanced course. He currently trains product managers in Scrum, leadership, user experience, and metrics. Robbin Schuurman is a product leader, consultant, Professional Scrum Trainer, and leader of Xebia's Product Management Academy. He supports organizations in digital, agile, and product transformations; and helps product owners grow customer impact, improve agility, and shorten time-to-learn. Lukassen and Schuurman co-founded The Value Maximizers.
Product details
- Publisher : Addison-Wesley Professional; 1st edition (March 4, 2023)
- Language : English
- Paperback : 464 pages
- ISBN-10 : 0137947003
- ISBN-13 : 978-0137947003
- Item Weight : 13.9 ounces
- Dimensions : 7 x 0.91 x 9.13 inches
- Best Sellers Rank: #469,640 in Books (See Top 100 in Books)
- #54 in Agile Project Management
- #564 in Software Development (Books)
- #14,443 in Unknown
- Customer Reviews:
About the author
From coding real time operating systems to running 9 teams in a multi-million product development, from garage start-ups to global giants like TomTom and SAAB, from utter failure to CES award winning products. Chris has a huge experience base to draw from when it comes to agile product management.
He is on a mission to learn people how they can create products in such a way that they can never imagine going back. In his first book he looked at how the ways of the Samurai can make us better Product Owners, in the sequel he dived into the behavioural stances of the Product Manager, ask him what he is working on today.
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