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Purple Cow: Transform Your Business by Being Remarkable Paperback – January 27, 2005
Purchase options and add-ons
- Print length160 pages
- LanguageEnglish
- PublisherPenguin
- Publication dateJanuary 27, 2005
- Dimensions7.76 x 5.08 x 0.39 inches
- ISBN-109780141016405
- ISBN-13978-0141016405
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From the Publisher
You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his now-legendary New York Times bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
About the Author:
Seth Godin is the author of 19 international bests that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. His latest book is the New York Times bestseller This Is Marketing. He writes the most popular marketing blog in the world and speaks to audiences around the globe. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
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Product details
- ASIN : 014101640X
- Publisher : Penguin; 1st Edition (January 27, 2005)
- Language : English
- Paperback : 160 pages
- ISBN-10 : 9780141016405
- ISBN-13 : 978-0141016405
- Item Weight : 4.2 ounces
- Dimensions : 7.76 x 5.08 x 0.39 inches
- Best Sellers Rank: #36,561 in Books (See Top 100 in Books)
- #5 in Product Management
- #20 in Market Research Business (Books)
- #150 in Sales & Selling (Books)
- Customer Reviews:
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Highly Recommended - Purple Cow by Seth Godin
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About the author
Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.
He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
He's known as a pioneer in online education, and was the founder of the altMBA.
You can find every single possible detail that anyone could ever want to know at sethgodin.com
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First published in 2003, and again in 2005, and again in 2019, The Purple Cow resonates with aspiring and seasoned marketers alike for it’s timeless message; BE REMARKABLE. Seth Godin is a champion of the marketing industry, making a name for himself by selling his marketing firm to Yahoo for 30 million dollars and then becoming their vice president of direct marketing. At the same time he began writing marketing books, to which Purple Cow in only one of many. Yet, its message is worth the three hours it will take to read it. Whether new to marketing or refreshing your ideas, you’ll want to consider the bullet points Godin has to offer within these pages.
When Godin speaks, people listen. This book is primarily base on his personal opinion and therefor scrutinized, yet it holds major weight for those individuals about to jump into the melting pot of marketing that Godin so wittingly has mastered.
Out with the old, in with the new. Marketing has evolved, according to Godin, and innovation is the key to success. He believes it would be a waste of energy to focus on products and services that already exist for the masses. Developing new products or services for a market that is not saturated but small and specific is the new key to success. His message is throttling innovators forward with the idea they must put extreme amounts of effort into standing out from the crowd. He provides multiple case studies of companies that have done so, such as Starbucks, and Dutch Boy Paint. His examples shed light on a different way of thinking that is so inspiring! It will spark you to try harder, search deeper, and expand your reach much farther than you had originally anticipated.
If you are dealing with attempting to re-spin an old idea into a new one, he uses the example of Dutch Boy, the painting company who changed the idea of the paint can, making it so much more user friendly than the old one that the companies’ sales went up, their distribution broadened, and their retail price instantly increased.
Godin’s approach to advertising leaves some weary of his methods. He believes television ads are in the stone ages and Internet banners are a complete waste of time. He has the statistics and the experience to back it up. His ideas stray from the typical mass media approach and hone in on investing in an idea and then spreading that idea to particular individuals that will find it remarkable, interesting, and a must have. This foreign concept seems like the long game to me, finding people to like a product, try it and then tell their friends, takes time. Yet Godin offers streamlined examples of how this can be done. Influencers on Instagram suddenly made much more sense. The entire format of Instagram and how it caters to like-minded individuals who feed off of each other’s ideas and inspiration is an absolute gold mine for what Godin proposes. It makes perfect sense. I would also gather, that the folks disagreeing with the value of this book may not be fluent in the social media formats younger generations have now grown accustom.
Godin sheds light on subjects not otherwise considered unless you’ve already read some of his other books in which case his ideas are similar and reiterated. He’s a master of marketing, and this book contains keys you might not otherwise have considered. Learn as much as you possibly can to succeed, explore every option at your disposal, and the remarkable will be within reach! 5 stars, and a quick easy, concrete, authentic read. In fact, I read it twice.
The book is filled with insightful examples and practical advice on how to create products and services that are truly unique and memorable. Godin challenges readers to embrace their inner purple cow and strive for excellence in everything they do.
Overall, "The Purple Cow" is a must-read for entrepreneurs, marketers, and anyone looking to unleash their creative potential. Highly recommended!
Reread: 2 of 7
Game.
Beware of Popcorn brain advertising with a dash of amygdala hijack.
Be remarkable. Who cares about dubious opinions from zombies? Assert your ideas.
Be sure to avoid eating too many Krispy Kreme donuts.
Slogan, business cards, South Park appeal to women, irresistible to certain tiny groups, complicated sells, word of mouth vs. TV ads.
Bonus part of book is not worth reading.
Self-publish
Research:
Decline of Maxwell house vs. Starbucks
Curad band- aid – collectible product
Otaku – Japanese passionate hobbies
Bloomberg terminal- learned and not going to give up that expertise
Monkey Branch:
Joel Spoelstra – Marketing Outrageously
Crossing the Chasm – Geoffrey Moore
Quotes:
The world has changed. There are far more choices, but there is less and less time to sort them out. 217
Boring is always the most risky strategy. 698 – learn game
It’s fairly obvious who the big losers are—giant brands with big factories and quarterly targets, organizations with significant corporate inertia and low thresholds for perceived risks. Once addicted to the cycle of the TV-INDUSTRIAL complex, these companies have built hierarchies and systems that make it awfully difficult to be remarkable. 829 – be fluid, ship it.
The Opposite of “Remarkable” is “very good.” 904 – go full throttle, share the game
Pearl Jam knows that once they have permission to talk to someone, it’s much easier to make a sale. 965 - warmth
Reinvest. Do it again. With a vengeance. Launch another Purple Cow (to the same audience). Fail and fail and fail again. Assume that what was remarkable last time won’t be remarkable this time. 1189 – fail and work
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it. How can a Purple Cow company not be run by a marketer? 1203
Cheap is a lazy way out of the battle for the Purple Cow. 1337 – invest and share, game
South Park, it set a record, scoring just 1.5 out of 10 points with women. Three of the women in the group cried, 1485 – not appealing to the feminine imperative
Remember, it’s not about being weird. It’s about being irresistible to a tiny group of easily reached sneezers with otaku. Irresistible isn’t the same as ridiculous. Irresistible (for the right niche) is just remarkable. 1488 – attraction through polarization
When I wrote Purple Cow all those years ago, it was groundbreaking. People said I was nuts. The publisher of my earlier books refused to publish it, saying it would never sell. By leaving it as is, I want you to see what it was like then, sort of like a musician not resinging his old songs every time the album moves to a new format. 1739 – boldness, ship it, resistance, game
Top reviews from other countries
How to rethink marketing.
To the point as always, Seth.