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Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency Paperback – October 6, 2020

by Brent Weaver (Author), Aaron Wrixon (Author)

4.7 64 ratings

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During one of the most disruptive times in our entire history, people are floundering when it comes to where to use their buying power. Whether you’re a digital marketing agency owner concerned about how to stay essential, or anyone else running a client based business, this book drives home the solution. Discover why becoming a specialist in everything you do is the only way to thrive during crisis and beyond.

In Get Rich In The Deep End, Brent tells the story of Heather Carlyle and the transformation she saw in her business—and in her life—as she worked with him. Too many companies rely on word-of-mouth referrals or wasted advertising dollars to grow their business. If that’s you, then you already know those strategies don’t work: the results are inconsistent and aimless, leaving you anxious, frustrated, and overwhelmed.

When you follow the principles Brent lays out in this book, you’ll identify your ideal target audience, build awareness of your business, use stories and frameworks to attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base.

Whether you’re just starting out in business or you’re an industry veteran who can’t seem to get the recognition you deserve, Get Rich In The Deep Ends shows you how to own your market to become an invaluable expert for your chosen industry and build the stable, successful business you’ve always dreamed of.

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Product details

ASIN ‏ : ‎ B08KJZQC81
Publisher ‏ : ‎ Independently published (October 6, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 254 pages
ISBN-13 ‏ : ‎ 979-8692697691
Item Weight ‏ : ‎ 12.2 ounces
Dimensions ‏ : ‎ 6 x 0.58 x 9 inches

Best Sellers Rank: #1,726,532 in Books (See Top 100 in Books)
- #891 in Consulting
- #1,546 in Business & Organizational Learning

Customer Reviews:
4.7 64 ratings

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Brent Weaver
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Brent Weaver is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market.
Brent is the founder and CEO of UGURUS, a business training and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show.
Brent is in partnership with UnlimitedWP—a scalable white label WordPress development team to help digital agencies grow without all the headaches of hiring and managing people. He is also a Brand Ambassador for Cloudways, a WordPress hosting company, helping them evangelize their platform.
When Brent isn’t working with agency owners around the globe, he enjoys going on date nights with his wife Emily and biking at the local skatepark with his two sons.
See more on the author's page
Aaron Wrixon
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At age 22, Aaron Wrixon woke up and found himself in three different indie bands, none of which had any real prospects. So he did what anyone might do in his position—get a job and start recording on the side.
Since that time, he's been paid for writing well over 7 million words—the equivalent of 9 copies of the King James Bible—in more than 120 different industries across the English-speaking world.
He has also released nine albums worth of material and is working on a tenth.
His first major book project, Brent Weaver's "Get Rich in the Deep End," was released in 2020. "Mission Uncomfortable," with non-profit marketing expert Stu Swineford, was released in 2021.
Wrixon lives in Canada, surrounded by women—his wife, his two daughters, two dogs, and a bearded dragon.
In his spare time, he reads, plays board games, enjoys television, listens to Frank Zappa, and drinks a frightening amount of coffee. (Not necessarily in that order.)
See more on the author's page

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Brian Aird

Own Your Business and Your Market

Reviewed in the United States on November 1, 2020

Verified Purchase

Get Rich in the Deep End by Brent Weaver presents a unique and powerful perspective in building, managing, and growing a business today.
Additionally, in the light of the recent pandemic and businesses being forced to improvise to stay afloat, the premise of this book becomes more impactful. This impact proves to be a shattering of current business ideas and specifically the acquiring of clientele that owners seem to always struggle within attaining and maintaining.
The premise is a successful strategy that doesn't necessarily equate to get more and more clients, but to "Own Your Market."
By this, the author asserts that "Most businesses target everyone so they end up owning nothing." The key, he maintains, is to be an authority in one aspect of the marketplace. He adds people (customers) want experts.
As an illustration, he states that being a specialist is like diving into the deep end of the pool. Therefore, the "swimmer" is fully immersed in the water with fewer swimmers around and therefore less competition.
The book then proceeds to build on this premise leading the reader to the ultimate destination. That destination is a business that owns a particular segment of the business world as it relates to a business service provided.
Get Rich in the Deep End by Brent Weaver is well written. It begins with an intriguing account of a business owner who was struggling to acquire clients. The book then explains the concepts and takes the business owner on a significant journey of new thinking as well as teaching the concepts.
The narrative is sure to stimulate the mind of the owner as they potentially challenge their business model and head out to the deep end of the pool.

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Jonathan Hinshaw

A MUST HAVE For Freelancers and Digital Agency Owners in a Post Covid World!

Reviewed in the United States on December 16, 2023

Verified Purchase

Brent not only articulates the challenges many web professionals face but also how to get back on track in a post-COVID digital world. He covers how to grow your business and how to succeed. This isn't a philosophic book of big ideas and garbage that has no actionable advice... this is a collection of some of the best strategies and plans that helped agency owners and freelancers overcome the challenges we still face today in the digital landscape.

His collaboration with Aaron Wrixon in writing this book makes it a fantastic and actionable book that you will read over and over. Each time I pick it up I get something new. I would highly recommend you buy this book if you are in the digital space of any kind! FANTASTIC!

Reviewed in the United States on November 2, 2020

Verified Purchase

Author Duo Brent Weaver and Aaron Wrixon join up to tell the story of Heather Carlyle, a business owner who is mentored by Mr. Weaver in how she should be approaching her business practices, from marketing to day-to-day operations. One major mistake he helped her overcome, is leaving the lead generation and sales largely u to the customers word-of-mouth. Too many businesses do this and in today’s online interconnected world, that can leave you missing thousands of dollars in lost sales. Through the story of Heather, the authors are able to give real world examples of what to do and what to avoid.
A guidebook that explains target audiences and how to identify yours, as well as how to approach marketing towards each group. By targeting your ideal customer group (market segment), you will be able to bring your business into the spotlight and grow it into a stable and successful venture. The advice is relevant and pertains to todays online driven world. A very good marketing book.

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Evelyn

Delightful finance book

Reviewed in the United States on November 6, 2020

Verified Purchase

Get Rich in The Deep End is a great masterpiece written by the Colorado author Brent Weaver and the Canadian author Aaron Wrixton. Brent is the founder and CEO of UGURUS, a business training and education company while Aaron writes for more than 100 different industries across the English-speaking world. This non-fiction book is written for a general audience but really interesting for business owners.
I really appreciate this book since it caught my attention as soon as I opened it. It is a very well-known fact that most people worry about money and finance. The authors included in 242 pages, common sense advice of today’s business that are applicable to everyone.
I simply loved how this book is written; it is entertaining as well as informative, with simple terminologies and very helpful. I am not very good at maths, nor at technical finance stuff and saving, and I could understand it perfectly, so this book is presented in a way in which everyone can interpret it.
I think anyone interested in wealth and finance can get value from this book. I would recommend it to anyone who enjoys this kind of reading.

One person found this helpful

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Jason Yormark

A Book Worth The Time

Reviewed in the United States on August 12, 2021

Verified Purchase

I don't read a lot of books, not really my thing, but every once in awhile I come across one that piques my interest enough to give a shot. And often times, even those end up collecting dust on my bookshelf. As an agency owner, this one interested me and I was pretty hooked from the first chapter. Here's the thing...Brent does something that so many don't when it comes to non-fiction books...he tells a story. I friggin loved what he did by incorporating an ongoing story in every other chapter...so brilliant. I found myself wanting to keep going. Yes, the prescriptive chapters were on point and certainly helpful, but by "Weaving" a story into the book, it kept me going and interested. Finished in a few days, which is incredibly rare for me. If you are a current or aspiring agency owner, this is a must-read...niching is the future of agencies. Highly recommended!

One person found this helpful

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