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Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers Hardcover – May 12, 2020

by Russell Brunson (Author)
4.7 4.7 out of 5 stars 1,963 ratings
See all formats and editions
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Purchase options and add-ons

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
Expert Secrets will show you how to build a movement of people whose lives you can change . . .
Expert Secrets will teach you how to make this calling a career.
Previous page
  1. Print length
    352 pages
  2. Language
    English
  3. Publisher
    Hay House Business
  4. Publication date
    May 12, 2020
  5. Dimensions
    6.31 x 1.23 x 9.31 inches
  6. ISBN-10
    1401960472
  7. ISBN-13
    978-1401960476
  8. See all details
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Popular Highlights in this book
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Previous page
  1. The Expert Offers Someone a New Opportunity and Then Guides Them to a Result with a Future-Based Cause.
    Highlighted by 3,385 Kindle readers
  2. “An entrepreneur is someone who takes personal responsibility for a problem that wasn’t their own.”
    Highlighted by 2,518 Kindle readers
  3. He wanted me to see that the product was just a tool, but creating a movement is what actually changed people.
    Highlighted by 2,300 Kindle readers
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From the Publisher

Expert Secrets
Expert Secrets
Expert Secrets
Expert Secrets

Editorial Reviews

Review

“In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.”
—Alison J. Prince, BecauseICan, creator of the 0-100k System
 
“Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.”
—Liz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia

“Russell Brunson is incredible. I’ve been with other coaches, incredible coaches, and what Russell’s done is take abstract ideas and packages them neatly into little steps and principles. He’s allowed me to see what I was doing, I just couldn’t put words to it. Russell has a gift for putting powerful things into step-by-step formulas.
—Setema Gali, author of Winning After the Game

“Russell’s advice has helped me keep my business lean. For the past nine years I’ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I’ve sold over 100,000 copies. We’ve started other businesses as well.”
—Jacob Hiller, athletic performance coach and creator of The Jump Manual

“If it wasn’t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn’t. I’ve been able to help over 350,000 women with my program, and that wouldn’t have been possible without the information I learned from Russell.”
—Kaelin Poulin, co-founder of LadyBoss Weight Loss

“Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.”
—Garrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book

“Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.”
—Dr. Chad Woolner, DC, Align Integrated Medical Clinic

“Expert Secrets taught me the importance of putting together and building a solid culture in whatever you’re doing. When you become an expert, it’s vital to also build a culture and community around your movement. I’m able to help so many more people around the world now because of what I’ve learned from Russell.”
—Liz Benny, The Queen of Kapow, entrepreneur and business coach

"Expert Secrets helps me better teach branding and marketing to my stylist students."
—Danielle White, founder of DKW Styling

About the Author

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at RussellBrunson.com.

Product details

  • Publisher ‏ : ‎ Hay House Business (May 12, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1401960472
  • ISBN-13 ‏ : ‎ 978-1401960476
  • Item Weight ‏ : ‎ 1.47 pounds
  • Dimensions ‏ : ‎ 6.31 x 1.23 x 9.31 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 1,963 ratings

About the author

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Russell Brunson

Russell Brunson

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Full content visible, double tap to read brief content.

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,963 global ratings
Arsenal For Your Marketing Repertoire
5 Stars
Arsenal For Your Marketing Repertoire
Russell Brunson is such a knowledgeable man! My husband and I have recently began reading this book, and let me tell you, I love how he goes into detail, giving you the juiciest of secrets on how to turn online visitors into lifelong customers. This is a must read for anyone who has a business or is into marketing. It fits into any niche and I strongly recommend this book.
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Top reviews from the United States

Steve Warrene
5.0 out of 5 stars Great book for marketing.
Reviewed in the United States on November 26, 2023
Verified Purchase
This book is awesome for marketing ideas and how to get your message recognized.
4 people found this helpful
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Elizabeth A Forbes
5.0 out of 5 stars Arsenal For Your Marketing Repertoire
Reviewed in the United States on April 24, 2024
Verified Purchase
Russell Brunson is such a knowledgeable man! My husband and I have recently began reading this book, and let me tell you, I love how he goes into detail, giving you the juiciest of secrets on how to turn online visitors into lifelong customers. This is a must read for anyone who has a business or is into marketing. It fits into any niche and I strongly recommend this book.
Customer image
Elizabeth A Forbes
5.0 out of 5 stars Arsenal For Your Marketing Repertoire
Reviewed in the United States on April 24, 2024
Russell Brunson is such a knowledgeable man! My husband and I have recently began reading this book, and let me tell you, I love how he goes into detail, giving you the juiciest of secrets on how to turn online visitors into lifelong customers. This is a must read for anyone who has a business or is into marketing. It fits into any niche and I strongly recommend this book.
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Melvin
5.0 out of 5 stars Powerful
Reviewed in the United States on October 27, 2023
Verified Purchase
Love the simple insights that this book offers on how to tell a story.
2 people found this helpful
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Amazon Customer
5.0 out of 5 stars Recommended
Reviewed in the United States on April 2, 2024
Verified Purchase
Good info 🙏🏽
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Joey P
4.0 out of 5 stars Master the Art of the Story
Reviewed in the United States on May 25, 2021
Verified Purchase
I like Russell's writing style as well as the philosophy behind this current work. Storytelling is the lost art behind the sale. We need to position ourselves as experts and guides instead of always be selling. Russell provides a framework down that path, one that is actionable with steps one, two, and three provided. You will be a better professional having read Expert Secrets.
7 people found this helpful
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Amazon Customer
5.0 out of 5 stars This dude is the greatest marketer on the planet
Reviewed in the United States on December 31, 2023
Verified Purchase
He gave it all away! Russel Brunson is co-founder of a $100M+ software company and he gives away the real tangible tactics anyone can replicate.

He studied under the direct response giants while professionally selling on stages for years!

If you want full access inside of the mind of one of the greatest marketers on this planet buy this book.

If you have any aspirations whatsoever for making money online buy this book.

It not a get rich quick playbook. It isn’t a Barnes and Nobles book that you read once and throw up on the shelf.

It’s 359 pages of pure gold! It’s hard NOT to make money by doing the things in this book. This is a book that you study over and over again while executing the tactics laid out.
2 people found this helpful
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Lexi Andrews
5.0 out of 5 stars excellent book about marketing, purpose, and life!
Reviewed in the United States on October 1, 2023
Verified Purchase
Wow this is so transformational, I am so grateful to Russell for putting this invaluable knowledge and experience together in to this book!
One person found this helpful
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Fr M.
5.0 out of 5 stars awesome book
Reviewed in the United States on November 8, 2023
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If you want to learn the art of selling and persuasion, this is your book. 100% evergreen content that you can trust.
One person found this helpful
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Top reviews from other countries

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Fabio Rodrigues Ramos Rocha
5.0 out of 5 stars Excelente!
Reviewed in Brazil on March 16, 2024
Verified Purchase
A trilogia do Russel Brunson é importantíssima para qualquer profissional que trabalha com marketing!
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Ricardo Novelo
5.0 out of 5 stars Durismo Russel
Reviewed in Mexico on February 27, 2024
Verified Purchase
Da muchos tips, es muy bueno para que las personas inicien un negocio
One person found this helpful
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Lyne Mc Cready
5.0 out of 5 stars Amazing book
Reviewed in Canada on February 20, 2024
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This book has so much great information. Well written and easy to read. Highly recommend.
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Waweru S
5.0 out of 5 stars Your ideal way to learn the needed secrets to learn form an expert.
Reviewed in the United Kingdom on March 19, 2024
Verified Purchase
This book has completely transformed me in an impactful way. My only regret is that it didn’t come my earlier nevertheless it has really been a great impact. Thank you for sharing this with us Russell Brunson.
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Hi, the product quality is awesome and here is my number - 9023351662
5.0 out of 5 stars Amazing
Reviewed in India on March 12, 2024
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Amazing
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