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Amazing color match! Almay Smart Shade Straight - DEMO.Heather Hallman

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Almay Anti-Aging Foundation, Smart Shade Skintone Matching Makeup, Natural Finish with SPF 20, HypoallergenicFragrance Free, Dermatologist Tested, 300 Straight Up Medium, 1 Oz

Brand: Almay

4.4 1,421 ratings

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Amazon's Choice in Foundation Makeup by Almay

$13.99 with 5 percent savings

List Price: $14.69

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Purchase options and add-ons

Item Form	Lotion
Color	300 Straight Up Medium
Skin Type	Sensitive
Finish Type	Natural
Recommended Uses For Product	Anti-aging

About this item

Our anti-aging foundation adjusts to match your skin tone that helps minimize the look of lines and protects with SPF 22

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Almay Anti-Aging Foundation, Smart Shade Skintone Matching Makeup, Natural Finish with SPF 20, HypoallergenicFragrance Free,

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Almay Skintone Matching Foundation, Smart Shade Face Makeup, Hypoallergenic, Oil Free-Fragrance Free, Dermatologist Tested wi

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Almay Anti-Aging Foundation, Smart Shade Face Makeup with Hyaluronic Acid, Niacinamide, Vitamin C & E, Hypoallergenic-Fragran

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From the manufacturer

foundation, skintone, anti-aging, makeup, almay, clean, hypoallergenic

Why We Love It

foundation, anti-aging, almay, makeup, clean

The ideal shade, every time

Each makeup shade is flexible across a range of skin tones, so you can wear it year round—even in tanner months

Intuitive foundation

Thanks to Tonemimic technology, the white formula instantly transforms into your perfect shade as you blend

Travel-friendly

It’s so easy to use and packed in a convenient on-the-go bottle for makeup application anywhere, anytime

Natural, refreshed look

This lightweight foundation delivers a natural-looking, refreshed finish that pairs well with everything

Find Your Shade

Shop Your Easy Clean Beauty Routine

	Anti-Aging Foundation	Smart Shade Concealer	Healthy Hue Blush	Intense I-Color Palette	Length & Lift Mascara	Eye Makeup Remover Pads
Customer Reviews	1,421	2,085	1,083	1,979	1,646	4,338
Price	$13.99	$13.00	$8.50	$9.77	$6.99	$15.98
Step	Foundation	Concealer	Blush	Eyeshadow	Mascara	Eye Makeup Remover
Key Benefit	Transforms into ideal shade	Transforms into ideal shade	High-pigment technology	Curated shades by eye color	Lengthens, lifts, + nourishes	Neatly wipe away eye makeup
Hypoallergenic	✔	✔	✔	✔	✔	✔
Cruelty free	✔	✔	✔	✔	✔	✔
Doctor tested	✔	✔	✔	✔	✔	✔

Product Description

Meet the intuitive foundation that adjusts to match your skin tone. It helps minimize the look of lines and protects with SPF 20. Our anti-aging foundation doesn't just make lines less of a bother by helping to minimize their appearance but it makes matching your foundation shade to your face extraordinarily simple. The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin. The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Available in 6 skin-tone-adjusting shades.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.88 x 0.81 x 4.5 inches; 0.01 ounces
Item model number ‏ : ‎ 309976419039
UPC ‏ : ‎ 755332473076 309976419039 885376722622
Manufacturer ‏ : ‎ Revlon Consumer Products Corp.
ASIN ‏ : ‎ B00I50LTYI

Best Sellers Rank: #67,798 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #531 in Foundation Makeup

Customer Reviews:
4.4 1,421 ratings

Compare with similar items

	This Item Almay Anti-Aging Foundation, Smart Shade Skintone Matching Makeup, Natural Finish with SPF 20, HypoallergenicFragrance Free, Dermatologist Tested, 300 Straight Up Medium, 1 Oz	Recommendations Almay Smart Shade Concealer, Hypoallergenic, Cruelty Free, Oil Free, -Fragrance Free, Dermatologist Tested	dummy Almay Foundation, Acne Face Makeup with Salicylic Acid, Face Makeup with Skincare Ingredients, Matte Finish, Hypoallergenic, Cruelty Free, Dermatologist Tested Foundation, 100 Ivory, 1 Oz	dummy Almay Smart Shade Skintone Matching Makeup, Hypoallergenic, Cruelty Free, Oil Free, -Fragrance Free, Dermatologist Tested Foundation with SPF 15, Medium Meets Deep, 1oz	dummy Maybelline Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz	dummy Almay Hydrating Liquid Foundation Tint, Lightweight with Light Coverage, Naturally Dewy Finish, Hypoallergenic, Dermatologist TestedFragrance Free, 100 Ivory, 0.94 fl oz.
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-5% $13.99 List: $14.69	$9.98	$9.99	-25% $5.26 Typical: $7.00	-20% $7.99 List: $9.99	-24% $12.93 List: $16.99
Price Per Unit	—	—	—	—	$7.99 / Fl Oz	—
Delivery	Get it as soon as Saturday, May 11	Get it as soon as Saturday, May 11	Get it as soon as Saturday, May 11	Get it May 10 - 14	Get it as soon as Saturday, May 11	Get it as soon as Saturday, May 11
Customer Ratings	4.41,421	4.52,085	4.52,664	4.4470	4.519,035	4.558
Value for money	4.3	4.5	4.5	—	—	—
Light weight	4.1	4.7	4.3	—	—	—
Sheerness	3.5	—	4.2	—	4.5	—
Sold By	Beauty Savings	NET6	B'H	slamglam	Amazon.com	Dealz&Stealz4You
coverage	Medium	Full; Medium	Light	Medium	Sheer	Light
form	Lotion	Cream	Liquid	Cream	1	Liquid
skin type	Sensitive	Sensitive	Acne-Prone; Combination; Oily	Sensitive	All	All
skin tone	Medium	—	Medium, Light	Medium	suits a wide range of skin tones	Light
finish type	Natural	—	Matte	Natural	Dewy	Dewy
weight	0.01 ounces	0.01 ounces	0.06 pounds	0.06 pounds	0.09 pounds	0.08 pounds
sun protection	20	—	—	15	30	0
target gender	unisex	female	unisex	unisex	unisex	female

Important information

Ingredients

Active Ingredients: Titanium Dioxide (5.5 %), Sunscreen; Zinc Oxide (2.4 %), Sunscreen. Inactive Ingredients: Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Peg-9 polydimethylsiloxyethyl dimethicone, Glycerin, Boron Nitride, Trimethylsiloxysilicate, Dimethicone/PEG-10/15 Crosspolymer, Butylene Glycol, Disteardimonium Hectorite, Alumina, Ginkgo Biloba Leaf Extract, Camellia Sinensis Leaf ExtractCentaurea Cyanus FLower Extract, Vitis Vinifera (Grape) Seed Extract, Moringa Oleifera Seed Extract, Tocopheryl Acetate, Niacinamide, Melanin, Sodium Hyaluronate, Aloe Barbadendsis Leaf Juice, Polyester-1, Polyglyceryl-3 Diisostearate, Sodium Chloride., Methicone, Triethoxycaprylylsilane, Xanthan Gum, Dimethicone Crosspolymer, Silica Dimethyl Silylate, Tetrasodium EDTA, Maltodextrin, Dipropylene Glycol Sodium Citrate, Tocopherol, Propylene Glycol, PVP, Hydrolyzed Glycosaminolycans, Phenoxyethanol, Methylparaben, Ethylparaben.

Directions

Use your fingers to simply dot on and blend Smart Shade Anti-Aging Skintone Matching Makeup onto your skin for a natural-looking finish that's the ideal shade for your skin tone Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish

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Customer reviews

4.4 out of 5

1,421 global ratings

How customer reviews and ratings work

Customers say

Customers like the coverage, performance, and weight of the skin foundation concealer. For example, they mention it has nice natural coverage, it's effective, and it'll match your skin as closely as possible. That said, some have mixed opinions on color blending, effect on skin, and moisture.

AI-generated from the text of customer reviews

27 customers mention22 positive5 negative

Customers like the coverage of the concealer. They say it has a nice natural coverage, and does not settle into pores and wrinkles. Some customers also say that it has medium coverage, while others say it provides light coverage. They also mention that it works well to cover up darkness under their eyes.

"I love this foundation. It’s very light weight, but gives really good light to medium coverage...." Read more

"Great coverage. Good protection as well. Easy to use and great for everyday make up . Texture is smooth ." Read more

"...I really like it and I am pleased with this product. It gives me just the right coverage without being too heavy...." Read more

"...I have some light scaring from childhood acne, and it covered it up just fine! I sure don’t understand the negative reviews." Read more

19 customers mention19 positive0 negative

Customers are satisfied with the performance of the skin foundation concealer. They mention that it's amazing, very effective, and perfect. Some are happy with the results and say that it makes their skin perfectly.

"I have been using this makeup for a very long time. It works great and blends perfectly." Read more

"This product is AMAZING!! I am SO glad I found it! I have some light scaring from childhood acne, and it covered it up just fine!..." Read more

"...tried countless foundations I can truthfully say this is the best of the best. It magically matches your skin tone once it is applied." Read more

"...This is perfect. It changes to match your skin as closely as possible. I have bought this 3x and will continue to do so." Read more

16 customers mention12 positive4 negative

Customers find the skin foundation concealer easy to use. They say it goes on smoothly, flawlessly, and evenly. Some mention that it makes their skin feel soft and glows.

"Great coverage. Good protection as well. Easy to use and great for everyday make up . Texture is smooth ." Read more

"...This morning was the first time since. This make up goes on flawlessly, it's not heavy, but covers blemishes well and blends well...." Read more

"Easy to apply. Coverage is pretty near perfect!" Read more

"...This particular version was very hard to apply since it is fairly dry. I, personally, would not buy this again. Even the color was too light." Read more

16 customers mention13 positive3 negative

Customers like the weight of the foundation. They say it's not too heavy, nor too sheer, and provides great coverage without feeling heavy. Some mention that it'd be a great summer-weight foundation.

"I love this foundation. It’s very light weight, but gives really good light to medium coverage...." Read more

"Color match is perfect great coverage without feeling heavy!" Read more

"...Very light weight." Read more

"...This make up goes on flawlessly, it's not heavy, but covers blemishes well and blends well. I'm old school and still use my fingers to blend...." Read more

15 customers mention11 positive4 negative

Customers like the appearance of the concealer. They say it looks natural, is very sheer, and light coverage. Some customers also say that it blends well with their natural skin tone and covers imperfections without being heavy.

"...I found the shade that is perfect for me. It covers my imperfections without being heavy. It was a great price too." Read more

"It is very sheer and light coverage, but the coloring is very light, and kind of ghostly appearance until it is rubbed in well...." Read more

"...It goes on smooth and is not too heavy, nor too sheer. And it does not clog my pores. I highly recommend." Read more

"Like for days when you want better skin but not full coverage. Very sheer and Matt but ok for natural days" Read more

53 customers mention36 positive17 negative

Customers are mixed about the color blending of the concealer. Some mention that it magically matches their skin tone once it is applied, while others say that it was too light, had more yellow, and had a grey undertone.

"Been using this for years and works great for my medium complexion.." Read more

"It's white when it comes out of the tube. Color and coverage is good when you put it on your face...." Read more

"The product looked gray on my face, even after moisturizer and blending it in thoroughly...." Read more

"Color match is perfect great coverage without feeling heavy!" Read more

16 customers mention5 positive11 negative

Customers are mixed about the effect of the skin foundation concealer. Some mention it makes their skin perfectly, good for oily skin, and soft. They say it's moisturizing but not greasy and doesn't leave shine. Others say it feels terribly gritty on their skin, like sand mixed with lotion.

"...The only thing I don't like is the gritty feeling when applying. It's definitely worth a try for the price." Read more

"...The only con- it is slightly gritty when first applied but that quickly dissipates. It does color adjust well for my complexion...." Read more

"...Goes on so smoothly and it makes my skin feel so soft and my skin glows" Read more

"...a 3 is because there is something about this product that does not agree with my skin. I started breaking out badly when I was using it...." Read more

9 customers mention3 positive6 negative

Customers are mixed about the moisture of the skin foundation concealer. Some mention that it matches their skin, it lightly moisturizes, and doesn't dry out their skin. However, others say that it's too drying for their skin type, hard to apply, and does not do well for dry skin.

"...This particular version was very hard to apply since it is fairly dry. I, personally, would not buy this again. Even the color was too light." Read more

"...Stays on pretty well, lightly moisturizes. I still use a moisturizer underneath...." Read more

"...The only thing that happened was my face looked instantly dried out and ghastly...." Read more

"...It almost felt like it scratched my skin. Do not buy. Not moisturizing at all, it burned my skin and dried it out." Read more

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Amy L.

Perfect match

Reviewed in the United States on November 27, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Been using this for years and works great for my medium complexion..

One person found this helpful

Helpful

L. Richardson

Great light to medium coverage

Reviewed in the United States on October 29, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

I love this foundation. It’s very light weight, but gives really good light to medium coverage. it’s really good at covering up some splotchy red places on my face.

One person found this helpful

Helpful

Tia Toscano Modeling

Great makeup

Reviewed in the United States on November 25, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

I have been using this makeup for a very long time. It works great and blends perfectly.

One person found this helpful

Helpful

Hailey

Like the coverage!

Reviewed in the United States on May 29, 2022

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

It's white when it comes out of the tube. Color and coverage is good when you put it on your face. The only thing I don't like is the gritty feeling when applying. It's definitely worth a try for the price.

6 people found this helpful

Helpful

Cheri L.

Almay Makeup

Reviewed in the United States on March 22, 2024

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Love this product. Store I shop at never seems to stock enough and they run out. Easier and quicker to order online thru Amazon.

One person found this helpful

Helpful

Monica

Light weight

Reviewed in the United States on September 6, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Great coverage. Good protection as well. Easy to use and great for everyday make up . Texture is smooth .

One person found this helpful

Helpful

Rosie

Coverage

Reviewed in the United States on April 5, 2024

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Unfortunately, I picked too light a shade it the coverage was not enough for my imperfections

Helpful

Denise Greco

The only stuff that does not go into the lines/pores

Reviewed in the United States on July 16, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

My girlfriend recommended this to me - I rarely wear foundation because it sticks into lines and pores. Not this one! I'm sure they will stop making it because I like it (as is my luck) LOL!

Helpful

Top reviews from other countries

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Jocelyn

Excelente maquillaje

Reviewed in Mexico on April 25, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

No soy experta en maquillaje y no uso muchos productos pero este me pareció maravilloso.
Lo conocí por recomendación de una YouTubeber.
Lo aplico con los dedos y se difumina muy bien.
Al principio es blanco con unos puntos negros pero conforme lo distribuyo se adapta perfecto a mi tono de piel.
Recomiendo que una vez que desaparezca el color blanco, dejes de difuminar para que no se hagan rollitos de maquillaje.

One person found this helpful

Translate review to English

Patricia

magic make up

Reviewed in Germany on April 3, 2020

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Super magic make up mehr wie eine Tagesspiegel mit guter Deckkraft kaum zu merken auf der Haut passt sich der Hautfarbe perfekt an super toll

Translate review to English

Lindsay

Great product

Reviewed in the United Kingdom on July 17, 2023

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Really like this cream. Slightly tinted, sun protection and feels nice on the skin.

One person found this helpful

Vera straughan

Rather light if you have olive complexion. But smooths on the skin beautifully.

Reviewed in the United Kingdom on March 29, 2019

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Good coverage, but I think I should have ordered a darker shade for the summer.

One person found this helpful

jessica

Me encanta

Reviewed in Mexico on October 31, 2022

Size: 1 Ounce (Pack of 1)Color: 300 Straight Up MediumVerified Purchase

Me gusta mucho la textura y que no se nota que traes maquillaje. Tiene buena cobertura

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Almay Anti-Aging Foundation, Smart Shade Skintone Matching Makeup, Natural Finish with SPF 20, HypoallergenicFragrance Free, Dermatologist Tested, 300 Straight Up Medium, 1 Oz

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About this item

Frequently bought together

Similar items that may deliver to you quickly

From the manufacturer

Why We Love It

The ideal shade, every time

Intuitive foundation

Travel-friendly

Natural, refreshed look

Find Your Shade

Shop Your Easy Clean Beauty Routine

Product Description

Product details

Compare with similar items

Videos for this product

Amazing color match! Almay Smart Shade Straight - DEMO.

Important information

Ingredients

Directions

Looking for specific info?

Customer reviews

Customers say

Reviews with images

Top reviews from the United States

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Amazon Prime includes:

Almay Anti-Aging Foundation, Smart Shade Skintone Matching Makeup, Natural Finish with SPF 20, HypoallergenicFragrance Free, Dermatologist Tested, 300 Straight Up Medium, 1 Oz

Purchase options and add-ons

About this item

Frequently bought together

Similar items that may deliver to you quickly

From the manufacturer

Why We Love It

The ideal shade, every time

Intuitive foundation

Travel-friendly

Natural, refreshed look

Find Your Shade

Shop Your Easy Clean Beauty Routine

Product Description

Product details

Compare with similar items

Videos

Videos for this product

Amazing color match! Almay Smart Shade Straight - DEMO.

Important information

Ingredients

Directions

Looking for specific info?

Customer reviews

Customers say

Reviews with images

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries