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VIRTUE Recovery Shampoo

4.3 4.3 out of 5 stars 1,406 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by VIRTUE

VIRTUE
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8 Fl Oz (Pack of 1)

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Description

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Benefits

For all hair types, especially hair that’s damaged or in need of extra care.

Suggested Use

Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather.
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VIRTUE Recovery Shampoo

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$42.00 ($5.25/Fl Oz)
Get it as soon as Monday, Apr 1
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Sold by Virtue Labs and ships from Amazon Fulfillment.
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$44.00 ($6.57/Fl Oz)
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$22.00 ($11.00/Fl Oz)
Get it as soon as Monday, Apr 1
In Stock
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Product Description

Virtue Recovery Shampoo and Conditioner
Virtue Recovery Shampoo

Repairs damaged, dry, dull hair

Virtue Labs Recovery Shampoo repairs damaged hair with each use. Formulated with our patented Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product that fills in cracks of damage to leave all hair types hydrated, healthy, and strong.

Our Proof is in the Science


Virtue’s Alpha Keratin 60ku is a protein clinically proven to weave together broken keratin strands, making hair healthier, shinier, and more resilient than ever. Women saw 138% increase in color vibrancy, 95% split end reparation, 67% reduction in frizz, and 42% less breakage.

Ingredients in Virtue Recovery Products

Grapefruit Extract

Grapefruit Extract

Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair's vibrance and shine.

Baobab Seed Oil

Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Hydrolyzed Quinoa

Hydrolyzed Quinoa

This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.

Free Of Seal

Our Brand Is Free Of...

All Virtue products are free of sulfate-free, paraben-free, gluten-free, cruelty-free, and vegan

Real People. Real Results.

Results from a Consumer Perception Study of 42 women who used Recovery Shampoo for 2 weeks (10 uses), show that 97% of Recovery Shampoo & Conditioner users thought their hair was less damaged after using the products.

Key Claims about Recovery Shampoo

Choose The Right Virtue Shampoo For Your Hair Type

Recovery Shampoo

Recovery Shampoo

Full Shampoo

Full Shampoo

Smooth Shampoo

Smooth Shampoo

Curl Shampoo

Curl Shampoo

Purifying Shampoo

Purifying Shampoo

De-Brassing Shampoo

De-Brassing Shampoo

Customer Reviews
4.3 out of 5 stars
1,406
4.3 out of 5 stars
1,327
4.4 out of 5 stars
580
4.3 out of 5 stars
71
4.4 out of 5 stars
188
4.4 out of 5 stars
44
Hair Type
Damaged, dry, over-processed Flat, thin, fine Coarse, frizzy, thick Naturally curly Scalp issues Toning for all hair shades
Sulfate-Free
Silicone-Free
Vegan
Safe For Color-Treated Hair

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 2 x 7.5 inches; 10.4 ounces
  • Item model number ‏ : ‎ 20157
  • UPC ‏ : ‎ 817023020157 817023022106
  • Manufacturer ‏ : ‎ VIRTUE
  • ASIN ‏ : ‎ B07NLH77SY
  • Customer Reviews:
    4.3 4.3 out of 5 stars 1,406 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
1,406 global ratings

Customers say

Customers like the appearance and softness of the shampoo. For example, they mention that it looks nice, makes their hair silky and smooth, and the improvement in texture and color vibrancy is dramatic. They're also happy with the effect on skin, and quality. That said, some complain about the value and feel of the product. Opinions are mixed on smell and performance.

AI-generated from the text of customer reviews

28 customers mention28 positive0 negative

Customers are satisfied with the quality of the shampoo. They mention that it is the best shampoo they have ever used, it leaves their hair smooth without being weighed down, and it is one of the best on the market. Some say that the product is a great product line and is luxurious.

"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more

"...a trim today after about eight weeks and my stylist is amazed with the strength and thickness that’s returning!..." Read more

"Great product line. It does what it says it’s supposed to do...." Read more

"...This product is fantastic. I really wanted to hate it because of the price but it is 100% worth it...." Read more

27 customers mention24 positive3 negative

Customers like the softness of the shampoo. They mention that it leaves their hair feeling silky smooth, luxurious, and healthy. Some say that the shampoo makes their scalp feel good and the hair is smoother and healthier looking. Overall, customers are satisfied with the soft texture and how it feels on their hair.

"...After shampooing my hair with Virtue, it is not as rough to the touch...." Read more

"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more

"...of mine told me about Virtue - vegan, gluten free, zero sulfates, gentle - and so I tried it. I am AMAZED at what is happening with my hair!..." Read more

"...my hair any time of day and not get my fingers caught because my hair is that silky. I think it's a little pricey...." Read more

16 customers mention13 positive3 negative

Customers like the effect of the shampoo on their skin. They also say that it makes their hair fuller, healthier looking, and shiny. Some say that the product is good for fine hair and has changed their hair dramatically. Overall, most are satisfied with the product's effect on their hair.

"I loved how this productHydrated my hair and madeIt feel healthy. And I have thin, color treated hair...." Read more

"...I am AMAZED at what is happening with my hair! It is touch-ably and visibly fuller!..." Read more

"...and conditioner for a month now I think I have less frizz and healthier looking hair." Read more

"...It makes my scalp feel good and the hair is smoother and healthier looking. I have fine hair and this doesn’t weigh it down...." Read more

7 customers mention7 positive0 negative

Customers like the appearance of the shampoo. They mention it smells good, looks nice, and shiny. They also say it makes their hair silky and shinny, and the improvement in texture and color vibrancy is dramatic.

"...Leaves your hair feeling silky smooth and looking great." Read more

"...The improvement in texture and color vibrancy is dramatic and my stylist noticed the moment I walk in the door that my hair looked so much better...." Read more

"...Well worth the price to me to have my shiny, healthy hair back. Love it!" Read more

"...Leaves your hair soft and shiny! A little pricey but worth it!" Read more

23 customers mention12 positive11 negative

Customers are mixed about the performance of the shampoo. Some mention that it helps with frizz, while others say that it doesn't work for their hair.

"...I used tons of shampoos throughout the years, and this one delivers good results. A little on the pricey side, but worthy." Read more

"...thick, doesn't emulsify easily, and, worst of all, the results for my hair are so poor. The good texture is missing. The shine is missing...." Read more

"...After using shampoo and conditioner for a month now I think I have less frizz and healthier looking hair." Read more

"...This just did not work for me." Read more

22 customers mention15 positive7 negative

Customers are mixed about the smell of the shampoo. Some mention that it leaves their hair soft and smells wonderful, while others say that it has a horrible perfume odor that burns their eyes even after rinsing.

"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more

"...I do love that after using it, my hair doesn't feel heavy and it smells great...." Read more

"I typically really enjoy fragrant shampoo's. This product is so heavily perfumed it turns my stomach and it doesn't fade...." Read more

"...rub hands together and add water it makes the best shampoo with a pleasant scent that includes coconut but is not over taken by it...." Read more

39 customers mention10 positive29 negative

Customers are dissatisfied with the value of the shampoo. They mention that it cost them a lot of money and is not worth the money. Some say that the product is unusable and a waste of money.

"...A little on the pricey side, but worthy." Read more

"...I hate the fact that this cost me so much money and it was a sample size bottle! It’s very small. SoMake sure you check the oz." Read more

"...Amazon has it for the best price that I could find." Read more

"...I think it's a little pricey. I also didn't get any help with my wavy hair...." Read more

18 customers mention5 positive13 negative

Customers dislike the feel of the shampoo. They say it makes their hair oily, and dries out their scalp. They also mention that the shampoo is runny and hard to transfer from hand to head. Customers also say that it causes major dryness and damage to their hair.

"...It dries your scalp and hair so much that my hair felt like straw and my scalp was flaking...." Read more

"...My hair would be greasy underneath the same day I washed it, but dry and dull on top...." Read more

"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more

"...late they won’t take it.. THIS particular shampoo is causing my hair to be super oily .. not happy!. 60 dollar out the door!. Very frustrating" Read more

It works !!!!
5 Stars
It works !!!!
Ladies 🚺 thick hair corse like mine hello this works !!! I swim and the chlorine kills my hair as soon as i washed it at the gym it was amazing instant wow now be careful !!! You just need a small amount like a quarter i have a lot of hair shoulder length
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Top reviews from the United States

Reviewed in the United States on November 22, 2022
Size: 8 Fl Oz (Pack of 1)Verified Purchase
3 people found this helpful
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Reviewed in the United States on December 14, 2023
Size: 17 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on May 13, 2020
Size: 8 Fl Oz (Pack of 1)Verified Purchase
20 people found this helpful
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Reviewed in the United States on May 26, 2023
Size: 2 Fl Oz (Pack of 1)Verified Purchase
4 people found this helpful
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Reviewed in the United States on March 24, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on March 9, 2022
Size: 8 Fl Oz (Pack of 1)Verified Purchase
4 people found this helpful
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Reviewed in the United States on June 30, 2023
Size: 8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on March 14, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase

Top reviews from other countries

Anna Toth
4.0 out of 5 stars Very expensive but does wonders with my hair
Reviewed in Germany on July 20, 2023
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Olympia
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on February 13, 2023
Size: 2 Fl Oz (Pack of 1)Verified Purchase
marc stanghetta
5.0 out of 5 stars Great shampoo
Reviewed in Canada on December 27, 2020
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Katarzyna
5.0 out of 5 stars Amazing shampoo
Reviewed in the United Kingdom on August 9, 2022
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Jen
5.0 out of 5 stars Amazing product, worth the price
Reviewed in Canada on May 5, 2021
Size: 8 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
Report