To see product details, add this item to your cart.
FREE Returns
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns. How to return the item? - Go to your orders and start the return
- Select the return method
- Ship it!
Ships from: Amazon Sold by: Virtue Labs
- 9 VIDEOS
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
VIRTUE Recovery Shampoo
We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.
Purchase options and add-ons
Description
Benefits
Suggested Use
Buy it with
More Fashion Picks For You
From the brand
-
Before Virtue became synonymous with healing and strengthening damaged hair, it was used to mend the wounded skin of battlefield soldiers.
Our main ingredient, Alpha Keratin 60ku, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair. While that may not change your life, it will change your hair. And sometimes that changes everything.
-
-
-
-
-
-
-
Product Description
Virtue Recovery Shampoo
Repairs damaged, dry, dull hair
Virtue Labs Recovery Shampoo repairs damaged hair with each use. Formulated with our patented Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product that fills in cracks of damage to leave all hair types hydrated, healthy, and strong.
Our Proof is in the Science
Virtue’s Alpha Keratin 60ku is a protein clinically proven to weave together broken keratin strands, making hair healthier, shinier, and more resilient than ever. Women saw 138% increase in color vibrancy, 95% split end reparation, 67% reduction in frizz, and 42% less breakage.
Ingredients in Virtue Recovery Products
Grapefruit Extract
Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair's vibrance and shine.
Baobab Seed Oil
From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Hydrolyzed Quinoa
This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Our Brand Is Free Of...
All Virtue products are free of sulfate-free, paraben-free, gluten-free, cruelty-free, and vegan
Real People. Real Results.
Results from a Consumer Perception Study of 42 women who used Recovery Shampoo for 2 weeks (10 uses), show that 97% of Recovery Shampoo & Conditioner users thought their hair was less damaged after using the products.
Choose The Right Virtue Shampoo For Your Hair Type
Recovery Shampoo | Full Shampoo | Smooth Shampoo | Curl Shampoo | Purifying Shampoo | De-Brassing Shampoo | |
Customer Reviews
|
4.3 out of 5 stars
1,406
|
4.3 out of 5 stars
1,327
|
4.4 out of 5 stars
580
|
4.3 out of 5 stars
71
|
4.4 out of 5 stars
188
|
4.4 out of 5 stars
44
|
Hair Type
| Damaged, dry, over-processed | Flat, thin, fine | Coarse, frizzy, thick | Naturally curly | Scalp issues | Toning for all hair shades |
Sulfate-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Silicone-Free
| ✘ | ✘ | ✘ | ✔ | ✘ | ✘ |
Vegan
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Safe For Color-Treated Hair
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2 x 2 x 7.5 inches; 10.4 ounces
- Item model number : 20157
- UPC : 817023020157 817023022106
- Manufacturer : VIRTUE
- ASIN : B07NLH77SY
- Best Sellers Rank: #11,932 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #363 in Hair Shampoo
- Customer Reviews:
Videos
Videos for this product
0:45
Click to play video
Virtue recovery shampoo review for damaged Hair
Emily Harper
Videos for this product
0:32
Click to play video
Virtue Recovery Shampoo Full Review
Christian Ounanian
Related Posts
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the appearance and softness of the shampoo. For example, they mention that it looks nice, makes their hair silky and smooth, and the improvement in texture and color vibrancy is dramatic. They're also happy with the effect on skin, and quality. That said, some complain about the value and feel of the product. Opinions are mixed on smell and performance.
AI-generated from the text of customer reviews
Customers are satisfied with the quality of the shampoo. They mention that it is the best shampoo they have ever used, it leaves their hair smooth without being weighed down, and it is one of the best on the market. Some say that the product is a great product line and is luxurious.
"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more
"...a trim today after about eight weeks and my stylist is amazed with the strength and thickness that’s returning!..." Read more
"Great product line. It does what it says it’s supposed to do...." Read more
"...This product is fantastic. I really wanted to hate it because of the price but it is 100% worth it...." Read more
Customers like the softness of the shampoo. They mention that it leaves their hair feeling silky smooth, luxurious, and healthy. Some say that the shampoo makes their scalp feel good and the hair is smoother and healthier looking. Overall, customers are satisfied with the soft texture and how it feels on their hair.
"...After shampooing my hair with Virtue, it is not as rough to the touch...." Read more
"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more
"...of mine told me about Virtue - vegan, gluten free, zero sulfates, gentle - and so I tried it. I am AMAZED at what is happening with my hair!..." Read more
"...my hair any time of day and not get my fingers caught because my hair is that silky. I think it's a little pricey...." Read more
Customers like the effect of the shampoo on their skin. They also say that it makes their hair fuller, healthier looking, and shiny. Some say that the product is good for fine hair and has changed their hair dramatically. Overall, most are satisfied with the product's effect on their hair.
"I loved how this productHydrated my hair and madeIt feel healthy. And I have thin, color treated hair...." Read more
"...I am AMAZED at what is happening with my hair! It is touch-ably and visibly fuller!..." Read more
"...and conditioner for a month now I think I have less frizz and healthier looking hair." Read more
"...It makes my scalp feel good and the hair is smoother and healthier looking. I have fine hair and this doesn’t weigh it down...." Read more
Customers like the appearance of the shampoo. They mention it smells good, looks nice, and shiny. They also say it makes their hair silky and shinny, and the improvement in texture and color vibrancy is dramatic.
"...Leaves your hair feeling silky smooth and looking great." Read more
"...The improvement in texture and color vibrancy is dramatic and my stylist noticed the moment I walk in the door that my hair looked so much better...." Read more
"...Well worth the price to me to have my shiny, healthy hair back. Love it!" Read more
"...Leaves your hair soft and shiny! A little pricey but worth it!" Read more
Customers are mixed about the performance of the shampoo. Some mention that it helps with frizz, while others say that it doesn't work for their hair.
"...I used tons of shampoos throughout the years, and this one delivers good results. A little on the pricey side, but worthy." Read more
"...thick, doesn't emulsify easily, and, worst of all, the results for my hair are so poor. The good texture is missing. The shine is missing...." Read more
"...After using shampoo and conditioner for a month now I think I have less frizz and healthier looking hair." Read more
"...This just did not work for me." Read more
Customers are mixed about the smell of the shampoo. Some mention that it leaves their hair soft and smells wonderful, while others say that it has a horrible perfume odor that burns their eyes even after rinsing.
"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more
"...I do love that after using it, my hair doesn't feel heavy and it smells great...." Read more
"I typically really enjoy fragrant shampoo's. This product is so heavily perfumed it turns my stomach and it doesn't fade...." Read more
"...rub hands together and add water it makes the best shampoo with a pleasant scent that includes coconut but is not over taken by it...." Read more
Customers are dissatisfied with the value of the shampoo. They mention that it cost them a lot of money and is not worth the money. Some say that the product is unusable and a waste of money.
"...A little on the pricey side, but worthy." Read more
"...I hate the fact that this cost me so much money and it was a sample size bottle! It’s very small. SoMake sure you check the oz." Read more
"...Amazon has it for the best price that I could find." Read more
"...I think it's a little pricey. I also didn't get any help with my wavy hair...." Read more
Customers dislike the feel of the shampoo. They say it makes their hair oily, and dries out their scalp. They also mention that the shampoo is runny and hard to transfer from hand to head. Customers also say that it causes major dryness and damage to their hair.
"...It dries your scalp and hair so much that my hair felt like straw and my scalp was flaking...." Read more
"...My hair would be greasy underneath the same day I washed it, but dry and dull on top...." Read more
"It smells so good. Lathers very well and rinses clean. Leaves your hair feeling silky smooth and looking great." Read more
"...late they won’t take it.. THIS particular shampoo is causing my hair to be super oily .. not happy!. 60 dollar out the door!. Very frustrating" Read more
Reviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
After my second child, my hormones went nuts and my hair really suffered. I used to have a long mane that was my signature look, but it became dry and brittle and dull after I stopped breastfeeding. Thinking I just needed a refresh, I chopped it off and highlighted the heck out of it, not knowing my hormones were actually to blame. I was left with a short, dried out shag that made me cry.
Once I figured out that I had to fix my hair from the inside out, I started going to the salon to get conditioning and glazes every three weeks to protect my hair while it recovered. While shelter in place was in affect, I ran out of my salon shampoo and went hunting online, ultimately deciding to try out this product.
Guys, this is a winner. I’m finally getting a trim today after about eight weeks and my stylist is amazed with the strength and thickness that’s returning! I agree with other reviewers that I saw a difference on the first wash.
My hair is naturally ashy blonde, thick and wavy (but not coarse). I wash it about twice a week and use a deep conditioner and leave in conditioner each time.
This shampoos price point is in line with salon products but DEFINITELY performs better. I’m in love!
Hydrated my hair and made
It feel healthy. And I have thin, color treated hair.
I hate the fact that this cost me so much money and it was a sample size bottle! It’s very small. So
Make sure you check the oz.
Bleaching!! Thought the hair was like hay, and felt like it was also!! One use of virtue recovery shampoo and recovery conditioner made all the difference to the look and feel ( texture ) of my hair. It continues to improve with every wash!!!