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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Paperback – April 14, 2021
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- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
About the Author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.
What People Are Saying
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included
“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer
“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product
“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship
“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product
- Print length244 pages
- LanguageEnglish
- Publication dateApril 14, 2021
- Dimensions6 x 0.61 x 9 inches
- ISBN-101736633309
- ISBN-13978-1736633304
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Editorial Reviews
Review
"Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful." - Jocelyn Mangan, CEO, HimForHer
"It's no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit." - Martin Eriksson, Co-Founder & Chairman, Mind the Product
"Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers." - Mike Herrick, SVP Technology, Airship
"Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise." - Hope Gurion, Product Leader & Team Coach, Fearless Product
About the Author
Product details
- Publisher : Product Talk LLC (April 14, 2021)
- Language : English
- Paperback : 244 pages
- ISBN-10 : 1736633309
- ISBN-13 : 978-1736633304
- Item Weight : 3.53 ounces
- Dimensions : 6 x 0.61 x 9 inches
- Best Sellers Rank: #8,417 in Books (See Top 100 in Books)
- Customer Reviews:
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My review of the book Continuous Discovery Habits
Christoph Trappe
About the author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the book Continuous Discovery Habits and blogs at ProductTalk.org.
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As the Agile Manifesto converted me from preplanning waterfall solutions to iterating with customer feedback and as the MVP converted me from endlessly pursuing perfection to building and releasing just enough product to evaluate whether to persevere or pivot, so too will outcome-based development initiate a conversion in me. Nearly every development endeavor I am aware of has followed output-based development, need-based development, idea-based development, or problem-based development. While it’s good to have a lot of output, features somebody feels they need, cool innovations, or the solutions to peoples’ problems, it’s far more important to build things that help achieve our most desired outcomes.
Teresa’s opportunity solution tree turns conventional thinking upside down by first identifying the most desired outcome, then identifying the top opportunity to pursue to reach the outcome, then ideating a large number of solutions to then select the best possible solutions to address the opportunity, all the while recognizing and testing our assumptions.
I am so convinced this is the proper approach to development, I’m converting immediately.
I can't recommend it highly enough - I'll be recommending it to my team, and am already looking for ways to start incorporating its guidance into my ongoing work.
Given the vastly increasing set of resources and books in the PM space, this is indeed a bold statement but IMO, this is well deserved.
As a PM practitioner, I'm grateful that such an important topic (product discovery!) has met such a brilliant, structured, and systematic mind in Teresa. The book is comprehensive on the topic, starting with history, then foundational principles, and delving into all the practical aspects of practice. Teresa’s clarity of thought gives her writing perfect nuance, and the content is never over-stated nor does she make any overly broad sweeping claims.
What makes her advice in the book so powerful is that the book is built on years / decades of practice. She is not just a teacher, but a coach - who in real life helps product teams across industries / companies / company stages & sizes implement these principles daily. This makes her advice very practical and pragmatic - just what you need to start making wins in your workplace tomorrow, while over time winning converts to a better way of working.
This is a book for the entire product team, especially the product trio i.e., the product manager, designer, and technical lead. I have already made improvements in the way we approach product discovery, and my team loves me for it!
I also enjoyed the audio-book as well, which was narrated by Teresa herself. Did not skip a second, and re-listened to many sections. Great investment!
To people like Teresa (& Marty), I have only 2 things to say: Thank you, and I wonder what you will write about next?
It did an excellent job describing an effective framework for product teams to use when building products for customers. The decision-making strategy is completely agnostic and could be applied to basically any industry. It's very accessible and easy to understand.
The anti-pattern chapter summaries are a huge help if you want to share the book with colleagues who might benefit from the content, but may not be product leads.
It makes a very compelling argument for adoption, so if there are any VP or C-Suite people looking for ways to reduce risk, build better products, and need a very manageable primer, this is an excellent book.
SECOND EDITION REQUEST: One thing that might have helped is offering some insight on project organization or software that could support each stage of the process.
Truly, the approaches are powerfully simple, post-its and whiteboards are more than adequate to start. But as more information is gathered, you might soon outgrow your whiteboard. I can see where making sure research/feedback/decisions remain searchable and intelligible from Day 1 to Year 5 will become more important.
I know recommendations can get dangerously close to endorsement, or worse yet, creating a "right way" mentality that's strongly discouraged throughout the book. But it would be interesting to know how mature teams grew into their tooling solutions.
Top reviews from other countries
Her message of continuous discovery is also very powerful and is really foundational for anyone that wants to improve their PM skills and think in terms of Outcomes instead of Outputs.
I highly recommend this book!
What sets this book apart is its practicality. It doesn't just offer theoretical advice; it provides actionable insights that you can implement immediately. What's even better is that these insights are backed by real-life company stories, making the content relatable and compelling.
Probably among the described practices, my favorite's is the continuous interviewing. The author not only explains the importance of this practice but also provides clear guidance on how to make it happen effectively how it unlocks the discovery of customer needs and desires and helps to come up with assumptions. Awesome book.