Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Thursday, May 16 on orders shipped by Amazon over $35. Order within 5 hrs 3 mins
In Stock
$$21.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$21.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Subscribe & Save:

Unlock 15% savings

Save 15% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Oct 12 delivery.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
5% 15%
$20.89 $1.90 per Fl Oz
$18.69 ($1.70 / Fl Oz)
First delivery on May 20
Ships from: Amazon.com
Sold by: Amazon.com
Save 5% now and up to 15% on repeat deliveries.
• No fees
• Cancel anytime

Unlock 15% savings

Save 15% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Oct 12 delivery.

Choose how often it's delivered

From once every 2 weeks to once every 6 months

Skip or cancel any time

We'll send you a reminder before each delivery.
Learn more
Potential yearly savings :

Potential Savings

Potential Yearly Savings is an estimate based on your selected delivery frequency and the base discount. Actual savings may change based on delivery frequency and discount eligibility.

Pricing

While you will always receive a Subscribe & Save discount, individual product prices can go up or down over time. If the price of your subscribed product changes, the new price will be displayed in your order review email and will be applied only on future shipments. You can review your subscription price and edit or cancel your subscription at any time
Learn more
FREE delivery Thursday, May 16 on orders shipped by Amazon over $35. Order within 5 hrs 3 mins
In Stock
Deliver every:
×

Added to cart

$$21.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$21.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from and sold by Amazon.com

Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Adds Strength, Shine, Elasticity | Sulfate Free

4.6 4.6 out of 5 stars 4,181 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by PRAVANA
PRAVANA
Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

Learn more
$20.89 with 5 percent savings $1.90 per Fl Oz
One-Time Price: $21.99

The 'One-time Price' refers to the current Featured Offer price for a one time purchase of the item. You may see this displayed as a strike-through price for Subscribe & Save offers.
Learn more
-15% $18.69 ($1.70 / Fl Oz)
One-Time Price: $21.99

The 'One-time Price' refers to the current Featured Offer price for a one time purchase of the item. You may see this displayed as a strike-through price for Subscribe & Save offers.
Learn more
FREE Returns
11 Fl Oz (Pack of 1)
{"desktop_buybox_group_1":[{"displayPrice":"$21.99","priceAmount":21.99,"currencySymbol":"$","integerValue":"21","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"CfG1qlgekJ4qbElbBlH2smmYNIL5nvEM2Zj%2Ff%2FOFzEw5jyynMf3d3p%2B89sSzueX%2FUWCEZ9%2Fe7G5NBQrybqT2SloOGIOSAIAWDz%2BzzKYFKkglEQRftplqq9XngUGLH60cfaRhMSEIqyUqOo62Dd78dA%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$20.89","priceAmount":20.89,"currencySymbol":"$","integerValue":"20","decimalSeparator":".","fractionalValue":"89","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-US","buyingOptionType":"SNS","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Brand PRAVANA
Item Form Liquid
Hair Type All, Dull, Color Treated, Dry, Normal
Scent Floral
Age Range (Description) Adult

Description

PRAVANA The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.

Benefits

UV Protection

Suggested Use

Cleansing

Buy it with

Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Adds Strength,
$21.99 ($2.00/Fl Oz)
Get it as soon as Thursday, May 16
In Stock
Ships from and sold by Amazon.com.
+
Moroccanoil Dry Shampoo Light Tones
$26.00 ($3.77/Fl Oz)
Get it as soon as Thursday, May 16
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the manufacturer

PRAVANA

PRAVANA

PRAVANA

Brand promise: To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.

PRAVANA Care & Styling

PRAVANA Care

PRAVANA Care

Maintain beautiful hair color with PRAVANA's care products, designed specifically for different after-care needs.

PRAVANA Style

PRAVANA Style

Discover the finishing touches you need to complete your looks! PRAVANA offers a full range of styling products for every need.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.76 x 2.76 x 8.66 inches; 12.8 ounces
  • Item model number ‏ : ‎ 2493582
  • Manufacturer ‏ : ‎ PRAVANA
  • ASIN ‏ : ‎ B01DFK47EQ
  • Country of Origin ‏ : ‎ Mexico
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,181 ratings

Looking for specific info?

Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,181 global ratings

Customers say

Customers like the value, performance, and quality of the shampoo. For example, they mention it's good value for money, works well, and is effective as a standalone toner. Some appreciate the scent, softness, and color. That said, opinions are mixed on dryness.

AI-generated from the text of customer reviews

194 customers mention166 positive28 negative

Customers like the color of the shampoo. They mention that it provides a better toning to their blonde hair, while evening out their natural gray and faux-grey. They also say that it brightens up the darker tones, keeps their color tone between appointments, and makes their hair look pale blonde. Customers also say it's great for tonING down yellow shades in their blonde and that it'll give their color added contrast.

"...It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice...." Read more

"This shampoo is really good for Gray hair not seeing your hair turning yellow it will give your hair high lights your hair is so fresh and soft" Read more

"Helps my gray hair shine with lots of body!" Read more

"This shampoo is amazing and great for toning down yellow shades in my blonde hair.0" Read more

175 customers mention134 positive41 negative

Customers like the quality of the shampoo. They say it's a great product for toning down yellow shades in blonde hair. Some say the shampoo is pigmented and effective. Overall, most are happy with the quality and effectiveness of the product.

"This is actually purple! It smells so good, and it makes your hair look healthy and shiny and soft...." Read more

"...I'm not too sure if it stains, I used gloves anyways, and it washed right off the gloves with one rinse...." Read more

"This shampoo is amazing and great for toning down yellow shades in my blonde hair.0" Read more

"Not only does it clean, but keeps the yellow at bay. Pravana conditioner excellent too." Read more

110 customers mention87 positive23 negative

Customers like the performance of the shampoo. They say it works well, is satisfied with the results, and works excellently as a standalone toner. Some say it improves hair texture and color. Overall, customers are happy with the product's performance.

"...first time buying this shampoo so far it seems like it working with my salt and pepper hair, will buy it again." Read more

"Works and it cheap" Read more

"...I am very satisfied with the results that I get when using them. My hair no longer looks dull and lifeless...." Read more

"This doesn’t work as well as I’d hoped. I can save money and by the generic shimmer lights at Sally’s and it works just as well...." Read more

68 customers mention63 positive5 negative

Customers like the bubble gum scent of the shampoo. They say it helps keep their hair from getting brassy and is one of the best to keep brassy away.

"...It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice...." Read more

"...It also doesn't have an overpowering chemical scent like most do. Highly recommend." Read more

"Bought while on sale through Amazon, therefore price was reasonable. Good scent, not overly strong. Brightens right away...." Read more

"...I’m very pleased with the scent - it’s not heavy or chemically. It smells similar to my Nexxus shampoo, honestly. Clean and a hint of floral...." Read more

39 customers mention28 positive11 negative

Customers like the value of the shampoo. They say it's a great buy, good value for money, and a wonderful product.

"Bought while on sale through Amazon, therefore price was reasonable. Good scent, not overly strong. Brightens right away...." Read more

"Works and it cheap" Read more

"...Very happy with this shampoo and I find it very reasonably priced since it’s not an every-shower shampoo." Read more

"Good product but a little high priced because of Joe Biden's and the dem's war on oil." Read more

24 customers mention24 positive0 negative

Customers say the shampoo is gentle on their hair, making it soft and silky. They also say the conditioner leaves their hair feeling smooth. Customers say it feels like a luxury shampoo and is much more moisturizing than most toning shampoos.

"...It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice...." Read more

"...yellow it will give your hair high lights your hair is so fresh and soft" Read more

"...This purple shampoo is so gentle on my hair, not drying it out or stripping it of its natural shine while maintaining my color...." Read more

"...It also suds up nice and I love how gentle it is on my hair, especially because my hair has damage from heat and coloring...." Read more

45 customers mention15 positive30 negative

Customers are mixed about the dryness of the shampoo. Some mention that it does not dry their hair, while others say that it did dry theirs out.

"I felt like it was drying out my hair. It just didn't work for me." Read more

"...This purple shampoo is so gentle on my hair, not drying it out or stripping it of its natural shine while maintaining my color...." Read more

"...I switched back to this and it was good as new! Makes your hair a bit dry to make sure you use a good conditioner and/or mask after...." Read more

"...Only thing is my hair does feel dry after so I only use it once a week or every other." Read more

23 customers mention0 positive23 negative

Customers are dissatisfied with the leakage of the shampoo. They mention that it poured out and dripped through their fingers like water. Some customers also report that the bottle is cracked and the product is leaking out.

"It’s spilling out to the box" Read more

"My life loves this brand but some of it spilled. Is it too hard to just a piece of tape on the top cap so it won't open?..." Read more

"...docking a star because when the product is received, there are leaks from the bottle...." Read more

"...The top of the bottle was partially unscrewed, causing the leakage of the shampoo...." Read more

Awesome
5 Stars
Awesome
This is actually purple! It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice. It lathers great!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Karren Bowers
5.0 out of 5 stars Awesome
Reviewed in the United States on March 29, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
The media could not be loaded.
 This is actually purple! It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice. It lathers great!
Customer image
Karren Bowers
5.0 out of 5 stars Awesome
Reviewed in the United States on March 29, 2024
This is actually purple! It smells so good, and it makes your hair look healthy and shiny and soft. I love it already and only used it once, well I washed twice. It lathers great!
Images in this review
Customer image
Customer image
Helpful
 Report
Sally mae
5.0 out of 5 stars Purple Rain
Reviewed in the United States on April 7, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
This shampoo is really good for Gray hair not seeing your hair turning yellow it will give your hair high lights your hair is so fresh and soft
Helpful
 Report
Kellye Neal
5.0 out of 5 stars This Product works so well!
Reviewed in the United States on January 16, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
My Hair dresser recommended this product to me! I absolute love how the toner makes my hair stay the same blonde feeling like I just left the hair salon. I'm not too sure if it stains, I used gloves anyways, and it washed right off the gloves with one rinse. I have a lot of red naturally in my hair, and have blonde tips, this brings out the blonde in my color and takes away all of the brassy looking tones. Definitely will buy again when i run out!
2 people found this helpful
Helpful
 Report
Kathy Sparks
5.0 out of 5 stars Great For my Gray Hair!
Reviewed in the United States on April 9, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
Helps my gray hair shine with lots of body!
One person found this helpful
Helpful
 Report
Nina
4.0 out of 5 stars Liked the color of my hair in using this product!
Reviewed in the United States on February 6, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
Used this product on my hair!
Helpful
 Report
Monica Johnson
5.0 out of 5 stars Great Toner
Reviewed in the United States on February 19, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
This shampoo is amazing and great for toning down yellow shades in my blonde hair.0
One person found this helpful
Helpful
 Report
Kimberly
5.0 out of 5 stars Best purple shampoo i've used
Reviewed in the United States on March 22, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
I am a dirty blonde who gets a balayage every 3-4 months, so keeping the color is a job in itself. This purple shampoo is so gentle on my hair, not drying it out or stripping it of its natural shine while maintaining my color. It also doesn't have an overpowering chemical scent like most do. Highly recommend.
One person found this helpful
Helpful
 Report
Kindle Customer
3.0 out of 5 stars Not for me.
Reviewed in the United States on February 26, 2024
Size: 11 Fl Oz (Pack of 1)Verified Purchase
I felt like it was drying out my hair. It just didn't work for me.
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Laura
5.0 out of 5 stars Amazing product for blondes!
Reviewed in Canada on December 28, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
The absolute best to maintain blonde hair!!
Report
Artemisa
5.0 out of 5 stars Bueno
Reviewed in Mexico on December 1, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Ya había comprado antes el producto, es de buena calidad y deja bien mi cabello
Report
Guadalupe L.
5.0 out of 5 stars Soy fan!
Reviewed in Mexico on October 7, 2023
Size: 11 Fl Oz (Pack of 1)Verified Purchase
Tengo años usando esta marca, me encanta el brillo y "blancura" que da a mis canas.
Ahhh y sobre todo, no me las deja "moradas" como otras marcas, muy recomendable usar el Shampoo y el acondicionador de la misma marca
One person found this helpful
 Report
Balibou
3.0 out of 5 stars Works well but dries out the hair
Reviewed in the United Kingdom on April 13, 2021
Size: 11 Fl Oz (Pack of 1)Verified Purchase
Thus shampoo works well yo eliminate the brassy tones but it us extreme drying for the hair. I have naturally curly hair abd thus is definitely not a good shampoo for curly girls.
Report
Lina Rodriguez
5.0 out of 5 stars Amazing!
Reviewed in Canada on May 19, 2019
Size: 11 Fl Oz (Pack of 1)Verified Purchase
I've been using this shampoo once or twice a month for the past year and it's amazing. It leaves my hair shinny and my greys looking amazing! I have fine curly hair and I honestly feel it does wonders for my hair. I love that it's sulfate free and a little bit goes a long way. You won't regret buying this!
4 people found this helpful
 Report