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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Kindle Edition

by Catharine Slade-Brooking (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 474 ratings
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

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Previous page
  1. Print length
    161 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Laurence King Publishing
  5. Publication date
    January 18, 2016
  6. File size
    40967 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Not Enabled
  9. Enhanced typesetting
    Enabled
  10. See all details
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Editorial Reviews

About the Author

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.
She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Product details

  • ASIN ‏ : ‎ B08XQYLKT2
  • Publisher ‏ : ‎ Laurence King Publishing (January 18, 2016)
  • Publication date ‏ : ‎ January 18, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 40967 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 161 pages
  • Page numbers source ISBN ‏ : ‎ 1780675623
  • Customer Reviews:
    4.6 4.6 out of 5 stars 474 ratings

About the author

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Catharine Slade-Brooking

Catharine Slade-Brooking

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
474 global ratings
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Top reviews from the United States

Boss
5.0 out of 5 stars Great read.
Reviewed in the United States on April 22, 2024
Verified Purchase
It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.
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Kindle Customer
5.0 out of 5 stars Very detailed book with practical ideas
Reviewed in the United States on October 10, 2021
Verified Purchase
As a beginner in branding I really enjoyed in this book - it offers a lot of examples with detailed explanation of the most important terms in design and branding. Very helpful!
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Elizabeth bruchmann
5.0 out of 5 stars Excellent
Reviewed in the United States on August 17, 2021
Verified Purchase
Delivery took a little long so order it with some days of anticipation. Arrived in perfect condition! Love it. Thank you!
One person found this helpful
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B. Charles
5.0 out of 5 stars HUGE book. Full of timeless logo examples.
Reviewed in the United States on August 14, 2017
Verified Purchase
This book is an invaluable reference tool for anyone who works with visual identity and logo design. All the example are timeless. I will admit, the book is comically large in size, but I don't mind. Just makes me feel like a hobbit reading a normal sized book.
7 people found this helpful
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:)
5.0 out of 5 stars Love it! I've been reading this book to learn ...
Reviewed in the United States on July 11, 2018
Verified Purchase
Love it! I've been reading this book to learn about branding and it pretty much covers all about branding identity. I'm so in eager to finish this book and start designing!
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B Parker
5.0 out of 5 stars Excellent insight, well-designed and a core set of principles ...
Reviewed in the United States on April 28, 2017
Verified Purchase
As a self-taught designer - this is the book I've been looking for. Excellent insight, well-designed and a core set of principles worth building on. Very happy to have had this one recommended to me.
7 people found this helpful
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Kyle Missimer
5.0 out of 5 stars Must-Read for Aspiring Brand Designers
Reviewed in the United States on May 30, 2017
Verified Purchase
Really wish this would've been one of my textbooks in college. A well-written, thoughtfully arranged book with a wealth of information that will help educate those interested in brand identity.
One person found this helpful
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Amazon Customer
3.0 out of 5 stars Don’t buy
Reviewed in the United States on July 21, 2021
Verified Purchase
Details in book are common sense. Could have learned more for less through a skill share course.
3 people found this helpful
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Top reviews from other countries

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Serra Valeria
5.0 out of 5 stars ok
Reviewed in Italy on February 29, 2024
Verified Purchase
Tutto bene
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parth Tarde
5.0 out of 5 stars All in one Treasure for Biginners
Reviewed in India on November 30, 2023
Verified Purchase
Must have book for designers.
From start to end you will know all the process of how to handel work?, How to do a computer setup?, Design thinking, Design process.

Very good book.

One more good book added to collection.
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parth Tarde
5.0 out of 5 stars All in one Treasure for Biginners
Reviewed in India on November 30, 2023
Must have book for designers.
From start to end you will know all the process of how to handel work?, How to do a computer setup?, Design thinking, Design process.

Very good book.

One more good book added to collection.
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One person found this helpful
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Client d'Amazon
5.0 out of 5 stars very interesting book
Reviewed in France on July 14, 2023
Verified Purchase
I'm an independant Graphic designer, this book is very complete very interesting and well done.
I'm french and even written in english this book is clear and easy to understand.
One person found this helpful
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Lorena Villegas
5.0 out of 5 stars Producto en excelentes condiciones
Reviewed in Mexico on February 27, 2019
Verified Purchase
Excelentes producto, llego antes del tiempo estimado!!
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Lorena Villegas
5.0 out of 5 stars Producto en excelentes condiciones
Reviewed in Mexico on February 27, 2019
Excelentes producto, llego antes del tiempo estimado!!
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Allan McAvoy
5.0 out of 5 stars Much more than a coffee table book
Reviewed in the United Kingdom on June 11, 2020
Verified Purchase
This is a great wee easy to read book that is beautifully put together. It contains lots of great ideas and snippets that can be used in real life. Its an easy read and doesn't dive to deep into things, which is nice. Have came back to this book a few times and is a must in any designers collection.

Makes for a great Holiday read.
Customer image
Allan McAvoy
5.0 out of 5 stars Much more than a coffee table book
Reviewed in the United Kingdom on June 11, 2020
This is a great wee easy to read book that is beautifully put together. It contains lots of great ideas and snippets that can be used in real life. Its an easy read and doesn't dive to deep into things, which is nice. Have came back to this book a few times and is a must in any designers collection.

Makes for a great Holiday read.
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