As a member of Jeremy Miller’s Sticky Branding group on LinkedIn I was invited to be part of the launch team for his new book “Sticky Branding”. Now I didn’t know Jeremy personally but I eagerly accepted my mission - to read and write a review of the book prior to its launch on Amazon on January 10, 2015.In my 30+ years as a marketing and sales professional and entrepreneur, I have yet to come across a book about branding that was practical to implement for a small business – well until Sticky Branding. Other books on branding that I have read were written for large corporates with big marketing budgets and access to lots of internal and external resources - something that I have never had the luxury of.Unlike other authors Jeremy is not a theorist who just decided to write a book with a catchy name. He is a true practitioner – he lives Sticky Branding. Miller’s been in the trenches in the corporate world as well as an entrepreneur in his family’s business. He not only developed the 12.5 principles of Sticky Branding himself but has applied them and proven that they can work for you - if you work them.Sticky Branding – Your Essential Marketing ToolConsider Sticky Branding to be an essential marketing tool to help you build your own sticky brand. Use it daily to keep you focused on building stickiness for your brand.The book is laid out such that the 12.5 chapters (principles) are divided into four key parts:Part 1 -Position to WinPart 2 -Authentic DifferentiationPart 3 -Outside Your Weight ClassPart 4 -Over Commit, Over DeliverEach chapter contains practical ideas and insightful stories from other small businesses and then concludes with exercises you can follow and implement in your business. Sticky Branding’s modular design makes it easy to read and refer back to as needed.As a small business you’ve invested money and time:-creating / offering the right products or services that solve the problems of your target market-establishing a competitive pricing strategy-setting up channels of distribution-conducting online and offline marketing campaigns-implementing customer service policies and systems-training and retraining staffHowever if you have not designed and executed the above based on your brand strategy you’re most likely creating brand confusion in the market – which is what many small to medium businesses are doing today.Sticky Branding – Position your brand to win!The ability to express what your company does simply and succinctly separates average companies from Sticky Brands. It positions your brand to win.”According to Miller, “Sticky Brands have something captivating and special about them. They stand out in their industry. The brand attracts customers and they come back again and again.” Sticky Branding is the “glue” that delivers a unified message and/or visual impression that resonates with your target market. It should be the foundation of your business which your marketing plans are built upon.Customers expect a consistent experience no matter where they find you. Your brand encompasses every customer touch point – face to face, telephone, website, social media, and offline media.-What mental image appears in the minds of your target customers?-Does it immediately tell your story and what problem(s) you solve for them?The book includes numerous examples of real companies and how they built a Sticky Brand and turned their companies around.Why you should buy the bookQuite simply here is why you need to buy this book and commit to applying the 12.5 principles to your business. You can and will build a sticky brand that will:-Attract more customers-Sell more, faster-Inspire employee engagement-Become immune to the competition-Earn higher profitsIf you want to achieve any or all of the above then buy the book. Roll-up your sleeves, get out your highlighter, a pen and a pad of paper, read the book and do the exercises. Apply the principles to grow your business and change your life.Best of success!----Leo TintinalliStrategic Marketing, Product Managementca.linkedin.com/in/leotintinalli