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American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)
Purchase options and add-ons
Product Benefits | Shine, Moisturizing |
Hair Type | textured, All |
Material Type Free | Cruelty free |
Scent | Natural |
Liquid Volume | 3 Fluid Ounces |
About this item
- SIMILAR TO HAIR GEL: Easy to use styling cream that creates wave separation or curl definition.
- LIKE HAIR GEL FOR MEN: Works well when groomed, wavy, textured look is desired.
- KEY BENEFIT: Medium hold and medium shine. Helps hair look thicker and is ideal for easing new users into the potential of styling pucks.
- HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally.
- WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.
Frequently bought together
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From the manufacturer
Easy to use styling cream works well for all hair types. Forming Cream provides hold, and excellent pliability.
For best results, rub a small amount evenly between palms before working into hair.
Distribute evenly through damp or dry hair and style as desired.
This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
Shop our other American Crew Products
Fiber | Defining Paste | Forming Cream | Grooming Cream | Pomade | Matte Clay | |
Customer Reviews
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4.6 out of 5 stars
27,603
|
4.5 out of 5 stars
197
|
4.7 out of 5 stars
868
|
4.3 out of 5 stars
76
|
4.7 out of 5 stars
337
|
4.5 out of 5 stars
1,521
|
Key benefit
| Helps thicken and texturize | Flexible styling | Easy to use styling cream | Creates smooth, classic styles | Creates classic, slick looks | Provide a silky matte finish |
Hold
| High | Medium | Medium | High | Medium | Medium-High |
Shine
| Low | Low | Medium | High | High | Low |
Hair Length
| Shorter Length | Medium Length | All Hair Lengths | All Hair Lengths | All Hair Lengths | Short to Medium |
Texture (or Base)
| Waz | Wax | Cream | Cream | Pomade | Clay |
Product Description
Product Description
American Crew Hair Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition, similar to hair gel. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image.
brand_description
American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men's Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline's Male Grooming USA 2018 Report
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.4 x 2.4 x 1.4 inches; 2.4 ounces
- Item model number : 781624780690
- UPC : 738678002780 738678184394
- Manufacturer : American Crew
- ASIN : B000FZXGCE
- Best Sellers Rank: #3,360 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #40 in Hair Styling Gels
- Customer Reviews:
Compare with similar items
This Item American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1) | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -22% $8.53$8.53 List: $10.95 | -27% $39.50$39.50 List: $53.85 | $57.35$57.35 | -19% $14.99$14.99 List: $18.50 | -5% $41.83$41.83 List: $44.00 | -21% $15.50$15.50 List: $19.50 |
Price Per Unit | $4.87 / Ounce | $4.39 / Ounce | $4.78 / Ounce | $4.54 / Fl Oz | $4.65 / Fl Oz | $5.17 / Ounce |
Delivery | Get it as soon as Monday, Apr 1 | Get it as soon as Sunday, Mar 31 | Get it Mar 28 - Apr 2 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 |
Customer Ratings | ||||||
Scent | 4.0 | 4.1 | — | 4.1 | — | 3.7 |
Value for money | 3.9 | 3.8 | — | 4.0 | — | 4.6 |
Drying power | 4.0 | — | — | 3.9 | — | 3.3 |
Sold By | VerSure | Ideal super store | RYK Supplier | Halmark Beauty | Pharmapacks_ | Wiki Deals |
form | Oil | Cream | Cream,Wax | Cream | Cream | Cream |
scent | Natural | Natural | Lanolin,Natural | Natural | Natural | Aloe |
liquid volume | 3 fluid ounces | 3 fluid ounces | 3 fluid ounces | 100 milliliters | 3 fluid ounces | — |
hair type | textured, All | Any Hair Type,For,Hair Types | All | Dry | All | Wavy |
product benefit | Shine, Moisturizing | Hydrating | — | Moisturizing, Medium Hold, Natural Shine | — | High hold & high shine finish |
Videos
Videos for this product
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Compared: American Crew Forming Cream VS Pomade
🌟 Joost Nusselder
Videos for this product
1:46
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Is American Crew Hair Forming Cream Worth It?
TO BUY OR NOT TO BUY
Videos for this product
0:35
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Must watch review of American Crew Forming Cream!
Analaea Proffitt
Important information
Ingredients
Lanolin Wax, Sucrose, Glycerin, Paraffinum Liquidum, Dioctyl Malate, Petrolatum, Ceteareth-25, Carnauba Wax, Cactus Flower Extract
Directions
Important: Keep in cool dry places.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, performance, ease of application, and scent of the hair gel. For example, they mention it holds and molds their hair, works well for a tussled, messy look, and has a medium hold. Some appreciate the shine, comfort, and style. That said, opinions are mixed on the greasiness.
AI-generated from the text of customer reviews
Customers like the quality of the hair gel. They say it has a great hold, stick, and smell. Some say that it has medium hold, which is easy to re-apply. Overall, customers are satisfied with the product's quality.
"...They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair?..." Read more
"Solid hold and smells good" Read more
"...But this product holds and molds my hair. It's not all shiny. It doesn't have an overpowering smell. It's never flakey. It's easy to rinse out...." Read more
"Easy to work with..had just the right amount of hold..not too stiff!" Read more
Customers like the scent of the hairspray. They say it smells nice, but definitely has that. They also mention that it dries quickly and has no lasting scent.
"...They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair?..." Read more
"Solid hold and smells good" Read more
"...It's not all shiny. It doesn't have an overpowering smell. It's never flakey. It's easy to rinse out...." Read more
"...The smell isn't great. It's not bad, but it doesn't smell pleasant like old spice products do, or how the American crew pomade smells...." Read more
Customers like the style of the product. They mention that it imparts a natural appearance, and it has brought them the most consistent styling so far. They say it's able to keep their hair looking and feeling natural, and that it only takes a tiny amount to style. Customers also say that it leaves them with a nice wavy textured look. They also say it is the best hair styling product they have used, with good hold, and a matte finish without too much shine.
"...I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look...." Read more
"...But this product holds and molds my hair. It's not all shiny. It doesn't have an overpowering smell. It's never flakey. It's easy to rinse out...." Read more
"I have used this product for years. It lasts a long time and leaves me looking natural." Read more
"...Perfect for my style of hair." Read more
Customers are satisfied with the performance of the hairspray. They mention that it works well, has a good hold, and is re-workable. Some say that it's great for tussled, messy looks, and works well for very fine hair. Some find that it smells great and works best on towel-dried hair. Overall, most are happy with the results and recommend the product.
"...I started trying their Fiber product on that short hair, and it worked pretty well...." Read more
"...the appearance is extremely natural, the hold is adequate and yet workable as long as it is in your hair, and it washes out much easier than other..." Read more
"...The forming cream (this product) works awesome. It mixes well into your hands for applying. It's very easy to work with...." Read more
"...Controls my course and wavy hair;4.) Keeps working the next day! Walk of shame is walk of fame!..." Read more
Customers like the comfort of the hair cream. They mention it's easy to use, has a softer texture, and stays soft. They also say it blends into the hair and leaves it looking soft. Customers also appreciate the all-day/night hold with no crispy hair feeling. They say it goes on like a pomade but has the texture of the fiber. Customers say it leaves their hair feeling really soft and it'd not hard and crunchy like if it was a gel. However, some customers have concerns about the weak hold and the product melting too fast.
"...Great price here in Amazon of courseGreat texture none stickyCons:Weak holdMelts to fast..." Read more
"...Pros:-All day/night hold with no crispy hair feeling. I was shocked when I woke up the next morning and my hair looked fine...." Read more
"It holds without being hard. Firmer than a pomade but still combable." Read more
"...has no lasting scent and holds hair in place all day with a sticky hard feeling. Washes out easy." Read more
Customers like the shine of the product. They mention that it provides hold but does not leave their hair too shiny, has a healthy glow, and is light. Some say that the creme is flexible and not greasy, and has s a relatively matte finish.
"...Pros:Great natural smellGreat natural low to medium shineGreat small jar to start with..." Read more
"Pros are how easy it is to use. It's kinda gell like instead of paste like how pomade is. Therefore it's easier to get in thick hair like mine...." Read more
"...-All day/night healthy shine. I like my short hair to have a bit of a shine, not grease shine but enough to help darken up my hair...." Read more
"...It provides hold whether my hair is long or short. Almost no shine, which I prefer, and has a very slight coconut smell...." Read more
Customers find the product easy to work with and apply. They say it's good for people with straight hair and easy to sculpt. Customers also mention that it doesn't take much at all and is quick to set the desired look.
"...way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look...." Read more
"Easy to work with..had just the right amount of hold..not too stiff!" Read more
"...It has a medium hold, which I really like because it's easy to re-adjust your hair through the day if you want...." Read more
"Pros are how easy it is to use. It's kinda gell like instead of paste like how pomade is. Therefore it's easier to get in thick hair like mine...." Read more
Customers are mixed about the greasiness of the product. Some mention that it doesn't give them the greasy or shiny look, while others say that it leaves their hair oily and greasy.
"...Cons:Weak holdMelts to fastTurns into oil if tempeture is high" Read more
"...The product feels tacky and sticky, but not overly so - and dry, not greasy...." Read more
"...but tried a couple of fingers anyway. When my hair dried it was very greasy and stiff. When I got home, I washed it out and reapplied as usual...." Read more
"...And it's light and not greasy...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly.
I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good).
********************************************
Original Review
I copy and pasted this from my Pomade review!
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I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair?
I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed.
With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair.
Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair.
So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up.
Now I will FINALLY talk about the Pomade!
I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold!
The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier.
You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.
I love this prodcuct and honestly will mention its pros and cons because it does has its cons!
I reeived this item few days after paying for it and it arrived pretty melted I dont blame the seller I blame the terrible hot weather we have in the lower states specially here in FL where temp arouses almos the 90 degrees.
The cream came almost oily due to the high temp. I had to put it close to the AC for few hours to get it back to normal shape, it did helped but the cream is also creamy and it melts fast but still is usable and I love it!
However the jars are misleading with these low medium or high shine this one is very similar to other forming creams it does produce a low shine to medium shine at times depending on if you apply it with wet hair or dry hair.
I noticed with wet hair tends to get a medium shine and with dry hair gets a low shine.
The smells is great love the smell, it smells so soft and natural it has a very natural smell kinda of vanilla but not actual fake vanilla.
Overall I will be getting me the American Crew Grooming cream which is for high shine and high hold I love my wet hair look but meanwhile I use this one!
However hold is weak this states hold is high i will say to me is low to medium hold I need to use an extra product for hold or use hairspray to keep my hair in place because this cream kind of melts in our hair and does not give you that strong hold some might need specially i ou have medium long hair.
So if you are looking for a good hold opt for American Crew Fiber instead!!
I recommend getting the small jars to try them out if ur not sure on which product is best!
Pros:
Great natural smell
Great natural low to medium shine
Great small jar to start with
Great price here in Amazon of course
Great texture none sticky
Cons:
Weak hold
Melts to fast
Turns into oil if tempeture is high
Top reviews from other countries
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