Buy new:
To see product details, add this item to your cart.
FREE Returns
Ships from: Amazon
Sold by: Premium Shoppe
To see product details, add this item to your cart. You can always remove it later.
FREE Returns
To see product details, add this item to your cart. You can always remove it later.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.

Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, & Yellowing (Gallon/Pump)

4.6 4.6 out of 5 stars 1,750 ratings

To see product details, add this item to your cart. You can always remove it later.
1 Gallon With Pump

Purchase options and add-ons

Brand Lillian Ruff
Scent Coconut
Product Benefits A pet shampoo designed to brighten & whiten coats & hydrate pet skin
Material Type Free Sulfate Free, Gluten Free, Cruelty Free, Paraben Free, Tear Free

About this item

  • Unrivaled Brightening Formula: Say goodbye to dull fur with our Coconut Brightening pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time.
  • Calm & Relax: Indulge your dog with the pampering they deserve using our Brightening Shampoo, infused with natural coconut extracts. Turn every bath into a serene spa session, gently soothing your pet while effectively cleansing and brightening all coat colors. Delight in the calming coconut aroma that lingers, ensuring your pet emerges feeling refreshed and relaxed after every wash.
  • Less is More: With its concentrated violet pigments, a little goes a long way, Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care.
  • Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
  • A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.

Additional Details

Small Business
Shop products from small business brands sold in Amazon’s store. Discover more about the small businesses partnering with Amazon and Amazon’s commitment to empowering them.

Small Business
This product is from a small business brand. Support small. Learn more

Customer ratings by feature

Softness
4.6 4.6
Scent
4.6 4.6
Value for money
4.5 4.5
For sensitive skin
4.2 4.2

Frequently bought together

$55.95 ($0.44/Fl Oz)
Get it as soon as Monday, Apr 1
In Stock
Sold by Premium Shoppe and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

Compare with similar items

This Item
Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, & Yellowing (Gallon/Pump)
Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, & Yellowing (Gallon/Pump)
Recommendations
Lillian Ruff Calming Oatmeal Pet Shampoo for Dry Skin & Itch Relief with Aloe & Hydrating Essential Oils - Replenish Moisture & Deodorize -Gentle Dog Shampoo for Normal/Sensitive Skin (Gallon & Pump)
dummy
Lillian Ruff Starter Pack Gift Set for Dogs | Oatmeal Shampoo, Oatmeal Conditioner, Waterless Shampoo Citrus, Ear Cleaner & Otic Wax Solvent, Breath Spray, Leash Clip Waste Bag Dispenser with 15 Bags
dummy
Lillian Ruff High Concentrate Professional Grooming Shampoo for Dogs with Hydrating Essential Oils – 30:1 Concentration for Bathing System - Clean, & Deodorize Dry, Sensitive Skin (Gallon/Pump)
dummy
Lillian Ruff High Concentrate Professional Grooming Shampoo for Dogs with Hydrating Essential Oils – 30:1 Concentration for Bathing System - Clean, Condition, & Deodorize Dry Sensitive Skin (Gallon)
dummy
Lillian Ruff Berry Blue Brightening Face and Body Wash for Dogs - Blueberry Shampoo - Remove Tear Stains, Hydrate Dry Itchy Skin, Add Shine & Luster to Coats (Berry Blue Brilliance Bundle)
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price$55.95$53.95$69.99$52.95$49.95$49.95
Delivery
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Softness
4.6
4.7
4.3
4.7
4.7
4.6
Scent
4.6
4.6
4.6
4.6
4.6
4.6
Value for money
4.5
4.5
4.3
4.3
4.8
For sensitive skin
4.2
4.7
4.7
4.7
4.5
Easy to use
5.0
5.0
5.0
Sold By
Premium Shoppe
Premium Shoppe
Premium Shoppe
Premium Shoppe
Premium Shoppe
Premium Shoppe
scent
Coconut
lavender coconut
Lavender Coconut, Citrus,
Coconut,Lavender
Coconut,Lavender
Blueberry
form
Liquid
Liquid
Spray
Lotion
Lotion
Liquid
specific uses
Moisturizing, Odor Control
Coat
Coat, Skin, Teeth, Ears
Coat

From the brand


Product Description

Product Line

When it Has to be the Best!

Trusted by groomers & infused with natural essential oils and powerful ingredients that work, we offer an assortment of grooming products safe for pets of all colors, sizes, and life stages.

blueberry dog shampoo eye puppy face tearless cleaner stain remover tear dog pet whitening coconut

tear stain
Restore Whites & Colors

Lillian Ruffs Brightening Shampoo for Dogs and Cats can be used as a facial cleanser, full-body shampoo, and brightening shampoo.

  • Infused with Aloe
  • Formulated For All Coat Types
  • Multi Use Shampoo
  • Safe For Puppies, Mature Dogs, and Cats
  • Made In The USA

Lillian Ruff Brightening Shampoo

See Why Groomers & Vets Recommend Lillian Ruff

Lillian Ruffs Brightening Shampoo for Dogs and Cats can be used as a facial cleanser, full-body shampoo, and brightening shampoo. Our specially designed aloe-infused formula safely and gently removes stain-causing particles from the fur around your dog's eyes while restoring even the whitest coat colors. Crafted with natural essential oils, our Brightening Shampoo will safely eliminate yellowing, stains & dingy fur to bring out your pet’s natural bright coat.

  • Cleanses and moisturizes coat while reducing odors trapped in heavy beards, eye area pockets or natural skin wrinkles
  • Cleans deeply and brightens white or lighter colored fur leaving it brighter and whiter
  • Tearless formula safely and effectively removes tear stains
  • Highest quality ingredients
blueberry dog shampoo eye puppy face tearless cleaner stain remover tear dog pet whitening aloe vera

Infused with Aloe

Many Lillian Ruff Products are infused with Aloe, which has unparalleled benefits for dogs’ skin & coats! Aloe can improve damaged skin and reduce uncomfortable skin issues by helping to hydrate skin and relieve skin conditions such as hot spots, eczema, psoriasis, flaking, and itchy, dry skin.

gluten free

Gluten Free

Incorporating Lillian Ruff gluten-free products into your pet’s grooming routine is a good way to promote peace of mind. In fact, pets with sensitive skin could notice less skin and paw irritation when they switch to gluten-free shampoos and grooming products.

sulfate free

Sulfate Free

Using Lillian ruff sulfate-free shampoos and conditioners is a good way to help retain the natural oils in your pet’s skin & fur & maintain moisture. It's also a good option for pets with easily irritated skin, as sulfates can cause even more dryness and itching.

paraben free

Paraben Free

Just like humans, pets are susceptible to the damaging effects of harsh chemicals on their skin. Ensure your pet’s wellness by using Lillian Ruff’s extensive line of sulfate-free grooming products to avoid skin irritations and keep your pet feeling better longer.

Vegan

Vegan

Lillian ruff Vegan grooming products ensure your pet's skin is nourished with natural oils and plant extracts, keeping coats protected and durable. The end result you will leave your pet with a vibrant, healthy shine. Using vegan grooming products also means that you know that they are cruelty-free!

Made in USA

Our Commitment to Quality

We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than Lillian Ruff. Search Amazon for our other Lillian Ruff products. When only the best will do. You will love them. Best when used as a complete grooming regimen. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA.

Blueberry Shampoo Oatmeal Dog Shampoo Oatmeal Dog Conditioner Brightening Dog Shampoo Detangler Waterless Shampoo Citrus
Berry Blue Brightening Face & Body Wash Oatmeal Shampoo Oatmeal Conditioner Brightening Shampoo Leave-in Conditioner/Detangler Waterless Shampoo
Customer Reviews
4.6 out of 5 stars
4,720
4.7 out of 5 stars
1,120
4.7 out of 5 stars
917
4.6 out of 5 stars
1,750
4.4 out of 5 stars
940
4.4 out of 5 stars
958
Use Remove Tear Stains, Brighten Whites Sensitive Skin Extra Moisture Brighten & Whiten Combat Matting & Knots Between Washes
Scents Blueberry Lavender Coconut Lavender Coconut Coconut Puppy Fresh Lavender Coconut, Vanilla, Citrus, Lavender
Available Sizes 16oz, Gallon, Gallon with Pump 16oz, Gallon, Gallon with Pump 16oz, Gallon, Gallon with Pump 16oz, Gallon, Gallon with Pump 8oz, Gallon 16oz, Gallon
Recommended For White, Light Coats All Types & Colors, Sensitive Skin All Types & Colors, Sensitive Skin All Types & Colors, Sensitive Skin All Types & Colors, Longer or Thicker Coats All Types & Colors, Sensitive Skin
Type Pet Shampoo Pet Shampoo Pet Conditioner Pet Shampoo Pet Leave-In Conditioner Pet Waterless Shampoo

Looking for specific info?

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Package Dimensions ‏ : ‎ 12.4 x 9.92 x 4.29 inches; 8.44 Pounds
  • Date First Available ‏ : ‎ October 11, 2016
  • Manufacturer ‏ : ‎ Premium Shoppe
  • ASIN ‏ : ‎ B07QF52D7G
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,750 ratings

Important information

Ingredients

Water (Aqua), Sodium C14-16, Olefin Sulfonate, Decyl Glucoside, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Aloe Barbadensis, Leaf Juice, Laureth-4, Glycol Stearate, Sodium Chlorde, Polyquaternium-10, Panthenol, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum), Violet 2(CL 42520)

Directions

Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of the hand and thoroughly massage into your pet's coat beginning at the head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,750 global ratings

Customers say

Customers like the performance, appearance and softness of the animal fur cleaner and conditioner. For example, they mention that it works well, leaves their fur soft and fluffy, and that it brightens and whitens their pets' coats. That said, opinions are mixed on the value.

AI-generated from the text of customer reviews

199 customers mention186 positive13 negative

Customers are satisfied with the scent of the animal fur cleaner conditioner. They mention that it smells good, is safe for sensitive skin, and wonderfully fragranced.

"...Plus it smells good and left her fur really soft. I really like it." Read more

"...I love the coconut scent as well. When this runs out I will try the blueberry, if it’s on sale...." Read more

"...The conditioner is good but I don't use it every bath. It has a stronger aroma than the shampoo but is not offensive." Read more

"...After her bath, my dog does not have a wet dog smell, so that is already a plus...." Read more

186 customers mention175 positive11 negative

Customers are satisfied with the quality of the animal fur cleaner conditioner. They mention that it leaves their pets very clean and shiny, and is the best whitening shampoo that they have ever purchased. It also helps with residual stains and lightens brown stains considerably.

"...This stuff actually removed most of the stains. I used it only one time but, it looks like it will take out all the stains after few uses...." Read more

"...Excellent product. The conditioner is good but I don't use it every bath. It has a stronger aroma than the shampoo but is not offensive." Read more

"...I also like that makes brushing her hair easier. I highly recommend it!" Read more

"Professional groomer. I use this daily. Great stuff" Read more

102 customers mention100 positive2 negative

Customers are satisfied with the softness of the animal fur cleaner conditioner. They mention that it makes their fur soft and fluffy. Some say that it brightens their white fur. Overall, customers are happy with the product's softness.

"...Plus it smells good and left her fur really soft. I really like it." Read more

"...But it left his hair silky smooth with no tangles. I usually have to use a detangler before blow drying but I didn’t with this shampoo...." Read more

"...I didn’t have to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great...." Read more

"Shampoo leaves dog’s fur soft and supple and shiny. Removes basic dirt and grass stains. No pesky perfumes. Overall, does the job well." Read more

100 customers mention91 positive9 negative

Customers are satisfied with the whitening of the animal fur cleaner conditioner. They mention that it makes white coats brilliantly white, shiny, and pearlescent. Some say that it does a decent job of whitening the coat.

"...his black coat and because it is a purple shampoo, his white hair was almost pearlescent...." Read more

"...] This shampoo is formulated for dogs with white coats...." Read more

"Shampoo leaves dog’s fur soft and supple and shiny. Removes basic dirt and grass stains. No pesky perfumes. Overall, does the job well." Read more

"Keeps my puppy Winter white she only 4 months old so happy I’m on my 2nd bottle just wish they made a bigger one" Read more

90 customers mention82 positive8 negative

Customers are satisfied with the brightness of the animal fur cleaner conditioner. They mention that it leaves their white husky's coat bright, white, and shining. The product adds so much shine to their dog'scoat.

"...to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great...." Read more

"I love this brand it keeps her coat nice and bright." Read more

"...I have a dream white and black parti-Schnauzer , it gives his whites a totally bright tone...." Read more

"Just bathed my rescue Jake. One shampoo and he is whiter, brighter, and silky...." Read more

81 customers mention76 positive5 negative

Customers like the performance of the animal fur cleaner conditioner. They say it works well, is vegan, and tear free. The shampoo and conditioner don't irritate their dogs' skin, and it works great for getting their coats nice and white. Customers also mention that the quality of the product is great and smells good. Overall, customers are satisfied with the performance and quality of this product.

"It worked great. I have a 9 year old Saint Bernard and her neck and front legs were badly stained. This stuff actually removed most of the stains...." Read more

"...Removes basic dirt and grass stains. No pesky perfumes. Overall, does the job well." Read more

"Yes it works real well, Like it being vegan and tear free...." Read more

"Before and after !! Shampoo works. I love the cute business card that came with shampoo. Love it" Read more

30 customers mention30 positive0 negative

Customers are satisfied with the appearance of the animal fur cleaner conditioner. They mention that it works well, and is great for all colored coats. Some say that the shampoo is thick and leaves their pets' fur soft, fragrant, and bright. Overall, customers are happy with the product's appearance and quality.

"My great pyr is so pretty and smells so good! Love this product!" Read more

"...Now he's BEAUTIFUL and smells like the beach well a coconut from a tree on a beach but close enough. This is a 10/10 for us!" Read more

"...And I don't want to forget to mention how awesome she smells! So sweet and clean!I love this shampoo and will not buy any other!..." Read more

"I love this brand it keeps her coat nice and bright." Read more

29 customers mention19 positive10 negative

Customers are mixed about the value of the animal fur cleaner conditioner. Some mention that it's worth the price, while others say that it was a waste of time and money.

"...Your product was a little pricey but it was well worth the money I spent...." Read more

"...I will recommend it to all my friends and family GREAT VALUE !!" Read more

"...Otherwise it’s too expensive. Especially since it didn’t whiten." Read more

"This product is definitely worth it. My dogs coats are so beautiful and the white parts on them are so bright again. I will never not buy this...." Read more

White White
5 Stars
White White
Keeps my puppy Winter white she only 4 months old so happy I’m on my 2nd bottle just wish they made a bigger one
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on March 23, 2024
Reviewed in the United States on December 21, 2023
Size: 16oz With Bath BrushVerified Purchase
6 people found this helpful
Report
Reviewed in the United States on December 9, 2023
Reviewed in the United States on December 23, 2023
Customer image
5.0 out of 5 stars It really works!
Reviewed in the United States on December 23, 2023
This shampoo is formulated for dogs with white coats. I have a party white toy poodle, and even though she is beautiful, I have to keep up with her white fur to keep it white. This shampoo is tear free, paraben free, sulfate free, and they also claimed to be a vegan product. The shampoo has a mild scent, not the best though, but not bad either. After her bath, my dog does not have a wet dog smell, so that is already a plus. There is not a magic formula to keep white dogs white, but this shampoo with consistency really does the trick. I also like that makes brushing her hair easier. I highly recommend it!
Images in this review
Customer image Customer image Customer image Customer image Customer image
Customer imageCustomer imageCustomer imageCustomer imageCustomer image
2 people found this helpful
Report
Reviewed in the United States on March 12, 2024
Size: 16oz With Bath BrushVerified Purchase
Reviewed in the United States on January 16, 2024
Size: Brightening & Detangler SetVerified Purchase
4 people found this helpful
Report
Reviewed in the United States on May 28, 2021
Size: 1 GallonVerified Purchase
Customer image
5.0 out of 5 stars Excellent, excellent product. Company has Integrity; very important to me as a consumer.
Reviewed in the United States on May 28, 2021
I like the fact that your company told the truth about what this product will do. I bought the Whitening Shampoo & Leave in conditioner.
My little 12 lb Coco is all dog‼️ She gets into everything & gets quite dingy. I’ve tried other products that profess to whiten the coat, they LIED!
Your whitening shampoo far exceeded my expectation. You have me as a customer for life. I have for in my pack and I will definitely purchase more of your products as long as your products continue with the integrity that it now has. Your product was a little pricey but it was well worth the money I spent. I didn’t have to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great.

I am very pleased with my purchase and will recommend to all of my dog loving friends.
On a scale of 1 to 10; 10 being highest, I rate this Whitening Shampoo a “20”‼️‼️
Images in this review
Customer image
Customer image
13 people found this helpful
Report
Reviewed in the United States on February 29, 2024
One person found this helpful
Report

Top reviews from other countries

Doug West
5.0 out of 5 stars Smells great & works good!
Reviewed in Canada on April 13, 2023
Size: 16oz With Bath BrushVerified Purchase
Evi Lauw
5.0 out of 5 stars Good
Reviewed in Singapore on July 10, 2020
Size: 1 GallonVerified Purchase