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Sell or Be Sold: How to Get Your Way in Business and in Life Hardcover – March 1, 2012

4.7 4.7 out of 5 stars 3,906 ratings

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Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.


In
Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
Selling in a bad economy

Overcoming call reluctance

Filling your pipeline with new business

Staying positive, despite rejection


With the experience of a seasoned sales vet at the helm,
Sell or Be Sold will change the way you perceive the sale and life.

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Editorial Reviews

Review

"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1
New York Times bestseller Swim with the Sharks Without Being Eaten Alive

"
Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young

"Grant Cardone's
Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of
The Platinum Rule

"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation

About the Author

GRANT CARDONE is an international sales training expert and New York Times bestselling author whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg, Huffington Post, Wall Street Journal and over 700 radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.
Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the Entrepreneur of the 21st Century.
With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve their station in life.
Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.

Product details

  • ASIN ‏ : ‎ 1608322564
  • Publisher ‏ : ‎ Greenleaf Book Group Press; email download mp3 only edition (March 1, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 9781608322565
  • ISBN-13 ‏ : ‎ 978-1608322565
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 5.8 x 0.8 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 3,906 ratings

About the author

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Grant Cardone
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Grant Cardone owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $5 Billion. He is one of the Top Crowdfunders in the world, raising over $880 million in equity via social media. He is featured on Season 2 of Discovery Channel's Undercover Billionaire, where he takes on the challenge of building a million-dollar business in 90 days. Grant is also a New York Times bestselling author of 11 business books, including The 10X Rule, which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underprivileged and troubled youth in financial literacy.

Customer reviews

4.7 out of 5 stars
3,906 global ratings

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Customers say

Customers find the book motivating and providing valuable insights. They describe it as concise, straightforward, and easy to read. Many consider it a must-read for salespeople and managers alike. The author is described as energetic and inspiring. Opinions differ on the value for money, with some finding it reasonable and worthwhile, while others feel it's overpriced and lacking real value.

AI-generated from the text of customer reviews

204 customers mention "Motivational value"201 positive3 negative

Customers find the book provides good life lessons and valuable insights. They find it motivating and engaging, with thoughtful information and actionable advice. The book builds on the basics of sales and teaches key skills, traits, and disciplines. Readers appreciate that the author stresses key points and mentions them multiple times.

"This is the best book I've read on selling so far and has lessons that apply in life and not just sales. I plan on buying more from the author...." Read more

"...I found MORE successful ACTIONABLE information in this book than all the rest combined, PERIOD!!!..." Read more

"This is one of the better sales books I have read. Great info but a few negatives that keep it from a 5...." Read more

"This book is a must have for not only salespeople, but anyone in business in any field. It’s a great and quick read with so many gems...." Read more

72 customers mention "Ease of reading"72 positive0 negative

Customers find the book easy to read and understand. They appreciate the straightforward, practical, and no-nonsense approach. The author's sense of humor is also praised.

"...I personally like the audio book because Grant really animates the material and makes it incredible fun...." Read more

"...or listened to a plethora of sales books and this one is the most comprehensive to today's challenges salespersons face...." Read more

"...Cardone’s no-nonsense approach and emphasis on persistence make it a great read for those looking to sharpen their selling abilities...." Read more

"...It's simply written, practical, to the point without boring and mambo jumbo tips, just practical advice...." Read more

53 customers mention "Readability"44 positive9 negative

Customers find the book easy to read and recommend it for everyone, including salespeople and managers. They say it's a good simple read that can be re-read over and over again. The book is great for learning the basics yet essentials about selling, and readers are devouring it page by page.

"...It’s a great and quick read with so many gems. Highly recommend" Read more

"...divided between reading and studying, this book can easily be read in a couple of hours. Have your highlighter and note pad ready...." Read more

"Hands down my favorite! Easy to read and understand. Isn’t too lengthy where you become uninterested...." Read more

"Wow, wow, wow! This book should be required reading in all schools...." Read more

24 customers mention "Power"24 positive0 negative

Customers find the book inspiring and powerful. They praise the author's work and energy.

"Sell or Be Sold by Grant Cardone is an energetic and motivating guide that offers valuable insights into the mindset and skills needed to succeed in..." Read more

"...Grant's book is a great one. Read it...." Read more

"...Throughout the book, Grant provides tips and examples that are practical and make sense in real life scenarios...." Read more

"...This book is a precious gift. Read it." Read more

12 customers mention "Value for money"7 positive5 negative

Customers have differing opinions about the book's value for money. Some find it a good price and a great sale book, while others consider it overpriced and lacking real value. The book is described as opinionated and not worth the paper it's written on.

"I love this book. My favorite chapter is chapter 6: The Price Myth. "Price is not the buyer's biggest concern...." Read more

"...There is a large dent in the front of the book. Paid new price looks used. Do Better Amazon." Read more

"Great sale book. The author knows how to sell." Read more

"...Basically summed up the whole book for you. Wasn't worth the money imo...." Read more

As the name implies: Sell or be sold!
5 out of 5 stars
As the name implies: Sell or be sold!
After reading this book, I have gained a tremendous amount of knowledge on the art of selling. Whether you know it or not, everything in life is a sale. Every day you wake up and go to work, you make a sale, whether it's to your boss, co-workers, family, girlfriend, etc. This book right here, Sell or Be Sold, will teach you the fundamentals you need to know in order to be extraordinarily successful in the field of sales. If you make the commitment to apply these fundamentals daily, you will begin to get things your way in both business and life!
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Top reviews from the United States

  • Reviewed in the United States on November 4, 2024
    This is the best book I've read on selling so far and has lessons that apply in life and not just sales. I plan on buying more from the author.
    Motivational, inspiring, informative and practical.
  • Reviewed in the United States on January 26, 2019
    If you are struggling in anyway in sales or in life for that matter read or listen to this book. I have been in sales all my life. That's over 50 years, and I must have read 6 dozen or more sales books and programs over that time. It's probably more than that. . That aside, here is what you need to know.

    I found MORE successful ACTIONABLE information in this book than all the rest combined, PERIOD!!!

    Not only was it actionable, it was EASY!!!!

    I can't stress the above enough. If you have been looking for the way out of whatever has you trapped in life.

    I personally like the audio book because Grant really animates the material and makes it incredible fun.

    Every other sales book I have ever read have been mostly helpful and I would get a good tip here and there but this is different. I have over doubled my income using this book and my wife who has never really sold anything is a crazy selling machine now. If she keeps this up I'm going to be a kept man LOL

    Read or listen to these also..

    The 10x Rule: The Only Difference Between Success and Failure

    Be Obsessed or Be Average

    How to Get and Stay Motivated

    I you were looking for a hand up. Here it is.

    The above is true :)
    37 people found this helpful
    Report
  • Reviewed in the United States on June 21, 2024
    I am sure that the author did not tell us everything he knows about sales, but he did inform about some good points. The book is basically about how sales is an important part not only in business but in life. I would also agree with this point and encourage anybody to read it.
  • Reviewed in the United States on August 10, 2013
    This is one of the better sales books I have read. Great info but a few negatives that keep it from a 5.

    I am a fan of Grant and his over the top style. It's who he is. To some that may be annoying and I hope they will get past it and enjoy this book. But if you don't know who Grant is I would suggest watching some of his videos on YouTube before buying this book to get a feel for his style. I believe some will not enjoy this book due to his style.

    Also Grants religion and it's influence on his writing should not be used as a negative for this book. But clearly a few reviews have. He clearly hints at it if you know but is not open about it like Zig Ziglar was. No man can create a great book without things like his religion seeping through. I do appreciate that Grant keeps it to the background. But be aware that it is there and if you dislike it please avoid this book. My religious faith is different from his but it did not change my enjoyment of the book.

    I honestly think Grant could in time be one of the great sales and motivational trainer of our time. But he has work to do before he can fill the shoes of greats like Zig. But you can see him evolving as he goes.
    One person found this helpful
    Report
  • Reviewed in the United States on December 13, 2024
    Grant Cardone is a real 10x person. If you only can move to 3x you will see the benefit. Every business owner and sales person should read this book. It will test you; are you really into your craft as a sales professional.
    A must read!
  • Reviewed in the United States on March 6, 2024
    This book is a must have for not only salespeople, but anyone in business in any field. It’s a great and quick read with so many gems. Highly recommend
    One person found this helpful
    Report
  • Reviewed in the United States on June 7, 2014
    Over the years I have read or listened to a plethora of sales books and this one is the most comprehensive to today's challenges salespersons face. I have three reasons why salespersons should buy this audiobook to increase their sales.

    First, Grant does a very good job of setting the foundation for being a sales professional and not an amateur. Professionals train and work every aspect of their career and "immerse themselves" in training material. He mentions the power of prediction and it totally changed my sales approach. This section is worth the price of the book alone.

    Second, the author notes how "people knowledge" is more important than "product knowledge" in selling. Again, this is an issue few sales trainers cover in seminars or in their literature and Grant is 100% correct. People knowledge is far more important than product knowledge. Companies do a fairly good job training sales staff product knowledge but FAIL at teaching people knowledge.

    Third, the real value of this book comes from his selling process. The five-step cycle is practical to nearly any industry in almost every context. So many sales trainers ignore time in a sales cycle and Grant highlights the importance of short sales cycles to serve customers better and make their experience more convenient.

    If you can ignore the author's Dianetics references, this book is a must for salespersons new or 50 years in the business.
    18 people found this helpful
    Report
  • Reviewed in the United States on August 14, 2024
    Great book. A good punch in the gut to get going and take massive action to create the life you deserve and want.

Top reviews from other countries

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  • Bivek
    5.0 out of 5 stars This book was recommended to me by my boss and its really excellent!
    Reviewed in Canada on November 15, 2024
    This book explains the step by step guide and motivates us to sell.
  • Miguel Angel Rodriguez Martinez
    5.0 out of 5 stars buen libro, lectura rápida y digerible
    Reviewed in Mexico on October 2, 2023
    Excelente libro para motivarte y ver la vida desde una perspectiva de venta. Aprendes sobre la organización y cómo tratar a las personas
  • Andrejuniorps
    5.0 out of 5 stars Muito bom!!
    Reviewed in Brazil on January 8, 2023
    Um verdadeiro guia para quem quer ser vendedor de alta performance. As vezes é um pouco exagerado nas afirmações, mas nada que comprometa a qualidade do livro.
  • Dany Dee
    5.0 out of 5 stars Un livre inspirant / An inspiring book
    Reviewed in France on December 10, 2022
    US - SELL OR BE SOLD by Grant Cardone is an excellent book, to be ranked among the best like HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING by Frank Bettger & SALES DOGS by Blair Singer. Note: All of Grant Cardone's other books have this special power to inspire the desire to succeed and to give your all to get there.

    FR - SELL OR BE SOLD de Grant Cardone est un excellent ouvrage, à classer parmi les meilleurs comme HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING de Frank Bettger & SALES DOGS de Blair Singer. Note : Tous les autres livres de Grant Cardone ont ce pouvoir si particulier d'inspirer l'envie de réussir et de se donner à fond pour y arriver.
  • Modar
    5.0 out of 5 stars Ghank you uncle G
    Reviewed in Italy on March 15, 2020
    Amazing book about how to become a real problem solver for your clients and sell that solution in a professional genuine manner
    Thank you uncle G