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The Bad Redhead Media 30-Day Book Marketing Challenge Paperback – November 27, 2019

by Rachel Thompson (Author)
4.6 4.6 out of 5 stars 153 ratings
See all formats and editions
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Purchase options and add-ons

  • 2020 Chanticlear Books First Place WINNER Non-Fiction Guides
  • 2017 Readers Favorite Silver Award Winner (Non-Fiction)!· 5/5 STARS, Readers Favorite!
  • 4/4 STARS, IndieReader!

THE SINGLE BEST TOOL every writer needs NOW to build, boost, and grow their author platform. Unsure how to market your book or feel overwhelmed by the sheer number of author platform options out there (or not even sure what the term means)?

Ever wish someone could break it down for you in simple steps?

Then this is the book for you!

Over the course of one month, Rachel provides you daily challenges containing a wealth of information, and easy-to-follow assignments to help energize your book sales. If you haven’t released your book yet, this book will help you set the stage necessary to build the strongest foundation possible for success.
Topics include:
  • Twitter secrets
  • Facebook page must-do’s
  • Social media ideas you might not know or haven’t thought of
  • Promotion, giveaways, and other book marketing secrets
  • Website, blogging, and SEO tips designed just for authors

All writers, bloggers, and small businesses can benefit from this guide.

“When it comes to social media marketing for authors, no one knows more than Rachel Thompson. She practices what she preaches and has helped dozens of our authors enjoy significant leaps in their social media standing.
~ Steve Bennett, Founder & Creative Director, AuthorBytes

“This book is an amazing compilation of data and resources that only someone with years of experience could pull together. As a book marketing specialist myself, I’m still blown away by the amazing content Rachel provides. If you’re writing or marketing a book, this is a MUST-HAVE.“
~ Alexa Bigwarfe, Author Coach & Owner of Kat Biggie Press Digital Media Co.

Buy this book right now and get started. Your only regret is that you waited so long!
Previous page
  1. Print length
    198 pages
  2. Language
    English
  3. Publication date
    November 27, 2019
  4. Dimensions
    6 x 0.45 x 9 inches
  5. ISBN-10
    0999282220
  6. ISBN-13
    978-0999282229
  7. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"5/5: From the hidden worth of Twitter to the creativity of YouTube, and everything in between, Ms.Thompson effortlessly turns a perceived behemoth of intimidation into a comfortable but dynamic marketing routine."
~Joel R. Dennstedt, Readers' Favorite
*****

"5/5: Rachel Thompson, has created a very useful and concise marketing tool which combines with her obvious sense of humour to produce a workbook that is informative and practical. Divided into easily attainable daily tasks, together with assignments, it is also a step-by-step guide to tackling the maze of social media available to use in marketing a book."
~Jane Finch, Readers' Favorite
*****

"5/5: Described by many in the writing industry as a genius in social media, Rachel Thompson discusses several strategies which are often overlooked when an author is trying to get their book noticed. Spaced out over four weeks, you are given a step-by-step run-down on the right and wrong way to go about achieving higher sales."
~Rosie Malezer, Readers' Favorite
*****

"5/5: I have read a number of books on marketing, but none came close to delivering such an accessible and comprehensive package. Thompson's a naturally gifted teacher as well. Her enthusiasm for the subject is apparent throughout the book, and every link I clicked and instruction I followed led to the desired result."
~Jack Magnus, Readers' Favorite
*****

"4/4: Verdict: Social media expert Rachel Thompson lays out the fundamentals of promoting a book using (mostly) the internet--for those ready to pimp their own work, but not sure how best to do so--in her step-by-step guidebook, the 30-DAY BOOK MARKETING CHALLENGE.
A distinctly modern and social-media driven take on the art of marketing books, the focus of Rachel Thompson's colorful text is how to get your hard work in front of the public, using the internet. As the content of this very website demonstrates, the market for the almost endless kinds of written work is a bustling one, filled with talented writers. Being good, like in many areas of life, is absolutely no guarantee of success.

Like Thompson says, there should always be a promotional plan alongside any book launch. This practical, step-by-step guide focuses the mind on areas that are likely to yield results should you be running your own promotional campaign, giving a day-by-day breakdown of things that will certainly lead to more eyes on your work, and with a bit of luck more sales, too.

The advice makes sense, doesn't look like a huge amount of work for the reasonably technically savvy, and - if your product is decent, of course - does look reasonably likely to add a few sales, too. Essentially, Thompson's book is clearly knowledgeable, crammed with useful outside links, and does what it says on the tin."
~James Hendicott, IndieReader

From the Author

What started out as an idea -- a newsletter campaign to help writers learn author platform ideas and tips over the course of thirty days -- became a book when over 1200 people signed up! I created a free campaign for everyone who signed up and then expanded all my own personal tips and ideas -- the good, the bad, and the ugly -- based on my own experiences in social media, blogging, promotion, and book marketing over the last ten years. It took me almost nine months to ensure this book would be as up to date as possible and even then, social media keeps changing! 

Drawing on my own almost two decades in sales and marketing in Big Pharma (now recovered, thanks), I share with writers the do's and don'ts, positives and negatives, and what works and what doesn't in the book marketing and publishing world. 
I share plenty of resources and links as support material, and lots of examples so you can see what I refer to in action. I also show you what I've done as examples of branding and practical tips you can use right now. Not it's up to you to do the work.
I'm very open with my practical tips, people and companies I recommend (whether or not I am affiliated with them in any way (most I am not). Your mileage may vary. This book is a 5-star Reader's Favorite -- what are you waiting for?!?!

Product details

  • Publisher ‏ : ‎ Rachel Thompson (November 27, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 198 pages
  • ISBN-10 ‏ : ‎ 0999282220
  • ISBN-13 ‏ : ‎ 978-0999282229
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.45 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 153 ratings

About the author

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Rachel Thompson

Rachel Thompson

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Site: http://RachelintheOC.com

Twitter: @RachelintheOC

Facebook: https://www.facebook.com/RachelThompsonauthor

Rachel Thompson is the author of eight books: Broken People, just released in September 2021; Broken Places (2017 Journey Book Awards for Narrative Non-Fiction First in Category Winner and a 5-Star Readers Favorite Winner); the multi-award-winning and bestselling Broken Pieces; the multi-award-winning BadRedhead Media 30-Day Book Marketing Challenge, The BadRedhead Media SEO Guide for Authors, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed.

She's also currently finishing up the next BadRedhead Media book, the 30-Day Twitter Challenge, and several other guides for writers.

Rachel founded BadRedhead Media in 2011, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader, FeminineCollective, BookMachine, BookWorks, and is a popular writer on several top publications on Medium.

Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the blog-sharing hashtag phenomenon #MondayBlogs, the weekly live Twitter Space #SexAbuseChat, (Tuesdays, 11 am pst), and #BookMarketingChat (Wednesdays 11 am pst) to help writers learn how to market their work.

She hates walks in the rain, running out of coffee, and coconut. A single mom, Rachel lives in California (with her two kids and two cats) where she daydreams about Thor. And sleep.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
153 global ratings

Top reviews from the United States

Tom
5.0 out of 5 stars Who Knew the Writing was the Easy part?
Reviewed in the United States on July 15, 2017
Verified Purchase
With the ease of publishing these days, whether self-publishing, eBook, or just a good solid blog, writers often think that the writing is the hard part. Let me dispel that myth. I write pretty well; I've got several books done and many articles. And then I went for the full blown effort of writing a significant work. And THEN the hard work began, and if you are new to that side of the business of writing (and yes it is a business with seemingly countless competitors vying for your customer's reading budget) you suddenly realize that unless you actively and continuously market your masterpiece, it will sit under a rock that no one will ever move. But where to even begin? I met Ms. Thompson through some social media connections and quickly realized this lady has some outstanding experience and some really important things to share. Serialized via a daily schedule, she lays out each and every step that is required if you are seriously going to market your baby. As a resident dinosaur I am constantly learning new technology and have never been a big fan of "screen reading." I want the block of paper that I can flip through and on which I can put sticky tabs with my own notes. Guess what? When you learn to use the devices properly all of that, in a slightly modified form, is possible. So don't let the fact that it is only an eBook bother you. You can now read those directly on your computer. And when you click on a link, you go there - no retyping, no errors, no "404 error". And this book is FULL of outstanding links and resources. While you are writing your Magnum Opus, put your hands on this gem and take it very, very seriously - as seriously as you take your writing. You will be very glad you did.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars A Great Resource for Any Author
Reviewed in the United States on July 7, 2023
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I am new to book marketing and Rachel covers it all. Now I just need to get to work! This book will be a resource that just keeps giving.
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Tiffany
4.0 out of 5 stars Great information
Reviewed in the United States on September 5, 2022
Verified Purchase
Some of the information shared about different resources were not accurate but overall great tool.
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Cyndy Etler
5.0 out of 5 stars Get this book, or shell out thousands for a publicist. Your choice.
Reviewed in the United States on May 17, 2017
Verified Purchase
Oy. I found this book just a smidge too late: after shelling out a sh*t-ton of cash for a publicist. Sure, I learned from the publicist, at the rate of $210 an hour(!)...but I learned 100x more from this info-packed e-book. Go figure.

A bit about me: I'm a frigging luddite. As in, I don't "get" computer stuff. None of it comes naturally to me. The instructions in this book broke everything down into doable little bites, and did so in honest, BFF language. Come to think of it, that might be my favorite thing about the book: the voice. The author comes right out and says, "I don't like to use X, because Y. I prefer Z, because A." This made me feel totally not-swindled. I trust the author, because she trusts me enough to be real.

I didn't buy the book to get a BFF, though. I bought it to get an online roadmap to get me from book launch to bestseller. And holy crap, did I get a roadmap. It's like that Rand McNally close-up of a major metropolitan. The one with the zillions of tiny details. I mean, every, single, detail. To do every, possible, virtual thing. For instance--and don't judge any of these if you already know 'em; I told you I'm a luddite--

-how to pin a tweet, and why
-how to write an active, grabby bio
-how to best take advantage of the different link-options under your bio
-how, and why, to use an aggregator--and multiple options, with links and pros and cons
-how, why, and where to find non-salesy stuff to post about--this, OMG, this part is BRILLIANT. Nobody likes the ME-ME-ME poster.
-how to #
-how to meme
-how to create those pretty quotes-with-background-image! Can you imagine? You? Creating those?!
-Good lord, I could go on and on, and that's only 1/4 of week one.

Long short, this is the best investment I've ever made in my long, long pursuit of book fame. The author could charge $50 or $150 for it, and it'd keep that Best Invesment title. Do yourself a favor. Click YES.

P.S. Really? She didn't have to call it "book" marketing challenge. All of the instructions are applicable to, just, marketing. Of anything. Online.
2 people found this helpful
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DA
5.0 out of 5 stars Fabulous! Wish I would have found this book a months ago!
Reviewed in the United States on May 29, 2017
Verified Purchase
The 30-Day Book Marketing Challenge is one of the best investments I have made for my business to date. It walked me through each day’s “assignment,” explaining not only what I should be doing, but why. Rachel’s voice is easy to read and supportive, but holds a high level of expectation. In order to be a success, you must do the work…I was all in!

What I found most helpful as a beginner is that she explained her points with visuals, and provided links to all of the references she made. I highly recommend following the links on time appropriate topics, they give you amazing insight! I was happy to see that I had many of the tools in place she suggested, but still gained a ton of direction to bring my author platform to the next level. This is a great reference for any writer’s toolbox, and would be effective for anyone conducting business online. I highly recommend the challenge for anyone just starting out. You won’t regret taking it!
One person found this helpful
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Badass Lioness
5.0 out of 5 stars Beginner to Intermediate Book Marketers Guide
Reviewed in the United States on December 27, 2016
Verified Purchase
Authors, aspiring writers, and self-publishers can find useful tips and tools to use in this handy daily challenge with weekly wrap-ups. It is easy to use and is organized to be able to do the exercises with explanations as to why. It includes social media (even Google +), tools like Hootsuite, Amazon, blogging and bloggers, and more.

I followed the 30 day challenge when the author offered it for free on her social media page. I think that it is great that she has published it as a book to make it easier for anyone to start and follow. She has been helping people to learn marketing as well as doing her own for many years. Take advantage of this course to make measurable progress with your book marketing.

I 1-clicked this because I didn't finish the original challenge, but now I can. The first week starts with Twitter, moves on to Facebook, and goes on from there to your website and more. It takes this author and marketer to guide authors because she has been there and made the mistakes.
8 people found this helpful
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Top reviews from other countries

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Amazon Customer
4.0 out of 5 stars Excellent book on marketing a book
Reviewed in Canada on July 22, 2017
Verified Purchase
Excellent book on effectively marketing a book which is quite a challenge in the digital age. Highly recommended.
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Cliente de Amazon
5.0 out of 5 stars UN MANUAL PARA COMENZAR BIEN EN REDES SOCIALES
Reviewed in Mexico on June 5, 2017
Verified Purchase
EXCELENTE manual para publicitar un libro que hayas escrito ,pero que no sepas como darle publicidad.
MUY UTIL tambien para pequeñas empresas que busquen entrar en la era digital , atraves de las redes sociales.
CONSEJOS, TIPS ; y ETICA. todo esta aqui.
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Jennifer Gilmour
5.0 out of 5 stars A must read for aspiring or new writers!
Reviewed in the United Kingdom on October 23, 2017
Verified Purchase
I read this book as I came across Rachel on Twitter, I don’t remember how we connected but all I know is I’ve been hooked on her content since.
This book comes highly recommended and it is a must for any aspiring or new author. Rachel has broken down this book in easy chunks and I really enjoyed the assignments she had set.
I read her book on my phone and I would recommend having a note pad and pen or reading it on a laptop so that you can follow through to the links she has given.
I have to say I have taken well over 30 days to read it but that was my own time management. I believe it can be done in 30 days and I would recommend putting the time aside.
It’s a no brainer on your decision to buy the book because it is PACKED with resources- free and affordable.
Thank you for bringing this book together, I can tell it has taken a lot of your time in learning about marketing through the publishing of your own work. Your wisdom is valuable.
2 people found this helpful
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Springa
3.0 out of 5 stars Some interesting marketing techniques
Reviewed in Australia on February 2, 2019
Verified Purchase
There are some interesting marketing techniques in this book, it really all depends what you are comfortable doing in your marketing.
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Tarang
4.0 out of 5 stars Non-Preachy, Helpful & Practical Marketing Guide
Reviewed in India on March 27, 2018
Verified Purchase
'Fear and laziness are the biggest roadblocks to success -- people say it’s time, but I disagree. I’m just as busy as you, we’re all just as busy as each other, yet somehow some of us are doin’ the damn thing. Want it? Do the work.'

From the book.

Written in an interesting manner, this book is a non-preachy, helpful and practical marketing guide, with lots of useful resources and articles. If you're a writer, reading this book would be good and helpful when it comes to promoting your book. It would help you to understand how to network on social media and how it can help you immensely.
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