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Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing Paperback – May 2, 2017

by Robert Glazer (Author)
4.5 4.5 out of 5 stars 145 ratings
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The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.
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  1. Print length
    288 pages
  2. Language
    English
  3. Publication date
    May 2, 2017
  4. Dimensions
    5.5 x 0.65 x 8.5 inches
  5. ISBN-10
    1619615827
  6. ISBN-13
    978-1619615823
  7. See all details
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Editorial Reviews

Review

"Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success"-Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone
"The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships where relationships, transparency and outcomes are measured in an integrated fashion is the future you should be working on now"
-Christine Day, CEO, LUVO Inc, Former CEO lululemon athletica
This is a must-read for CMO's and digital marketers. Performance Partnerships offers practical insights to address every modern-day marketers #1 priority: Growth."
- Robert Chatwani, CMO Atlassian & Former CMO eBay North America

"This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today."
- Cameron Herold, Author of DoubleDouble,Meetings Suck & The Miracle Morning for Entrepreneurs

"Robert is a proven leader and innovator in the field of affiliate and performance-based marketing. He continues to be on the forefront of program development and analytics and is a great partner to help influence the future of your marketing strategy"
John Boris, SVP,Chief Marketing Officer, Shutterfly

"Why pay for marketing, when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results."
- Verne Harnish, Author of Scaling Up & Founder Entrepreneurs' Organization

"The future of marketing is in the strength of the partnerships brands foster, nurture and mutually evolve overtime. Robert has captured all that you thought you knew and shows CMOs and influencer and digital marketers what we need to know to future proof our affiliate marketing programs, and turn those programs into sustainable partnerships"
- Lee Caraher, CEO Double Forte, Author The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees & Millennials & Management

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing (May 2, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1619615827
  • ISBN-13 ‏ : ‎ 978-1619615823
  • Item Weight ‏ : ‎ 11.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.65 x 8.5 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 145 ratings

About the author

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Robert Glazer

Robert Glazer

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Robert Glazer is the founder and Chairman of The Board of global partner marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.

Under his leadership, Acceleration Partners received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.

Bob’s writing reaches millions of people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, and leadership. Worldwide, he is also a sought-after keynote speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance.

Bob is the #1 Wall Street Journal, USA Today and international bestselling author of six books including Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Moving to Outcomes. He is also the host of the Elevate Podcast, a top 1% podcast globally with over 1,000,0000 downloads.

Bob is a sought-after keynote speaker by companies and organizations around the world. He shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries.

Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.

Learn more about Bob at https://www.robertglazer.com.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
145 global ratings
MUST Read for anyone looking to better understand Affiliate Marketing!
5 Stars
MUST Read for anyone looking to better understand Affiliate Marketing!
I have been in the affiliate marketing industry for over ten years and I am always asked: "What is affiliate marketing?" Well, if you are one of those people who is looking to better understand what it is then this is the book for you. Bob takes his readers through the history, the changing present and some exciting glimpses into the future of affiliate marketing.
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Top reviews from the United States

NS
5.0 out of 5 stars Anyone in the Affiliate Marketing Industry Should Read This
Reviewed in the United States on September 21, 2017
Verified Purchase
This book is fantastic and a must read for anyone who is managing an affiliate program, whether it be in-house, agency, network, or publisher side. The book provides an exciting and comprehensive overview of where this industry has been, the current state of the union and the direction it is moving in for the future. While the book is informative and full of information, it is engaging and easy to follow. I was surprised that it read more like a novel versus a book about marketing. I have walked away from it understanding the nuances of this industry, the history and most importantly it helped trigger some creative thinking around strategies I can explore for my clients based on Glazer's prediction of what's to come. I highly recommend this book to anyone who is just entering the field or is a seasoned marketer as I guarantee everyone will learn something new and applicable for their careers.
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PATRICK GRADY
5.0 out of 5 stars The Author is an Achiever in Online Marketing, Not Just Talk the Talk.
Reviewed in the United States on May 7, 2017
Verified Purchase
I remember the first few times I read about "Thought Leaders", and I thought how they'd do much better to have been "Action Leaders" - Robert Glazer is an Action Leader. His choices, writing, roles, partnerships, allies, volunteering, transparency, ethical decisions, hiring, team and consensus building, causation studies, achievements and more - they involve DOING the right things, always. In Performance Partnerships, he again leads his peers and the industry towards the light, and he does so by example, by action. Ask him about his earned rewards and recognition, and I bet you within 60 seconds, you'll be discussing how to best grow YOUR business. He's got an insatiable appetite for growth, both personal and professional. In the biz analogy of swimming with the current, he IS the current - clear, transparent, and his directional energy is abundant and aimed properly, forward. Read the book, act like a true partner - be ethical and transparent, deliver and demand value, exchange fairly, and watch your business grow!
10 people found this helpful
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5.0 out of 5 stars Not for Affiliate Marketers Only
Reviewed in the United States on May 6, 2017
Verified Purchase
I read this book because I enjoy Robert's blog, Friday Forward- he has an engaging style and whatever he has pulled together on any given week always seems immediately actionable. It turns out that Performance Partnerships is a really interesting read, even if on-line marketing is not something you do every day. I would certainly recommend it for anyone in marketing, as an up-to-the-minute guide to what those at the cutting edge are doing- whether you are a product or service company (he illustrates how service firms are using Performance Partnerships to boost performance). For those of us who are interested in business but focus more on corporate strategy, finance, and such, this is a great way to get smart about the complex and mysterious world of digital marketing.
4 people found this helpful
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Jeremy
4.0 out of 5 stars Good insights, actionable.
Reviewed in the United States on April 6, 2018
Verified Purchase
If you're looking for a primer on where Affiliate marketing has been and where it's going, buy this book. What I like most is it provides very specific recommendations and insights, that you'll feel you can make use of immediately.
One person found this helpful
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B Marcus
5.0 out of 5 stars What Performance Marketing Can Be!
Reviewed in the United States on May 5, 2017
Verified Purchase
When I tell people I love performance / affiliate marketing, I typically get a strange response. It’s as if someone is thinking, “I thought he was an honest and smart guy, why would he work in that space?” The truth is, those that think that, just don’t get it. I love this space because what I know it CAN be. In fact, done right, today’s performance model couldn’t be farther from the fray that gave it a bad name during its “land-grab” days. Performance Marketing is the lens that we should view most relationships through. Those that understand the true potential of performance marketing are among the world’s best and most progressive marketers. Sounds self-serving, but it is not. Those that have survived the phases of the affiliate evolution have not done so by trial-and-error. They understand partnerships that create value require continuous reinvention. Partnerships succeed when each player’s contribution is clear and embraced.

When I decided to run one of the largest online affiliate networks in retail and rehabilitate the internal credibility of its affiliate marketing channel, I sought out partners who saw the channel for would it could be. Bob Glazer was among my first phone calls. Why? Like any good counselor, he understands history. He has the context to add validity to why this performance-based world has fallen short of its potential and what it takes to make it so great. He also has the energy and the will to lead a needed revolution to make it better. With his gift of storytelling, Bob is well positioned to serve not only as the honest curator of the ecosystem’s history, but he may very well become the Press Secretary of it’s brave new future. Thanks to this book, we are on our way to move Performance Marketing from a narrowly defined “channel” to a model we embrace, trust and incorporate more broadly across a business.
4 people found this helpful
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Amazon Customer
5.0 out of 5 stars Insightful, concise and actionable read
Reviewed in the United States on May 22, 2017
Verified Purchase
This book is a great read not only for affiliate program managers but marketing executives in general. Easy to read with plenty of stories that stick, it covers some of pitfalls in the industry and provides actionable insight on how to address them.

Author is an expert in the field and has pioneered innovation in the space. If you'd like to learn more about the industry past, it's current state and where it's headed, the types of affiliates, how to properly build and structure a value add program and understand how the numbers are moving - do yourself a favor and pick this book up.
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SamanthaM
5.0 out of 5 stars This book is the perfect blend of old and new
Reviewed in the United States on February 13, 2018
Verified Purchase
This book is the perfect blend of old and new! As someone who has been in the industry for over 16 years, the first part of Bob's book was a great reminder of where the industry had been and behaviors none of us wish to repeat. Bob's thought process for the affiliate channel very closely aligns with how I've always looked at the channel. It is very refreshing to see his forward thinking! Performance Partnerships is a fabulous book and a must-have for anyone in the e-commerce industry!
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Top reviews from other countries

Ibukun Onitiju
5.0 out of 5 stars Great Read on the relevance of Performance Marketing
Reviewed in the United Kingdom on July 20, 2019
Verified Purchase
Sarah Bundy of AIM recommended this book and I immediately jumped in. Bob gave a deep exploratory insight into Performance Marketing and answers a lot of the questions I have asked including the rise of Influencers which operated like Affiliate marketing, except with more focus on brand awareness.

This is highly recommended for Digital Marketers looking to better understand a channel that is on the rise to serve both merchants and partners as it evolves into Generation 3.
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Thenuka Karunaratne
5.0 out of 5 stars The book that everyone in the affiliate marketing industry should read.
Reviewed in Canada on May 15, 2017
Verified Purchase
Performance Partnerships is the book that everyone in the affiliate marketing (or performance marketing) industry should read.

As someone that has been a publisher for over five years, I found this book to be a refreshing, concise, and comprehensive account of the affiliate marketing industry. In Performance Partnerships, Robert Glazer takes readers through a detailed account of what affiliate marketing was, is, and will be. From examining the rise of affiliate marketing and its associated problems in the early 2000s to the (potentially) bright future that was once promised by the performance marketing model, this book covers it all.

There were several times throughout the book where I found myself having "aha!" moments. Subtle things I'd noticed that finally made sense when viewed with the context provided by this book. For example, why are people at affiliate marketing conferences so reluctant to provide any details on what they actually do? Why does the industry still suffer from a poor reputation when the promise of the affiliate marketing model is a win-win-win for all parties involved?

Perhaps most interesting was the author's insight into all different facets of the industry - Networks, OPMs (outsourced program managers), publishers, and merchants. I have not seen anyone else publicly display the level of understanding and practical experience that Robert Glazer displays.

All in all, a fantastic book that provides a much-needed injection of thought leadership into the affiliate marketing industry.
3 people found this helpful
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Brenda Stocker
5.0 out of 5 stars Five Stars
Reviewed in Canada on July 1, 2018
Verified Purchase
Great read
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shannon
5.0 out of 5 stars Great insights for any business of any size
Reviewed in the United Kingdom on May 16, 2017
Verified Purchase
Robert Glazer's enthusiasm is infectious and his insights into the performance marketing industry are useful for anyone building a business and a brand online (which today should be all businesses). In demystifying affiliate marketing he gives you the tools to use it effectively. So many practitioners work hard to make this space seem difficult and out of reach, but Robert's goal is to ensure everyone gets a fair chance to succeed.
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Chris Tradgett
5.0 out of 5 stars Excellent view from one of the leading thinkers in our industry
Reviewed in the United Kingdom on May 10, 2017
Verified Purchase
If you are involved in the Affiliate/Performance/Digital industry and not read this latest from Bob Glazer, you need to get it in your reading list. An excellent perspective on this dynamic industry, the good and less good aspects from one of the leading hands-on exponents in our industry. A fascinating outline of his vision for the future of Performance Partnerships.
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