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Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits Hardcover – March 17, 2014

by Heather Mansfield (Author)
4.3 4.3 out of 5 stars 56 ratings
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Based on more than 20 years of experience and 25,000 hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    March 17, 2014
  5. Dimensions
    6.3 x 1.01 x 9.2 inches
  6. ISBN-10
    0071825460
  7. ISBN-13
    978-0071825467
  8. See all details
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Editorial Reviews

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"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones.

Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:

  • Master your mobile fundraising strategy
  • Create a strategic plan flexible enough to handle changes in technology
  • Design a website and emails that work on both mobile devices and computers
  • Choose the best mobile and online tools based on your budget and your donor demographics
  • Build a system that tracks, evaluates, and reports campaign results
  • Maximize the potential of Facebook, Twitter, LinkedIn, and other sites

Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.

ADVANCE PRAISE FOR MOBILE FOR GOOD

:

"If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children's Villages—USA

"Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS—India

"Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS

"Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare

"Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

From the Publisher

HEATHER MANSFIELD is the creator and principal blogger at Nonprofit Tech for Good (nptechforgood.com). She has more than one million followers on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, and Tumblr, and to date has presented more than 500 mobile and social media webinars and trainings to nonprofits worldwide. She is also the author of Social Media for Social Good.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (March 17, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0071825460
  • ISBN-13 ‏ : ‎ 978-0071825467
  • Item Weight ‏ : ‎ 1.14 pounds
  • Dimensions ‏ : ‎ 6.3 x 1.01 x 9.2 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 56 ratings

About the author

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Heather Mansfield

Heather Mansfield

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Heather Mansfield is the principal blogger at Nonprofit Tech for Good and author of the best-selling books Mobile for Good: A How-To Fundraising Guide for Nonprofits and Social Media for Social Good: A How-To Guide for Nonprofits. She also created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, and YouTube which cumulatively have more than one million followers. Heather has fifteen years of experience utilizing the Internet for fundraising, community building, and advocacy. To date, she’s presented more than 100 social media and mobile media trainings throughout the United States, Canada, Australia, New Zealand, India, and Southeast Asia as well as over 500 webinars to audiences worldwide.

Heather was honored as a “Fundraising Star of the Year” by Fundraising Success Magazine in 2009 and was placed on Twitter’s Suggested User List from 2010 to 2012. She was also named one of TIME Magazine’s Best Twitter Feeds of 2013 and currently serves as an Honorary Ambassador for the World NGO Day Initiative.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
56 global ratings

Top reviews from the United States

R. Connolly
5.0 out of 5 stars Comprehensive Social Media resource, particularly for small to medium-size nonprofits
Reviewed in the United States on March 18, 2014
Verified Purchase
Mobile for Good updates and expands on the author's previous volume - Social Media for Social Good. Of particular importance is the books focus on transitioning existing tools to mobile platforms. A strong feature in both of Ms. Mansfield's books is viewing social media from an integrated perspective - different tools are meant to function differently. Part 1 of the Mobile for Good volume allows the reader to strategically consider their nonprofits goals and then determine how the various content and networks can achieve those goals. The remaining sections of the book build on this foundation.

Mansfield is quite straightforward in presenting that the understanding that you get what you pay for. That yes, there are lots of free tools out there, but you might want to consider for fee services for greater return. Ditto on contracting/hiring a social media professional vs. going it alone.

I also found it very useful like that if one starts on page 1 with limited knowledge by the time you got to the end of the book, you can have a reasonably solid plan for moving forward with an integrated approach to social media.
8 people found this helpful
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Shavaughn
5.0 out of 5 stars Great tool for creating a Mobile and Social Media Strategy
Reviewed in the United States on April 15, 2014
Verified Purchase
Mobile For Good was great help for getting organisational buy-in for a social media strategy. I have no doubt that our soon-to-be implemented social media strategy will benefit my non-profit.

This book lays out some really insightful and interesting ideas to consider when implementing a social media strategy. It's an invaluable tool for a New Media Manager both in and outside of the non-profit sector. I appreciate that Mansfield is quite overt about the dire need for the role of social media in fundraising and cause-awareness campaigns. As a non-profit newbie, I got really excited about the prospects ahead of us taking more of a social approach to our online fundraising strategy.

Definitely worth the read!
3 people found this helpful
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Amazon Customer
4.0 out of 5 stars Great book for a self-starter!
Reviewed in the United States on November 6, 2019
Verified Purchase
The book is fantastic! It really helped me with my new job of social media marketing. It has simple, specific instructions on how to conduct campaigns and analyze data. I recently followed the instructions on how to make an Online Communications and Fundraising Audit and I received several compliments from my bosses about the analysis. It's a really great book for someone who needs the basics and doesn't know where to start.

Only issue was that my book came without a book sleeve and had a price/barcode sticker on it, and when I tried to remove it, the sticker ripped off a good chunk of the backside of the book. But there is nothing about the content of the book to criticize.
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Amazon Customer
5.0 out of 5 stars Valuable insights
Reviewed in the United States on January 22, 2016
Verified Purchase
As a long time designer specializing in branding, I found the insights and shared experience in this book vital as I transition from traditional marketing to use my experience for greater good in the non-prof sector. I got this book 2 weeks before a scheduled meeting with a fast growing Kenyan non-prof, and using the knowledge gained from this book, helped me to land a consulting position, to do good work, serve many people, and feel good about doing good. I recommend it.
2 people found this helpful
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DK
5.0 out of 5 stars loved it! We are implementing the information and have ...
Reviewed in the United States on July 7, 2014
Verified Purchase
This book has up to date, fact based suggestions for non-profit organizations utilizing social media and other technology. Website info, peer to peer, etc....loved it! We are implementing the information and have already seen some success with followers and responses. :)
2 people found this helpful
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C. Butler
2.0 out of 5 stars Disappointing
Reviewed in the United States on May 5, 2016
Verified Purchase
This is a very high level overview of digital fundraising which is good in ways but also not helpful in a lot of ways. It directs you to do fairly obvious tasks to setup strategy but leaves out a lot of detail which is somewhat understandable but still leaves you wanting more.

The bottom line is you can spend sometime reading online and learn everything this book will show you.
2 people found this helpful
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Daphne Keys
5.0 out of 5 stars Great guidance for Social Media in the Non-Profit world!
Reviewed in the United States on June 26, 2014
Verified Purchase
This book has been a blessing to our social media volunteer team! We purchased several copies to ensure all future social media volunteers are able to read it before beginning work!
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Alan Zimmerman
4.0 out of 5 stars ... most important point in the book is that charities better go with mobile technology because by 2016 more people ...
Reviewed in the United States on July 4, 2015
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The most important point in the book is that charities better go with mobile technology because by 2016 more people will be viewing websites on phones and watches than on traditional platforms.
One person found this helpful
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Top reviews from other countries

Emma Kendon
5.0 out of 5 stars Very reliable
Reviewed in the United Kingdom on August 18, 2015
Verified Purchase
Arrived intact and on time - thank you
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