Every week I read a tremendous volume of material about social media tools, primarily the current Big Three: LinkedIn, Facebook, and Twitter. Much of it is helpful, interesting, and informative, but this book is all of that and so much more. In my opinion, the author has succeeded in making the book both user-friendly and quite advanced. That, in itself, is a commendable feat. It's truly a one-stop-shop for anyone who wants to leverage their presence and profile on LinkedIn. This second edition has new content and includes all the recent LinkedIn changes.
You'll find value in
The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
if:
* You're not sure if you need a LinkedIn profile or don't know where to start.
* You have an existing profile but want an excellent primer/checklist to make sure you've set up your profile for maximum impact.
* You're an experienced LinkedIn user who wants to peruse the topics and get a few power tips you may have missed. Each chapter has an "Applying the Formula" box which can be scanned for key topics.
The author begins by sharing his own skepticism about social media in general and LinkedIn in particular. He makes an excellent case for LinkedIn being the place where every professional of any age needs to be for visibility, regardless of niche, industry or profession. If you don't already have a LinkedIn profile, you'll soon be chomping at the bit to set one up.
The book's greatest value for me came in the step-by-step guidance through each section of the LinkedIn profile. Breitbarth explained how to make the profile keyword-rich, searchable, and appealing. He gave details about what should be included to improve the odds that you'll be found.
Other highlights:
* Breitbarth talked about how to expand your network and how to ensure that your network is valuable and not just a collection of names.
* He explained how to leverage and cultivate relationships such as those with college classmates, former co-workers, and folks who share interest groups. I came away with a much better appreciation for how to use the LinkedIn search function.
* He gave advice on how to use LinkedIn settings for maximum utility without compromising privacy and security.
* If you're a job seeker, there is a whole chapter dedicated to how LinkedIn can help.
* I especially loved Chapter 19 called "Ready...Set...Go! A Six-Week, Two-Hour-per-Week Road Map to Results." No more excuses that you don't know what to do. It's all here, in black and white! This chapter alone is worth the price of the book.
In short, if you follow the training Wayne Breitbarth provides in
The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
, you'll know how to:
* Create a profile more likely to be found by someone searching for the kind of work you do.
* Use your LinkedIn network to look for a new job.
* Use your LinkedIn network to find a qualified employee.
* Use your LinkedIn network to find new clients and turn your online resume into an income-generating tool
This book
The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
is under 200 pages, so it won't take you long to read. It belongs on every business person's bookshelf.
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Top reviews from other countries
Ele
Check list per un profilo Linkedin ben strutturato
Reviewed in Italy on July 21, 2015
Geoff Greenwood
Enjoyed the book
Reviewed in the United Kingdom on December 27, 2013