TL;DR │ If you don't care for cloth braided cable, in-line microphone, or the built-in right angle connector, get the original In-Ear3 which is cheaper. They are essentially the same thing. What I will recommend you do is hunt for a cheaper price for this. I got this here in Amazon for $112, because I personally would not "highly" recommend it for $150. My target was below $100, but the temporary price drop was hard to let go. This "PLUS" however, also introduced some "MINUS".More comparisons below.CONTENTS: Intro │ What I Like │ What I Don't Like │ Package │ Comparisons │ Notes │ Comments │ Verdict- - - - -I have reviewed the Aurvana In-Ear3, and this review may sound similar. I have used all Aurvana In-Ear headphones, back when the original In-Ear was simply known as Zen Aurvana. I have always liked Creative products, because they offer a wonderful value for money. I have had experience with other brands, and Creative simply cannot be beat. (See COMMENTS below)I consider myself an audiophile, and I am NOT a lover of bass. I want my music crisp and clear, not booming - and these are perfect. It is not to say though, that these produce no bass. It simply produces better balance of highs and lows, in my honest opinion. In-Ear2 and most other cheaper headphones produces more pronounced bass - which I am not personally crazy for. If you are used to them and this change is too much for you, go nuts.WHAT I LIKE │ + │+ Dual Armature Driver, for this price. Great sound.⁽ⁿ¹⁾+ Braided for that premium feel.⁽ⁿ²⁾+ Very ergonomic and comfortable.⁽ⁿ³⁾+ In-line microphone.⁽ⁿ⁴⁾+ In-line volume control.+ Right-angle connector.⁽ⁿ⁵⁾WHAT I DON'T LIKE │ × │× The case has no cable management.⁽ⁿ⁶⁾× The cable split slider adjuster was removed.⁽ⁿ⁷⁾× Expensive MSRP.× Only one pair of each eartips.⁽ⁿ⁸⁾PACKAGE │ ✓ ✗ │✓ Aurvana In-Ear3 Plus✓ Carrying pouch✓ Gorgeous acrylic box✓ Cleaning tool✓ 1 Pair each Silicone eartips (small, medium, large)✓ 1 Pair Foam eartips (auto-fitting)✓ Airplane adapter (dual plug)✓ Reading materials✗ NO MORE cable management case- - - - -IN-EAR3 vs IN-EAR3 PLUS→ Elastic cable vs Braided cable→ No microphone vs In-line microphone (TRRS plug, 3.5mm)→ No volume control vs In-line volume control→ Straight plug vs Right-angle plug→ Leatherette pouch vs Hard-cloth pouch→ Cable management vs None (sadly)→ Cable split slider vs None (sadly, again)→ 2 pairs each eartips vs 1 pair each (sad panda)DIFFERENCE: IN-EAR2 & In-EAR3/PLUS→ Durable hard cord (vs In-Ear3's elastic, and Plus' braided)→ Meant to be worn regularly (dangling), not over the ear.→ Single driver for each channel, which produces a "perceived more bass".→ No included foam eartips (3rd party tips are available though).- - - - -NOTES⁽ⁿ¹⁾ Dual driver means two drivers (speakers) per channel (left, and right). You have tweeter and bass, whereas almost every single other earphones you find in this price point only has one for each.⁽ⁿ²⁾ One reason I got this is because I seem to find non-braided cords inferior. I have been using a headphones with removable USB cords, and I replaced them with braided ones.⁽ⁿ³⁾ If you know how to wear these in-ear monitors, then they fit snugly. They are very light, you barely notice you have them on. I can wear them all day.⁽ⁿ⁴⁾ The microphone is on the right, and cannot be adjusted in any way.⁽ⁿ⁵⁾ Right-angle connectors are way better than straight connectors. It reduces wear and tear, since it helps prevent it from being bent. My In-Ear2 and In-Ear3 both had their plugs broke because of bending, but they were easily fixed with a glue.⁽ⁿ⁶⁾ This was a very, very important accessory that came with all Aurvana In-Ear headphones. I knew it was important the first time I tried to get these (In-Ear3 Plus) ear-phones out of its original case. Right now, I am using the original's case for these.⁽ⁿ⁷⁾ This is another important feature that was removed. This feature significantly reduced cable tangle, and fit comfort. I could not wear this around the back of my neck anymore.⁽ⁿ⁸⁾ The original In-Ear3 included two pairs each. This is something that they could have retained but chose not to. This is especially infuriating since it's a bit hard to find third party replacement eartips; not even Creative sells them.COMMENTSThere are a lot better ones from other brands, but their prices are EXPONENTIALLY more expensive (exponentially means little quality gain, bigger price gain). Sennheiser is hit or miss. I would say with confidence that based on experience, at one time, Creative and Sennheiser offered the same exact product, with Sennheiser doubling the price of theirs. With that, I know the you only pay for their name. If you want to pay for name, nothing beats Beats [pun]. They put weights on their hardware to make you feel like you bought something premium. Bose, is another brand between Beats and Sennheiser. They do offer great hardware, but I'd urge you to stay away from their earphones, particularly.I generally like Creative products, but I have had harsh reviews on their other products too. Most of their products are great AND inexpensive. Same reason I like brands like Asus and Hyundai, and hate Apple and Beats. The engineer in me cannot justify the hardware you get for the price they demand. Basically, I always hunt for the best value.- - - - -VERDICT: I recommend this product, if you like its "pluses" to the original In-Ear3 and don't mind the "minuses".★★★★☆ | 4 stars out of 5. I simply cannot give it a perfect five stars because of the removal of the cable slider, the cable management case, and the high MSRP. It also seems like Creative cut corners in not including extra eartips. Quite disappointed actually, but it also does not warrant a lower score from yours truly.Questions? Hit the comments!This review is for the Aurvana In-Ear3 Plus.