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How to Be Black Paperback – October 30, 2012

4.5 4.5 out of 5 stars 1,040 ratings

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“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry

The Onion’s Baratunde Thurston shares his 30-plus years of expertise in being black, with helpful essays like “How to Be the Black Friend,” “How to Speak for All Black People,” “How To Celebrate Black History Month,” and more, in this satirical guide to race issues. Audacious, cunning, and razor-sharp, How to Be Black exposes the mass-media’s insidiously racist, monochromatic portrayal of black culture’s richness and variety. Fans of Stuff White People Like, This Week in Blackness, and Ending Racism in About an Hour will be captivated, uplifted, incensed, and inspired by this hilarious and powerful attack on America’s blacklisting of black culture: Baratunde Thurston’s How to Be Black.

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Editorial Reviews

Review

“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry

“A hilarious blend of razor-sharp satire and memoir. . . . Using his own story and humor, Thurston demonstrates that the best way to ‘be’ anything is to simply be yourself.” — Publishers Weekly

“Terrific...How to Be Black is an assault on nostalgia--a satirical, biographic attack on the idea that ‘blackness’ or any label should be derived from historical description.” — Fast Company

"Struggling to figure out how to be black in the 21st century? Baratunde Thurston has the perfect guide for you...Fans of Stuff White People Like, This Week in Blackness and other blogs that take satirical shots at racial stereotypes are sure to love How to Be Black." — The Root

“A hilarious look at the complexities of contemporary racial politics and personal identity.” — Booklist

“One of the smartest and funniest books I’ve ever read.” — Christian Lander (via Twitter)

From the Back Cover

  • Have you ever been called "too black" or "not black enough"?
  • Have you ever befriended or worked with a black person?
  • Have you ever heard of black people?

If you answered yes to any of these questions, this book is for you. Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has more than over thirty years' experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black. Beyond memoir, this guidebook offers practical advice on everything from "How to Be the Black Friend" to "How to Be the (Next) Black President" to "How to Celebrate Black History Month."

Product details

  • Publisher ‏ : ‎ Harper Paperbacks; First Paperback Edition (October 30, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0062003224
  • ISBN-13 ‏ : ‎ 978-0062003225
  • Item Weight ‏ : ‎ 7.2 ounces
  • Dimensions ‏ : ‎ 5.31 x 0.61 x 8 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,040 ratings

About the author

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Baratunde Thurston
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Baratunde is a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling to new digital platforms such as smartphones and social media, and expanding The Onion’s public voice as well as relationships with the technology community. Baratunde is a best-selling New York Times author of How To Be Black. He regularly engages in “digital performance art” including being @The_Swine_Flu, running a real world campaign for his Foursquare mayorship and “live hate-tweeting” all Twilight movies. He’s been a standup comedian for more than 10 years and is a highly sought-after public speaker addressing topics related to the media, politics, technology and marketing. Also black people. He was named one of the 100 Most Creative People in Business by Fast Company magazine and has worked with the White House Office of Public Engagement as a digital advisor.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,040 global ratings
Disappointing update.... although what I've read has been great.
1 Star
Disappointing update.... although what I've read has been great.
Update.............. although this book is an excellent read, I now have a problem with the seller. I'm sitting at my dining room table right now trying to read the book, and as you can see by my pictures I've gotten to page 84 which abruptly skips to page 95 because an entire section of the book was ripped out! how can I truly read the book for what it is if there is an entire section missing, not to mention that when I went to see what part of the book was missing, pour the contents it's an entire section that starts between how to be the black friend and how to speak for all black people. This is extremely unacceptable to say that I paid for a book that I can't completely finish. I hope the seller sees this and responds accordingly. after looking forward through out the rest of the book, I found that there are multiple sections and pages that are have been ripped out of the book. This is extremely unacceptable and disappointing! From what I've been able to read I give the actual book five stars but since I can't continue I have to give the seller one star based off of the missing sections....
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Top reviews from the United States

Reviewed in the United States on August 10, 2012
OK, so I didn't know what to expect from the book, but I have been following this guy on Twitter for a while. I didn't know also that he was the "Jack Turner" behind the "Jack & Jill Politics" blog that I followed. (I don't pay attention to all that much, I guess.)

But this guy's name kept popping up on my Twitter feeds--another guy I follow kept posting about him and recommending him, and then his book kept appearing as well, so I picked it up.

First off, the book cover is fairly aggressive. It makes it difficult to read in public, because some random white guy sitting on a bus reading a book with six-inch-high bold letters announcing the title "HOW TO BE BLACK" can be a little weird. There are more than a few black Americans who ride the bus with me, and there was no scenario I could work out where I could explain what it was I was doing reading that book. So in an act of brilliant reasoning but perhaps moral cowardice I simply removed the dust jacket and read the book so as not to expose the spine too often.

The book itself is charming and funny and raucous and sincere. It is humorous to the point where you laugh out loud and then people on the bus want to know what you're reading (which then means you have to tell them "Well, there's this book I'm reading for research on what this all _means_, but you know, I'm not actually reading it seriously, but I'm also not reading it because I am making fun of anybody, and besides, I'm really a nice guy..." Well, you can see why it can be a difficult book to read in public.)

It it also serious and sometimes poignant. Mr. Thurston had an amazing mother and life experiences. There are so many moments when you are happy for the ways things work out for him--rather ordinary things, really, like planning for a college or figuring out a career--that take unavoidable importance due to the nature of being someone a lot of people just don't expect to have around. It doesn't seem to be something he avoids or something he uses as a badge: it just is, and he deals with it as it is.

And, there are the wonderful stories and recommendations. For those of you expecting a true guidebook with bullet points, lists, and exit criteria on How to Be Black, he provides them. For the Black Friends Auxiliary, he also gives helpful points. It is funny, it makes you laugh, and then you have to check yourself: Do I act like this around my One Black Friend?

What a mess we've made in America of race and people and color and skin. It has caused a lot of grief and pain and heartache. But we can still look at directly, think about it, talk about it--and sometimes laugh at the absurdity, even the absurdity of owning a book you're not comfortable reading in public on a bus.
14 people found this helpful
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Reviewed in the United States on February 16, 2012
First, 5 stars are not enough to rate Baratunde Thurston's "How To Be Black". It was an intelligent read with a lot of depth wrapped in wit, sarcasm and humor. Baratunde narrates his life vividly and there is a laugh on every page.

Second, this book is one of the best books on the "r" word I have ever read! The topic, though applicable on many levels (still!) today, cannot be discussed honestly and openly on any side because of our collective inability to look within, right wrongs and truly take ownership of the word. People either throw the term around willy nilly at anyone who breathes too hard in their direction (not taking the time to ponder that perhaps the person has asthma) or others refuse to accept what they are and look at their own words, behaviors and/or thoughts (somehow suggesting that "r" doesn't exist anymore and that they are not the problem or at least part of the problem). The way Baratunde (I'm on a first name basis in this review with him now) explains prejudice towards African Americans as well as within the African American community towards each other is done with so much parody and playfulness, how could anyone take offence?

I loved this book, highlighted some things and laughed my way through it. It is an awesome read and I would recommend it to anyone trying to understand the "r" word and what it means to be "Black" in our time.

Thanks, Baratunde! You do us ALL proud!

p.s. If you get the chance to see Baratunde on YouTube or as an MSNBC commentator you won't be disappointed. A sharp, cute, super funny guy!
5 people found this helpful
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Reviewed in the United States on October 21, 2023
👍
Reviewed in the United States on February 19, 2012
If you've ever wondered what a well-adjusted, political astute, educated, happy, comedic Black man would have to say if he wrote a book...this is it! I've been seeking out humor in lit for some weeks now and this satisfied the craving.

At the first chapter I was somewhat leary that it was going to be a book for an intended white audience as it's primary focus and he would address his reader with that assumption which I associate with a slight aspect of minstrel behavior...but I stuck with it and withheld judgement and it paid off. Thurston is addressing everyone in the room with some funny, intelligent, thoughts....part, memoir, part political/cultural essays, part humor. Well written, straight-forward, and poignant and timely. He covers his formative years shaped by his mother and education in the 80's right up through Post-President Obama's election, giving advice on how to be the black friend, how to be the black employee, to how to be the 2nd, 3rd, or even 4th Black President.

He included a panel of friends to add commentary and thus the book embraces "community". He writes from a pov that "blackness" is not a limiting life and makes fun (in a serious way) of all the imposed upon limitations no matter who asserts them. Underscoring in the end of the book that it is more important to do you and in doing you, any and all things become Black. I can imagine How To Be Black soirees taking place all across the country!
4 people found this helpful
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Reviewed in the United States on August 29, 2019
Well written, comprehensive, and very informative. It was also interesting and entertaining, with many helpful suggestions. After reading it, I feel better equipped to relate to black people in my neighborhood, if there are any.
(That last comment was a joke, meant to draw attention to the fact that many white people have very little exposure to black people, other than at work).

How to Be Black is a humorous book, and a satirical book, but it is also a very serious book. The author uses humor and awkward situations to convey a great deal of information about many of the things that can happen in a black person's life. In doing do, he hopes to make it easier for all of us to talk about race. At the end, he presents interesting and positive suggestions as to how black people can shape their experience differently, and a better way in which we can address issues of race without fear and discomfort. Perhaps that's what Rodney King was trying to say.
12 people found this helpful
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Top reviews from other countries

An Amazon Revivewer
5.0 out of 5 stars its a good book
Reviewed in Canada on April 13, 2023
really good book, please read!
Susanne
5.0 out of 5 stars A must read
Reviewed in Germany on April 13, 2015
I found this book as a recommendation on TED and I devoured it within a few days. The author Baratunde Thurston did a great job talking about this very delicate topic in a humorous way. It makes you want to know more but also makes you wondering, why certain inequity is still so predominant. I totally recommend this book to anybody how is interested in understanding why cultural differences are still such a big deal! I hope there are more people like Baratunde out there who tell their story to make a difference!
One person found this helpful
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Edgar
5.0 out of 5 stars Good read.
Reviewed in the United Kingdom on August 11, 2013
It is a great read. The first half is definitely better than the second half. It has the great lesson that Martin Luther King mentioned: Don't let the colour of your skin determine anything you do, don't do, think or say. It does not shy away from the realities of being black but puts an incredibly spin on it and makes it funny. I frankly recommend it to anyone regardless of ethnicity, gender or nationality. The title is misleading, its more a book about how to be yourself, your real self!
4 people found this helpful
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D. A. Fraser
5.0 out of 5 stars A Great Read!!
Reviewed in Canada on October 30, 2013
As it is patently obvious that far too many BLKs are marginialised in our society, for totally illogical reasons, it is great to read a book which strives to restore the balance. This book does precisely that. Clearly written, well-phrased, and often witty it ought tom be read by a wide range of people, one covering the spectrum of races, but that is probably a forlorn hope as far too many, ensconced as they are in a racial/racist pigeon-hole, are satisfied with the status quo.
2 people found this helpful
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Naomi J
5.0 out of 5 stars A great book
Reviewed in the United Kingdom on November 17, 2013
Thought provoking and funny. When people come round and see it on my shelf, they raise their eyebrows at me and say 'you don't need this book. It sounds dumb', but then I make them read it and they get it. Lots of laughs, and also epiphanies about race/the world, have been caused by this book. Love it.
2 people found this helpful
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