Marketing: A Love Story: How to Matter to Your Customers, written by Bernadette Jiwa is the perfect book for all businesses, primarily Entrepreneurs looking for strategies to reach their customers. The book’s main question and argument discusses ways in which businesses can make ideas reach people and relate to people rather than have countless ideas that but without purpose. She discusses how people, marketers in particular, never run out of ideas but the major issue is how to make these ideas stick with people and truly make them matter in people’s lives.
The book is a quick and easy read at a little over 100 pages; however Bernadette Jiwa gets her point across and leaves readers thinking about what they have just read immediately and also long after they finish reading. Bernadette Jiwa argues that businesses and retailers are very focused on getting customers into a store and out of the store however they do not truly care about why the people are there. For businesses, it ultimately just comes down to selling products and getting more customers in and out of the store and making money, which she argues should not be the case. Another interesting point Bernadette Jiwa makes is that people trust brands because they convey a level of reliability. When people give brands this trust they deserve it in return. The opening of this book captivated me and kept me thinking throughout the novel about various companies and whether or not they fulfil what Bernadette Jiwa discusses in Marketing: A Love Story: How to Matter to Your Customers. It was interesting when thinking about the successful companies in the world and how they truly actually do fulfill everything that Jiwa discusses in this book.
Throughout the book Bernadette Jiwa provides great examples from the real world for business and entrepreneurs to succeed. She begins with discussing Mission Statements which truly is the beginning for most companies trying to make a living in the world. She then goes into what makes a successful product or company and gives great advice and again supplies real world examples to the readers in order to get them thinking. She uses companies that are the best in their industry such as LEGO. Bernadette Jiwa discusses how companies try to copy the successful companies but ultimately fail and why they fail. The entire book is extremely thought provoking and filled with useful tips for everyone looking to run a successful business. She ends the book answering the question she set out to answer in the beginning which is how to continuing coming up with ideas that matter.
In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small. Bernadette Jiwa does a great job in using real businesses as examples for her various points. This is what makes the book so thought provoking. While reading this book I couldn’t help but think about the companies in the world that are successful and applying the techniques and tips that Bernadette Jiwa discusses to these companies and realizing that most of the great companies do use these techniques. This analysis shows that this book has a great deal of truth in it and shows how well written the book is. I would recommend this book to anyone interested in any aspect of business and would highly recommend that anyone who is interested in marketing read this book as it provides a great strategy to both successful marketing and successful business. Bernadette Jiwa is extremely successful in providing insight to readers about how to create and sustain a good business and transform the business from good to great.
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Something went wrong. Please try your request again later.
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
$7.99
Get it as soon as Tuesday, May 21
In Stock
Total price:
To see our price, add these items to your cart.
Choose items to buy together.
Similar items that may deliver to you quickly
Page 1 of 1 Start overPage 1 of 1
About the author
Follow authors to get new release updates, plus improved recommendations.
Top reviews from other countries
Edu Aguiar O (Instagram)
Livro recomendado pelo Ícaro de Carvalho do Novo Mercado
Reviewed in Brazil on January 26, 2022
André Marques
One of the best books you will ever read about marketing.
Reviewed in Spain on September 27, 2023marino
Fundamental reading for every marketer or wise entrepreneur
Reviewed in Italy on May 8, 2019