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Pinterest Marketing Workbook: How to Use Pinterest for Business Paperback – August 14, 2015

by Jason McDonald Ph.D. (Author)
4.1 4.1 out of 5 stars 34 ratings
See all formats and editions
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Pinterest Marketing Workbook 2016

Learn how to market your business on Pinterest for free

A best-selling Pinterest marketing book from a best-selling author on Internet marketing: Jason McDonald

Pinterest is a 'must do' social media for any marketer or businessperson in retail, do-it-yourself / crafts / hobbies, and/or the female shopping demographic. With its unique concept of 'idea boards,' Pinterest allows users to brainstorm ideas for their next camping trip, the ideal products to buy for their college dorm room or destination wedding, ways to be a better knitter, and even dog toys for their favorite black Labrador retriever, Buddy. By setting up a company Account on Pinterest, creating 'idea boards' that help your customers preview and pre-experience related products and services, and by being an active 'Pinner' of not only your own products but those of others... you can use Pinterest as the ideal social media to drive traffic to your eCommerce online store.

If you know how... Small businesses and large businesses alike can leverage Pinterest for amazing free marketing opportunities. Even better you can research Pinterest, discover it is NOT for your business, and sleep easy at night free from Pinterest GUILT, that nagging feeling that if you're not "on" Pinterest, you're missing out.

If you want to learn how to use Pinterest for business, this is your book.

With up-to-date information on how to market via Pinterest, the Pinterest Marketing Workbook includes

  • SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.
  • Pinterest MARKETING STEP-BY-STEP - an explanation of how Pinterest works as a marketing tool, how to research your competition on Pinterest, how to set up and optimize your business Pinterest account, and more. All in one easy-to-read Pinterest marketing book.
  • PINNING STRATEGY - how to brainstorm the best idea boards, how and what to pin and why.
  • FREE Pinterest TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Pinterest tools but hundreds of FREE social media tools as well - a $29.99 value!

    Pinterest Marketing Worksheets

    This isn't a fancy book. This isn't a pie-in-the-sky Pinterest marketing book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Pinterest marketing plan ready for your business.

    Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

    About the Author

    Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

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Previous page
  1. Print length
    50 pages
  2. Language
    English
  3. Publication date
    August 14, 2015
  4. Dimensions
    8.5 x 0.12 x 11 inches
  5. ISBN-10
    1516911350
  6. ISBN-13
    978-1516911356
  7. See all details
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Editorial Reviews

About the Author

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area. Learn more about Jason at https: //www.jasonmcdonald.org/

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (August 14, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 50 pages
  • ISBN-10 ‏ : ‎ 1516911350
  • ISBN-13 ‏ : ‎ 978-1516911356
  • Item Weight ‏ : ‎ 5 ounces
  • Dimensions ‏ : ‎ 8.5 x 0.12 x 11 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 34 ratings

About the author

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Jason McDonald

Jason McDonald

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Explore and master today's digital marketing. I write books on SEO (Search Engine Optimization), SMM (Social Media Marketing), and Google Ads (formerly called AdWords). Each book is updated twice a year - so you get the most up-to-date information on these three pillars of digital marketing.

These books come from my classes for Stanford Continuing Studies, where I help small business owners, marketers, and entrepreneurs get to the top of Google, master the art and science of both organic and ads on social platforms like Facebook, Instagram, TikTok, LinkedIn, etc., and even optimize their online advertising on Google and YouTube.

MY PASSION -

My passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.

QUESTIONS / FEEDBACK -

Reach out to me by simply Googling 'Jason McDonald' or call me at 415-655-1071. I'm always eager for questions!

Customer reviews

4.1 out of 5 stars
4.1 out of 5
34 global ratings
Very Informative and Easy To Understand
5 Stars
Very Informative and Easy To Understand
Let me begin by saying that I enjoy Pinterest and have used it, for several years. I currently have 42 Pinterest "Boards", which are mainly used for the collection and sharing of recipes, DIY Products/Projects/Crafts, Health Tips, Household Hacks and other great topics. I found the site to be very useful and far reaching, as so many people view the content. Wow, I thought it would be a fantastic way to try and market the business ventures I had begun. Well, I was not at all successful - because I didn't know how to use Pinterest properly. So, I was thrilled to be given a free copy of the Pinterest Marketing Workbook, to review. The Pinterest Marketing Workbook is a wonderful tool, for anyone who wants a clearer understanding of how to use Pinterest, to their best advantage. The workbook is an aid to developing a step-by-step marketing plan, it describes how to access free Pinterest marketing tools (tips and secrets), how to access worksheets to build a plan, explains how to register to get a copy of the Social Media Toolbook, provides links for additional information and helps to explore Pinterest, in order to fully understand your options. The workbook is easy to understand and is large print, so is easy to read, with plenty of room to highlight information or write notes. It is not overwhelming, as some manuals can be. It is written in a direct manner, with a touch of humor, that puts the reader at ease. I wish I had had it, to begin with, when I was trying to use Pinterest to market my business endeavors! My honest opinion is that I would recommend the workbook to others, who wish to take advantage of all that Pinterest and other social media have to offer. It is a terrific guide and will help to clear a path to better success, in marketing.
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Top reviews from the United States

Kathryn O.
5.0 out of 5 stars Very Informative and Easy To Understand
Reviewed in the United States on February 18, 2016
Verified Purchase
Let me begin by saying that I enjoy Pinterest and have used it, for several years. I currently have 42 Pinterest "Boards", which are mainly used for the collection and sharing of recipes, DIY Products/Projects/Crafts, Health Tips, Household Hacks and other great topics. I found the site to be very useful and far reaching, as so many people view the content. Wow, I thought it would be a fantastic way to try and market the business ventures I had begun. Well, I was not at all successful - because I didn't know how to use Pinterest properly. So, I was thrilled to be given a free copy of the Pinterest Marketing Workbook, to review. The Pinterest Marketing Workbook is a wonderful tool, for anyone who wants a clearer understanding of how to use Pinterest, to their best advantage. The workbook is an aid to developing a step-by-step marketing plan, it describes how to access free Pinterest marketing tools (tips and secrets), how to access worksheets to build a plan, explains how to register to get a copy of the Social Media Toolbook, provides links for additional information and helps to explore Pinterest, in order to fully understand your options. The workbook is easy to understand and is large print, so is easy to read, with plenty of room to highlight information or write notes. It is not overwhelming, as some manuals can be. It is written in a direct manner, with a touch of humor, that puts the reader at ease. I wish I had had it, to begin with, when I was trying to use Pinterest to market my business endeavors! My honest opinion is that I would recommend the workbook to others, who wish to take advantage of all that Pinterest and other social media have to offer. It is a terrific guide and will help to clear a path to better success, in marketing.
Customer image
Kathryn O.
5.0 out of 5 stars Very Informative and Easy To Understand
Reviewed in the United States on February 18, 2016
Let me begin by saying that I enjoy Pinterest and have used it, for several years. I currently have 42 Pinterest "Boards", which are mainly used for the collection and sharing of recipes, DIY Products/Projects/Crafts, Health Tips, Household Hacks and other great topics. I found the site to be very useful and far reaching, as so many people view the content. Wow, I thought it would be a fantastic way to try and market the business ventures I had begun. Well, I was not at all successful - because I didn't know how to use Pinterest properly. So, I was thrilled to be given a free copy of the Pinterest Marketing Workbook, to review. The Pinterest Marketing Workbook is a wonderful tool, for anyone who wants a clearer understanding of how to use Pinterest, to their best advantage. The workbook is an aid to developing a step-by-step marketing plan, it describes how to access free Pinterest marketing tools (tips and secrets), how to access worksheets to build a plan, explains how to register to get a copy of the Social Media Toolbook, provides links for additional information and helps to explore Pinterest, in order to fully understand your options. The workbook is easy to understand and is large print, so is easy to read, with plenty of room to highlight information or write notes. It is not overwhelming, as some manuals can be. It is written in a direct manner, with a touch of humor, that puts the reader at ease. I wish I had had it, to begin with, when I was trying to use Pinterest to market my business endeavors! My honest opinion is that I would recommend the workbook to others, who wish to take advantage of all that Pinterest and other social media have to offer. It is a terrific guide and will help to clear a path to better success, in marketing.
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6 people found this helpful
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5.0 out of 5 stars One of the best internet marketing workbooks yet!
Reviewed in the United States on February 10, 2016
Verified Purchase
I love this workbook! Before picking this up I had no experience with pinterest but Jason makes it so simple that now I feel like a pro. I am always eager to find every free tool (or roughly free) tool that's out there for internet marketing so when I saw this book I had to pick it up. All of Jason's books are so easy to read and have tremendously helped my business success in our internet marketing endeavors. This workbook is unique; I have yet to find another concerning Pinterest specifically. I HIGHLY recommend all of Jason's internet marketings books and workbooks, and for the price? Who can beat it!
3 people found this helpful
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Denise Pavone Storck
5.0 out of 5 stars Invaluable Tool for Understanding the Pinterest Process
Reviewed in the United States on May 31, 2016
Verified Purchase
I'm a new, small business owner whose products will appeal to crafty women -- perfect for the Pinterest setting. But I had no idea how to navigate my way through the Pinterest jungle as a business owner to promote my business. This workbook is well organized and easy to understand, plus gives lots of links to free Pinterest tools. I highly recommend this book - it's a wealth of information at a bargain of a price!
3 people found this helpful
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klc
5.0 out of 5 stars Perfect for a newbie!
Reviewed in the United States on January 26, 2016
Verified Purchase
As a relative newbie to social marketing (alright, a complete beginner), I found this book to be VERY helpful. I like Jason's fun voice and the ways that it makes you feel that you can do this. My only suggestion and complaint is that I wish there was a glossary for all of the terminology. All of the abbreviations are still very new and are hard to keep up.
3 people found this helpful
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Kai H.
5.0 out of 5 stars Very helpful reading!
Reviewed in the United States on January 25, 2017
Verified Purchase
At the beginning of this book I was thinking that it's not what I'm looking for. But I continued reading and then author starts speaking about "real staff" what was very interesting and helpful.
2 people found this helpful
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Grace Covington
3.0 out of 5 stars Grace
Reviewed in the United States on September 25, 2016
Verified Purchase
Good flow to the book but I was looking for something with more substance. I would have liked more material.
2 people found this helpful
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Jay Lynch
5.0 out of 5 stars This easy to understand guide is great!
Reviewed in the United States on December 29, 2017
Verified Purchase
This book was very valuable as it helped me understand so much more about Pinterest that I did not know before. I highly recommend it!
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Mario Stinger
3.0 out of 5 stars Okay enough, but skip the first 70-80 %
Reviewed in the United States on December 14, 2016
I would have given it a 4-star, but for the winded and unless content, lots of it. Read the last 15 % of the book, it is about Pinterest, all the rest is bragging and stuff people normally leave at the end of the book, like "Thank you to my dog..." Yeah, no joke.
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Top reviews from other countries

Lee O'D
2.0 out of 5 stars Just a lot of sign posting
Reviewed in the United Kingdom on March 6, 2020
Verified Purchase
Didn’t find this book in itself particularly helpful. Super basic and would be better if you didn’t have to go off and download everything.
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