Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
-38% $11.79$11.79
Ships from: Amazon.com Sold by: Amazon.com
$8.32$8.32
Ships from: Amazon Sold by: Jenson Books Inc
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
OK
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
- 2 VIDEOS
Audible sample Sample
Business Adventures: Twelve Classic Tales from the World of Wall Street Paperback – August 12, 2014
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Purchase options and add-ons
“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
- Print length400 pages
- LanguageEnglish
- PublisherOpen Road Media
- Publication dateAugust 12, 2014
- Dimensions5.25 x 1.1 x 8 inches
- ISBN-101497644895
- ISBN-13978-1497644892
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
Similar items that may ship from close to you
- “Never give anyone the advice to buy or sell shares, because, where perspicacity is weakened, the most benevolent piece of advice can turn out badly.”Highlighted by 2,063 Kindle readers
- Evidence that people are selling stocks at a time when they ought to be eating lunch is always regarded as a serious matter.Highlighted by 1,871 Kindle readers
- “It is foolish to think that you can withdraw from the Exchange after you have tasted the sweetness of the honey.”Highlighted by 1,755 Kindle readers
- The Edsel, these people argued, was designed, named, advertised, and promoted with a slavish adherence to the results of public-opinion polls and of their younger cousin, motivational research, and they concluded that when the public is wooed in an excessively calculated manner, it tends to turn away in favor of some gruffer but more spontaneously attentive suitor.Highlighted by 1,643 Kindle readers
- The moral may be that psychological gestures on the Exchange are most effective when they are neither intended nor really needed.Highlighted by 1,599 Kindle readers
Editorial Reviews
Review
“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal
“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate
About the Author
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
Product details
- Publisher : Open Road Media; Reprint edition (August 12, 2014)
- Language : English
- Paperback : 400 pages
- ISBN-10 : 1497644895
- ISBN-13 : 978-1497644892
- Item Weight : 1.16 pounds
- Dimensions : 5.25 x 1.1 x 8 inches
- Best Sellers Rank: #63,646 in Books (See Top 100 in Books)
- #66 in Theory of Economics
- #118 in Company Business Profiles (Books)
- #729 in Business Management (Books)
- Customer Reviews:
About the author
John Brooks (1920-1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper's Magazine and the New York Times Book Review.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I like this book for the following reasons: it's speaks to America Innovation and investors who had the courage to hang in there and bear the up and downs. 2) It demonstrates the fact that leadership requires set- backs & those companies that accepted the risk will learn and succeed. 3) it gives me hope that stock market investors will learn from the in depth analysis Mr. Brooks brought forward that investing in truly motivated companies with the guts to innovate are worth putting forth your money & time to invest in. Finally it's a lesson into studying & seeking companies focused on producing leading edge products regardless of the quarterly bottom line, and weekly up & downs of global events.
The early printings of this book are impossible to find. Therefore, Mr. Buffet & Gates have come forth to reveal this lost treasure providing lessons from our past, and hopefully will instill a new (but old) way of thinking on how to seek and invest in top businesses. Reading this book has change my perspective on investing (maybe long term investing in the right companies is the way to go), and I truly feel it's worth the read if you plan to invest in the stock market. Also, it reads very well and is simply enjoyable.
Strengths. This book covers many well-known companies that would probably be recognized by people who were baby boomers or older. The book covers a wide range of industries including automotive, aerospace, office equipment, and utilities.
While strategy books often cover the good decisions good companies make and the poor decisions that doom failing companies, Business Adventures also adds in some poor decisions good companies make. The Edsel chapter features Ford making a poor decision in releasing a new product. There is even a chapter about G.E., a very well known company, which is used to display how poor communication can having devastating effects on a company’s employees.
Business decisions are not made inside of a vacuum. Business Adventures provides useful information about the events leading up to decisions. When telling about the crash of ‘62, it tells how the delay in getting in orders precipitated panic that led to big sell offs.
In the Piggly Wiggly case, the author brings to light the idea of corners in the stock market and how they impact businesses. Personally, this was a very interesting topic to delve into and learn more about as the book reveals how one wealthy businessman was able to upheave the stock market for a period of time and go so far as to create his own little private stock market (which consisted entirely of stocks for his company). In this very same case, the author also explains how Piggly Wiggly was the first instance of what is known as the modern day supermarket, another fact which really stood out when reading this chapter.
Another great point to mention about Business Adventures is the fact that the stories are presented in a very casual and interesting way. When Piggly Wiggly’s owner is described as carrying wads of money in his pockets because his suitcase was too full, a slight sense of comedy arises. This is one of the better features of the book as it keeps the reader hooked by entertaining them rather than throwing a bunch of tedious factual information about various companies and their successes/failures.
Weaknesses. As mentioned earlier, most of the companies featured would be recognized by those who were baby boomers or older. Readers looking to learn about newer companies will need to look elsewhere. There are a few companies that are acknowledged in the text that do stand out even today. However, all of the information being provided about those companies is outdated.
At times the book can get bogged down into minute details that do not add to the development of the chapter. This happens quite a few times in the Edsel chapter when the author goes into details of the many key players in the Edsel’s development and failure. This can also be seen in the G.E. chapter where there is constant mention of the “wink” which represents how lax the company was about its corporate policy 20.5.
Some people may not appreciate the style of the book as it explores the successes and failures of many different corporations rather than sticking to just one specific case. However, the stories of this carry enough lessons that even readers today can gain insight from it. Evidence of this is that it is recommended by a founder of a tech company (Bill Gates) and holding company focusing on large cap companies (Warren Buffet).
This book goes to the heart of what makes a company not only profitable, but great. It touches on issues too often forgotten, or simply given lip service to, in modern business. Things like tenacity, investing for the long term, fair distribution of wealth, R&D, customer care. and social responsibility.
I was particularly struck by a comment from the then CEO of Xerox who said,
"The whole matter of committing the company to taking stands on major public issues raises questions that make us examine ourselves all the time. It's a matter of balance. You can't just be bland, or you throw away your influence. But you can't take a stand on every major issue, either. We don't think it's a corporation's job to take stands on national elections, for example. ..."
In an age of inversions, private equity, greed is good, and the Koch brothers, there are many valuable lessons to be learned here. Many of those have to do with the business ethics which too many modern companies have forgotten.
Top reviews from other countries
Excelente para melhorar a compreensão da língua inglesa.