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Brian D. Meeks
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Mastering Amazon Ads: An Author's Guide Kindle Edition

by Brian D. Meeks (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 689 ratings
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Find Readers.


Build your brand.


Change your life.

Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.

Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books.

Learn how to:

- run ads
- manage ads
- analyze ads
- optimize your description for improved conversions
- build a long-term plan

This book will give you the road map to success you need to quit your day job and get back to writing.

Get your copy now.
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  1. Print length
    251 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    July 17, 2017
  5. File size
    4410 KB
  6. Page Flip
    Enabled
  7. Word Wise
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  8. Enhanced typesetting
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Product details

  • ASIN ‏ : ‎ B072SNXYMY
  • Publisher ‏ : ‎ Brian D. Meeks (July 17, 2017)
  • Publication date ‏ : ‎ July 17, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4410 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 251 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 689 ratings

About the author

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Brian D. Meeks

Brian D. Meeks

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Full content visible, double tap to read brief content.

Brian D. Meeks is an author who writes under his name and the pen name Arthur Byrne.

He discovered a knack for weaving tales quite by accident on Jan 2, 2010, and has been writing every day since. Becoming a novelist has changed his life.

As of September, 2015, Brian has written and published eleven novels and one non-fiction title.

His first novels were the books in the Henry Wood Detective series. After that, he wrote a thriller called A Touch to Die For and a YA titled Secret Doors: The Challenge. During this time he also maintained the blog that started it all, ExtremelyAverage.com.

One reader of the blog asked why he hadn't written anything more snarky, since there were often piles of snark in his blagh posts. Brian didn't have a good answer and so Arthur Byrne was born.

Arthur Byrne started out as the protagonist in Brian's first satire, Underwood, Scotch, and Wry. He became a pen name with the release of Killing Hemingway and later wrote the first trilogy in a new science fiction series, The Magellan Apocalypse. Arthur also writes a lot of the snarky newsletters because Brian just can't be bothered with such things.

Brian lives in a small town in Iowa, plays tennis and golf, and loves gathering data about his books. He's a data junkie. He is also a huge fan of guinea pigs.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
689 global ratings
There is an orange "New Campaign" button. Find it.
2 Stars
There is an orange "New Campaign" button. Find it.
The book may or may not be helpful. I couldn't tell because when i got to page 25 and there was NOT an orange "New Campaign" button, it killed it for me. I have created many advertising campaigns but not on this route. Are Product Display Ads still available on Amazon? Perhaps this is no longer valid but if it isn't, then the book should not be available as a teaching tool.
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Top reviews from the United States

M. F. Crowl
5.0 out of 5 stars Plenty of detail and helpful advice
Reviewed in the United States on June 12, 2018
Verified Purchase
I thought this would cover much the same ground as Kindelpreneur blogger Dave Chesson's video series on AMS. Well, yes, it does, but it also goes into far more detail, and is laced with humour, insights, some speculation and occasional moments of nonsense.
It felt overpriced for an ebook, but having bitten the bullet and paid for it, I'm glad I did. You could read the whole thing in a fairly short while, I suspect, but you'd miss most of what's important: Brian aims to make you think about your AMS ads, and what they're doing, and whether they're working or achieving and much more.
Yes, there's some maths, (Brian likes to use English spellings when he can) though it's hardly top stats stuff, and occasionally you have to work your way slowly through a section to get to grips with it, but it's not hard and the rewards are there if you're prepared to do the groundwork.
Plus he encourages you to take risks with your advertising - though he doesn't expect that you'll go into third world debt to do so. In fact, I'm still well under budget for all the ads I've got running at present.
Nice to read a how-to book that enjoys telling you how to do things. Highly recommended.
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Jeffrey W. Bennett
5.0 out of 5 stars Read first before you write your ad
Reviewed in the United States on July 9, 2020
Verified Purchase
Ok, I'm one of those who likes to jump in to see what happens before I study. Many times I don't quite get it right. If I had read this book before creating my Amazon Ads, I would have more money in my pocket. The book teaches Amazon Ads in simple steps that helped me create better content, set the proper spend, and get different types of ads posted. His analysis is spot on and I applied all the lessons immediately and made more money by spending less on the ads. So true to my character, I began applying what I learned chapter by chapter and I am very pleased. I can't wait to see what the long run looks like, so if you don't want to make the same mistakes I made, get this book before you place your ad.

Update: When i first started using Amazon Ads, I spent 2000 and earned 800. That was terrible. After reading this book, and updating this review 3 months later, I've consistently made 100 for every 25 dollars spent. So great returns consistently.
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Jeanie
4.0 out of 5 stars Interesting, quick read, but not as much trouble shooting as I'd hoped
Reviewed in the United States on October 10, 2019
Verified Purchase
This book was great for basics. Even with it being somewhat out of date (Truthfully, I think it deserves three stars because it is so out of date, but it doesn't seem fair to mark the author down on that, since I knew it was outdated when I bought it). It was also funny and quick to read. That said, even though I'm a newbie to Amazon ads, I know the basics and was really hoping for some serious trouble shooting. Meeks talks a lot about data and comparing and experimenting with numbers (P.S. Tons of math so if you hate that, this is not the book for you). I'm okay with that. Except that my ads are sitting there doing a whole lot of nothing. And I'm not sure why. And I'm not sure how to fix it. I have precious little data on hand so tweaking things and evaluating data isn't going to work for me. I wanted to know what to do when it seems all your ads just sit there (make more ads I guess and cross your fingers). I want to know how to get going at the beginning. Because an experimental 7 ads sure hasn't been sufficient for me. Now don't get me wrong. I still got some good ideas. And I plan to tweak some things. But I was definitely hoping for that trouble shooting chapter (or few) and it never came. I was also hoping that with a Kindle book there would be an updated addendum of some sort talking about changes and what Meeks does now. Granted, that was never promised, but I still hoped. It's not there either. So if Meeks not does different things or uses different strategies I'll never know. Still a decent read.
One person found this helpful
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Nick Vulich
5.0 out of 5 stars If you want to make money on Amazon, you need to read this book!
Reviewed in the United States on August 1, 2017
Verified Purchase
Brian Meeks may be the Mark Dawson of Amazon Ads. His new book, Mastering Amazon Ads is an eye opener.

I've been running Amazon Ads for several months now, and one thing I can tell you is: They work.

Over time, Amazon Ads will show your books to millions of potential buyers. Some of them will click on your ads. Some will even buy your books.

The frustrating thing is that it's nearly impossible to scale your ad campaigns so that you can sell more books. And, that's what a lot of Meeks' book addresses.

Let me warn you up front. The process isn't easy, and it involves math. (I don't know about you, but that scares the bejeezus out of me. I hate math and go out of my way to avoid it.)

With that said, I think most readers will employ the basic advice Meeks gives to supercharge their ads. I also think most readers will ignore the tracking portion of the book.

It's a shame!

But, it's math. And, like I said earlier. That's some scary stuff! Did I tell you, I don't like math. I don't like to think about it, and I don't like to do it.

Enough said.

Here's the gist of the book.

You need to run a boatload of ads, and you need to constantly monitor their progress.

Just when you think you are running all the ads you need, you need to post more.

Amazon Ads have a shelf life. Some last for a few hours or a few days. Others can run for weeks, or even months.

Your mission, should you choose to accept it, is to determine when your ads are going to stop running, and have new ones ready to take their place.

Hint!

This is where math comes into the equation.

Meeks says you need to track when your ads start and stop for each of your books. Once you know your numbers, you can be proactive and have new ads ready to go.

There's more tracking you need to do, such as your cost per click, the number of clicks that turn into sales, and your ROI. The thing is, all of that involves math, so I'm going to refer you to the book for that.

Here's what I got out of the book.

Meeks gives a great tutorial on how to structure your Amazon Ads, and he gives you four words that will make your ads more successful if you use them.

I recently reworked my ads to follow his formula. I will tell you later how it works.

The other, unexpected bonus, that I really liked is Meeks takes a deep dive into how to write an effective book description.

He shares several of his best and worst book descriptions. Then, he deconstructs them to show what works and what doesn't.

The book description part alone is worth the price of admission.

Make sure you read it.

Here's the other takeaway I got from reading Mastering Amazon Ads.

You need to raise the price of your books.

Seriously, $2.99 and $3.99 is not enough. Meeks says that if you've got a good book, you should price it accordingly.

$4.99 and $5.99 are the new $2.99.

If you aren't pricing your books accordingly, it's going to be hard to make money using Amazon Ads.

Here's my thought.

Read the book.

Follow the tutorials about how to write your Amazon Ads. Sprinkle in the four secret words as much as possible.

Revisit your book descriptions.

Rewrite your descriptions so they make readers want to click the buy button.

And, try raising your prices.

Give $4.99 or $5.99 a shot.

Even if you sell fewer books, you are going to make more money. And, the extra revenue will help to pay for your Amazon Ads campaigns.
42 people found this helpful
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Top reviews from other countries

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Cliente Amazon
5.0 out of 5 stars Realista y concreto
Reviewed in Spain on March 31, 2022
Verified Purchase
Te lleva por todos los puntos paso a paso. Estrategias reales y que funcionan, siempre a medio largo plazo. Que nadie espere una fórmula mágica para dar el pelotazo. Te enseña a trabajar y a extraer información poco a poco de la herramienta. El mejor sobre el tema que haya leído hasta la fecha.
One person found this helpful
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R.M. Gauthier
5.0 out of 5 stars The Conundrum of Amazon Ads!
Reviewed in Canada on October 18, 2018
Verified Purchase
Have you entered the conundrum that is Amazon Marketing Services(AMS)? Were you completely lost like I was? Then, this book is for you.

I started AMS ads with absolutely no knowledge of how they worked and spent a long time learning and re-learning the ins and outs of ads. Am I an expert know—No, but I am a lot better than I was. This book is great for people starting out or trying to learn why their ads are failing. It's an easy to follow, well explained, step-by-step guide on how to set up your ads and how to maintain them also.

If you're going to be jumping into the pool, or looking to improve your ads grab a copy of this book, you won't be sorry!
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M. Eder
5.0 out of 5 stars from a German perspective: worthwhile reading
Reviewed in Germany on October 24, 2019
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Mastering Amazon Ads is a big promise and 8,49€ is a high price. After reading I understand the pricing strategy and do it for my own books. So this already is a great hint. In addition there are some interesting stats and also important information directly and beetween the lines (how much percentage of the budget Amazon ist actually using). At the end it's pointing a lot to kdp rocket which will work for Germany in the best future. As I'm working a lot with data in my so far day job I would have expected some deeper information. For example I assume there is a reason why campaigns start and end at some point. IT shouldn't be a surprise. And there is so much more possibility to work with the Data (Keywords for example). Maybe this and some more working sheets will be shown in another book or chapter. Nevertheless it's great inspiration especially when you have no data or AMS Background, yet, and hear of A/B-testing for the first time.
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minormajor
5.0 out of 5 stars An essential guide to making Amazon Ads make money
Reviewed in the United Kingdom on July 14, 2017
Verified Purchase
If, like me, you're someone who runs for the hills when you hear the term 'data analysis', Mastering Amazon Ads is a must have if you want to take AMS ads seriously. Brian Meeks is a guy who eats data for breakfast and it's clear in the book that it's more than just a job to him. He knows what he's talking about - lucky for us he's able to share what he's learned in comprehensive, practical and often humorous terms. A word of warning - this isn't a step by step guide to instantly making thousands with Amazon Ads. Brian's approach is through testing and analysing, and more testing and analysing, and yet more testing and analysing - so that you gain a solid understanding of the hows and whys your ads are working or not working. This is a get rich slowly but steadily kind of gig. One that requires initial hard work and the willingness to learn how to interpret data. Mastering Amazon ads has helped me to break down my barriers when it comes to data and numbers, and while I've only started testing my Amazon Ads, I can already see that Meeks' methodologies have huge merit. Highly recommended.
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Ray
5.0 out of 5 stars A good guide
Reviewed in Australia on November 10, 2018
Verified Purchase
Okay, so this guide isn't a magical solution to ams adwords, it does, however, give the reader plenty of scope to think outside the square. I found the stats a little mind numbing but my ads have improved and I have also learned the lesson of patience. The wait and see attitude before pulling the plug on an ad that may well go on to be a winner. A worthwhile read for any aspiring Indi author.
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