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The Complete TurtleTrader: How 23 Novice Investors Became Overnight Millionaires Paperback – February 24, 2009
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This is the true story behind Wall Street legend Richard Dennis, his disciples, the Turtles, and the trading techniques that made them millionaires.
What happens when ordinary people are taught a system to make extraordinary money? Richard Dennis made a fortune on Wall Street by investing according to a few simple rules. Convinced that great trading was a skill that could be taught to anyone, he made a bet with his partner and ran a classified ad in the Wall Street Journal looking for novices to train. His recruits, later known as the Turtles, had anything but traditional Wall Street backgrounds; they included a professional blackjack player, a pianist, and a fantasy game designer. For two weeks, Dennis taught them his investment rules and philosophy, and set them loose to start trading, each with a million dollars of his money. By the time the experiment ended, Dennis had made a hundred million dollars from his Turtles and created one killer Wall Street legend.
In The Complete Turtle Trader, Michael W. Covel, bestselling author of Trend Following and managing editor of TurtleTrader.com, the leading website on the Turtles, tells their riveting story with the first ever on the record interviews with individual Turtles. He describes how Dennis interviewed and selected his students, details their education and experiences while working for him, and breaks down the Turtle system and rules in full. He reveals how they made astounding fortunes, and follows their lives from the original experiment to the present day. Some have grown even wealthier than ever, and include some of today's top hedge fund managers. Equally important are those who passed along their approach to a second generation of Turtles, proving that the Turtles' system truly is reproducible, and that anyone with the discipline and the desire to succeed can do as well as—or even better than—Wall Street's top hedge fund wizards.
In an era full of slapdash investing advice and promises of hot stock tips for "the next big thing," as popularized by pundits like Jim Cramer of Mad Money, the easy-to-follow objective rules of the TurtleTrader stand out as a sound guide for truly making the most out of your money. These rules worked—and still work today—for the Turtles, and any other investor with the desire and commitment to learn from one of the greatest investing stories of all time.
- Print length288 pages
- LanguageEnglish
- Publication dateFebruary 24, 2009
- Dimensions5.31 x 0.65 x 8 inches
- ISBN-100061241717
- ISBN-13978-0061241710
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Editorial Reviews
Review
“Tells the ‘real stories’ rather than just the glossy good bits―a thoroughly good read.” — Your Trading Edge
“This warmly written book brilliantly captures the formation and evolution of the legendary Turtle investment program. It is loaded with wonderful anecdotal insights plus lessons on trading, risk, and life we should all follow. It should be on any novice or seasoned trader’s bookshelf alike. A must read!” — Michael Shannon, Original Turtle
From the Back Cover
What happens when ordinary people are taught a system to make extraordinary money?
Richard Dennis made a fortune on Wall Street by investing according to a few simple rules. Convinced that great trading was a skill that could be taught to anyone, he made a bet with his partner and ran a classified ad in the Wall Street Journal looking for novices to train. His recruits, later known as the Turtles, had anything but traditional Wall Street backgrounds; they included a professional blackjack player, a pianist, and a fantasy game designer. By the time the experiment ended, Dennis had made a hundred million dollars from his Turtles and created one killer Wall Street legend.
In The Complete TurtleTrader, Michael W. Covel tells their riveting story with the first ever on-the-record interviews with individual Turtles. He shows how Dennis's rules worked—and can still work today—for any investor with the desire and commitment to learn from one of the greatest investing stories of all time.
About the Author
Michael W. Covel is the author of the bestselling book Trend Following, now in its seventh printing and translated into eight languages. Covel speaks regularly on the subject of trading and is managing editor of TurtleTrader.com, the leading news and commentary resource on insights into the Turtles. He lives in California.
Excerpt. © Reprinted by permission. All rights reserved.
The Complete TurtleTrader
How 23 Novice Investors Became Overnight MillionairesBy Michael CovelHarperCollins Publishers, Inc.
Copyright © 2009 Michael CovelAll right reserved.
ISBN: 9780061241710
Chapter One
Nurture versus Nature
"Give me a dozen healthy infants and my own specific world to bring them up in, and I'll guarantee to take any one at random and train him to become any type of specialist I might select—doctor, lawyer, artist, merchant, chef and yes, even beggar and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors."
John B. Watson,
early twentieth-century American psychologist
In the early 1980s, when Chicago's reigning trader king, Richard Dennis, decided to conduct his real-life social experiment, Wall Street was heating up. The stock market was at the start of a huge bull market. On the world stage, Iraq had invaded Iran. Lotus Development had released Lotus 1-2-3, and Microsoft had put their new word processing program ("Word") on the market. President Reagan, much to the liberally minded Dennis's chagrin, declared it "The Year of the Bible."
In order for Dennis to find his special breed of student guinea pigs, he circumvented conventional recruitment methods. His firm, C&D Commodities, budgeted $15,000 for classified ads in the Wall Street Journal, Barron's, and the International Herald Tribune seeking trainees during late fall 1983 and 1984. Avid job seekers saw this:
Richard J. Dennis
of C&D Commodities
is accepting applications for the position of
Commodity Futures Trader
to expand his established group of traders.
Mr. Dennis and his associates will train a small group of applicants in his proprietary trading concepts. Successful candidates will then trade solely for Mr. Dennis: they will not be allowed to trade futures for themselves or others. Traders will be paid a percentage of their trading profits, and will be allowed a small draw. Prior experience in trading will be considered, but is not necessary. Applicants should send a brief resume with one sentence giving their reasons for applying to:
C&D Commodities
141 W. Jackson, Suite 2313
Chicago, IL 60604
Attn: Dale Dellutri
Applications must be received by October 1, 1984.
No telephone calls will be accepted.
Lost in the back pages of national dailies, the ad attracted surprisingly few respondents when you consider what Dennis was offering. But then, people don't usually expect the road to riches to be in plain sight.
The ad invited anyone to join one of Chicago's most successful trading firms, making "experience" optional. It was as if the Washington Redskins had advertised open positions regardless of age, weight, or football experience.
Perhaps most stunning was that C&D Commodities was going to teach proprietary trading concepts. This was unheard of at the time (and still is today), since great moneymaking trading systems were always kept under lock and key.
Dennis's recruitment process took place long before the chain-reaction flow of Craig's List ads that attract in thousands of résumés within hours for any job. However, it was 1983, and reaching out to touch the world with the flick of a blog post was not yet reality.
Potential students who were ultimately hired recall being stunned. "This can't be what I think it is" was a common refrain. It was, unbelievably, an invitation to learn at the feet of Chicago's greatest living trader and then use his money to trade and take a piece of the profits. One of the greatest educational opportunities of the century garnered responses ranging from a sentence written on a coconut to the mundane "I think I can make money for you." Let's face it, guessing what would make a wealthy, reclusive, and eccentric trader take notice of you in order to get to the next step—a face-to-face interview—had no precedent.
This casting of a wide net was all part of Dennis's plan to resolve his decade-long nature-versus-nurture debate with his partner William Eckhardt. Dennis believed that his ability to trade was not a natural gift. He looked at the markets as being like Monopoly. He saw strategies, rules, odds, and numbers as objective and learnable.
In Dennis's book, everything about the markets was teachable, starting with his very first prerequisite: a proper view of money. He didn't think about money as merely a means to go buy stuff at the mall, the way most people do. He thought of money as a way to keep score. He could just as easily have used pebbles to keep count. His emotional attachment to dollars and cents appeared nonexistent.
Dennis would say, in effect, "If I make $5,000, then I can bet more and potentially make $25,000. And if I make $25,000, I can bet that again to get to $250,000. Once there, I can bet even more and get to a million." He thought in terms of leverage. That was teachable in his book, as well.
On the other hand, William Eckhardt was solidly rooted in the nature camp ("either you're born with trading skills or you're not"). Dennis explained the debate, "My partner Bill has been a friend since high school. We have had philosophical disagreements about everything you could imagine. One of these arguments was whether the skills of a successful trader could be reduced to a set of rules. That was my point of view. Or whether there was something ineffable, mystical, subjective, or intuitive that made someone a good trader. This argument had been going on for a long time, and I guess I was getting a little frustrated with idle speculation. Finally, I said, 'Here is a way we can definitely resolve this argument. Let's hire and train people and see what happens.' He agreed. It was an intellectual experiment."1
Even though Eckhardt did not believe traders could be nurtured, he had faith in the underdog. He knew plenty of multimillionaires who had started trading with inherited wealth and bombed. Eckhardt saw them lose it all because they didn't feel the pain when they were losing: "You're much better off going into the market on a shoestring, feeling that you can't afford to lose. I'd rather bet on somebody starting out with a few thousand dollars than on somebody who came in with millions."2
Continues...
Excerpted from The Complete TurtleTraderby Michael Covel Copyright © 2009 by Michael Covel. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- Publisher : Harper Business (February 24, 2009)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 0061241717
- ISBN-13 : 978-0061241710
- Item Weight : 7.5 ounces
- Dimensions : 5.31 x 0.65 x 8 inches
- Best Sellers Rank: #22,327 in Books (See Top 100 in Books)
- #32 in Investment Analysis & Strategy
- #53 in Stock Market Investing (Books)
- #120 in Introduction to Investing
- Customer Reviews:
About the author
Michael Covel searches. He digs. He goes behind the curtain to reveal a state of mind the system doesn’t want you in.
Characterized as essential and required reading, Covel teaches beginners to seasoned pros how to generate profits with straightforward repeatable rules and is best known for popularizing the controversial trading strategy TREND FOLLOWING.
An avowed entrepreneur, Covel is the author of five books including the international bestseller, Trend Following and his investigative narrative, TurtleTrader. Fascinated by reclusive traders who have quietly generated spectacular returns for decades, those going against the investment orthodoxy of “efficient markets”, Covel has uncovered astonishing insights about human behavior, decision-making and trading systems.
His perspectives have garnered international acclaim and have earned him invitations with a host of organizations: China Asset Management, GIC Private Limited (Singapore sovereign wealth fund), BM&F Bovespa, Managed Funds Association, Bank of China Investment Management, Market Technicians Association and multiple hedge funds and mutual funds. He also has the distinction of interviewing five Nobel Prize winners in economics (so far), including Daniel Kahneman and Harry Markowitz and has been featured by major press, including The Wall Street Journal, Bloomberg, CCTV, The Straits Times and Fox Business.
His highly ranked podcast Trend Following™ reaches over one hundred eighty-eight countries with over 5 million listens. Guests include world-class thinkers, psychologists, economists and traders.
Covel posts on Twitter, publishes his blog and records a podcast weekly. His clients are in 70+ countries and he splits time across USA and Asia.
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I recommend it, If anything, to learn about Richard Dennis and his reality TV style antics in the 80s futures markets.
He basically put a craigslist ad up saying that anyone could apply to trade with his system of rules, no experience required, and he’d give them all 1 million dollars of his money to trade with.
The majority of the people had no trading experience, they knew nothing about the markets they were trading in nor how to trade … but they were very successful, some of them are still trading today with their own billion dollar funds.
While reading the book in 2013, it just so happened to be around when bitcoin popped. I started using his rules to trade altcoins and I made a bunch of money following his strategy laid out in the book!
I've actually been using this book as a guideline to trade cryptocurrencies since then on and off, and I've netted well over 6 figures trading the turtle trading method.
The author, Michael Covel has a great podcast as well. Don't bother with any of Covel's other books - Trend Following, Trend Commandments, etc are just rehashes of the same story. There's no solid strategy in any of his other books. THIS is the one you want to get.
If you don't get this book you should at least subscribe to his podcast, in fact, in Covel's other audiobooks, he includes about 5 hours of his podcast episodes at the end ... just skip buying the other books and listen to the podcast episodes with the Tom Basso and other traders.
Reviewed in the United States on June 22, 2016
I recommend it, If anything, to learn about Richard Dennis and his reality TV style antics in the 80s futures markets.
He basically put a craigslist ad up saying that anyone could apply to trade with his system of rules, no experience required, and he’d give them all 1 million dollars of his money to trade with.
The majority of the people had no trading experience, they knew nothing about the markets they were trading in nor how to trade … but they were very successful, some of them are still trading today with their own billion dollar funds.
While reading the book in 2013, it just so happened to be around when bitcoin popped. I started using his rules to trade altcoins and I made a bunch of money following his strategy laid out in the book!
I've actually been using this book as a guideline to trade cryptocurrencies since then on and off, and I've netted well over 6 figures trading the turtle trading method.
The author, Michael Covel has a great podcast as well. Don't bother with any of Covel's other books - Trend Following, Trend Commandments, etc are just rehashes of the same story. There's no solid strategy in any of his other books. THIS is the one you want to get.
If you don't get this book you should at least subscribe to his podcast, in fact, in Covel's other audiobooks, he includes about 5 hours of his podcast episodes at the end ... just skip buying the other books and listen to the podcast episodes with the Tom Basso and other traders.
I gave it three stars because it fell short of my expectations which albeit may have been unfair.
I am going to read more of Covel's writing next on list Trend Following. I am a loyal listener to his podcast I would say that this guy's genius is in his own thinking and investigation and I would expect that other work that is more original or more geared directly toward his passion will has far exceeded this.
I look forward to anything this guy puts out from this point.
It is worth a read but understand this is an account of the Turtle story and is much in a very report / objective fashion.