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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience Paperback – October 21, 2016

by Pamela Wilson (Author)

4.5 57 ratings

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A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.

Annoying, dusty old marketing strategies don't work anymore.

Today, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out.

It's called content marketing, and it's how marketing happens today.

The bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online.

No pressure!

Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.

It works even if you're not a "born writer."

"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)

Master Content Marketing is for lazy content marketers.

Well ... not lazy, exactly. Let's say efficient.

You're about to discover:

How to create a content marketing strategy that guides customers to know, like, and trust your business -- and that builds your audience every time you hit publish
An ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule
The seven essential elements of a successful piece of content -- once you know what they are, you can snap together content like a simple puzzle
How to capture and use your best content ideas so you can avoid the "blank page blues"
Easy-to-use templates for your headlines, subheads, first sentences, and more

During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital.

Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.

She wrote Master Content Marketing to give you a step-by-step process for creating effective content marketing in a stress-free, fun, and repeatable way.

Get Master Content Marketing for all the encouragement, resources, and guidance you need to build your online presence with content marketing.

Editorial Reviews

Review

"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses. You know who else can say that? Nobody." - Jon Morrow, SmartBlogger.com

"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know." - Ann Handley, author Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Chief Content Officer, MarketingProfs

"Content is not a tactic - it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it." - John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Clear action steps, a solid business strategy, and a simple, realistic process will have you creating high-quality content on a consistent basis. Anyone who needs to write effective content - whether or not you think of yourself as a writer - needs to pick up this book." - Sonia Simone, Chief Content Officer, Rainmaker Digital and Copyblogger

"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you." - Jeff Goins, best-selling author of The Art of Work

From the Back Cover

Attract a profitable audience with effective content marketing

"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Anyone who needs to write effective content -- whether or not you think of yourself as a writer -- needs to pick up this book." - Sonia Simone, Chief Content Officer, Rainmaker Digital and Copyblogger

"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses. You know who else can say that? Nobody." - Jon Morrow, SmartBlogger.com

"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know." - Ann Handley, author Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Chief Content Officer, MarketingProfs

"Content is not a tactic -- it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it." - John Jantsch, author of Duct Tape Marketing, The Referral Engine

"In today's age, if you can't master content marketing, you won't have a business. Pamela Wilson did the hard work of cutting through the chaos and overwhelm of advice, sharing only the best, tested, actionable tools to grow your tribe and drive revenue to your business." - Pamela Slim, author, Escape from Cubicle Nation, Body of Work
"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you." - Jeff Goins, best-selling author of The Art of Work

"There are only three books I keep on my desk: a thesaurus, a book on grammar, and now Master Content Marketing." - Karyn Greenstreet, Small Business Strategist, passionforbusiness.com

"This is perhaps the most actionable book on content creation and marketing I've ever read. Every single page is filled with formulas, checklists or tools to use, all in a blueprint-like order that can't be screwed up. If you're new to content marketing, you'll be dog-earing every other page." - Joanna Wiebe, Copyhackers

"Pamela not only shares the ideas but the exact process, strategy, and system to make content marketing doable and fun -- even if you don't consider yourself a writer! Congratulations, you've just found your go-to resource for building your online presence." - Dave Charest, Senior Manager, Content and Social Media Marketing, Constant Contact

Pamela Wilson is Executive VP of Educational Content for Rainmaker Digital and Copyblogger. During her 30-year career, she's helped businesses of all sizes boost their profits with targeted, effective marketing messages.

Product details

Publisher ‏ : ‎ Big Brand Books (October 21, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 180 pages
ISBN-10 ‏ : ‎ 0997875402
ISBN-13 ‏ : ‎ 978-0997875409
Item Weight ‏ : ‎ 11.2 ounces
Dimensions ‏ : ‎ 7.52 x 0.38 x 9.25 inches

Best Sellers Rank: #2,417,687 in Books (See Top 100 in Books)
- #1,394 in Business Writing Skills (Books)
- #2,810 in Web Marketing (Books)
- #4,455 in E-commerce Professional (Books)

Customer Reviews:
4.5 57 ratings

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Pamela Wilson

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Pamela Wilson stands as a respected expert in the ever-evolving marketing landscape.

As the former Executive Vice President of Educational Content at Copyblogger Media, Pamela's leadership consistently shaped industry standards. Now, in her role as the Chief Marketing Officer at DCS, she's redefining marketing strategies in the competitive landscape of dental financial services.

Pamela Wilson isn't just a content marketing expert — she's an industry trailblazer. She has empowered countless professionals through her seminal books, "Master Content Marketing" and "Master Content Strategy." Each page bears testimony to her depth of knowledge, razor-sharp insights, and decades of hands-on experience.

Discover the depth of Pamela's expertise and let her strategies transform your marketing approach.

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4.5 out of 5

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Jan G.

Keep this valuable resource handy anytime you write content. Well done Pamela!

Reviewed in the United States on October 21, 2016

Verified Purchase

I've been following Pamela Wilson for years on Big Brand Systems and on Copyblogger.

Her writing style and approach has consistently resonated with me. As a novice writer building an audience, she always seems to have that perfect advice at the perfect time.

Needless to say I was thrilled to see the publication of Master Content Marketing. Having Pamela's insight and wisdom in a referencable and actionable format is pure heaven.

And this book does not disappoint. Starting with a solid dose of background information presented in a conversational, style full of stories and analogies, the concepts stick.

I’m a big fan of systems and processes, and Pamela literally hands you the step-by-step formula for success. Whether you’ve been working on content marketing for a while or are just getting started, applying these principles to your business will result in better content, produced more efficiently.

With all of the noise out there about content marketing principles and best practices it's refreshing to have solid, proven advise from a trusted source.

Thanks Pamela for sharing your gifts with the world.

One person found this helpful

Helpful

Heather Sanders

Fresh Ideas for Organizing and Creating Valuable Content!

Reviewed in the United States on December 1, 2016

Verified Purchase

I initially saw this book mentioned in the byline of one of Pamela's Copyblogger posts and pre-ordered it right away. It certainly popped up on my radar just when I needed it and has become my primary field guide for reassessing my blogging strategy and my audience.

Being a rather tactile learner who writes all over everything she reads, I prefer a healthy helping of white space and wide margins to fill with personal notes. This book offers more than most texts I've purchased in this industry, allowing me to treat it more as a workbook than a text (except without the cumbersome size of an actual workbook).

Pamela's fresh ideas around organizing and creating valuable content helps me be more efficient AND effective in my writing.

I'm also appreciative of the book's scannability because I've needed to refer to sections after the fact, and her use of descriptive subheads and short paragraphs make it as easy to do that.

One person found this helpful

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Scott Wolfson

The Bible of Content Marketing Books!

Reviewed in the United States on November 6, 2017

Verified Purchase

Pamela Wilson's Master Content Marketing book is a MUST read for anyone serious about creating consistent quality content. The book is filled with a complete blueprint strategy for creating the kind of content your viewers can't get enough of! Pamela writes in a very informative, interesting and engaging manner that is easy to understand. No industry jargon in this book! A book that I will want to read again and keep as a permanent reference on my writing desk! I highly recommend this book for anyone who's serious about creating, producing high quality content for their website, blog and business!

One person found this helpful

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Leslie S

Uplifting and practical guide to learn or improve your content marketing

Reviewed in the United States on October 14, 2016

Verified Purchase

I've read lots of blog posts and books as well as taken courses on content marketing. Pamela's book is a fun, light-hearted read that offers easy to follow steps, checklists and practical examples on effective content marketing. Master Content Marketing outlines the methods she created (and still uses today) to go from non-writer to master content marketer. Full transparency, I had the opportunity to read some of the chapters online while Pamela was writing the book and found the information so helpful and uplifting...I immediately bought a copy and will buy more to share with others.

12 people found this helpful

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K. G. Draper

keep this book close every time you write

Reviewed in the United States on August 6, 2017

Verified Purchase

Once in a very great while, a writer comes along who has worked hard to become the very best at relating information. Even more rare (and thrilling when you find her) is the writer who can then turn to you and show you exactly how to write well, too.

This book was created by just such a writer. Having this book close by as you write is like having your best friend sitting next to you, encouraging you throughout your efforts. Even better, Pamela shows you how to simplify the entire process into bite-sized pieces to keep you out of overwhelm.

And, if you need help with images, be sure to check her Image Lab class. Wow! She delivers this beautifully, also in manageable portions, with exceptional encouragement and design support in real time. She is the one to follow.

3 people found this helpful

Helpful

DL

Organized, practical, blueprint to success

Reviewed in the United States on October 23, 2020

Excellent practical sound advice for developing and organizing content that is presented to help your audience find what they need and the beginning blogger a path to success. Thank

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Tony De La Rosa

This book will stay on my desk as a reference.

Reviewed in the United States on November 13, 2016

Verified Purchase

This book will stay on my desk as a reference...probably forever. I’ve read it twice, and it will serve as a guideline for a new project I’m working on. Love the format, how everything is broken down into easily digestible chunks of information, and I’m a sucker for checklists! This book is suitable for a novice and will be much appreciated by experienced Marketers. It takes a real-world entrepreneurial challenge and provides the answers (or the 'how to') by teaching the fundamentals that will lead to success. Highly recommended.

3 people found this helpful

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wilzy

A must-have book for anyone that writes content

Reviewed in the United States on October 21, 2016

Verified Purchase

If you find yourself struggling to create content for your website, blog, or email marketing campaign, THIS is the book you need to have always within reach.

Pamela clearly explains how to create effective content to keep your audience engaged and keep them coming back for more. She breaks it down into easy-to-understand strategies and systems that will turn you into a pro in no time.

She should be charging much more for this book, it is that good!

One person found this helpful

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Top reviews from other countries

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SK

Permission to start writing from a place that works for me...

Reviewed in Canada on September 17, 2017

Verified Purchase

I create in a non-linear fashion and Master Content Marketing gives me permission to start where it's easiest for me to begin. Wow. What a sense of relief. While I love to write, I procrastinate writing content for my blog and newsletter... or rather I used to. Pamela Wilson's strategy, clearly outlined in her book, provided me with an appealing, non-judgmental structure with doable ways to enthusiastically set up my working space, content calendar, get traction and some content creation done. And when I get stuck? I refer to one of the many easy to follow checklists and get back on track in no time.

Mary

Too easy

Reviewed in Germany on November 27, 2018

Verified Purchase

I found it too obvious.

PTSid

Great book. Practical, simply and entertainingly written... and gives you a system and a clear path forward.

Reviewed in the United Kingdom on September 20, 2017

Verified Purchase

As a solopreneur this book has been just what I needed. I listened to Pamela being interviewed by Chris Ducker, at a time when I knew I needed to get onto Content Marketing, but struggled with so many decisions about where to start. It has been enormously helpful for me. I am now so much clearer on what is going to work for me and my business in terms of content marketing, and I have a system in place. This book, and also Pamela's news letter and other content have been a great resource for me. Can't recommend highly enough.

Cliente Amazon

Quick and actionable reading

Reviewed in Spain on October 5, 2017

Verified Purchase

I love that book because each and every piece of advice simple, quick, and relevant. It's a perfect book for a beginner in blogging and content marketing like me. Everything is actionable, so I could start right away.

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JOSEPH

Good for Content Marketing

Reviewed in India on December 30, 2016

Verified Purchase

Good for Content Marketing. Useful for all persons who produce content

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