I chanced upon this book while looking for massage therapies. I am truly amazed at the detail that the author goes into here. This book, along with the authors own business, are obviously a labor of love and Ms Ansett is only too happy to pass on the essential lessons she's learnt to make a business thrive.
I started reading this with an interest in Body-working, but soon found the book to be dealing with essential lessons in growing a thriving business.
For example, who within their own business environment would not be revitalized by a growing number of return clients ? This book deals with this question very helpfully. It asks you to understand the exact WHY you are doing what you do and encourages you to drill down and ask yourself this question. You may well find the answers show you the direction you need to progress in. How to avoid burnout and bring life back into your work, there's a whole list of do's and don't's on this.
There is also a chapter giving an amazing insight into a Bodyworkers mindset. I'll never look at my therapist the same again.
My particular favorite was the section where the author tells it like it really is with regards to the medical profession. I highly recommend taking a read.
From a Bodyworker with an holistic approach to recovery, it's good to hear people stand up and talk about the drug dependent culture that we are encouraged to live in. The incompetence (aka corruption) that keeps patients dependent upon repeat appointments, referrals to scans and specialists and the usual standby, antibiotics. Who hasn't been through this cycle ? I believe the author describes it as the disease industry in contrast to her own system of empowering the patient through knowledge, calling a spade a spade not in some Latin jargon.
There is also a discussion of money matters that encourages you to feel comfortable charging what you are really worth (+ 20%) in return for offering a first class service bar none. I like the way the author tries to set you straight by spelling out that a business model that say's "I'm giving it 6 moths to see how its goes" is not viable! but charging top dollar of patients who want to invest in their own health is logical.
The advice to invest in your business, build and sustain confidence in your own skills rather than rely upon a wall full of certificates, is valid advice. The message I will take away here is keeping clients is a basic business strategy, and one way to do that is by putting yourself in you clients shoes and looking at your business through their eyes. The only disappointment is I don't live local to call upon the authors services.
OR
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Something went wrong. Please try your request again later.
About the author
Follow authors to get new release updates, plus improved recommendations.
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Reviewed in the United States on November 15, 2015
Reviewed in the United States on November 15, 2015
Reviewed in the United States on November 17, 2015
Reviewed in the United States on November 15, 2015
Top reviews from other countries
Reviewer Guy
Great for Small Business Owners ... Fantastic for Massage Therapists!
Reviewed in the United Kingdom on November 17, 2015
Melita Vlatko-Rulo
Every Bodyworker should read this little gem!
Reviewed in Australia on November 10, 2015Miss D. J. Alsford
I can highly recommend it.
Reviewed in the United Kingdom on November 16, 2015Coral
This delightful gem is filled with so much good advice that even if you're not in the field ...
Reviewed in Australia on November 15, 2015Amazon Customer
I've just finished reading 'Bodyworker's Success Blueprint' and it's fantastic!! I've been a bodyworker for 30 years ...
Reviewed in Australia on November 14, 2015