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Business Strategy (The Brian Tracy Success Library) Hardcover – April 22, 2015

by Brian Tracy (Author)

4.4 213 ratings

Part of: Brian Tracy Success Library (14 books)

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Taking control of your company’s destiny starts with planning strategically from the beginning.

How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.

Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success.

In Business Strategy, Tracy will help you discover how to:

Ask the five key questions vital to any strategic plan
Determine a corporate mission that lifts and inspires people
Define themselves in relation to their competition
Reposition their business with new products, services, and technology
Anticipate crises, and more!

Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

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In business, the principle of the mass requires that you become absolutely excellent in one product niche, and dominate that niche in terms of quality and service, before you think of expanding into other products, services, or markets.
Highlighted by 227 Kindle readers
The principle of maneuver applied to business refers to innovation and creativity in finding better, faster, cheaper ways to serve customers, make sales, and achieve higher levels of profitability. To maintain this kind of flexibility in business, you must always be willing to stand back and question the status quo.
Highlighted by 195 Kindle readers
For you to succeed in business, you must be proactive. You must go on the attack. You must practice the “continuous offensive” of the successful general. You must be continually moving forward with new products, new services, new processes, and new ways of doing business.
Highlighted by 180 Kindle readers

From the Publisher

Map a crystal-clear path for your company’s future.


	Leadership	Management	Delegation & Supervision	Hiring & Firing	Meetings That Get Results

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	Marketing	Sales Success	Sales Management	Business Strategy	Negotiation

Customer Reviews	90	194	121	213	343
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Description	Overcome the competition and dominate your market niche.	Make more money than you thought possible.	Motivate a top team of high-performing sales professionals.	Increase your company’s bottom line and maximize its strengths.	Master the six key negotiating styles.
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	Personal Success	Time Management	Motivation	Creativity and Problem Solving

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From the Back Cover

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You’ll discover how to:

Ask the five key questions vital to any strategic plan • Determine a corporate mission that lifts and inspires people • Gain valuable insight with market share/market growth and strategy/operations matrices • Define yourself in relation to the competition • Reposition your business with new products, services, and technologies • Measure success via clear financial objectives • And more.

Using examples ranging from Alexander the Great to IBM and General Electric, Tracy gives you proven ideas for maximizing opportunities and increasing ROI. Powerful and portable, Business Strategy will help you take firm control of your company’s destiny.

About the Author

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

Product details

Publisher ‏ : ‎ AMACOM; First Edition (April 22, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 112 pages
ISBN-10 ‏ : ‎ 0814436277
ISBN-13 ‏ : ‎ 978-0814436271
Item Weight ‏ : ‎ 5.1 ounces
Dimensions ‏ : ‎ 4.75 x 0.5 x 6.75 inches

Best Sellers Rank: #1,290,719 in Books (See Top 100 in Books)
- #5,109 in Motivational Management & Leadership
- #10,841 in Business Management (Books)
- #13,089 in Leadership & Motivation

Customer Reviews:
4.4 213 ratings

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Brian Tracy

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Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy, and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high-level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents and speaks four languages. Brian is happily married and has four children. He is active in the community and national affairs and is the President of three companies headquartered in Solana Beach, California.

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4.4 out of 5

213 global ratings

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Daniel Tolson

Prevented costly mistakes

Reviewed in the United States on February 3, 2019

Verified Purchase

Following Brian Tracy’s practical ideas on Business Mode Innovation my business has grown rapidly. Knowing what to do and what not to do has saved me years of hard work and prevented many costly mistakes.

Remember 70% of the decisions you make turn out to be the wrong, using Brian’s time tested principles you can immediately reduce the risk of error.

If failure is not an option, buy this book today.

Brian, you are a genius and have helped me unlock more of my potential.

Thank you

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Andrae Palmer

Solid framework in business strategy

Reviewed in the United States on March 29, 2020

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The book gives you a framework to analyse your business and develop a solid strategy to grow your business. It gives you questions and lots of stuff to think about that will make developing a strategy easier

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Rob Kirk

it won't change the world but its a good start to understanding strategy

Reviewed in the United States on September 6, 2016

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Brian Tracy gets it but this book leaves a lot to be desired. In all fairness, at its low cost, it won't change the world but its a good start to understanding strategy. I found the book disjointed and scattered but as a refresher course or a high level introduction, it works ok. If you want to understand strategy I would suggest spending more time and money on better and more complete books.

One person found this helpful

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Morgan

Fantastic!

Reviewed in the United States on July 11, 2018

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Fantastic! Anything Brian Tracy has written is worth reading. You can’t go wrong reading something he’s produced and this book is no different.

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Nguyen Khac Long

Don't go, run to read this book right away ...

Reviewed in the United States on March 12, 2016

Verified Purchase

Don't go, run to read this book right away. You will find your empire of business within Business Strategy in this decade. Then you know why the world loves Brian, the legend of business.

Reviewed in the United States on June 5, 2016

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I love it! It's very comprehensive and nicely written.

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Amazon Customer

Don't waste your time or money

Reviewed in the United States on September 13, 2015

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He may be a great speaker and actually understand strategy but his ability to articulate it in a manner that would make this book worth reading is non-existent. If you truly want to understand strategy, don't waste your money or your time on this book. Instead, pick up Richard Rumelt's book, Good Strategy, Bad Strategy; a more comprehensive exploration into strategy with relevant examples that he uses to make salient points.

3 people found this helpful

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Robert Morris

How and why the right business strategy can also drive personal growth and professional development

Reviewed in the United States on July 9, 2015

This is one of the volumes in the Brian Tracy Success Library, all published by AMACOM. Tracy has already written one or more books of greater length and depth that examine these and other major business subjects. What he has now done with each of the volumes in the series is to condense with consummate skill the most valuable information, insights, and counsel within a 100-page format, in this instance the most valuable lessons he has learned about business strategy.

Briefly but substantially, Tracy covers essentials of that include asking five questions that are vital to any strategic plan; determining a corporate mission that lifts and inspires people; gaining valuable insights with market share/market growth and strategy/operations matrices; defining yourself in relation to the competition with both comparison and contrast analysis; repositioning your business with new products and/or services and/or technologies; and measuring success via clear financial objectives. He selected 21 specific subjects or themes most relevant to effective strategizing and devotes a separate chapter to each. Briefly but substantially, Tracy covers these and other essentials of business strategy.

Here are two examples of basic business issues that Tracy discusses in depth:

The Principles of Effective Strategy (in a military context)

o The ultimate objective: Defeat an enemy in any and every way possible...and prudent
o The offensive: Attack where opponent is most vulnerable
o The mass: Attack with a concentration of resources that has the greatest impact
o The maneuver: Being sufficiently flexible to react effectively to whatever may occur
o Concerted action: Coordination and cohesion of everyone and everything involved
o Surprise: Gain competitive advantage by avoiding what enemy expects and doing what it doesn't
o Exploitation: Take full advantage of every opportunity with relentless tenacity

The Five Phases of Strategy Formulation and Implementation
(Developed by Benjamin Tregoe and Mike Freedman)

1. Strategic intelligence gathering: Ask the right questions to obtain the information that is most relevant to the given objective.

2. Strategy formulation: Start with a timeframe that has an end point. Make certain that the strategy formulated is appropriate to and indicative of your organization's core values and beliefs.

3. Strategy master project planning: Identify all key projects that will be included and then analyze and prioritize each in relation to the others. Be prepared to re-order and modify when necessary.

4. Strategic implementation: This is (by far) the most difficult phase. No detail is insignificant. Ensure that strategy and culture are in alignment. Clear communication between and among those involved is essential.

5. Continuously monitoring, reviewing, and updating your strategy: "The work of a strategist is never done." Be alert for anomalies. Your early-warning system must be active 24/7. Track unexpected changes that occur both internally and externally. Assume nothing. Take no one and nothing for granted.

Long ago, I realized that strategies are like hammers that "drive" tactics (nails) and that there are two basic categories: organizational strategies and individual strategies. It is no coincidence that most of the companies annually ranked among those most highly admired and best to work for are also annually ranked among those that are most profitable and have the greatest cap value in their industry. They have a workplace culture within which personal growth and professional development are most likely to thrive.

Brian Tracy knows better than does almost anyone else that an organizational strategy can and should help those involved to achieve their personal and professional goals. If it does, then those involved will be actively and positively engaged to ensure the success of a strategy that achieves the organization's goal(s).

Years ago, Southwest Airlines' then chairman and CEO, Herb Keller, was asked to explain the airline's extraordinary success: its profits and cap value exceeded those of its ten largest competitors...combined. "We take great care of our people, they take great care of our customers, and then our customers take great care of our shareholders." If the same cannot be said of your company, I suspect that it needs a different strategy. I highly recommend that you and several others read and re-read Business Strategy and then discuss it. You and they will be amazed by how much material of superior quality is provided in only 103 pages.

Also, as is true of each of the other volumes in The Brian Tracy Success Library, the price at which Amazon now sells this volume ($9.72) is not a bargain; it's a steal.

3 people found this helpful

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Top reviews from other countries

WARSAME SHEIKHDON

Gained a lot of insight knowledge.

Reviewed in Canada on January 28, 2023

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Liked all chapters and found them very useful.

Mayank Choudhry

Amazing

Reviewed in India on November 7, 2021

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It's a good book, a really good book. Very well written and well verced, Highly recommended he is a great author

One person found this helpful

Rathin K. Banerjee

Brilliant book on Business Strategy by Brian Tracy

Reviewed in India on October 9, 2023

Verified Purchase

Fantastic book scripted by Brian Tracy on how to conceive and formulate strategies, understand your core competences, assess the environment where opportunities lie, marshal resources, decide on the right products and services, target customers, pricing and continuous innovations to delight customers. It is prudent to remain flexible, nimble, profitable and focussed. May need to divest historical businesses which have not yielded successes.
All in all a great book for business professionals, strategy consultants and students planning to embark/ revamp business strategies holistically to ensure laudable breakthroughs and successes

Duncan

Ok but examples are unrealistic sometimes

Reviewed in the United Kingdom on April 19, 2023

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It's got some good content in don't get me wrong, but using these sell out companies like apple and People like Bill Gates and Steve Jobs ect isn't realistic at all, unless you want to sell your soul but I don't. I just want grounded information and more of that, which some was definitely given. But these huge companies he mentions there is no point mentioning them as none of you here are getting to that level, and if you want to, I don't even want to know you.

srikanth

Good one

Reviewed in India on September 2, 2021

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Good one sir I really like the way you write in simple language. Your readings are good .good to see on Kindle.

2 people found this helpful

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Business Strategy (The Brian Tracy Success Library) Hardcover – April 22, 2015

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